4 days ago
- Business
- New Straits Times
Signature Malaysia launches largest home and living showcase
KUALA LUMPUR: Signature International Bhd, via Signature Malaysia, has kicked off its most ambitious campaign yet with the launch of a nationwide event, aiming to set the Malaysia Book of Records for the biggest home and living showcase.
The seven-weekend Signature HomeFest 2025 was unveiled at the company's flagship store in Kota Damansara.
The campaign will run from June 4 to July 20 across all 50 Signature showrooms nationwide.
The event will feature over 100 home and living brands, exclusive promotions, live events and pop-up exhibitions in key locations such as Johor, the Klang Valley and Ipoh.
As part of the launch, Signature Malaysia introduced actress Amelia Henderson as its new brand ambassador and Datuk Chef Wan as celebrity chef.
Both figures will lead engagements throughout the campaign.
The brand also presented its new design concept, Soft Minima, described as a refined approach to minimalism that blends warm textures and intentional design for modern homeowners.
"It's about living more intentionally," said KS Lau, group chief executive officer of Signature International.
"HomeFest is not just a campaign - it's an expression of our design philosophy and customer-first approach," he added.
Founded in 1994, Signature Group is Malaysia's largest kitchen cabinet manufacturer and home living solutions provider.
Publicly listed since 2008 under Signature International Bhd, the company has 50 showrooms across Malaysia and operations in 15 countries.
Its flagship brand encompasses kitchens, wardrobes, and home furniture under one cohesive lifestyle offering.
