25-04-2025
‘Love these' shoppers cry as Primark drops new skincare dupes with £3.50 masks & £4 SPF to save hundreds on viral brand
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THANKS to increased awareness of skin health, skincare has become less about just "beauty".
But that doesn't mean applying your lotions and potions can't be a beautiful ritual - which is exactly what Primark's design and formulation teams have captured in its new range.
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PRIMARK has dropped a brand new line of skincare products, complete with masks, moisturisers and even SPF buys
Credit: Instagram/Primark
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Prices for the new offering start at £3.50
Credit: Instagram/Primark
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Among the new products is this £3.50 PS…Hydrating Whip Facial Moisturiser
Credit: Instagram/Primark
The fast fashion giant has dropped a brand new line of skincare products, complete with masks, moisturisers and even SPF buys.
And not only that, the new buys are said to be dupes for Bubble, a beauty brand that went viral for its effective formulas and colourful packaging.
Among the new products is the £3.50 Whip Facial Moisturiser, which is allegedly a dupe for Bubble's £16 Bubble Slam Dunk Hydrating Moisturiser.
Primark formulators described it as 'a hydrating facial moisturiser featuring a whipped texture and tube design'.
There's also the brand new £3.50 Glow Face Mask, which has a formula inspired by Bubble's £19 Over Night Hydrating Sleep Mask.
'This face mask aims to revitalise the skin, revealing a brighter, fresher and glowier complexion,' Primark bosses said.
If you're in the market for a new cleanser, you can pick up the new Facial Cleanser for just £3.50.
Beauty buffs have compared this to Bubble's Fresh Start Gel Facial Cleanser, which costs £16.
Among Primark's new SPF products are the £3.50 Shield Moisturiser with SPF 50, £4 PS... Sun SPF 50 Sun Stick and £5 PS... Sun SPF 30 Tinted Face Sunscreen.
Their blurbs read: 'Enriched with Vitamin E and shea butter, this invisible formula glides on smoothly while helping to keep skin moisturised.
'The practical stick format makes it perfect for quick touch-ups throughout the day, whether you're at the beach or out running errands.
'The sunscreen's lightweight formula offers broad-spectrum protection, and is enriched with Vitamin E to help nourish your skin.
'The sheer tint with shimmering particles will add a subtle radiance to your complexion, perfect for those no-make-up make-up days or as a glowing base under foundation.
'Apply generously each morning, and remember to top up throughout the day to maintain its protection level!'
The brand's social media team took to Instagram to promote the range.
They penned in the caption: 'Whoever said skincare has to be all boring and beige clearly hasn't seen our skincare.'
Beauty buffs were quick to point out that the new products resembled Bubble's fun offering.
'Oh, a cheeky Bubble dupe,' one penned.
'Such cute, colourful packaging,' another praised.
