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National Post
6 hours ago
- Business
- National Post
WELL Health Announces Appointment of Ric Leong as its Chief Accounting Officer
Article content WELL has appointed Ric Leong, CPA, CA, BSc., as Chief Accounting Officer, where he will lead WELL's accounting operations and financial planning functions as it continues to scale its business and pursue growth through acquisitions. Mr. Leong was previously the CFO of Avigilon at the time of its $1B exit to Motorola Solutions. Most recently, Mr. Leong 's last position was leading the finance and accounting team at Hootsuite as SVP of Finance. Mr. Leong's primary focus is to strengthen the Company's financial reporting processes as well as WELL's financial integration efforts in support of its expansive acquisition strategy. Mr. Leong will also work to enhance financial planning and analysis (FP&A) capabilities in alignment with the Company's overarching growth plans. Article content VANCOUVER, British Columbia & TORONTO — WELL Health Technologies Corp. (TSX: WELL) (OTCQX: WHTCF) ('WELL' or the 'Company'), a digital healthcare company focused on positively impacting health outcomes by leveraging technology to empower healthcare practitioners and their patients globally, is pleased to announce the recent appointment of Ric Leong, CPA, CA, BSc. as WELL's Chief Accounting Officer, effective May 20th. Article content Mr. Leong's primary focus is to strengthen the Company's financial reporting processes as well as WELL's financial integration efforts in support of its expansive acquisition strategy. Mr. Leong will also work to enhance financial planning and analysis (FP&A) capabilities in alignment with the Company's overarching growth plans. As Chief Accounting Officer, Mr. Leong will lead WELL's accounting operations, including public company reporting and FP&A, reporting to Eva Fong, the Company's Chief Financial Officer and working closely with the rest of the leadership Team at WELL. Article content Hamed Shahbazi, Chairman and CEO of WELL Health commented, 'We are extremely pleased to extend a very warm welcome Ric to WELL's senior leadership team. Ric brings a wealth of experience as a senior financial executive in high-growth technology environments. Ric's proven track record in driving process improvements and creating shareholder value, particularly during his time at Avigilon and Hootsuite, will provide tremendous value as WELL continues to scale its operations.' Article content Mr. Leong most recently served as Senior Vice President, Finance of Vancouver-based social media management company Hootsuite Inc., where he led financial due diligence on several strategic acquisitions, including the transformative acquisition of Talkwalker, an AI-powered social listening platform. He also arranged credit facilities to support growth and acquisition capital, contributing to the company's balance sheet strength and long-term financial strategy. Previously, he was Chief Financial Officer at Avigilon Corporation, a video surveillance and analytics company acquired by Motorola Solutions, Inc. in 2018. In both roles, Mr. Leong demonstrated a strong ability to create shareholder value through disciplined financial leadership and operational efficiency. Article content Mr. Leong articled with KPMG LLP and is a Chartered Professional Accountant. He holds a Bachelor of Science degree and a Diploma in Accounting from the University of British Columbia. Article content 'I am excited to join WELL Health at this pivotal stage of its growth,' said Mr. Leong. 'WELL's mission to tech-enable healthcare providers as well as modernize, digitize and positively transform healthcare resonates deeply with me. I look forward to contributing to the Company's continued success and supporting its financial operations and strategic objectives.' Article content WELL HEALTH TECHNOLOGIES CORP. Article content Per: 'Hamed Shahbazi' Hamed Shahbazi Chief Executive Officer, Chairman and Director WELL Health Technologies Inc. Article content About WELL Health Technologies Corp. Article content WELL's mission is to tech-enable healthcare providers. We do this by developing the best technologies, services, and support available, which ensures healthcare providers are empowered to positively impact patient outcomes. WELL's comprehensive healthcare and digital platform includes extensive front and back-office management software applications that help physicians run and secure their practices. WELL's solutions enable more than 42,000 healthcare providers between the US and Canada and power the largest owned and operated healthcare ecosystem in Canada with more than 210 clinics supporting primary care, specialized care, and diagnostic services. In the United States WELL's solutions are focused on specialized markets such as the gastrointestinal market, women's health, primary care, and mental health. WELL is publicly traded on the Toronto Stock Exchange under the symbol 'WELL' and on the OTC Exchange under the symbol 'WHTCF'. To learn more about the Company, please visit: Article content Article content Article content Contacts Article content For more information: Article content Article content Tyler Baba Article content Article content Article content
Yahoo
6 hours ago
- Business
- Yahoo
WELL Health Announces Appointment of Ric Leong as its Chief Accounting Officer
WELL has appointed Ric Leong, CPA, CA, BSc., as Chief Accounting Officer, where he will lead WELL's accounting operations and financial planning functions as it continues to scale its business and pursue growth through acquisitions. Mr. Leong was previously the CFO of Avigilon at the time of its $1B exit to Motorola Solutions. Most recently, Mr. Leong 's last position was leading the finance and accounting team at Hootsuite as SVP of Finance. Mr. Leong's primary focus is to strengthen the Company's financial reporting processes as well as WELL's financial integration efforts in support of its expansive acquisition strategy. Mr. Leong will also work to enhance financial planning and analysis (FP&A) capabilities in alignment with the Company's overarching growth plans. VANCOUVER, British Columbia & TORONTO, June 05, 2025--(BUSINESS WIRE)--WELL Health Technologies Corp. (TSX: WELL) (OTCQX: WHTCF) ("WELL" or the "Company"), a digital healthcare company focused on positively impacting health outcomes by leveraging technology to empower healthcare practitioners and their patients globally, is pleased to announce the recent appointment of Ric Leong, CPA, CA, BSc. as WELL's Chief Accounting Officer, effective May 20th. Mr. Leong's primary focus is to strengthen the Company's financial reporting processes as well as WELL's financial integration efforts in support of its expansive acquisition strategy. Mr. Leong will also work to enhance financial planning and analysis (FP&A) capabilities in alignment with the Company's overarching growth plans. As Chief Accounting Officer, Mr. Leong will lead WELL's accounting operations, including public company reporting and FP&A, reporting to Eva Fong, the Company's Chief Financial Officer and working closely with the rest of the leadership Team at WELL. Hamed Shahbazi, Chairman and CEO of WELL Health commented, "We are extremely pleased to extend a very warm welcome Ric to WELL's senior leadership team. Ric brings a wealth of experience as a senior financial executive in high-growth technology environments. Ric's proven track record in driving process improvements and creating shareholder value, particularly during his time at Avigilon and Hootsuite, will provide tremendous value as WELL continues to scale its operations." Mr. Leong most recently served as Senior Vice President, Finance of Vancouver-based social media management company Hootsuite Inc., where he led financial due diligence on several strategic acquisitions, including the transformative acquisition of Talkwalker, an AI-powered social listening platform. He also arranged credit facilities to support growth and acquisition capital, contributing to the company's balance sheet strength and long-term financial strategy. Previously, he was Chief Financial Officer at Avigilon Corporation, a video surveillance and analytics company acquired by Motorola Solutions, Inc. in 2018. In both roles, Mr. Leong demonstrated a strong ability to create shareholder value through disciplined financial leadership and operational efficiency. Mr. Leong articled with KPMG LLP and is a Chartered Professional Accountant. He holds a Bachelor of Science degree and a Diploma in Accounting from the University of British Columbia. "I am excited to join WELL Health at this pivotal stage of its growth," said Mr. Leong. "WELL's mission to tech-enable healthcare providers as well as modernize, digitize and positively transform healthcare resonates deeply with me. I look forward to contributing to the Company's continued success and supporting its financial operations and strategic objectives." WELL HEALTH TECHNOLOGIES CORP. Per: "Hamed Shahbazi"Hamed ShahbaziChief Executive Officer, Chairman and DirectorWELL Health Technologies Inc. About WELL Health