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Forbes
22-04-2025
- Business
- Forbes
The NYC $1 Pizza Slice Is Back. Why That Means More Than You Think
Many New Yorkers still believe there's nothing better than a hot dollar slice, folded and eaten ... More curbside—Seamless is reviving New York's most iconic food ritual for a limited time. New York's most iconic food ritual—the hot, foldable $1 cheese slice—is making a comeback. For a limited time, Seamless is bringing back the once-ubiquitous deal through a campaign that runs April 22 through May 20, giving city dwellers a shot at five cheese slices for a buck each per day at over 40 participating shops across the boroughs. It's a digital-only pickup promotion, but it's a physical kind of comfort: grab a slice from local spots like Luigi's, 2 Bros., or Rocco Pizza, and you're right back in that memory—eating curbside, slice folded, grease on the napkin. And that's the point. Once considered a daily staple and a symbol of the city's democratic deliciousness, the $1 slice had largely vanished by 2022. Pandemic-era rent hikes, inflation, and supply chain chaos forced most pizzerias to raise prices or shut down entirely. The 'dollar slice' didn't just go away—it became shorthand for everything we lost when costs rose, and the simple, small joys got edged out. Seamless, which started in New York, is playing directly into that nostalgia. 'The $1 slice is more than just pizza—it's part of the city's DNA,' said Grubhub CEO Howard Migdal in the announcement. The campaign isn't just about affordability—it's an emotional calibration. It's a reminder of what we miss and maybe what we still want to believe is possible. There's a cleverness to how it's packaged—digital access only, one redemption per day, five slices max—designed to nudge us into pickup routines while softly rebranding Seamless as the place to go back to basics. Here's how to score five $1 slices a day—no delivery, no gimmicks, just classic NYC comfort. From April 22 through May 20, Seamless is bringing back New York's legendary $1 cheese slice as part of a limited-time promotion across all five boroughs. With tomato prices set to rise and cheap eats disappearing, the return of the dollar slice hits ... More deeper than nostalgia. The return of the $1 slice isn't just a marketing stunt. It lands in a moment when food prices still feel unstable—where even the most basic ingredients are increasingly politicized and priced out. Since 2022, pizza slices have quietly become a barometer for broader economic strain in New York. What used to be a $1 staple is now closer to $3 or $4 in most neighborhoods, and that jump didn't happen because of better cheese or sourdough crust—it was inflation, rent, labor, and supply chain shocks, all stacked on top of each other. And this summer, the tension isn't letting up. On April 14, the U.S. Department of Commerce announced its intent to withdraw from the 2019 Suspension Agreement on Fresh Tomatoes from Mexico, meaning that starting July 14, most imported tomatoes will face a 20.91% duty. It's a move designed to protect U.S. growers from dumping, but the ripple effect is likely to be felt on every pizza slice, salad bar, and fast-casual bowl where tomatoes show up. So when a cheese slice goes back to $1—even temporarily—it hits a deeper nerve. It's not just about price; it's about predictability. A way to reestablish trust with consumers who've spent the last few years watching their grocery bills fluctuate, their cheap meals vanish, and their eating habits evolve out of necessity—not choice. In a time when even burger passes can be seen as an affordability tool and fast food rumors spark viral meltdowns, the $1 slice hits different. It's not just a product—it's a promise. The $1 slice promotion feels like something solid. Something remembered. And in this economy, that's more than a deal—it's a kind of relief. Because in a city where everything costs more, the return of something that once felt automatic—cheap, hot, enough—isn't just a deal. It's a moment of collective memory. And right now, that's worth at least a dollar.


New York Post
22-04-2025
- Business
- New York Post
$1 slices make a comeback at over 40 NYC pizzerias for a limited time
Seamless wants people to save dough again. After going virtually extinct about decade prior, New York City's venerated $1 pizza slice is making a much-anticipated return courtesy of food delivery service Seamless. From April 22 to May 20, nostalgic — and cash-strapped — New Yorkers will be able to grab a $1 cheese slice at select slice shops by ordering off the platform, per the site. Advertisement 3 Slone Elias eats $1.50 pizza at 2 Bros. Pizza at 288 8th Ave. in Chelsea. Helayne Seidman 3 From April 22 to May 20, nostalgic — and cash-strapped — New Yorkers will be able to grab a $1 cheese slice at select slice shops by ordering off the platform. Andrey_Lobachev – 3 'The $1 cheese slice is more than just pizza—it's part of the city's DNA,' said Howard Migdal, CEO of Grubhub, which owns Seamless. Advertisement Howard Migdal, CEO of Grubhub, which owns Seamless, said this marks a welcome renaissance for the dormant dollar slice, which has long been a staple for working stiffs, subway platform snackers and nocturnal noshers. 'The $1 cheese slice is more than just pizza—it's part of the city's DNA,' said the food delivery honcho in a news release. 'As a company born in NYC, we know what this slice means to people. It's about culture, convenience, and that authentic NYC flavor.' He added, 'We're proud to bring it back and celebrate the food culture that makes this city unlike anywhere else.' Advertisement Over 40 pizzerias will be participating in the promotion, including neighborhood standbys like Luigi's Pizza, Rocco Pizza, 2 Bros. Pizza, La Bellezza, Best Pizza, Ledo Pizza, Beverly Pizza & Cafe, Da Bianca Pizza, Rizzo's Pizza, and Patrizia's Taverna and more (the full list is available on These frugal feasts will be available for pickup only and are limited to one order per day with a cap of five slices per order. The promotion marks a return to form for iconic dollar depots like 2. Bros Pizza, which had to up their slice prices to $1.50 due to the rising costs of cheese, flour, tomatoes and even napkins amid inflation. 'Nothing beats that look on someone's face when they fold a hot $1 cheese slice and take that first bite, it never changes,' said the 2 Bros. Pizza Management Team. 'Teaming up with Seamless gives us a chance to celebrate the $1 cheese slice tradition with our loyal customers—and introduce a whole new generation to what makes New York pizza so special.'
Yahoo
22-04-2025
- Business
- Yahoo
Seamless Brings Back New York's $1 Cheese Slice, Reviving an Iconic Piece of the City's Food Culture
Two years after the $1 cheese pizza slice disappeared, New York's original delivery service is bringing it back for a limited time, along with unbeatable deals from iconic spots across the city NEW YORK, April 22, 2025 /PRNewswire/ -- A beloved New York City tradition came to a halt two years ago when the iconic $1 cheese slice vanished—leaving a pizza-shaped hole in the city's heart. But today, Seamless - the homegrown delivery service known for its unbeatable NYC restaurant selection and deals - is bringing it back.* From April 22 to May 20, New Yorkers can snag a legendary $1 cheese slice for pick-up by ordering on Seamless. To find a participating restaurant nearby, visit Experience the full interactive Multichannel News Release here: A Staple of NYC Culture ReturnsFor generations, the $1 slice has been a thrifty indulgence, a lunchtime savior, and a late-night snacking tradition. Whether scarfed down on a subway platform or enjoyed standing curbside, it was always there: hot, fast, and satisfying. No frills, no forks, just you and a perfectly foldable slice. "The $1 cheese slice is more than just pizza—it's part of the city's DNA," said Howard Migdal, CEO at Grubhub, which owns Seamless. "As a company born in NYC, we know what this slice means to people. It's about culture, convenience, and that authentic NYC flavor. Simply put, it's how New York eats. We're proud to bring it back and celebrate the food culture that makes this city unlike anywhere else." How to Get a Slice of the PieCraving a classic? Head to to explore more than 40 participating pizzerias across all five boroughs, including neighborhood favorites like Luigi's Pizza, Rocco Pizza, 2 Bros. Pizza, Marinara Pizza, Krave Pizza, La Bellezza, Best Pizza, Ledo Pizza, Beverly Pizza & Cafe, Da Bianca Pizza, Rizzo's Pizza, and Patrizia's Taverna. Just click on your nearest spot to place a pickup order through Seamless. Limit one order per day during the campaign, with up to five $1 slices per order. "I've watched this city change over the years, but nothing beats that look on someone's face when they fold a hot $1 cheese slice and take that first bite, it never changes," said the 2 Bros. Pizza Management Team, proudly serving New Yorkers for over 20 years. "Teaming up with Seamless gives us a chance to celebrate the $1 cheese slice tradition with our loyal customers—and introduce a whole new generation to what makes New York pizza so special." Seamless Is Better Than Ever, Offering a Wealth of Unbeatable DealsTo reinforce its commitment to where it was founded, Seamless isn't just bringing back the $1 cheese slice. The food delivery service is also bringing New York City diners unbeatable value on the best restaurants in the city. This includes zero delivery and service fees at participating restaurants and weekly doorbuster deals, up to 50% off orders of $30+, at legendary spots like Di Fara Pizza, Han Dynasty, Thai Villa, Adel's Famous Halal Food, and Katz's Delicatessen. For more information on Seamless and to check out the full list of must-try restaurants and current deals, visit or download the Seamless app. *Pickup orders only. Subject to merchant and menu item availability. Discount applies to up to five plain cheese slices in one order. Promotion may be redeemed once per day. Available for a limited time only. Promotion applies automatically at checkout. To redeem, select the promotional item from the menu on a pickup order from a participating merchant. May not be combined with cash or certain other discounts. Offer and participation are subject to the Grubhub Terms of Use (including the Perks Terms of Use), available at Grubhub reserves the right to cancel, suspend and/or modify any aspect of or the entirety of this offer, for any reason at any time, with or without notice, including, without limitation, if any fraud or technical failure impairs the integrity or proper functioning of the offer. View original content: SOURCE Seamless
Yahoo
03-03-2025
- Business
- Yahoo
Food delivery company Grubhub to lay off 500 employees
US-based food ordering and delivery partner Grubhub is set to reduce its workforce by more than 20%, impacting 500 employees. The move follows the company's recent acquisition by Wonder, a New York-based food delivery startup, for $650m. Grubhub CEO Howard Migdal stated: "Since we closed the transaction with Wonder, we have been aligning on how our businesses work together to achieve our ambitious mission of becoming the primary destination for mealtime. "In order to achieve our ambition, we must prioritise the right work and execute with speed and conviction by reducing management layers, bringing leaders closer to the business, and removing duplication." The layoffs are part of a strategy to maximise the company's potential and integrate the two businesses effectively. The job cuts at Grubhub will span across all teams as the company seeks to align with Wonder's operations. Severance packages and job placement assistance will be provided to those affected. The decision is also aimed at fostering leadership opportunities within both Grubhub and Wonder. Prior to the layoff announcement, Grubhub had a workforce of about 2,200. In a recent initiative, Grubhub partnered with autonomous technology startup Avride to introduce delivery robots on college campuses throughout the US. The move aims to address workforce shortages and reduce reliance on traditional vehicles. In June 2023, Grubhub reduced its staff by 400 due to escalating costs, shortly after the appointment of its new CEO Howard Migdal. Grubhub features 375,000 merchants in more than 4,000 US cities. It helps restaurants expand their businesses and experiment with new concepts. "Food delivery company Grubhub to lay off 500 employees" was originally created and published by Verdict Food Service, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio
Yahoo
02-03-2025
- Business
- Yahoo
Food delivery company Grubhub to cut 500 jobs
(Reuters) - Grubhub CEO Howard Migdal said on Friday that the food delivery firm has decided to cut about 500 jobs, as it focuses on aligning its business with Wonder after the takeover was completed last month. Grubhub was bought last year by a food delivery startup Wonder, led by Walmart's former executive Marc Lore. As of 2024, Grubhub had more than 2,200 full-time employees. The layoffs represent more than 20% of the company's workforce. Earlier, Grubhub was owned by Europe's biggest meal delivery firm Just Eat Takeaway, which sold its U.S. unit for $650 million after two years of looking to offload the business. After grappling with slowing growth and high taxes, the Amsterdam-listed company sold Grubhub at a steep loss compared to the billions it paid a few years prior. Grubhub, last month, partnered with autonomous technology startup Avride to deploy its robots for deliveries on college campuses across the U.S. in an attempt to address labor shortages and reduce dependence on cars.