Latest news with #Hollywood-grade
Associated Press
5 days ago
- Business
- Associated Press
CineSalon Captures Large Energy Sector Video Campaign in Major DC Market Expansion
Local production company CineSalon's Hollywood-grade approach attracts Ireland-based energy giant seeking to dominate US recruitment and sales in the DMV 'We're not competing on salary anymore – we're competing on story. The energy companies that master visual narrative will own the talent pipeline for the next decade.'— Shane Yeager, Founder & CEO, CineSalon ASHBURN, VA, UNITED STATES, May 29, 2025 / / -- When 87% of energy companies struggle to attract top engineering talent, one video production company in Washington DC just secured a sizable contract that proves cinematic storytelling isn't just for entertainment anymore. CineSalon has partnered with Ireland-based Hanley Energy to launch a comprehensive video marketing campaign targeting recruitment, sales acceleration, and culture transformation from their new $8M Loudoun County facility. 'We're not competing on salary anymore – we're competing on story. The energy companies that master visual narrative will own the talent pipeline for the next decade.' – Shane Yeager, Founder & CEO, CineSalon The Numbers Behind the Energy Sector's Marketing Crisis While energy sector job postings increased 34% year-over-year, qualified applications dropped 23% as top engineers gravitate toward tech companies with stronger brand narratives. Hanley Energy, serving Fortune 100 data centers and power-intensive industries, recognized that traditional corporate communications couldn't compete with Silicon Valley's storytelling sophistication. This partnership transforms Hanley Energy's market position through strategic video assets targeting three critical business challenges: talent acquisition costs averaging $47K per engineering hire, sales cycles extending 18+ months for complex energy solutions, and employee retention rates 12% below industry averages. The branded content video agency approach applies Hollywood production techniques to corporate storytelling, creating content that generates 3x higher engagement rates than traditional energy sector marketing materials. Strategic Implementation Across Three Revenue Drivers CineSalon's campaign addresses specific ROI metrics through targeted video production. Recruitment videos showcase Hanley Energy's innovation culture through cinematic storytelling designed to attract senior engineering talent who demand purpose-driven career opportunities. These assets reduce hiring timeline from 6 months to 3.5 months average. Sales enablement videos translate complex energy management solutions into compelling visual narratives that procurement executives can easily digest and share internally. Early testing shows 67% faster stakeholder buy-in when technical solutions are presented through professional video content. 'Traditional energy marketing looks like everyone else's PowerPoint presentation. We needed content that stops scrolling and starts conversations.' – Managing Director, Hanley Energy Company culture films position Hanley Energy as the premium employer choice for mission-critical energy professionals, directly impacting retention rates and reducing replacement costs that average $89K per departing senior engineer. Market Positioning Beyond Production Quality Unlike traditional corporate video services that focus solely on technical execution, CineSalon's approach integrates strategic narrative development with SEO-optimized distribution strategies. This methodology addresses the energy sector's fundamental challenge: communicating complex technical capabilities through accessible, emotionally engaging content. The partnership leverages CineSalon's Washington DC market advantages, including direct access to government energy policy decision-makers and proximity to major data center operations requiring Hanley Energy's specialized solutions. Local production capabilities reduce project timelines by 40% compared to coastal agency alternatives while maintaining premium production standards. As energy infrastructure investment reaches $2.8 trillion globally, companies that master visual storytelling will capture disproportionate market share in both talent acquisition and customer acquisition. Forward-thinking energy executives recognize that brand narrative now drives business outcomes as directly as technical capabilities. Industry Impact and Strategic Next Steps This collaboration signals broader market recognition that energy sector marketing must evolve beyond technical specifications toward emotional engagement. Companies maintaining traditional communication approaches risk losing competitive advantage to organizations that prioritize cinematic storytelling and professional video production. Marketing executives interested in exploring similar strategic partnerships can examine case studies and production capabilities at CineSalon's comprehensive service portfolio, specifically designed for mission-critical industries requiring both technical accuracy and emotional impact. About CineSalon CineSalon transforms corporate communications through cinematic storytelling and strategic video production, serving Fortune 500 companies, government agencies, and industry leaders across the Washington DC metropolitan area. The company specializes in high-impact content creation that drives measurable business outcomes through professional video marketing strategies. About Hanley Energy Hanley Energy delivers advanced energy management solutions to mission-critical industries worldwide, including major data center operations and power-intensive manufacturing facilities. With operations spanning Ireland, the UK, and expanding US markets, Hanley Energy combines sustainability expertise with cutting-edge power infrastructure optimization. Tais Lourenco CineSalon +1 202-810-1949 email us here Visit us on social media: LinkedIn Instagram Facebook YouTube Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Malaysian Reserve
26-05-2025
- Business
- Malaysian Reserve
Lights, camera, VFX, and action! Bow Valley College enters a new era with its Digital Entertainment Nexus Production Hub
CALGARY, AB , May 26, 2025 /CNW/ – Bow Valley College unveiled its new 3,560 square foot (331 square metres) Digital Entertainment Nexus Production Hub at its downtown campus, ushering in exciting new opportunities for creative industry production. Filmmakers and television producers, commercial ventures, athletes, and more can now access the studio equipped with high-level features to create visually stunning effects and elaborate content. 'This Production Hub is a significant investment in the creative and digital industries that will benefit high calibre film and TV productions as well as independent creators. A recent blockbuster production shot just outside our college brought a new level of excitement to our city, and we want to build upon that energy. Our contributions to this ecosystem affirm that Bow Valley College is a catalyst for innovation and growth,' said Dr. Misheck Mwaba, President and CEO of Bow Valley College. Bow Valley College Centre for Entertainment Arts students will also take advantage of the studio, training locally to be on-set and studio ready for production and post-production careers. The Production Hub will generate revenue for the college and help boost a rapidly growing sector. 'The opening of Bow Valley College's Production Hub marks a milestone for Calgary's creative economy. This state-of-the-art facility equips local talent with Hollywood-grade tools and strengthens our city's reputation as a centre of innovation in film, television, gaming, and digital storytelling. By investing in creative industries and next-generation technology, we are driving economic diversification and creating meaningful opportunities for Calgarians to build rewarding careers right here at home,' said Jyoti Gondek, Mayor of Calgary. The Digital Entertainment Nexus, including the Production Hub and Calgary's first Esports Arena and Indie Ignition Business Accelerator, is also supported by the Opportunity Calgary Investment Fund (OCIF). In 2023, Bow Valley College received a $5.5 million grant from OCIF. 'The launch of Bow Valley College's Production Hub marks another major step forward in building out Calgary's Digital Entertainment Nexus and cementing our position as a global player in the creative economy. With support from the Opportunity Calgary Investment Fund, it's unlocking new opportunities for creators, companies, and innovation to thrive right here in Calgary. This is exactly the kind of bold, future-focused investment that fuels economic diversification and reinforces our city as a destination for digital and creative innovation,' said Brad Parry, CEO of the Opportunity Calgary Investment Fund and President and CEO of Calgary Economic Development. Production Hub features The soundstage includes a large wrap-around screen – or volume wall – that allows characters to interact with virtual environments. Motion capture (mocap) records movements and applies them to a 3D model. Its availability fulfills a need in the local gaming, animation, film and television industries. Sports teams also use mocap to improve player performance. The addition of this technology is thanks – in part – to an Applied Research Tools and Instruments (ARTI) grant. A post-production/incubation space provides room to develop content, collaborate, and create special effects. The dailies room is decked out with sound and color calibration tools to review and adjust a project as it is being filmed. We are the only studio in Calgary with an immersive audio sound room, and one of just a few in Canada. For more information about Bow Valley College, please visit About Bow Valley College Bow Valley College is Calgary's college with local impact and global reach, serving more than 15,000 students. We launch our students by preparing them for in-demand jobs through high-quality, future-oriented education. We advance our graduates into careers in healthcare, technology, business, entertainment arts, social services, and more, contributing to our economy and community. We evolve our students through work-integrated learning, upskilling, and reskilling. Proud to be named one of Canada's Top 50 research colleges, our applied research focuses on health and educational technology, and social innovation. Home to the Digital Entertainment Nexus, Calgary's first esports arena, and the Bears varsity team, Bow Valley College is celebrating 60 years of student success. Learn more about the opportunities we create at
Yahoo
26-05-2025
- Business
- Yahoo
Lights, camera, VFX, and action! Bow Valley College enters a new era with its Digital Entertainment Nexus Production Hub