Technologies Corp. WELL's mission is to tech-enable healthcare providers. We do this by developing the best technologies, services, and support available, which ensures healthcare providers are empowered to positively impact patient outcomes. WELL's comprehensive healthcare and digital platform includes extensive front and back-office management software applications that help physicians run and secure their practices. WELL's solutions enable more than 42,000 healthcare providers between the US and Canada and power the largest owned and operated healthcare ecosystem in Canada with more than 210 clinics supporting primary care, specialized care, and diagnostic services. In the United States WELL's solutions are focused on specialized markets such as the gastrointestinal market, women's health, primary care, and mental health. WELL is publicly traded on the Toronto Stock Exchange under the symbol "WELL" and on the OTC Exchange under the symbol "WHTCF". To learn more about the Company, please visit: View source version on Contacts For more information: Tyler BabaInvestor Relations, Manager604-628-7266investor@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Harvard Business Review
14-05-2025
- Entertainment
- Harvard Business Review
A New Framework for Going Viral
Not long ago, 'going viral' was the gold standard for marketers. A viral campaign meant unprecedented reach, engagement, and brand awareness. The 2012 'Dumb Ways to Die' campaign by Metro Trains in Melbourne, for instance, was funny, catchy, and inspired countless remakes, parodies, and downloads—making it one of the most beloved public safety campaigns of all time. But today, the things that go viral often do so for the wrong reasons: controversy, outrage, misinformation, or plain discomfort. Consider Dolce & Gabbana's disastrous ' DG Loves China' campaign: It garnered millions of views—but also incited a global backlash, costing the brand an estimated $400 million in lost sales and long-term damage in its second-largest market. This is by no means an exception: According to a 2023 report by Hootsuite, only 5% of content on social media platforms achieves viral status, and much of it is for negative or polarizing reasons. In this highly sensitive climate, the critical question for brand leaders to consider is: Do we even want to go viral anymore? The truth is virality isn't dead and still matters. Even with the shifts in algorithms and audience behavior, generating a buzz around your content remains a powerful tool for brands as virality is a significant known driver of both brand recall and consumer engagement. To help brands navigate the complexities of modern virality, I developed the SPREAD framework, grounded in social science research and refined through years of teaching executive education courses to brand marketers and other decision-makers. This framework empowers teams to critically unpack, assess, and optimize the viral potential of their content before it's released and helps ensure that what they produce is impactful and safe to share. Following are the six dimensions of the SPREAD framework. Socially Useful and Sensitive Campaigns that succeed today often do more than entertain—they help audiences do or say something valuable. Duolingo, for instance, used its viral owl mascot in 2024 to champion language equity. Through TikTok, it promoted multilingual literacy programs, leading to over 800 million views across user-generated videos and a 54% year-over-year increase in app downloads globally. Or consider Dove's 'Cost of Beauty' campaign, which spotlighted the impact of social media on youth mental health. The brand partnered with mental health organizations, leading to over 6.6 billion impressions in the U.S. and a 5.5% increase in value sales. The campaign's resonance was deeply personal: By sharing it, people were able to signal empathy, alignment with body positivity, and their support for mental health, helping others while also reinforcing their own values. This blend of individual identity expression and social contribution helps explain the ad's powerful reach. Together, social utility and sensitivity drive shares because they encourage the act of sharing. Questions to gauge whether content is socially useful and sensitive: Does the content offer value or meaning to the sharer (for example, by helping them to signal their values to others, or by strengthening social bonds between the sharer and their audience?) Is it content people will feel good sharing and that amplifies values such as empathy or personal identity? Will sharing this content