Latest news with #HyundaiMotorAmerica
Malaysian Reserve
2 days ago
- Automotive
- Malaysian Reserve
Hyundai's "He Got Money" Campaign Showcases How the 2025 Tucson Hybrid Turns Savings into Life's Little Luxuries
Hyundai's latest spot celebrates smart savings and joyful living as part of the acclaimed 'OKAY Hyundai' series The campaign features an iconic cast including, beloved actress Kathleen Bradley, known as Ms. Parker from Friday and The Price Is Right FOUNTAIN VALLEY, Calif., June 9, 2025 /PRNewswire/ — Hyundai Motor America, in partnership with Culture Brands, today launched, 'He Got Money,' a new campaign spotlighting the 2025 Hyundai Tucson Hybrid. As the latest installment in the award-winning 'OKAY Hyundai' series, the spot blends humor, cultural familiarity, and savvy financial choices to show how smart savings can make room for joy — and a little flair. In a world where every penny counts, the campaign introduces Sidney, who appears to be living an extravagant lifestyle—much to the suspicion of his sharp-eyed, no-nonsense aunties. As they gather with Sidney's mom to discuss their concerns in lighthearted vignettes, the truth comes to light: Sidney's brand-new Hyundai Tucson Hybrid is the secret behind his savvy spending. Thanks to the hybrid's impressive gas savings, Sidney can enjoy life's little luxuries without breaking the bank. The spot wraps up with smiles all around and the signature stamp of approval: 'OKAY Hyundai.' This campaign aims to inform and empower our audience about the smart financial choices they can make with the Hyundai Tucson Hybrid. 'Our latest work with Culture Brands continues to deepen Hyundai's connection with the African American community through storytelling that truly connects and entertains,' said Erik Thomas, director of experiential and multicultural marketing, Hyundai Motor America. ''He Got Money' shows how the Tucson Hybrid empowers drivers to enjoy more of what matters—style, comfort, and community—thanks to real savings at the pump.' 'With 'He Got Money', we wanted to show that you can enjoy life's little luxuries without breaking the bank,' said Eunique Jones Gibson, chief creative officer and CEO, Culture Brands. 'You can keep your style, make smart choices, and still have the aunties talking.' Adding to the cultural flair of the campaign is Kathleen Bradley, famously known as Ms. Parker from the cult classic 'Friday' and 'The Price Is Right.' Her appearance adds nostalgic energy and intergenerational charm to the story. The 2025 Hyundai Tucson Hybrid offers a perfect balance of power and efficiency, featuring a 1.6L turbocharged hybrid engine and standard HTRAC, delivering up to 35 MPG combined. Inside, drivers enjoy advanced tech like a 12.3-inch touchscreen with wireless Apple CarPlay® and Android Auto™, plus Hyundai SmartSense safety features including Forward Collision-Avoidance Assist and Blind-Spot Collision Warning — all designed for smarter, safer driving. 'He Got Money' will run across broadcast and digital platforms in both 15- and 30-second formats and influencer partnerships. The campaign is designed to engage audiences with humor and relevance, reinforcing Hyundai's commitment to cultural storytelling and meaningful representation. About Culture BrandsCulture Brands is an independent, minority and female-owned agency that exists to authentically celebrate, reflect and represent African Americans in media. Founded in 2017, by 16-year advertising veteran Eunique Jones Gibson, we create culturally relevant and affirming campaigns and content that engage African American audiences by ensuring they are seen, heard and valued. At Culture Brands, we are constantly engaged in a two-way conversation with the African American community through our owned and operated media platforms and consumer brands such as the award-winning Because of Them We Can and IYKYK Games. The agency is headquartered right outside of the nation's capital in Lanham, MD. Hyundai Motor AmericaHyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 850 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a published economic impact report. For more information, visit Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok Campaign Credits:Client: Hyundai Motor AmericaBrand: 2025 Tucson HybridAgency: Culture BrandsCEO/Chief Creative Officer: Eunique Jones GibsonManaging Director: Luis GonzalezExecutive Creative Producer: Jessica ToscanoCreative Director: Christopher McLaughlinArt Director: Natalie McGarveyAgency Producer: Sarah HawkinsAccount Director: Breyanna TrippDirector of Strategy: Britt Wright Robbie SamuelsProduction: Not Just Any & NtropicEP: Prudence BeecroftLine Producer: Chris RuizPost Production: Union EditorialEditor: Vinnie Hobbs
Yahoo
2 days ago
- Automotive
- Yahoo
Hyundai's "He Got Money" Campaign Showcases How the 2025 Tucson Hybrid Turns Savings into Life's Little Luxuries
Hyundai's latest spot celebrates smart savings and joyful living as part of the acclaimed "OKAY Hyundai" series The campaign features an iconic cast including, beloved actress Kathleen Bradley, known as Ms. Parker from Friday and The Price Is Right FOUNTAIN VALLEY, Calif., June 9, 2025 /PRNewswire/ -- Hyundai Motor America, in partnership with Culture Brands, today launched, "He Got Money," a new campaign spotlighting the 2025 Hyundai Tucson Hybrid. As the latest installment in the award-winning "OKAY Hyundai" series, the spot blends humor, cultural familiarity, and savvy financial choices to show how smart savings can make room for joy — and a little flair. In a world where every penny counts, the campaign introduces Sidney, who appears to be living an extravagant lifestyle—much to the suspicion of his sharp-eyed, no-nonsense aunties. As they gather with Sidney's mom to discuss their concerns in lighthearted vignettes, the truth comes to light: Sidney's brand-new Hyundai Tucson Hybrid is the secret behind his savvy spending. Thanks to the hybrid's impressive gas savings, Sidney can enjoy life's little luxuries without breaking the bank. The spot wraps up with smiles all around and the signature stamp of approval: "OKAY Hyundai." This campaign aims to inform and empower our audience about the smart financial choices they can make with the Hyundai Tucson Hybrid. "Our latest work with Culture Brands continues to deepen Hyundai's connection with the African American community through storytelling that truly connects and entertains," said Erik Thomas, director of experiential and multicultural marketing, Hyundai Motor America. "'He Got Money' shows how the Tucson Hybrid empowers drivers to enjoy more of what matters—style, comfort, and community—thanks to real savings at the pump." "With 'He Got Money', we wanted to show that you can enjoy life's little luxuries without breaking the bank," said Eunique Jones Gibson, chief creative officer and CEO, Culture Brands. "You can keep your style, make smart choices, and still have the aunties talking." Adding to the cultural flair of the campaign is Kathleen Bradley, famously known as Ms. Parker from the cult classic "Friday" and "The Price Is Right." Her appearance adds nostalgic energy and intergenerational charm to the story. The 2025 Hyundai Tucson Hybrid offers a perfect balance of power and efficiency, featuring a 1.6L turbocharged hybrid engine and standard HTRAC, delivering up to 35 MPG combined. Inside, drivers enjoy advanced tech like a 12.3-inch touchscreen with wireless Apple CarPlay® and Android Auto™, plus Hyundai SmartSense safety features including Forward Collision-Avoidance Assist and Blind-Spot Collision Warning — all designed for smarter, safer driving. "He Got Money" will run across broadcast and digital platforms in both 15- and 30-second formats and influencer partnerships. The campaign is designed to engage audiences with humor and relevance, reinforcing Hyundai's commitment to cultural storytelling and meaningful representation. About Culture BrandsCulture Brands is an independent, minority and female-owned agency that exists to authentically celebrate, reflect and represent African Americans in media. Founded in 2017, by 16-year advertising veteran Eunique Jones Gibson, we create culturally relevant and affirming campaigns and content that engage African American audiences by ensuring they are seen, heard and valued. At Culture Brands, we are constantly engaged in a two-way conversation with the African American community through our owned and operated media platforms and consumer brands such as the award-winning Because of Them We Can and IYKYK Games. The agency is headquartered right outside of the nation's capital in Lanham, MD. Hyundai Motor AmericaHyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 850 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a published economic impact report. For more information, visit Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok Campaign Credits:Client: Hyundai Motor AmericaBrand: 2025 Tucson HybridAgency: Culture BrandsCEO/Chief Creative Officer: Eunique Jones GibsonManaging Director: Luis GonzalezExecutive Creative Producer: Jessica ToscanoCreative Director: Christopher McLaughlinArt Director: Natalie McGarveyAgency Producer: Sarah HawkinsAccount Director: Breyanna TrippDirector of Strategy: Britt Wright Robbie SamuelsProduction: Not Just Any & NtropicEP: Prudence BeecroftLine Producer: Chris RuizPost Production: Union EditorialEditor: Vinnie Hobbs View original content to download multimedia: SOURCE Hyundai Motor America Sign in to access your portfolio
Miami Herald
5 days ago
- Automotive
- Miami Herald
Not One, But Two Lawsuits Are Eroding Hyundai Palisade's Safety Reputation
Hyundai has found itself in hot water over braking issues on its three-row Palisade, one of the company's most popular models in the United States. A class action lawsuit has been filed against Hyundai Motor America, dated May 9, claiming that problematic anti-lock braking or traction control systems on certain Palisades lead to increased stopping distances. The lawsuit alleges the Korean automaker was aware of the defect but did not resolve it. According to the lawsuit, certain 2023 to 2025 model year Palisades experience braking problems over rough or uneven surfaces. The plaintiffs claim that there are miscalculations of wheel speed when braking, causing the sudden release and reapplication of braking power. Ultimately, drivers have experienced longer stopping distances than anticipated, and the safety implications of this are obvious. "Hyundai has failed to repair the ABS Defect in Class Vehicles within a reasonable time," stated the lawsuit. "As a result, many Class Vehicle owners have been forced to continue driving their cars with faulty brakes that suffer from the ABS Defect." Plaintiffs claim that since Hyundai did not rectify the problem quickly enough, this was a breach of its express warranty. Furthermore, this is a violation of consumer protection laws in Ohio and New York. One customer who leased a 2024 Palisade described that it felt as if the SUV skidded over the road surface when applying the brakes. Another customer experienced the same, but the Hyundai dealership simply explained that this was normal behaviour for the ABS system. On the NHTSA's site, we quickly found an incident reported by a customer in April this year, whereby their 2025 Palisade has an ABS issue and failed to stop before a stop light; this customer said: "The car felt extremely unsafe when this event occurred." Many customers involved in the lawsuit pointed to the Palisade's strong safety reputation as a reason for purchasing or leasing the vehicle. Specifically, they referenced Hyundai's marketing materials, which points to the Palisade's high safety specification and Top Safety Pick award from The Insurance Institute for Highway Safety (IIHS). The braking issues have soured these drivers' perception of the vehicle, many of whom no longer feel safe when driving the SUV. Another safety-related lawsuit has been filed against Hyundai for the Palisade. This one affects 2020 to 2023 models, due to an issue where the vehicle's seatbelts could unexpectedly unlatch. The NHTSA currently lists an open investigation for these Palisade model years, stating that the Office of Defects Investigation has received 37 complaints about unlatching seatbelts. An estimated 332,288 Palisades are implicated in this investigation. Fortunately, no accidents or injuries have yet been reported, but an unlatching seatbelt would be a serious safety concern for anyone, especially in a vehicle that's likely to have kids seated in the back. In May 2025, Hyundai sold 11,207 Palisades, behind only the Elantra (15,741) and Tucson (19,905). A highly regarded SUV with spacious seating for up to seven occupants, the Palisade has consistently been one of America's favorite SUVs since its launch, alongside the related Kia Telluride. A new-generation Palisade was revealed in April, featuring a more efficient hybrid powertrain alongside the familiar V6. It also has ultra-fresh looks and a more spacious interior with dual curved displays ahead of the driver. It would be in Hyundai's best interest to address the first-gen's Palisade's safety issues sooner rather than later, as it wouldn't want to taint the brand's image just as an all-new version arrives. Copyright 2025 The Arena Group, Inc. All Rights Reserved.