CALGARY, AB , May 26, 2025 /CNW/ - Bow Valley College unveiled its new 3,560 square foot (331 square metres) Digital Entertainment Nexus Production Hub at its downtown campus, ushering in exciting new opportunities for creative industry production. Filmmakers and television producers, commercial ventures, athletes, and more can now access the studio equipped with high-level features to create visually stunning effects and elaborate content. "This Production Hub is a significant investment in the creative and digital industries that will benefit high calibre film and TV productions as well as independent creators. A recent blockbuster production shot just outside our college brought a new level of excitement to our city, and we want to build upon that energy. Our contributions to this ecosystem affirm that Bow Valley College is a catalyst for innovation and growth," said Dr. Misheck Mwaba, President and CEO of Bow Valley College. Bow Valley College Centre for Entertainment Arts students will also take advantage of the studio, training locally to be on-set and studio ready for production and post-production careers. The Production Hub will generate revenue for the college and help boost a rapidly growing sector. "The opening of Bow Valley College's Production Hub marks a milestone for Calgary's creative economy. This state-of-the-art facility equips local talent with Hollywood-grade tools and strengthens our city's reputation as a centre of innovation in film, television, gaming, and digital storytelling. By investing in creative industries and next-generation technology, we are driving economic diversification and creating meaningful opportunities for Calgarians to build rewarding careers right here at home," said Jyoti Gondek, Mayor of Calgary. The Digital Entertainment Nexus, including the Production Hub and Calgary's first Esports Arena and Indie Ignition Business Accelerator, is also supported by the Opportunity Calgary Investment Fund (OCIF). In 2023, Bow Valley College received a $5.5 million grant from OCIF. "The launch of Bow Valley College's Production Hub marks another major step forward in building out Calgary's Digital Entertainment Nexus and cementing our position as a global player in the creative economy. With support from the Opportunity Calgary Investment Fund, it's unlocking new opportunities for creators, companies, and innovation to thrive right here in Calgary. This is exactly the kind of bold, future-focused investment that fuels economic diversification and reinforces our city as a destination for digital and creative innovation," said Brad Parry, CEO of the Opportunity Calgary Investment Fund and President and CEO of Calgary Economic Development. Production Hub features The soundstage includes a large wrap-around screen – or volume wall – that allows characters to interact with virtual environments. Motion capture (mocap) records movements and applies them to a 3D model. Its availability fulfills a need in the local gaming, animation, film and television industries. Sports teams also use mocap to improve player performance. The addition of this technology is thanks – in part – to an Applied Research Tools and Instruments (ARTI) grant. A post-production/incubation space provides room to develop content, collaborate, and create special effects. The dailies room is decked out with sound and color calibration tools to review and adjust a project as it is being filmed. We are the only studio in Calgary with an immersive audio sound room, and one of just a few in Canada. For more information about Bow Valley College, please visit About Bow Valley College Bow Valley College is Calgary's college with local impact and global reach, serving more than 15,000 students. We launch our students by preparing them for in-demand jobs through high-quality, future-oriented education. We advance our graduates into careers in healthcare, technology, business, entertainment arts, social services, and more, contributing to our economy and community. We evolve our students through work-integrated learning, upskilling, and reskilling. Proud to be named one of Canada's Top 50 research colleges, our applied research focuses on health and educational technology, and social innovation. Home to the Digital Entertainment Nexus, Calgary's first esports arena, and the Bears varsity team, Bow Valley College is celebrating 60 years of student success. Learn more about the opportunities we create at SOURCE Bow Valley College View original content to download multimedia:
Cision Canada
26-05-2025
- Business
- Cision Canada
Lights, camera, VFX, and action! Bow Valley College enters a new era with its Digital Entertainment Nexus Production Hub
"This Production Hub is a significant investment in the creative and digital industries that will benefit high calibre film and TV productions as well as independent creators. A recent blockbuster production shot just outside our college brought a new level of excitement to our city, and we want to build upon that energy. Our contributions to this ecosystem affirm that Bow Valley College is a catalyst for innovation and growth," said Dr. Misheck Mwaba, President and CEO of Bow Valley College. Bow Valley College Centre for Entertainment Arts students will also take advantage of the studio, training locally to be on-set and studio ready for production and post-production careers. The Production Hub will generate revenue for the college and help boost a rapidly growing sector. "The opening of Bow Valley College's Production Hub marks a milestone for Calgary's creative economy. This state-of-the-art facility equips local talent with Hollywood-grade tools and strengthens our city's reputation as a centre of innovation in film, television, gaming, and digital storytelling. By investing in creative industries and next-generation technology, we are driving economic diversification and creating meaningful opportunities for Calgarians to build rewarding careers right here at home," said Jyoti Gondek, Mayor of Calgary. The Digital Entertainment Nexus, including the Production Hub and Calgary's first Esports Arena and Indie Ignition Business Accelerator, is also supported by the Opportunity Calgary Investment Fund (OCIF). In 2023, Bow Valley College received a $5.5 million grant from OCIF. "The launch of Bow Valley College's Production Hub marks another major step forward in building out Calgary's Digital Entertainment Nexus and cementing our position as a global player in the creative economy. With support from the Opportunity Calgary Investment Fund, it's unlocking new opportunities for creators, companies, and innovation to thrive right here in Calgary. This is exactly the kind of bold, future-focused investment that fuels economic diversification and reinforces our city as a destination for digital and creative innovation," said Brad Parry, CEO of the Opportunity Calgary Investment Fund and President and CEO of Calgary Economic Development. Production Hub features The soundstage includes a large wrap-around screen – or volume wall – that allows characters to interact with virtual environments. Motion capture (mocap) records movements and applies them to a 3D model. Its availability fulfills a need in the local gaming, animation, film and television industries. Sports teams also use mocap to improve player performance. The addition of this technology is thanks – in part – to an Applied Research Tools and Instruments (ARTI) grant. A post-production/incubation space provides room to develop content, collaborate, and create special effects. The dailies room is decked out with sound and color calibration tools to review and adjust a project as it is being filmed. We are the only studio in Calgary with an immersive audio sound room, and one of just a few in Canada. For more information about Bow Valley College, please visit About Bow Valley College Bow Valley College is Calgary's college with local impact and global reach, serving more than 15,000 students. We launch our students by preparing them for in-demand jobs through high-quality, future-oriented education. We advance our graduates into careers in healthcare, technology, business, entertainment arts, social services, and more, contributing to our economy and community. We evolve our students through work-integrated learning, upskilling, and reskilling. Proud to be named one of Canada's Top 50 research colleges, our applied research focuses on health and educational technology, and social innovation. Home to the Digital Entertainment Nexus, Calgary's first esports arena, and the Bears varsity team, Bow Valley College is celebrating 60 years of student success. Learn more about the opportunities we create at
Calgary Herald
26-05-2025
- Entertainment
- Calgary Herald
Bow Valley College unveils high-tech production hub to support Calgary's creative industries
Calgary has a new feather in its cap as it pushes to become a hub for film, television and digital media production. Article content Article content Bow Valley College unveiled its new 3,560-square-foot Digital Entertainment Nexus Production Hub at its downtown campus on Monday — a state-of-the-art facility to serve both students and industry professionals. Article content Decked out with industry-leading tools and immersive technology, the hub will be available to students along with filmmakers and commercial clients who can rent the space. The facility boats a curved LED 'volume wall' that allows for 180-degree shooting angles, high-precision motion-capture cameras and supports technical production standards used for major streaming platforms. It also houses Calgary's only immersive audio room — one of just a few in Canada — enabling 3D sound experiences like 'a hummingbird circling your head' or 'the hiss of a snake at your feet,' the college says. Other features include a 650-square-foot postproduction edit suite with eight workstations, a 16-person sound-insulated viewing room and access to industry-standard software. Article content Article content Bow Valley College president and CEO Dr. Misheck Mwaba called the facility a 'significant investment in the creative and digital industries that will benefit high-calibre film and TV productions as well as independent creators. Article content Article content 'Our contributions to this ecosystem affirm that Bow Valley College is a catalyst for innovation and growth,' Mwaba said in a release. Article content Students in the college's Centre for Entertainment Arts will gain hands-on experience in the studio, training for careers in production and post-production. The project forms part of the college's Digital Entertainment Nexus, which also includes an esports arena. Mayor Jyoti Gondek called the opening of the hub a 'milestone for Calgary's creative economy.' Article content 'This state-of-the-art facility equips local talent with Hollywood-grade tools and strengthens our city's reputation as a centre of innovation in film, television, gaming, and digital storytelling,' Gondek said in a release. 'By investing in creative industries and next-generation technology, we are driving economic diversification and creating meaningful opportunities for Calgarians to build rewarding careers right here at home.' Article content Article content The project is supported by a $5.5-million grant from the Opportunity Calgary Investment Fund (OCIF) awarded in 2023. Article content Calgary Economic Development president and CEO Brad Parry said the facility will help the city attract and retain productions. Article content 'We've been talking about this for a number of years,' Parry said at the unveiling. 'To see this actually happen today is fantastic.' Article content 'Now we can convince companies and productions to come into the city, shoot in the city, but also finish in the city,' he said. 'That's what this whole vision was about.'
