Latest news with #IABNewFronts
Indian Express
10-05-2025
- Business
- Indian Express
Meta is bringing video ads to Instagram Threads: Here's what they look like
Instagram Threads, