Latest news with #HyundaiCanada


The Advertiser
6 days ago
- Automotive
- The Advertiser
How Hyundai Australia's new boss plans to reverse Korean brand's sales slide
Hyundai Australia has a new boss – Don Romano – and his mission is simple: turn the brand's fortunes around amid an onslaught of new challenger brands and the looming threat of federal emissions regulations. Mr Romano turned down retirement to join the local arm of Hyundai as the first-ever non-Korean CEO seven weeks ago, after successfully heading up Hyundai Canada for 11 years. By his own admission, he has faced a multitude of challenges in his roles elsewhere, but none quite compare to what he's up against Down Under. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. In 2025, auto brands in Australia have to contend with a saturated market containing no fewer than 60 separate brands – dozens more than you'll find in other major markets – with many more to come. Hyundai was among the nation's top brands until a few years ago, selling in excess of 100,000 vehicles between 2014 and 2016, before its sales declined to about 75,000 in 2023 and then 71,664 in 2024, placing it sixth on the league ladder behind Toyota (241,296 sales), Ford (100,170), Mazda (95,987), sister brand Kia (81,787), and Mitsubishi (74,547). Additionally, this year marks the start of the New Vehicle Efficiency Standard (NVES), which includes a set of stringent emissions targets designed to reduce the carbon footprint of Australia's new vehicle market. Those factors, in combination with a host of other economic pressure points, render Australia a difficult place to do business according to Mr Romano. "There's nothing quite like it – you're talking 70 brands, whereas the markets I've worked in have had anywhere from 20 to 30 brands," said Mr Romano. "So we definitely have a unique challenge here that we don't see in other markets. I think the challenge is greater, but you also have a few brands that are very dominant here, more dominant here than they are in other markets. They're more dominant even though you have more brands, which is very unusual to me. "So the question is, how do you build a brand that can future proof itself sustainably against an onslaught of new entries?" "When it comes to NVES, there's going to be a lot of brands that are going to start falling apart because they're burying their heads in the sand." Mr Romano joins Hyundai Australia at an important juncture for the automaker, after annual sales declined by 4.7 per cent last year. Plans to reverse the trend include an injection of marketing investment, expansion of the model lineup, and a renewed focus on dealer engagement. Mr Romano will oversee the launch of several key models in the coming months and years, including the Inster compact electric vehicle (EV), the Ioniq 9 large electric SUV, and the next-generation Palisade large SUV and Nexo fuel-cell vehicle. Speaking with the media at the launch of the Inster, Hyundai's smallest and cheapest EV so far, Mr Romano said he planned to stop the sales decline and "not to go right up to 100,000, but to start growing again". "I'm not going to commit to any number other than growth – we're not going to go backwards," he said. "We've been going back for five, six years and we need to turn that corner. We're going to do it this year, and we're going to start going the other way sustainably and cautiously, through good brand management and ultimately new products." However, Mr Romano said the required sales growth wouldn't come from new battery-electric like the Inster and Ioniq 9 alone. EVs accounted for just 3.7 per cent of Hyundai's Australian sales last year, with a total of 2665 sales across its Kona, Ioniq 5 and Ioniq 6 lines. The clock is ticking for Mr Romano, who expects to hold the Korean brand's local CEO role for no more than three years before transitioning towards retirement. "We need to future-proof our business, and that's why I'm here," he told CarExpert. MORE: Everything Hyundai Content originally sourced from: Hyundai Australia has a new boss – Don Romano – and his mission is simple: turn the brand's fortunes around amid an onslaught of new challenger brands and the looming threat of federal emissions regulations. Mr Romano turned down retirement to join the local arm of Hyundai as the first-ever non-Korean CEO seven weeks ago, after successfully heading up Hyundai Canada for 11 years. By his own admission, he has faced a multitude of challenges in his roles elsewhere, but none quite compare to what he's up against Down Under. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. In 2025, auto brands in Australia have to contend with a saturated market containing no fewer than 60 separate brands – dozens more than you'll find in other major markets – with many more to come. Hyundai was among the nation's top brands until a few years ago, selling in excess of 100,000 vehicles between 2014 and 2016, before its sales declined to about 75,000 in 2023 and then 71,664 in 2024, placing it sixth on the league ladder behind Toyota (241,296 sales), Ford (100,170), Mazda (95,987), sister brand Kia (81,787), and Mitsubishi (74,547). Additionally, this year marks the start of the New Vehicle Efficiency Standard (NVES), which includes a set of stringent emissions targets designed to reduce the carbon footprint of Australia's new vehicle market. Those factors, in combination with a host of other economic pressure points, render Australia a difficult place to do business according to Mr Romano. "There's nothing quite like it – you're talking 70 brands, whereas the markets I've worked in have had anywhere from 20 to 30 brands," said Mr Romano. "So we definitely have a unique challenge here that we don't see in other markets. I think the challenge is greater, but you also have a few brands that are very dominant here, more dominant here than they are in other markets. They're more dominant even though you have more brands, which is very unusual to me. "So the question is, how do you build a brand that can future proof itself sustainably against an onslaught of new entries?" "When it comes to NVES, there's going to be a lot of brands that are going to start falling apart because they're burying their heads in the sand." Mr Romano joins Hyundai Australia at an important juncture for the automaker, after annual sales declined by 4.7 per cent last year. Plans to reverse the trend include an injection of marketing investment, expansion of the model lineup, and a renewed focus on dealer engagement. Mr Romano will oversee the launch of several key models in the coming months and years, including the Inster compact electric vehicle (EV), the Ioniq 9 large electric SUV, and the next-generation Palisade large SUV and Nexo fuel-cell vehicle. Speaking with the media at the launch of the Inster, Hyundai's smallest and cheapest EV so far, Mr Romano said he planned to stop the sales decline and "not to go right up to 100,000, but to start growing again". "I'm not going to commit to any number other than growth – we're not going to go backwards," he said. "We've been going back for five, six years and we need to turn that corner. We're going to do it this year, and we're going to start going the other way sustainably and cautiously, through good brand management and ultimately new products." However, Mr Romano said the required sales growth wouldn't come from new battery-electric like the Inster and Ioniq 9 alone. EVs accounted for just 3.7 per cent of Hyundai's Australian sales last year, with a total of 2665 sales across its Kona, Ioniq 5 and Ioniq 6 lines. The clock is ticking for Mr Romano, who expects to hold the Korean brand's local CEO role for no more than three years before transitioning towards retirement. "We need to future-proof our business, and that's why I'm here," he told CarExpert. MORE: Everything Hyundai Content originally sourced from: Hyundai Australia has a new boss – Don Romano – and his mission is simple: turn the brand's fortunes around amid an onslaught of new challenger brands and the looming threat of federal emissions regulations. Mr Romano turned down retirement to join the local arm of Hyundai as the first-ever non-Korean CEO seven weeks ago, after successfully heading up Hyundai Canada for 11 years. By his own admission, he has faced a multitude of challenges in his roles elsewhere, but none quite compare to what he's up against Down Under. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. In 2025, auto brands in Australia have to contend with a saturated market containing no fewer than 60 separate brands – dozens more than you'll find in other major markets – with many more to come. Hyundai was among the nation's top brands until a few years ago, selling in excess of 100,000 vehicles between 2014 and 2016, before its sales declined to about 75,000 in 2023 and then 71,664 in 2024, placing it sixth on the league ladder behind Toyota (241,296 sales), Ford (100,170), Mazda (95,987), sister brand Kia (81,787), and Mitsubishi (74,547). Additionally, this year marks the start of the New Vehicle Efficiency Standard (NVES), which includes a set of stringent emissions targets designed to reduce the carbon footprint of Australia's new vehicle market. Those factors, in combination with a host of other economic pressure points, render Australia a difficult place to do business according to Mr Romano. "There's nothing quite like it – you're talking 70 brands, whereas the markets I've worked in have had anywhere from 20 to 30 brands," said Mr Romano. "So we definitely have a unique challenge here that we don't see in other markets. I think the challenge is greater, but you also have a few brands that are very dominant here, more dominant here than they are in other markets. They're more dominant even though you have more brands, which is very unusual to me. "So the question is, how do you build a brand that can future proof itself sustainably against an onslaught of new entries?" "When it comes to NVES, there's going to be a lot of brands that are going to start falling apart because they're burying their heads in the sand." Mr Romano joins Hyundai Australia at an important juncture for the automaker, after annual sales declined by 4.7 per cent last year. Plans to reverse the trend include an injection of marketing investment, expansion of the model lineup, and a renewed focus on dealer engagement. Mr Romano will oversee the launch of several key models in the coming months and years, including the Inster compact electric vehicle (EV), the Ioniq 9 large electric SUV, and the next-generation Palisade large SUV and Nexo fuel-cell vehicle. Speaking with the media at the launch of the Inster, Hyundai's smallest and cheapest EV so far, Mr Romano said he planned to stop the sales decline and "not to go right up to 100,000, but to start growing again". "I'm not going to commit to any number other than growth – we're not going to go backwards," he said. "We've been going back for five, six years and we need to turn that corner. We're going to do it this year, and we're going to start going the other way sustainably and cautiously, through good brand management and ultimately new products." However, Mr Romano said the required sales growth wouldn't come from new battery-electric like the Inster and Ioniq 9 alone. EVs accounted for just 3.7 per cent of Hyundai's Australian sales last year, with a total of 2665 sales across its Kona, Ioniq 5 and Ioniq 6 lines. The clock is ticking for Mr Romano, who expects to hold the Korean brand's local CEO role for no more than three years before transitioning towards retirement. "We need to future-proof our business, and that's why I'm here," he told CarExpert. MORE: Everything Hyundai Content originally sourced from: Hyundai Australia has a new boss – Don Romano – and his mission is simple: turn the brand's fortunes around amid an onslaught of new challenger brands and the looming threat of federal emissions regulations. Mr Romano turned down retirement to join the local arm of Hyundai as the first-ever non-Korean CEO seven weeks ago, after successfully heading up Hyundai Canada for 11 years. By his own admission, he has faced a multitude of challenges in his roles elsewhere, but none quite compare to what he's up against Down Under. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. In 2025, auto brands in Australia have to contend with a saturated market containing no fewer than 60 separate brands – dozens more than you'll find in other major markets – with many more to come. Hyundai was among the nation's top brands until a few years ago, selling in excess of 100,000 vehicles between 2014 and 2016, before its sales declined to about 75,000 in 2023 and then 71,664 in 2024, placing it sixth on the league ladder behind Toyota (241,296 sales), Ford (100,170), Mazda (95,987), sister brand Kia (81,787), and Mitsubishi (74,547). Additionally, this year marks the start of the New Vehicle Efficiency Standard (NVES), which includes a set of stringent emissions targets designed to reduce the carbon footprint of Australia's new vehicle market. Those factors, in combination with a host of other economic pressure points, render Australia a difficult place to do business according to Mr Romano. "There's nothing quite like it – you're talking 70 brands, whereas the markets I've worked in have had anywhere from 20 to 30 brands," said Mr Romano. "So we definitely have a unique challenge here that we don't see in other markets. I think the challenge is greater, but you also have a few brands that are very dominant here, more dominant here than they are in other markets. They're more dominant even though you have more brands, which is very unusual to me. "So the question is, how do you build a brand that can future proof itself sustainably against an onslaught of new entries?" "When it comes to NVES, there's going to be a lot of brands that are going to start falling apart because they're burying their heads in the sand." Mr Romano joins Hyundai Australia at an important juncture for the automaker, after annual sales declined by 4.7 per cent last year. Plans to reverse the trend include an injection of marketing investment, expansion of the model lineup, and a renewed focus on dealer engagement. Mr Romano will oversee the launch of several key models in the coming months and years, including the Inster compact electric vehicle (EV), the Ioniq 9 large electric SUV, and the next-generation Palisade large SUV and Nexo fuel-cell vehicle. Speaking with the media at the launch of the Inster, Hyundai's smallest and cheapest EV so far, Mr Romano said he planned to stop the sales decline and "not to