Latest news with #HussamBaghdadi
Campaign ME
07-05-2025
- Automotive
- Campaign ME
INFINITI reveals reimagined brand through multi-sensory MENA launch
INFINITI's rebrand has landed in the MENA region with a concept that goes beyond the traditional showroom unveiling. In line with its global repositioning from premium to elevated luxury, Arabian Automobiles – the brand's distributor in Dubai and the Northern Emirates – reimagined the customer journey with a launch designed to appeal to all five senses. The campaign, titled INFINITI Night Sky, delivered a multisensory experience that reflects INFINITI's evolved identity. In partnership with agencies ComCo, the launch integrated influencer marketing, regional creative talent, and immersive touchpoints to mark the debut of the new QX80 and the brand's renewed direction. The event turned into a representation of the rebrand resulting in 4.27M+ reach with press coverage and 2.5M+ reach with media and influencer attendance. Hussam Baghdadi, Senior Director of Arabian Automobiles, said, 'At the heart of INFINITI's philosophy is the belief that true luxury speaks to all five senses. With that in mind, we curated a multisensory experience that would immerse our guests in the very essence of the brand – one that feels refined, human, and emotionally resonant.' The creative narrative was rooted from a simple yet impactful prompt: Do you ever look up at the sky and think about infinity? This sparked the overarching theme of the INFINITI Night Sky. INFINITI Night Sky: Five senses This campaign was released across social media platforms of INFINITI Dubai and Arabian Automobiles, internal and external database. The stars of the evening, each with a significant social media presence, played a key role in amplifying the event's reach. Influencer collaborations and press coverage were integral to extending the campaign's footprint, reinforcing the brand's message to a broader audience. The event was designed with multiple goals in mind. First, INFINITI set out to strengthen brand awareness by positioning itself firmly within the region's luxury and innovation space. Equally important was deepening customer engagement by crafting an immersive, multisensory experience that left a lasting emotional impact and fostered long-term loyalty. The launch of the new QX80 was a key moment, aimed at enhancing the brand's image and drawing new audiences through INFINITI's Experience Centres. Finally, the event served as a platform to forge stronger ties with the UAE's lifestyle and design-savvy communities. 'To bring INFINITI's human-centric and multisensory luxury philosophy to life, we collaborated with a constellation of regional stars – each representing one of the five senses and embodying the values that define the INFINITI brand: Human, Daring, and Forward,' says Baghdadi. The event integrated local talent, reflecting regional tastes and catering to an audience that values exclusivity and innovation. Collaborations with regional creatives from fashion to fragrance helped localise the brand while preserving its global identity. The five senses: Each sense was represented by a creative collaborator: Sight was represented by the fashion designer Alaa Sarkis. For this occasion, Alaa debuted an exclusive, never-before-seen collection created especially for the INFINITI Centre launch – blending haute couture with storytelling in a visual showcase. Taste was crafted by Chef Reif Othman, of Reif Kushiyaki. Chef Reif brought Japanese food artistry to the evening. Sound came alive through a soulful performance by Layla Kardan. Awarded Emirates Woman Artist of the Year, Layla delivered an emotive performance that captured the emotional spirit of the rebrand. Scent was curated by Mishaal Alireza, Founder of Rezaroma, offered guests a bespoke sensory moment, a signature fragrance to take home and the opportunity to explore their scent lab on-site. For Touch, Guests generated custom portraits of the night sky based on their birth date and location – a poetic activation tying back to the campaign theme. The night was navigated by host Rashid Peyman Al Awadhi who took everyone through every multisensory experience. 'Each of these collaborators not only brought their craft to the event – they brought emotion, meaning, and personal connection, all of which are central to how INFINITI defines modern luxury,' says Baghdadi Audience, strategy, and amplification The event targeted a blend of INFINITI loyalists and new audiences, particularly those who value design, individuality, and elevated experiences. 'We're speaking to the modern luxury consumer – discerning individuals who value design, innovation, and individuality,' says Baghdadi. While the core audience included automotive and luxury media, the multidisciplinary nature of the event attracted a broader mix of tastemakers – spanning fashion, F&B, music, and lifestyle. He continues, 'Another key group we were intentional about including were entrepreneurs and brand decision-makers – individuals whose circles not only align with our target customer base but who also represent potential collaborators and partners. These are people who can move the needle: they have purchasing power, influence within their industries, and the ability to open doors for future brand opportunities. By engaging this dynamic mix, we were able to expand the conversation beyond traditional automotive, and position INFINITI as a brand that lives at the intersection of culture, innovation, and aspiration.' Influencer strategy played a central role in shaping the tone and reach of the campaign. According to Baghdadi, the campaign benefited from the reach and relevance of the creative collaborators, who already held significant digital influence. Response and results: 'The audience responded with overwhelming positivity, from social media buzz to direct messages praising the originality and emotional depth of the event. Many shared that it was unlike any automotive launch they had ever attended, citing how the sensory layers made the experience unforgettable. A surprising insight was how many guests were deeply moved by the night sky activation. It became a powerful moment of personal reflection and connection,' says Baghdadi. The campaign's success was measured through event attendance, press coverage, and showroom footfall. The statistical overview is: 27M+ reach with press coverage 5M+ reach with media and influencer attendance 671K impressions garnered over all platforms 667K total video views across all platforms 528K accounts reached over all platforms 'So far, the response has been strong – attendance surpassed expectations, and footfall at the INFINITI Experience Centre has seen a noticeable rise. It's clear the campaign struck a meaningful chord and brought INFINITI's new vision to life,' says Baghdadi. The launch marked more than the unveiling of a new vehicle; it became a layered exploration of luxury by evoking consumers five senses and left them with the question – Do you ever look up at the sky and think about infinity? Credits: Client: Arabian Automobiles Company, AW Rostamani Group Brand: INFINITI Middle East Event Concept & Strategy: ComCo MEA Event Management & Production: ComCo MEA PR & Communications: ComCo MEA Social Media: C&B Content Creation: Hajjo Media Collaborators: Fashion: Alaa Sarkis Culinary: Chef Reif Othman Music: Layla Kardan Scent: Mishaal Alireza / Rezaroma Event Host: Peyman Al Awadhi
Hi Dubai
27-03-2025
- Automotive
- Hi Dubai
Arabian Automobiles Unveils New Nissan Magnite – Comfort and Style from AED 59,900
Arabian Automobiles Company (AAC), the flagship automotive company of AW Rostamani Group and the exclusive dealer for Nissan in Dubai, Sharjah, and the Northern Emirates, is proud to introduce the all-new Nissan Magnite—produced for the first time ever in the region, for the region. With exceptional value, everyday comfort, and a competitive starting price of AED 59,900, the launch of the Magnite in the UAE caters to drivers who seek style, innovation, and value for money in a compact SUV. With its bold styling, advanced technology, and agile performance, the Magnite is designed to stand out, commanding attention with an imposing grille, high ground clearance, and striking diamond-cut alloy wheels. The vehicle is available in eye-catching two-tone color options - it's unmissable on the streets. Hussam Baghdadi, Senior Director at Arabian Automobiles Company, commented: We prioritize versatility and accessibility for our customers, offering models that enhance their driving experience, and the all-new Nissan Magnite is an ode to that commitment. It reflects Nissan's Japanese heritage and engineering excellence, combining modern design, cutting-edge technology, and practicality. The Magnite is designed to seamlessly expand to other markets around the region, further strengthening its impact and localized appeal. Inside, the modern and ergonomic cabin is sculpted for comfort and connectivity. The 360-degree leather treatment and intuitive technology features, including a 7-inch fully digital instrument cluster, an 8-inch touchscreen with wireless Apple CarPlay and Android Auto, remote engine start, an air ionizer, and a cooled glovebox, create a seamless driving experience. Performance meets efficiency with the 1.0-litre turbocharged engine, delivering 100 PS and 152 Nm of torque, offering a dynamic yet fuel-efficient drive. The Magnite's safety suite enhances peace of mind with features such as an Around-View Monitor, ABS & VDC, auto headlamps, 3-point seatbelts for all passengers, and side curtain airbags, bringing about a secure journey for all. Drivers looking to experience the Nissan Magnite firsthand can visit their nearest Nissan of Arabian Automobiles showroom in Dubai, Sharjah, or the Northern Emirates, or visit or call 800-NISSAN (800-647726). News Source: Cicero & Bernay Communications
Al Bawaba
06-03-2025
- Automotive
- Al Bawaba
INFINITI of Arabian Automobiles Partners with Sharjah's Blood Transfusion and Research Center to Celebrate 10 Years of Community Impact with ‘Life Loop' Blood Donation Drive
Arabian Automobiles Company (AAC), the flagship automotive company of AW Rostamani Group and the exclusive dealer for INFINITI in Dubai, Sharjah, and the Northern Emirates, proudly announces the successful completion of its 10th annual blood drive at the INFINITI Centre in Sharjah. This year's event is part of AAC's ongoing initiative, #ProtectWhatYouLove, which embodies a commitment, to well-being and community health through the 'Life Loop' initiative. In collaboration with the Blood Transfusion and Research Center – Sharjah, this year's blood donation drive featured a dedicated caravan stationed outside the local showroom, ensuring a seamless and comfortable experience for all the donors. This initiative underscores AAC's dedication to community service and healthcare initiatives, furthering its mission to give back to those in need. 'This campaign is not just about blood donation, it's about enriching the lives of our community and making a meaningful impact' stated Hussam Baghdadi, Senior Director of Arabian Automobiles. 'By rallying our customers, employees and community members to support this vital cause, we are fostering a spirit of solidarity and compassion that helps ensure those in need receive the critical support they require.' The impact of blood donation extends far beyond the immediate act of giving; it creates a ripple effect that touches families, communities, and healthcare systems. Each contribution not only strengthens public health but also sustains lifesaving treatments. Arabian Automobiles Company is committed to continuing this essential initiative and looks forward to furthering its efforts in promoting health, wellness, and community support in the years ahead.
Hi Dubai
25-02-2025
- Automotive
- Hi Dubai
Arabian Automobiles Reveals World's Largest INFINITI Showroom in Dubai
Arabian Automobiles Company (AAC), the flagship automotive company of the AW Rostamani Group and the exclusive dealer for INFINITI in Dubai, Sharjah, and the Northern Emirates, reveals its revamped showroom on Sheikh Zayed Road, now officially the world's largest INFINITI experience center. This extensive transformation marks a significant milestone, embodying INFINITI's new brand identity while honoring its Japanese craftsmanship legacy. It also represents a bold new chapter in Arabian Automobiles' mission to reshape luxury automotive retail by creating a space that brings the brand's refreshed philosophy to life through innovation and premium customer engagement. INFINITI has consistently redefined the essence of luxury driving. Every curve, detail, and performance milestone reflects our dedication to crafting experiences that transcend the ordinary, said Hussam Baghdadi, Senior Director of Arabian Automobiles. With the unveiling of the world's largest INFINITI showroom, we celebrate a new chapter for INFINITI in Dubai, forging a deeper connection between our vehicles and their owners through exceptional customer service. Our aim is for every owner to feel like an honored guest, as we remain passionate about shaping the future of driving, where innovation, luxury, and performance converge. The showroom features a sleek, minimalist exterior that seamlessly transitions into a spacious, light-filled interior. The striking façade showcases signature blue tones and a golden horizon-inspired divider. Inside, visitors are welcomed into a distraction-free environment where Japanese design principles inspire a sense of harmony and simplicity. Every detail of the layout exemplifies INFINITI's commitment to delivering seamless experiences. Focused on enhancing the customer journey, the experiential space offers an intuitive and immersive introduction to the brand. A bespoke consultation area, framed by a kimono-patterned screen, provides a refined setting for meaningful one-on-one interactions with expert advisors. For those seeking exclusivity, opulent VIP lounges serve as a private sanctuary, blending comfort and sophistication to elevate every moment within the showroom. The INFINITI QX80, recognized as the brand's flagship SUV, stands prominently at the heart of the experience center, symbolizing luxury and performance. Prospective buyers can also explore the entire lineup of models, each showcasing INFINITI's pursuit of innovation and driving excellence. UAE residents are invited to discover a new era of luxury at the new INFINITI of Arabian Automobiles center on Sheikh Zayed Road. News Source: Cicero & Bernay