reflect positively on the sender's relationship with recipients (both existing followers and new viewers)? Does this content ignore or trivialize current social sensitivities? Provocative Great campaigns prompt people to reflect—even argue—as long as it is strategic and culturally sensitive. Provocative content challenges norms, surprises audiences, or sparks curiosity, a known driver of human sharing. Patagonia's 'Don't Buy This Jacket' campaign is another prime example, as it urged consumers to reconsider overconsumption while aligning with the brand's mission to champion sustainability. Similarly, Elf Beauty launched the 'So Many Dicks' 2024 campaign as a bold move to highlight the overrepresentation of men named Richard, Rick, or Dick on U.S. boards (vs. women or people from underrepresented groups). By leveraging cheeky humor and a provocative title, the brand effectively put the spotlight on the lack of diversity of corporate boards, achieving 2.3 billion organic media impressions and boosting awareness by 20%. But not all provocation is productive, especially when it doesn't take into account the broader system. Take Apple's 2023 ' Crush!' iPad ad. Intended to spark global dialogue around creativity, tech, and AI, it ended up receiving a massive backlash for appearing tone deaf (destroying creative tools, the very positioning of Apple, core to the brand followers' identity). The lesson? Provocation should serve a point, not just grab attention. Similarly, even campaigns with good intentions can backfire when they seem to overlook social pain points. For example, Pepsi's 2017 ad featuring Kendall Jenner attempted to tap into the power of protest imagery to promote unity—but trivialized serious movements like Black Lives Matter by suggesting that a soft drink could resolve systemic tensions. The backlash was swift and global: The ad was pulled within 24 hours, and Pepsi issued a public apology. Questions to gauge whether content is provocative: Does this content challenge norms or spark curiosity? How surprising or counterintuitive is the format or message of the content? Does this content provoke in a way that could read as tone deaf or offensive? For example, does it oversimplify complex issues? Offer the brand as a quick fix to systemic problems? Does it characterize itself as a hero (rather than amplify affected voices)? Does it adopt a prescriptive tone, telling people what they should do? Replicable Memes, challenges, and remixes thrive because they give people a sense of ownership or participation with the campaign. For instance, TikTok's 2024 'Roman Empire' trend—where users joked about how often men think about ancient Rome—triggered brands like Netflix, Domino's, and even academic institutions to co-opt it. The original trend sparked over 2.1 billion views, with 12,000+ brand-affiliated remakes. Heinz's 'Draw Ketchup' campaign also nailed this approach. By asking fans to 'draw ketchup' and post it online, it generated over $5.8 million in earned media, 127 times the initial media investment, and led to limited-edition bottles selling out in under three hours. The key is to make it easy for people to feel engaged and able to participate. Questions to gauge whether content is replicable: How easy would it be for someone to copy, remix, or respond to this content? Does this content make users want to engage and create their own version (e.g., by actively encouraging memes, remixes, duets, or challenges?) Is the content too complex or polished to inspire user participation? Emotional Activating emotions —and, in particular, engineering emotional roller coasters—drives virality. But in today's climate, relevant emotions matter more than just intensity. Airbnb's 'Made Possible by Hosts' built emotional journeys through real stories of travelers reconnecting with loved ones. By tapping into nostalgia and reconnection after Covid, the series resonated deeply with audiences emerging from pandemic lockdowns and resulted in a 15% increase in overall traffic in the third quarter of 2021 in countries where the campaign has run, compared to 2019. After six months running the campaign, Airbnb posted its highest-ever profit, with net income up 280% year on year to $834 million. Compare this to Peloton's infamous ' Christmas Gift' ad, which tried to tug at emotions but was interpreted as tone deaf and sexist—a reminder that misreading emotional tone can backfire. Questions to gauge whether content is emotional: Does this content evoke a strong emotional response (e.g., joy, sadness, awe)? Does the emotion evoked seem relevant and aligned to the product being advertised or the aim of the campaign? Ambiguous Ambiguity sparks curiosity—and fuels sharing. Lego's ' Rebuild the World' campaign used surreal, dreamlike scenes that defied logic, prompting viewers to interpret the campaign in their own way, resulting in a 14% revenue increase. Similarly, Indian fashion brand Wrogn, co-founded by cricketer Virat Kohli, launched the ' Wrogn Mystery ' campaign in March 2023. The brand posted cryptic images of Kohli with unrelated objects, captioned with #IYKYK ('If You Know, You Know'), prompting fans to decipher the hidden meanings. The campaign achieved over 42 million impressions in a single day. Ambiguity works because people enjoy the process of decoding —and sharing—their theories. Similarly, Fix Dessert Chocolatier's recent global success stemmed, in part, from an initial lack of clarity about the brand's origins. This fueled curiosity and sparked discussions, encouraging audiences to explore further and discover more about the product. Questions to gauge whether content is ambiguous: Does this content leave space for different interpretations or personal meaning? Do parts of the content trigger curiosity or leave unanswered questions? How likely is it that people will discuss or debate what this content really means? Distributive Finally, content must be designed for distribution—not just creation. Content that travels well adapts to the logic of multiple platforms—from TikTok remixes and Instagram reposts to Reddit threads and forwarded messages on WhatsApp. This means it's not overly reliant on one channel's norms (like trending sounds or visual filters), but built around formats, stories, or tropes that people can pick up and modify to fit anywhere. While replicable content invites imitation (like challenges or memes), distributive content is engineered to travel—to be frictionless across channels, formats, and audiences. For example, the #DollyPartonChallenge—where users posted four versions of themselves for LinkedIn, Facebook, Instagram, and Tinder—spread widely because it naturally invited replication across platforms, not just one. Similarly, Disney's #ShareYourEars campaign made sharing effortless by inviting fans to post photos of themselves wearing Mickey Mouse ears, each post contributing to a donation for the Make-A-Wish Foundation. In the same vein, the 2023 Barbie movie marketing team developed memes, filters, and visual 'templates' explicitly made to be shared. Their AI-generated poster-creator tool led to over 4 million user-made images in one month, helping 'Barbenheimer' become a cultural phenomenon. In distributive campaigns, marketers prompt people to tag others (e.g., through a challenge like 'Tag someone who'd ace this in 3 seconds' or identity-specific framing like 'Only 90s kids will remember this' or 'Tag a fellow runner who gets this'). These campaigns also create clever hashtags and encourage their audience to use them, thus adding their individual contributions to the broader community. For example, Barbie marketers encouraged people to use the hashtag #Barbiecore on photos or videos in which they were dressed in pale pink. Similarly, Fix Dessert Chocolatier's 'Can't Get #Knafeh Of It,' asked people to use the #knafeh hashtag when they ate or reviewed Fix Dessert's chocolate on any of their social media platforms. Questions to gauge whether content is distributable: Does the format make sharing effortless—for example, by offering clear prompts (like 'Tag a friend who…'), easy-to-copy templates, campaign-specific language (like hashtags), or native platform features like one-click reposts or sticker integrations? Is it easy to imagine people sharing or amplifying this content across different channels? Does the message actively nudge recipients to share the content with others (for example, via Instagram or TikTok)? . . . The point of this framework is not to answer 'yes' to every question, but to give brands the ability to align on which aspects of virality they hope to hit upon with their campaign. Now that algorithms prioritize personalized content over broad reach, engagement metrics have evolved to focus on meaningful interactions, and audience behavior has become more discerning and fragmented. The SPREAD framework provides a roadmap for brands to achieve resonance and relevance and build authentic connections, helping them cut through the noise and stand out for all the right reasons. By carefully balancing the six dimensions, brands can create content that resonates without compromising their values.
Yahoo
02-03-2025
- Business
- Yahoo
Meet the Ukrainian child refugee now CEO of $1bn Hootsuite
Forget politics, says Hootsuite's CEO Irina Novoselsky, the White House's crackdown allowing new media to have a seat at press briefings over traditional outlets should be a warning to global businesses that social media is now more than just a marketing tool. 'Five billion people around the world are spending almost three to five hours a day on social media,' Novoselsky tells Yahoo Finance UK, 'and I think it's about time that the White House is allowing that voice to be in the room to share what's being told." Novoselsky, who grew up in Ukraine and moved as a refugee child to the US, became Hootsuite's first female CEO in 2023 and is voicing her opinion at the helm of a $1bn global-leading social media performance engine, which helps its near 100,000 customers create, schedule, publish content and measure performance. Read More: 'After our £50m company collapsed I learned to be a wartime CEO' Last year, it acquired start-up Talkwalker, an AI-powered tool that allows brands to listen to audiences on social media and create impactful social content. Novoselsky, as a millennial, is also listening to Generation Z and believes that the White House move is less political, more where trust and influence now lie. Further, she is adamant that CEOs must be seen and heard on social media or face being ghosted by the current generation. "Gen Z makes most of their purchasing decisions based on the company's brand, what they stand for, the authenticity, and most of them go and look at what the CEO is saying,' says Novoselsky. 'Where previously CEOs could let their marketing and sales team drive revenue, acquire and expand customers, they're losing that ability to stand behind the door. 'You have to be out there on social, posting, having an opinion, interacting and if you're not, Gen Z's just not going to be picking your business.' Indeed, Novoselsky spoke with over 500 Gen Z to gauge more understanding. 'There are really powerful stats that almost 70% of all buyers are going to be Gen Z or millennials starting this year," she notes. Read More: 'Dragons' Den failure sparked my alcohol-free brand's rise' 'I met and talked to them and realised I didn't understand Gen Z at all,' she admits. 'I was very surprised by how different we are in so many ways. There are a few falsehoods that I kind of came across too, this narrative of Gen Z being lazy and I don't think they are. 'I think they're a generation that really appreciates figuring out how to balance work and life. They want to be able to research themselves because they grew up in this very B2C buying journey where they can go on Netflix and Amazon and search for what they want.' Conversation turns to 2024 acquisition Talkwalker where Novoselsky believes both listening and analytics will be pivotal to the future of any revenue channel, customer acquisition and expansion. She highlights one of its Fortune 50 clients who used the tool to test and determine whether to enter the Italian market with a specific coffee beverage. 'When they were forecasting off of the listening tool, it just landed flat,' she adds. 'They completely pivoted and saved themselves a whole amount of expense and time going into a market with the wrong product.' While Hootsuite's clients are listening to their customers' tastes as well as what competitors are saying about products, Novoselsky puts her company's own social team front and centre at meetings. 'What are they hearing? What are the analytics? What are our customers saying? The positive, the negative, what can we improve?' says Novoselsky, who oversees around 1,500 global employees. 'I don't know how executives don't have their social media team come in. 'I grew up in an Eastern European home and it's a gift that when someone gives you feedback, it's a sign of love of how I grew up and that they care enough to tell you. 'And so while customers are willing to give feedback, I think it's a gift and you should be out there listening to it. It's when they stop talking that you should worry.' Read More: How Jeff Dewing went from bankruptcy to £70m fortune Before her career blossomed on Wall Street to then become the first female CEO of jobs site CareerBuilder aged 32, Novoselsky's parents had left Ukraine for the US in the 1980s with a mere $300 when Novoselsky was aged four. 'There are two lotteries in life: there's your geography lottery of where you're born to, which I did not win,' she says. "And then there's the parent lottery. I won that and they took me from the wrong geography to the right geography. And I just had such appreciation for the potential of what you can do.'We have this rule on social media that we work with our customers on: how do you give nine times before taking once? So how do you help your customers on social learn something nine times before you ask them for one favour? Whether that's 'check out my demo, check out my new product release.' In order to earn the right to ask for that one, you have to go give nine. And I think it's really similar as team members and for people who want to be leaders. How do you give nine times to your leaders? Whether it's to your boss, peers, the team around you. How do you constantly think about how to help solve the problem, be helpful or valuable? I think there's also this misconception that when you have leaders or you work for leaders, that you're supposed to adapt your style to them. One of the things I learned is that it's my job to adapt my style to my team. Different people need different things from me and so it's about how do I learn to adapt to what they need.I love sleep and try to get eight hours every night. That's a priority for me. I exercise, I count steps and I'm pretty good about being between seven and 8,000 daily. I'm also a big reader, mostly non-fiction. Read more: 'I went to a board meeting days after nearly dying but I soon saw my purpose' Meet the CEO responsible for selling London to the world 'Want to grow an iconic brand? CEOs have to value CMOs as servant leaders'Sign in to access your portfolio