go right up to 100,000, but to start growing again". "I'm not going to commit to any number other than growth – we're not going to go backwards," he said. "We've been going back for five, six years and we need to turn that corner. We're going to do it this year, and we're going to start going the other way sustainably and cautiously, through good brand management and ultimately new products." However, Mr Romano said the required sales growth wouldn't come from new battery-electric like the Inster and Ioniq 9 alone. EVs accounted for just 3.7 per cent of Hyundai's Australian sales last year, with a total of 2665 sales across its Kona, Ioniq 5 and Ioniq 6 lines. The clock is ticking for Mr Romano, who expects to hold the Korean brand's local CEO role for no more than three years before transitioning towards retirement. "We need to future-proof our business, and that's why I'm here," he told CarExpert. MORE: Everything Hyundai Content originally sourced from:


7NEWS
6 days ago
- Automotive
- 7NEWS
How Hyundai Australia's new boss plans to reverse Korean brand's sales slide
Hyundai Australia has a new boss – Don Romano – and his mission is simple: turn the brand's fortunes around amid an onslaught of new challenger brands and the looming threat of federal emissions regulations. Mr Romano turned down retirement to join the local arm of Hyundai as the first-ever non-Korean CEO seven weeks ago, after successfully heading up Hyundai Canada for 11 years. By his own admission, he has faced a multitude of challenges in his roles elsewhere, but none quite compare to what he's up against Down Under. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. In 2025, auto brands in Australia have to contend with a saturated market containing no fewer than 60 separate brands – dozens more than you'll find in other major markets – with many more to come. Hyundai was among the nation's top brands until a few years ago, selling in excess of 100,000 vehicles between 2014 and 2016, before its sales declined to about 75,000 in 2023 and then 71,664 in 2024, placing it sixth on the league ladder behind Toyota (241,296 sales), Ford (100,170), Mazda (95,987), sister brand Kia (81,787), and Mitsubishi (74,547). Additionally, this year marks the start of the New Vehicle Efficiency Standard (NVES), which includes a set of stringent emissions targets designed to reduce the carbon footprint of Australia's new vehicle market. Those factors, in combination with a host of other economic pressure points, render Australia a difficult place to do business according to Mr Romano. 'There's nothing quite like it – you're talking 70 brands, whereas the markets I've worked in have had anywhere from 20 to 30 brands,' said Mr Romano. 'So we definitely have a unique challenge here that we don't see in other markets. I think the challenge is greater, but you also have a few brands that are very dominant here, more dominant here than they are in other markets. They're more dominant even though you have more brands, which is very unusual to me. 'So the question is, how do you build a brand that can future proof itself sustainably against an onslaught of new entries?' 'When it comes to NVES, there's going to be a lot of brands that are going to start falling apart because they're burying their heads in the sand.' Mr Romano joins Hyundai Australia at an important juncture for the automaker, after annual sales declined by 4.7 per cent last year. Plans to reverse the trend include an injection of marketing investment, expansion of the model lineup, and a renewed focus on dealer engagement. Mr Romano will oversee the launch of several key models in the coming months and years, including the Inster compact electric vehicle (EV), the Ioniq 9 large electric SUV, and the next-generation Palisade large SUV and Nexo fuel-cell vehicle. Speaking with the media at the launch of the Inster, Hyundai's smallest and cheapest EV so far, Mr Romano said he planned to stop the sales decline and 'not to go right up to 100,000, but to start growing again'. 'I'm not going to commit to any number other than growth – we're not going to go backwards,' he said. 'We've been going back for five, six years and we need to turn that corner. We're going to do it this year, and we're going to start going the other way sustainably and cautiously, through good brand management and ultimately new products.' However, Mr Romano said the required sales growth wouldn't come from new battery-electric like the Inster and Ioniq 9 alone. EVs accounted for just 3.7 per cent of Hyundai's Australian sales last year, with a total of 2665 sales across its Kona, Ioniq 5 and Ioniq 6 lines. The clock is ticking for Mr Romano, who expects to hold the Korean brand's local CEO role for no more than three years before transitioning towards retirement. 'We need to future-proof our business, and that's why I'm here,' he told CarExpert.


