Latest news with #HotelREZ
Travel Daily News
3 days ago
- Business
- Travel Daily News
First Hotels franchise joins HotelREZ to boost demand and direct business
First Hotels franchise expands partnership with HotelREZ, adding 20 properties to boost GDS visibility, direct bookings, and international market reach. LONDON – First Hotels franchise has joined HotelREZ to drive strategic growth, supporting regional expansion for direct, GDS, and corporate business with enhanced international visibility. Extending its partnership with the world's leading and fastest growing hotel representation company, the Scandinavian-based hotel group has added a further 20 properties to the HotelREZ roster. In joining forces with HotelREZ as its distribution partner and booking technology supplier, First Hotels franchise will improve demand opportunity and reduce the cost of bookings, while providing a better booking experience. With properties in Sweden, Norway and Denmark, First Hotels franchise group follows First Hotels Collection, which has been successfully collaborating with HotelREZ since 2023. As a result of this deal, HotelREZ is now representing all 57 properties in its portfolio of hotels and apartments. First Hotels will benefit from the HotelREZ GDS chain-code, with full connectivity, marketing and sales support. This includes REZBooker, the HotelREZ booking engine, which is embedded into the First Hotels website and property branded pages for direct-to-consumer bookings. First Hotels will also be engaging with the HotelREZ Niche Marketing programme – developed to enhance members' international visibility and drive incremental revenue as a free, commission-based programme. To further boost visibility, the group is also investing in metasearch coverage on search portals Trivago, Kayak, Tripadvisor and Google. Included in the partnership, the portfolio will feature as a new addition to the Best Loved Hotels consumer brand for leisure agency business and consumer bookings. Percy Henriksson, CCO, First Hotels said: 'With a 20-year strong track record of delivering results, HotelREZ has already proven to be a great partner for us. The team has given us the confidence to expand our market presence and drive growth through our direct channels, as well as raise our visibility on the GDS. We see immense value investing further in other HotelREZ best-in-class systems, specifically to improve our loyalty scheme through CRM integration with the booking engine. In addition, HotelREZ has a valuable network of TMC and consortia partners, plus knowledge and experience to support RFPs, which are key for generating high-value corporate demand.' Daniel Simmons, CCO of HotelREZ, said: 'We're so pleased to welcome the entire First Hotels franchise to HotelREZ. It's a wonderful group of three and four star properties that has huge potential for further growth. We see direct business and high-value bookings via enhanced visibility on the GDS as being especially strong opportunities. We're looking forward to developing some solid strategies and results, and bringing new opportunities to First Hotels to help facilitate the growth of the franchise.' As part of the HotelREZ membership, all First Hotels franchise properties qualify for World Rainbow Hotels, the world's only GDS-enabled LGBTQ+ global hotel consortia. World Rainbow Hotels proudly showcases exceptional LGBTQ+ friendly properties, selected for their commitment to inclusivity and their unique appeal. HotelREZ draws on its vast experience and connections across the hospitality sector to provide distribution, revenue, sales and marketing services, and consultancy, alongside key technology to drive bookings. With more than 2,500 customers, HotelREZ tailors solutions and advice by gaining in-depth knowledge of its members to drive results.
Yahoo
12-05-2025
- Business
- Yahoo
Elegant Hotel Collection accelerates global expansion with appointment of Anita Chan as CEO for Asia Pacific
Luxury soft brand expands global footprint, launching subsidiary ASPAC Joint Venture LONDON, May 12, 2025--(BUSINESS WIRE)--Elegant Hotel Collection, the pioneering luxury soft brand powered by HotelREZ, has strengthened its global position by welcoming Anita Chan as CEO for the Asia Pacific region under a joint venture agreement between Anita Chan (Hong Kong) and Elegant Hotel Collection (headquartered in the United Kingdom). A successful business leader with global influence, Chan's high-profile appointment as CEO of its Asia Pacific business, underscores Elegant Hotel Collection's bold ambition for innovation and growth, demonstrating the luxury soft brand's commitment to making substantial market impact. As CEO of Elegant Hotel Collection, Asia Pacific, Chan will lead regional expansion plans and grow representation of the region's membership base. The appointment recognises the company's commitment to one of the world's most dynamic and competitive markets for global trade and travel. Having served as CEO for Compass Edge for the past decade, Chan brings a wealth of experience to her new role with Elegant Hotel Collection, drawing on an impressive career that spans multiple senior executive roles with global brands such as Small Luxury Hotels of the World. Anita will continue to operate and oversee Compass Edge alongside her commitment to the Elegant Hotel Collection ASPAC joint venture. "Powered by HotelREZ, Elegant Hotel Collection is the most exciting luxury soft brand in the market today and I am thrilled to be joining as CEO for Asia Pacific at this pivotal time. Championing unforgettable experiences in distinctive locations around the world, Elegant Hotel Collection is in an excellent position to cater to the needs of discerning travellers across the region and offers a unique value proposition that independent, luxury hotels in these key markets will be excited to explore," commented Anita Chan. "We are thrilled to welcome Anita Chan as CEO of Elegant Hotel Collection, Asia Pacific. The Elegant Hotel Collection brand has grown from a desire to offer independent hotels more exposure, more reservations and more revenue at an attractive cost of sale, and we are delighted to be expanding our global offering with the opening of an Asia Pacific division. Anita's appointment highlights our commitment to generating significant value for independent luxury hotels in this region," commented Catt McLeod, Vice President Elegant Hotel Collection, EMEA. Mark Lewis, CEO of world-leading distribution and representation company HotelREZ stated, "We have no doubt #StayElegant™ will become a recognised hallmark of independent luxury and authentic travel – Elegant has gained significant traction in that it balances the need for luxury brand affiliation with commercially sound pricing models, which means hotels see a better ROI, increased margin, and lower overall costs coupled of course with higher occupancy and ADR." Through the provision of strong, consultative commercial account management Elegant Hotel Collection tailors its services to the needs of each hotel, providing global loyalty, global sales support with access to a network of 60 sales offices worldwide and an enhanced global agency and corporate outreach programme encompassing incremental luxury RFP generation, bespoke agency blitz activities, global roadshows, tradeshow participation and more. A growing global community of independent luxury hotels, membership of Elegant Hotel Collection is by invitation only and including renowned establishments such as Exclusive Collection (UK), Galgorm Resort (Northern Ireland), Fonab Castle Hotel & Spa (Scotland) Cresta Palace Celerina (Switzerland), Paresa Resort Phuket (Thailand) and The Townhouse Hotel Mykonos (Greece), which was recently awarded a prestigious Michelin Key. About Elegant Hotel Collection Elegant Hotel Collection is a full-service luxury soft brand with regional hubs in Newark, London, Athens (EMEA) Miami (US) Hong Kong (APAC) Bogota, Panama (LATAM) in addition to 60 Sales and Marketing offices across the globe. Delivering best in class distribution operations, technology and sales and marketing services to a curated global network of independent luxury hotels, Elegant Hotel Collection is committed to sustainable, curated, invitation-based expansion centred around its five fundamental pillars - authenticity, inclusivity, innovation, distinction and sustainability. Elegant Hotel Collection is represented worldwide under the HO GDS chain code powered by HotelREZ. Social Media LinkedIn Instagram Facebook TikTok View source version on Contacts Email: info@ Anita Chan: Web: (Consumer) | (Hoteliers)Join Elegant Hotel Collection:
