09-04-2025
DKNG Stock At $32: Buy, Sell, Or Hold?
BOSTON, MA - MARCH 20: A view of the DraftKings Sportsbook logo on the boards during the Hockey East ... More semifinal game between the Boston University Terriers and the UConn Huskies on March 20, 2025, at TD Garden in Boston, MA. (Photo by Erica Denhoff/Icon Sportswire via Getty Images)
DraftKings, a top digital sports entertainment and gaming company, has seen its stock decline by 14% over the past month, driven by a broader market downturn linked to tariffs imposed by Trump on key trading partners and growing tensions from the U.S.-China trade war. Our take on the market crash risk right now offers more insights into the tariff situation and its effects on the broader economy.
We think DraftKings stock, currently trading at $32, represents a solid buying opportunity. Based on our evaluation, the stock's fair valuation reflects only minor concerns, especially considering its strong operational results and solid financial position. We came to this conclusion by comparing DKNG's current market valuation with its recent and historical operating performance and financial standing. The assessment below covers key metrics such as Growth, Profitability, Financial Stability, and Downturn Resilience, all of which point to the company's inherent strength.
When comparing valuation in terms of price per dollar of revenue or profit, DKNG stock is currently valued similarly to the overall market.
DraftKings' Revenues have experienced strong growth over the past few years.
DraftKings' profit margins remain significantly lower than most other companies in the Trefis universe.
DraftKings has a healthy balance sheet.
DKNG stock has performed slightly better than the S&P 500 during recent downturns. As investors hope for a soft landing in the U.S. economy, it's worth asking—how severe could the impact be if another recession hits? Our dashboard How Low Can Stocks Go During A Market Crash explores how major stocks have performed during and after the last six market crashes.
To summarize, DraftKings' performance across various indicators is as follows:
Given DraftKings' solid performance on these fronts—which we believe is not fully captured in its current fair valuation—we see the stock as a compelling buying opportunity. In fact, analysts' average price target of $57 for DKNG suggests a strong 75% upside from current levels.
While DKNG stock may see higher levels, the Trefis Reinforced Value (RV) Portfolio, has outperformed its all-cap stocks benchmark (combination of the S&P 500, S&P mid-cap, and Russell 2000 benchmark indices) to produce strong returns for investors. Why is that? The quarterly rebalanced mix of large-, mid- and small-cap RV Portfolio stocks provided a responsive way to make the most of upbeat market conditions while limiting losses when markets head south, as detailed in RV Portfolio performance metrics.
DKNG Return Compared With Trefis Reinforced Portfolio
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