Cision Canada
14-05-2025
- Automotive
- Cision Canada
MEDIA ADVISORY: IWK Foundation to receive six-figure grant from Hyundai Auto Canada
HALIFAX, NS, May 14, 2025 /CNW/ - Tomorrow, the Hyundai Hope vehicle will make a special stop at IWK Health, hosting Hyundai Hope on Wheels' fourth Handprint Ceremony of the non-profit's inaugural year in Canada to announce a $250,000 donation in support of paediatric cancer care. As one of two paediatric tertiary hospitals in Atlantic Canada and in the Maritime provinces, nearly all paediatric patients with cancer undergo diagnosis and initial treatment at IWK Health. Each year at IWK Health, there are on average 3,500 clinic visits, approximately 500 hospital admissions and 340 childhood cancer survivors are followed in its long-term follow-up clinic. Members of the media are invited to attend an event where Hyundai Canada leadership, IWK representatives and patient ambassadors will share more details on the initiative and its impact. WHEN: Thursday, May 15, 2025 TIME: 10:30 to 11:30 a.m. – WHERE: Richard B. Goldbloom Research Pavillion, IWK Health, 5980 University Ave, Halifax NS WHY ATTEND? Live cheque presentation of a $250,000 donation to IWK Health Powerful visuals and stories of hope, impact and community commitment Access to IWK leadership, patient ambassadors and Hyundai Canada executives SPEAKING REMARKS AND ON-SITE INTERVIEW OPPORTUNITIES: IWK Foundation and hospital leadership Jennifer Gillivan, president and CEO of the IWK Foundation Dr. Victoria Price, pediatric hematologist/oncologist and division head, pediatric hematology/oncology, IWK Health Hyundai Canada leadership Jessica Todd, director of sales Michael MacGillivray, CEO, Century Hyundai PHOTO/ VIDEO OPPORTUNITIES: Donation ceremony with cheque presentation with representatives from Hyundai Canada, IWK Health and IWK Foundation Hyundai Hope on Wheels Canada Handprint Ceremony featuring patient ambassadors and families SCHEDULE BREAKDOWN: 9:45 AM – 10:00 AM | Media Arrivals and Check-In 10:00 AM - 10:17 AM | Press Conference 10:20 AM - 10:30 AM | Handprint Ceremony 10:30 AM - 10:45 AM | Media Interviews 10:45 AM | Event Wrap-Up MEDIA CONTACTS: Brad Ross, Hyundai Canada; (416) 524-9904 / [email protected] Mohga Hassib, Hyundai Canada; (416) 434-9833 / [email protected]


Cision Canada
07-05-2025
- Business
- Cision Canada
Hyundai Canada presents CHEO with $250,000 for paediatric cancer care
The paediatric health centre in Canada's capital, CHEO is a global leader in paediatric health care and research, serving patients from eastern and northern Ontario, western Quebec, and Nunavut. CHEO's Hematology and Oncology Program provides comprehensive care for children and youth with blood and cancer disorders. Last year 110 children and youth were diagnosed with cancer, with 500 others in active care. As part of the event, Steve Read, president and CEO, CHEO Foundation accepted a $250,000 donation to support paediatric cancer care. Hyundai Canada dealers and representatives, together with CHEO oncology patient ambassadors and CHEO Foundation team at today's handprint ceremony and $250,000 cheque presentation. "We are incredibly grateful to Hyundai Hope on Wheels for this generous gift. Their support is a powerful investment in the future of paediatric cancer care," said Read. "At CHEO, we're committed to providing world-class care and advancing treatment options for children and youth facing cancer. Partnerships like this one help make that possible — and bring renewed hope to families when they need it most." CHEO Research Institute (RI) is at the forefront of paediatric cancer research, with experts advancing both clinical and lab-based studies to improve outcomes for children. As a member of the international Children's Oncology Group, CHEO RI participates in more than 30 multi-centre studies focused on innovative treatments — from safer, less invasive diagnostics to new approaches for brain cancer. In the lab, senior scientists at CHEO RI are leading groundbreaking work, including a first-of-its-kind oral immunotherapy for neuroblastoma, targeted therapies using anti-Inhibitor of Apoptosis (IAP) drugs, and personalized cancer treatments using a pre-clinical transplantation platform. The Handprint Ceremony that marked today's announcement is a signature event of Hyundai Hope on Wheels, where children and families affected by cancer — along with donors, researchers, and community supporters — are invited to leave their painted handprints on a Hyundai vehicle. Each print serves as a symbol of hope and resilience in the fight against childhood cancer and a reminder of the shared commitment to advancing research and care for young cancer patients. The event brought together members of the CHEO and Hyundai communities to honour the resilience of young patients and the importance of ongoing research. "As we continue our first year of Hyundai Hope on Wheels in Canada, it's incredibly moving to see how each Handprint Ceremony brings communities together in support of children and families affected by cancer," said Kirk Merrett, Hyundai Canada's director of human resources and administration and the Hyundai Canada executive who administers Hyundai Hope on Wheels. "Today at CHEO, we're proud to stand alongside world-class researchers, dedicated care teams, and inspiring young patients as we work toward a future without childhood cancer. This is only the beginning of our commitment — and we're honoured to help drive progress, one handprint at a time." Hyundai Hope on Wheels is a newly-formed, registered non-profit dedicated to funding research and care programs, and raising awareness to support young cancer patients and survivors. This donation to CHEO is part of more than $4 million Hyundai Hope on Wheels has committed in 2025 to support paediatric oncology centres across Canada — the beginning of an annual commitment to funding childhood cancer research. Through this initiative, Hyundai Canada is proud to help create brighter futures for children by supporting the communities where its customers and employees live and work. About CHEO Based in Canada's capital, CHEO is a globally renowned health institution with a mission to provide exceptional care and support to children, youth and their families. Opening our doors in 1974, we offer a full range of specialized paediatric care and services to children from eastern and northern Ontario, western Quebec and Nunavut. Our site is home to a hospital, a children's treatment centre, a school, a research institute, and is affiliated with the University of Ottawa as an academic health science centre. Named Canada's best health-care employer by Forbes in 2024 and 2025, we are home to more than 6,500 staff, clinicians, scientists and researchers, as well as volunteers – all of whom work together to help children and youth achieve their best lives. Hyundai Hope on Wheels will be a registered non-profit organization that is committed to finding a cure for childhood cancer. Formed in Canada in 2025, Hyundai Hope on Wheels provides support to both research, through grants, and care and survivorship, through impact donations. First launched in the U.S. in 1998, it is now one of the largest non-profit funders of paediatric cancer research in that country. Primary funding for Hyundai Hope on Wheels in Canada comes from Hyundai Auto Canada and its more than 226 Canadian dealers nationwide.


Cision Canada
06-05-2025
- Automotive
- Cision Canada
MEDIA ADVISORY: CHEO to receive six-figure donation at handprint ceremony tomorrow
OTTAWA, ON, May 6, 2025 /CNW/ - Tomorrow, Hyundai Hope on Wheels will announce a six figure donation to CHEO and hold its third Handprint Ceremony in Ottawa in support of paediatric cancer care. CHEO's Hematology and Oncology Program provides comprehensive care for children and youth with blood and cancer disorders. Last year 110 children and youth were diagnosed with cancer at CHEO, with 500 others in active care. Members of the media are invited to attend a press conference where Hyundai Canada leadership, CHEO Foundation representatives and patient ambassadors will share more details on the initiative and its impact. WHEN: Wednesday, May 7, 2025 TIME: 10:30 to 11:30 a.m. – detailed schedule breakdown below WHERE: CHEO School, 401 Smyth Road, Ottawa, ON. K1H 8L1 WHY ATTEND? Live cheque presentation of a six-figure donation to CHEO Access to Hyundai Canada executives, CHEO leadership and patient ambassadors Powerful visuals and stories of hope, impact and community commitment Hyundai Canada leadership Kirk Merrett, director of human resources and administration Harry Mews, CEO, Myers Barrhaven Hyundai CHEO Foundation and hospital leadership Steve Read, president and CEO, CHEO Foundation Dr. Tommy Alain, senior scientist, CHEO Research Institute PHOTO/ VIDEO OPPORTUNITIES: Donation ceremony with cheque presentation with representatives from Hyundai Canada, CHEO Hospital and CHEO Foundation Hyundai Hope on Wheels Canada Handprint Ceremony featuring patient ambassadors and families SCHEDULE BREAKDOWN: 10 AM – 10:30 AM | Media Arrivals and Check-In 10:30 AM - 10:47 AM | Press Conference 10:50 AM - 11 AM | Handprint Ceremony 11 AM - 11:15 AM | Media Interviews 11:30 AM | Event Wrap-Up MEDIA CONTACTS: Brad Ross, Hyundai Canada; (416) 524-9904 / [email protected] Mohga Hassib, Hyundai Canada; (416) 434-9833 / [email protected]