Yahoo
21-04-2025
- Business
- Yahoo
Trump raised record $239 million for inaugural festivities
(Bloomberg) — Hyundai Motor America (HYMTF), Nvidia Corp. (NVDA) and Target Corp. (TGT) made seven-figure donations to fund President Donald Trump's record-breaking haul for his second inauguration, according to filings with the Federal Election Commission. DOGE Visits National Gallery of Art to Discuss Museum's Legal Status Trump Administration Takes Over New York Penn Station Revamp DOGE Places Entire Staff of Federal Homelessness Agency on Leave Why the Best Bike Lanes Always Get Blamed Nashville's $3 Billion Transit Plan Brings a Call for Zoning Reform Trump netted a record $239 million for the inaugural committee, easily topping the $107 million he raised eight years before. It's also more than the combined $157 million that former Presidents Barack Obama and Joe Biden — the Democrats he followed into office — raised for their three combined inaugurations. Unlike Trump, both accepted voluntary limits on the amount donors could give. The totals don't include refunded donations. Trump's 2025 committee returned more than $6 million it received to contributors. The inaugural committee raised money to pay for receptions, parties and other events before and after the official ceremonies. The committee doesn't have to reveal how it spent the money until next year. Many corporate leaders publicly embraced Trump following his 2024 White House win, a stark reversal from the aftermath of his 2020 defeat, when executives largely distanced themselves from Trump after his supporters attacked the US Capitol in a bid to overturn his loss. CEOs of prominent companies including Apple Inc.'s (AAPL) Tim Cook, Meta Platforms Inc.'s (META) Mark Zuckerberg, Inc (AMZN). founder Jeff Bezos, and Alphabet Inc.'s (GOOG) Sundar Pichai have sought to court Trump in his White House return. The quartet were among those seated in prominent positions at Trump's inauguration. Some of the biggest donors will be impacted by Trump's tariffs and trade war with China. Nvidia, which gave $1 million, stands to take a $5.5 billion hit from the administration's decision to bar the company from selling its H20 chip in China over concerns that the product, designed to comply with previous US curbs, could be used to build a supercomputer. Retailers like Target and auto manufacturers like Hyundai and Toyota (TM), whose US subsidiary gave $1 million, could also be impacted by additional costs levied on US imports. Crypto industry donors, who saw Trump enthusiastically embrace digital assets on the trail, also gave big. Ripple Labs was the second biggest contributor to the committee, chipping in $4.9 million. Coinbase Inc.(COIN), Galaxy Digital, Paradigm and Payward Inc., better known as Kraken, each gave $1 million. Robinhood Markets Inc. (HOOD), which offers a trading platform for digital currencies, contributed $2 million. Poultry producer Pilgrim's Pride Corp. gave $5 million, the single biggest donation to the committee. There were more than 140 donors who gave $1 million or more, the filing shows. Federal law allows inaugural committees to largely determine their own rules about who can contribute and how much, though donations from foreign nationals and foreign corporations are barred from giving. Trump's inaugural committee isn't required to disclose how it spent the money or what remains in its bank account. It will have to report those amounts to the Internal Revenue Service in its tax return, which is not due to be filed until 2026. It's Legal to Pay US Workers With Disabilities as Little as 25¢ an Hour How Mar-a-Lago Memberships Explain Trump's Tariff Obsession The Rise and Fall of the Stock Market's Music King The Monastery Where Founders Meditate on Code and Profit Why Brunello Cucinelli Is Well Suited for a Trade War ©2025 Bloomberg L.P. By subscribing, you are agreeing to Yahoo's Terms and Privacy Policy
Bloomberg
21-04-2025
- Automotive
- Bloomberg
Trump Raised Record $239 Million for Inaugural Festivities
Hyundai Motor America, Nvidia Corp. and Target Corp. made seven-figure donations to fund President Donald Trump's record-breaking haul for his second inauguration, according to filings with the Federal Election Commission. Trump netted a record $239 million for the inaugural committee, easily topping the $107 million he raised eight years before. It's also more than the combined $157 million that former Presidents Barack Obama and Joe Biden — the Democrats he followed into office — raised for their three combined inaugurations. Unlike Trump, both accepted voluntary limits on the amount donors could give.
