Latest news with #HisenseInternational
Yahoo
12-05-2025
- Business
- Yahoo
Hisense Opens First Brand Store in Abu Dhabi at Reem Mall
Hisense Strengthens UAE Market Footprint with Second Boutique Brand Store, Enhancing Its Presence in the Region ABU DHABI, UAE, May 12, 2025 /PRNewswire/ -- Hisense, a global leader in consumer electronics and home appliances, proudly announces the opening of its first brand store in Abu Dhabi, and second store in the UAE. Located in the vibrant Reem Mall on Al Reem Island, the new boutique store offers a premium, hands-on environment where consumers can explore the perfect blend of cutting-edge technology and elegant design tailored for modern lifestyles. The grand opening event held on May 9, 2025 was attended by Ms. Catherine Fang, President of Hisense International, as well as influential dignitaries, business leaders, and key partners, further emphasising Hisense's role as a prominent player in the regional technology and business community. The new Abu Dhabi store provides a comprehensive showcase of Hisense's award-winning lineup of smart consumer electronics and home appliances, all designed to enhance modern living. From top-of-the-line TVs and Laser TVs to state-of-the-art refrigerators, washing machines, and air conditioners, the store demonstrates how Hisense integrates advanced AI and smart technologies to redefine convenience, efficiency, and entertainment. Visitors can also enjoy immersive product experiences, including a dedicated gaming zone designed to highlight high-performance features in action. Visitors can explore how the Hi-View AI Engine, which powers Hisense TVs, delivers vibrant, authentic viewing experiences and energy efficiency, while the ConnectLife platform simplifies daily tasks through seamless connectivity across home appliances. Interactive zones ensure a shopping experience that is both engaging and informative, offering a glimpse into the future of smart, connected living. Commenting on the launch, Mr. Jason Ou, President of Hisense MEA, said: "The opening of our first brand store in Abu Dhabi is a proud milestone for Hisense as we continue to expand our footprint in the UAE and across the region. This store reflects our unwavering commitment to placing customers at the heart of everything we do. By showcasing our key product innovations and offering a hands-on shopping experience, we aim to strengthen connections with new and existing customers, meet their evolving needs, and deliver unparalleled convenience and service excellence. We remain dedicated to making world-class technology accessible and bringing smarter, connected living to households throughout the region." This store launch marks an important milestone in Hisense's regional growth strategy, which includes significant investments in a new Research and Development Centre in Dubai and a manufacturing facility in Egypt and Morrocco. Recent highlights also include the opening of new stores in Saudi Arabia, Qatar, and Nigeria in 2024, all designed to deliver personalised and innovative experiences tailored to meet the changing needs of consumers in the region. Hisense has also solidified its reputation as a pioneer in sports marketing through strategic partnerships with the FIFA Club World Cup 2025 and Real Madrid. These collaborations, fuelled by the brand's innovations in sports viewing, elevate its global presence and strengthen its position on the world stage. The Hisense store in Reem Mall is now open, inviting visitors to explore its interactive zones and innovative products, and experience technology designed to elevate everyday living. For more information, please visit About Hisense: Hisense, founded in 1969, is a globally recognised leader in home appliances and consumer electronics with operations in over 160 countries, specialising in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 2 worldwide in total TV shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023-2024). As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide. With 34 industrial parks, 30 R&D centres and 66 overseas companies, Hisense continues to lead the industry with a diverse range of products. With regional headquarters in Dubai, UAE, and 5 offices across the MENA region, Hisense ensures efficient manufacturing, innovation, and distribution, to meet the evolving needs of consumers in the market. Stay updated with all the latest developments on the website: For media inquiries, please contact hisense@ Photo: View original content to download multimedia: SOURCE Hisense Middle East Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Zawya
12-05-2025
- Business
- Zawya
Hisense opens first brand store in Abu Dhabi at Reem Mall
Abu Dhabi, UAE – Hisense, a global leader in consumer electronics and home appliances, proudly announces the opening of its first brand store in Abu Dhabi, and second store in the UAE. Located in the vibrant Reem Mall on Al Reem Island, the new boutique store offers a premium, hands-on environment where consumers can explore the perfect blend of cutting-edge technology and elegant design tailored for modern lifestyles. The grand opening event held on May 9, 2025 was attended by Ms. Catherine Fang, President of Hisense International, as well as influential dignitaries, business leaders, and key partners, further emphasising Hisense's role as a prominent player in the regional technology and business community. The new Abu Dhabi store provides a comprehensive showcase of Hisense's award-winning lineup of smart consumer electronics and home appliances, all designed to enhance modern living. From top-of-the-line TVs and Laser TVs to state-of-the-art refrigerators, washing machines, and air conditioners, the store demonstrates how Hisense integrates advanced AI and smart technologies to redefine convenience, efficiency, and entertainment. Visitors can also enjoy immersive product experiences, including a dedicated gaming zone designed to highlight high-performance features in action. Visitors can explore how the Hi-View AI Engine, which powers Hisense TVs, delivers vibrant, authentic viewing experiences and energy efficiency, while the ConnectLife platform simplifies daily tasks through seamless connectivity across home appliances. Interactive zones ensure a shopping experience that is both engaging and informative, offering a glimpse into the future of smart, connected living. Commenting on the launch, Mr. Jason Ou, President of Hisense MEA, said: ' The opening of our first brand store in Abu Dhabi is a proud milestone for Hisense as we continue to expand our footprint in the UAE and across the region. This store reflects our unwavering commitment to placing customers at the heart of everything we do. By showcasing our key product innovations and offering a hands-on shopping experience, we aim to strengthen connections with new and existing customers, meet their evolving needs, and deliver unparalleled convenience and service excellence. We remain dedicated to making world-class technology accessible and bringing smarter, connected living to households throughout the region.' This store launch marks an important milestone in Hisense's regional growth strategy, which includes significant investments in a new Research and Development Centre in Dubai and a manufacturing facility in Egypt and Morrocco. Recent highlights also include the opening of new stores in Saudi Arabia, Qatar, and Nigeria in 2024, all designed to deliver personalised and innovative experiences tailored to meet the changing needs of consumers in the region. Hisense has also solidified its reputation as a pioneer in sports marketing through strategic partnerships with the FIFA Club World Cup 2025 and Real Madrid. These collaborations, fuelled by the brand's innovations in sports viewing, elevate its global presence and strengthen its position on the world stage. The Hisense store in Reem Mall is now open, inviting visitors to explore its interactive zones and innovative products, and experience technology designed to elevate everyday living. For more information, please visit About Hisense Hisense, founded in 1969, is a globally recognised leader in home appliances and consumer electronics with operations in over 160 countries, specialising in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 2 worldwide in total TV shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023-2024). As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide. With 34 industrial parks, 30 R&D centres and 66 overseas companies, Hisense continues to lead the industry with a diverse range of products. With regional headquarters in Dubai, UAE, and 5 offices across the MENA region, Hisense ensures efficient manufacturing, innovation, and distribution, to meet the evolving needs of consumers in the market. Stay updated with all the latest developments on the website: For media inquiries, please contact hisense@
Syyaha
21-02-2025
- Business
- Syyaha
Hisense MEA 2025 Conference Unveils Expansion Plans and Industry-first Innovations
Riyadh, KSA, 21th February – Hisense, a global leader in consumer electronics and home appliances, successfully hosted its MEA 2025 Partner Conference in Egypt on 16th February 2025, bringing together key regional partners, distributors, and industry leaders under the theme 'Leading the Future.' Set against the backdrop of the iconic Pyramids, the event served as a platform to celebrate milestones, reinforce strategic partnerships, and unveil technologies that will shape the future of smarter living. The conference was honoured by the presence of His Excellency Mr. Mohamed Sofiane Berrah, Ambassador of Algeria to Egypt, Mr. Zhao Liuqing, Minister Counsellor of the Chinese Embassy in Egypt, Mr. Jerry Liu, Vice President of Hisense International, and Mr. Jason Ou, President of Hisense Middle East & Africa. Adding to the excitement, football legend Roberto Carlos, former Real Madrid player, made a special appearance, further strengthening the connection between Hisense and the world of sports. 'Our success in the Middle East and Africa is driven by strong partnerships and a commitment to innovation,' said Mr. Jerry Liu, Vice President at Hisense International. 'With strategic investments in local manufacturing and R&D, we are well-positioned to meet evolving consumer needs and drive sustainable growth across the region.' Reinforcing this vision, Mr. Jason Ou, President of Hisense MEA, added: 'These initiatives affirm our dedication to expanding our footprint in key markets, ensuring that cutting-edge technology and premium home appliances are more accessible to consumers across the region.' The conference highlighted Hisense's commitment to AI-driven innovation and connected living through the 'ConnectLife' ecosystem, reinforcing its vision of 'AI Your Life'.Attendees from across the GCC, Levant, and Africa engaged in discussions about the company's vision and expansion strategies, reinforcing Hisense's position as a global leader in home entertainment and appliances. Unveiling of Next-Generation Technology At the event, Hisense unveiled an extraordinary innovation that redefines large-screen entertainment – the 136-inch MicroLED TV, 136MX, the brand's first consumer-ready MicroLED display. This groundbreaking technology delivers unmatched colour precision, stunning vibrancy, and exceptional energy efficiency. A key milestone was the announcement that Hisense secured 100 orders for the 136-inch Micro LED TV from the MEA region, highlighting strong demand for next-generation large screen home entertainment in the region. Additionally, building on its partnership with Real Madrid, Hisense introduced an exclusive Real Madrid limited edition product range, further elevating its premium home entertainment offerings. Football legend Roberto Carlos joined the launch, strengthening the synergy between Hisense and Real Madrid in delivering world-class entertainment. Strategic Expansion and Regional Growth Initiatives Reinforcing its commitment to regional growth, Hisense announced plans for opening an air conditioning factory in Algeria, marked by the signing of a strategic MoU with Condor Electronics, further strengthening Hisense's manufacturing and distribution network in North Africa. This facility will play a key role in enhancing operational efficiency and ensuring faster access to high-quality products for consumers across the region. Another major highlight was Hisense's expansion in Egypt, marked by the launch of its first flagship brand store, providing Egyptian customers with a world-class product experience. Additionally, the company announced the opening of its first regional Care Hub in Cairo, reinforcing after-sales service and support across Egypt. These strategic initiatives reaffirm Hisense's long-term commitment to the region, ensuring consumers benefit from cutting-edge innovation and locally adapted solutions that meet their evolving needs. The MEA 2025 Partner Conference concluded on a high note, setting the stage for future innovations, strategic collaborations, and a smarter, more connected future for consumers. The post Hisense MEA 2025 Conference Unveils Expansion Plans and Industry-first Innovations appeared first on سياحة.
Zawya
21-02-2025
- Business
- Zawya
Hisense MEA 2025 Conference unveils expansion plans and industry-first innovations
E xclusive Real Madrid Co-Branded Product Range Elevates Sports Viewing Experience New Brand Store in Egypt and Expansion Plans Across North Africa Boost Regional Presence Dubai, United Arab Emirates – Hisense, a global leader in consumer electronics and home appliances, successfully hosted its MEA 2025 Partner Conference in Egypt on 16th February 2025, bringing together key regional partners, distributors, and industry leaders under the theme 'Leading the Future.' Set against the backdrop of the iconic Pyramids, the event served as a platform to celebrate milestones, reinforce strategic partnerships, and unveil technologies that will shape the future of smarter living. The conference was honoured by the presence of His Excellency Mr. Mohamed Sofiane Berrah, Ambassador of Algeria to Egypt, Mr. Zhao Liuqing, Minister Counsellor of the Chinese Embassy in Egypt, Mr. Jerry Liu, Vice President of Hisense International, and Mr. Jason Ou, President of Hisense Middle East & Africa. Adding to the excitement, football legend Roberto Carlos, former Real Madrid player, made a special appearance, further strengthening the connection between Hisense and the world of sports. 'Our success in the Middle East and Africa is driven by strong partnerships and a commitment to innovation,' said Mr. Jerry Liu, Vice President at Hisense International. 'With strategic investments in local manufacturing and R&D, we are well-positioned to meet evolving consumer needs and drive sustainable growth across the region.' Reinforcing this vision, Mr. Jason Ou, President of Hisense MEA, added: 'These initiatives affirm our dedication to expanding our footprint in key markets, ensuring that cutting-edge technology and premium home appliances are more accessible to consumers across the region.' The conference highlighted Hisense's commitment to AI-driven innovation and connected living through the 'ConnectLife' ecosystem, reinforcing its vision of 'AI Your Life'. Attendees from across the GCC, Levant, and Africa engaged in discussions about the company's vision and expansion strategies, reinforcing Hisense's position as a global leader in home entertainment and appliances. Unveiling of Next-Generation Technology At the event, Hisense unveiled an extraordinary innovation that redefines large-screen entertainment - the 136-inch MicroLED TV, 136MX, the brand's first consumer-ready MicroLED display. This groundbreaking technology delivers unmatched colour precision, stunning vibrancy, and exceptional energy efficiency. A key milestone was the announcement that Hisense secured 100 orders for the 136-inch Micro LED TV from the MEA region, highlighting strong demand for next-generation large screen home entertainment in the region. Additionally, building on its partnership with Real Madrid, Hisense introduced an exclusive Real Madrid limited edition product range, further elevating its premium home entertainment offerings. Football legend Roberto Carlos joined the launch, strengthening the synergy between Hisense and Real Madrid in delivering world-class entertainment. Strategic Expansion and Regional Growth Initiatives Reinforcing its commitment to regional growth, Hisense announced plans for opening an air conditioning factory in Algeria, marked by the signing of a strategic MoU with Condor Electronics, further strengthening Hisense's manufacturing and distribution network in North Africa. This facility will play a key role in enhancing operational efficiency and ensuring faster access to high-quality products for consumers across the region. Another major highlight was Hisense's expansion in Egypt, marked by the launch of its first flagship brand store, providing Egyptian customers with a world-class product experience. Additionally, the company announced the opening of its first regional Care Hub in Cairo, reinforcing after-sales service and support across Egypt. These strategic initiatives reaffirm Hisense's long-term commitment to the region, ensuring consumers benefit from cutting-edge innovation and locally adapted solutions that meet their evolving needs. The MEA 2025 Partner Conference concluded on a high note, setting the stage for future innovations, strategic collaborations, and a smarter, more connected future for consumers. About Hisense Hisense, established in 1969, is a global leader in home appliances and consumer electronics operating in over 160 countries. Specialising in multimedia, home appliances, and IT solutions, Hisense prioritises integrity, innovation, and sustainability. With over 50 years of expertise, Hisense offers top-quality products, exceptional after-sales services, and extensive warranties. The company pioneers cutting-edge technologies such as the Laser TV, ULED Local Dimming Backlight Control and chip technology, developing 8K ultra high-definition display chips, TV SoC chips, and AI chips. Beyond consumer electronics, Hisense excels in B2B industries such as intelligent transportation, medical technology, and optical modules. Hisense proudly owns and has acquired renowned brands, including Toshiba TV, gorenje, Kelon, Ronshen, and ASKO, solidifying its position in the market. As a sponsor of major sporting events, Hisense has been associated with events such as FIFA World Cup Qatar 2022™, UEFA EURO 2020™ UEFA EURO 2024™, FIFA Club World Cup 2025™, and clubs such as Paris Saint-Germain. In 2024, Hisense further strengthened its sports partnerships by forming a strategic alliance with Real Madrid focused on the MEA region, highlighting its commitment to excellence and innovation. With 34 industrial parks, 26 R&D centres and 66 overseas companies, Hisense continues to lead the industry with a diverse range of products. With regional headquarters in Dubai, UAE, and 5 offices across the MENA region, Hisense ensures efficient manufacturing, innovation, and distribution, to meet the evolving needs of consumers in the market.