Leaders
25-02-2025
- Business
- Leaders
How to Build a Profitable One-Person Business: A Practical Guide
By: Mohamed Atef Mohamed Atef In today's entrepreneurial world, running a successful business without a large team is more feasible than ever. Solo entrepreneurs can leverage technology, automation, and scalable business models to build profitable ventures. However, creating a sustainable one-person business requires strategic planning and focus on key areas. Ideal Sectors for One-Person Businesses Some sectors are ideal for solo entrepreneurs, especially those that can be automated and scaled. These include: Digital Marketing : Manage SEO, ad campaigns, and social media with tools like Google Ads and Hootsuite. : Manage SEO, ad campaigns, and social media with tools like Google Ads and Hootsuite. Online Education : Create and sell courses or coaching services using platforms like Teachable . : Create and sell courses or coaching services using platforms like . E-commerce : Run an online store for digital products like ebooks or templates. : Run an online store for digital products like ebooks or templates. Creative Services: Freelance in fields like graphic design, writing, or photography, offering services to clients. These industries provide opportunities to run profitable businesses with minimal overhead, making them ideal for solo entrepreneurs. Build a Solid Foundation Before starting your business, it's essential to understand your target market and how you can serve it. Ask yourself important questions like: What problems does my target audience face, and how can I solve them? What tasks consume most of my time, and can they be automated? What products or services can generate ongoing revenue with minimal effort? These questions help clarify your business vision and guide your strategy. The goal is to create a business model that can scale and generate income with little daily involvement, allowing you to focus on growth rather than constant maintenance. Automate to Maximize Efficiency One of the greatest advantages of a one-person business is the ability to automate tasks. Tools can help you streamline marketing, customer service, and other repetitive tasks, freeing up your time for strategic decisions. For example, ChatGPT or Jasper AI can generate content for blogs, social media, and emails, reducing the need for manual input. Automation tools like Zapier can also help with workflow management, such as syncing data or sending automated follow-up emails. Automating these processes allows you to focus on growing your business instead of handling day-to-day tasks. While automation is key, it's also important to stay flexible and continuously optimize your business. Track your performance using tools like Google Analytics, identify what works, and refine your approach. By staying adaptable and optimizing your operations, you can maintain a competitive edge and ensure long-term success. Successful Examples of One-Person Businesses Notable solo entrepreneurs who have achieved success include: Ahmed El-Ghandour , known as 'El-Da7ee7,' is an Egyptian content creator who started his journey by simplifying complex scientific topics through engaging videos. His YouTube channel gained immense popularity, leading to collaborations with various educational platforms and media outlets. El-Da7ee7's success demonstrates how a solo entrepreneur can build a profitable venture by leveraging digital platforms and creating content that resonates with a wide audience. , known as 'El-Da7ee7,' is an Egyptian content creator who started his journey by simplifying complex scientific topics through engaging videos. His YouTube channel gained immense popularity, leading to collaborations with various educational platforms and media outlets. El-Da7ee7's success demonstrates how a solo entrepreneur can build a profitable venture by leveraging digital platforms and creating content that resonates with a wide audience. Fatima Ahmed, founder of 'Fati's,' is an Egyptian entrepreneur who began her journey by creating unique and delicious donuts. Starting from her home kitchen, she expanded her business to a full-fledged bakery. Fatima's dedication and innovative approach to traditional recipes have made 'Fati's' a popular brand in Egypt. Her story highlights how passion and creativity can lead to building a successful one-person business in the food industry. Building a one-person business is possible with the right strategy. Focus on scalable products, automate tasks, and stay agile to create a business that thrives without a large team. With the right mindset, you can achieve financial independence and a fulfilling career on your own terms. About the author: Mohamed Atef is the Chairman of the Board of E3mel Business Academy. Short link : Post Views: 39
