Latest news with #HouseofKalyan
India Today
22-05-2025
- Entertainment
- India Today
Jewellery brand ropes in Shah Rukh Khan to target Gen Z, millennials
Actor Shah Rukh Khan, known for his charismatic appeal, is all set to connect with Gen Z in his new endeavour. He will be the face of the lifestyle jewellery brand Candere, from the House of Kalyan. Khan expressed his excitement about how he resonates with jewellery being 'a powerful expression of love.' On his appointment, the brand also feels that Shah Rukh aligns with Candere's vision because of his global appeal and timeless 'Pathaan' star, who will be featured in the brand's multimedia campaigns, spanning digital, television, print, and in-store experiences, stated that, "Jewellery has always been a powerful expression of love, memories, and identity. I'm excited to partner with Candere, a brand from the House of Kalyan Jewellers, which offers a modern and fresh perspective on how people wear and gift jewellery today. It's elegant, it's relevant, and it speaks to those who celebrate meaning in every moment."While reflecting on the partnership with Khan, Ramesh Kalyanaraman, Director, Candere said in a statement, "The Indian jewellery industry is undergoing clear segmentation, with consumers increasingly seeking pieces that reflect their personality, align with their lifestyle, and suit specific occasions. Candere is built for this shift - especially for those who are Gen Z at heart: expressive, individualistic, and digitally engaged. In Shah Rukh Khan, we found a partner whose cultural resonance, timeless appeal, and emotional connect mirror the values we stand for. He bridges generations while remaining powerfully relevant to today's audience. His presence will help us articulate the idea that Candere's jewellery is no longer just about adornment - it's a thoughtful, personal expression of identity and intent."advertisement While Candere is widely recognised for its contemporary jewellery for women, the brand has also been steadily expanding its footprint in the men's jewellery by Kalyan Jewellers, Candere offers a range that aims to balance style and cost, with prices starting at Rs 10,000—positioning it as an accessible option for both daily wear and special Reel
Time of India
22-05-2025
- Entertainment
- Time of India
Candere teams up with Shah Rukh Khan
Candere , the lifestyle jewellery brand from the House of Kalyan , has appointed Shah Rukh Khan as its brand ambassador , marking a pivotal moment in its national expansion strategy. This partnership underscores Candere's commitment to redefining jewellery for a new customer category - celebrating individuality, meaningful gifting, and everyday self-expression. With his global appeal and timeless charm, Khan perfectly aligns with Candere's vision. Known for his deep-rooted connection with Indian audiences across all age groups, Khan will be featured in the brand's multimedia campaigns, spanning digi1tal, television, print, and in-store experiences. Ramesh Kalyanaraman, director, Candere said, 'The Indian jewellery industry is undergoing clear segmentation, with consumers increasingly seeking pieces that reflect their personality, align with their lifestyle, and suit specific occasions. Candere is built for this shift - especially for those who are Gen Z at heart: expressive, individualistic, and digitally engaged. In Shah Rukh Khan, we found a partner whose cultural resonance, timeless appeal, and emotional connect mirror the values we stand for. He bridges generations while remaining powerfully relevant to today's audience. His presence will help us articulate the idea that Candere's jewellery is no longer just about adornment - it's a thoughtful, personal expression of identity and intent.' Candere has carved a distinct niche in the lifestyle jewellery segment with versatile, design-led collections that appeal to modern sensibilities. While the brand is widely recognised for its contemporary jewellery for women, it has also established a growing presence in the men's jewellery category, offering one of the more substantial men's lines in the market. Khan, brand ambassador, Candere commented, 'Jewellery has always been a powerful expression of love, memories, and identity. I'm excited to partner with Candere, a brand from the House of Kalyan Jewellers , which offers a modern and fresh perspective on how people wear and gift jewellery today. It's elegant, it's relevant, and it speaks to those who celebrate meaning in every moment.' Watch the video here:
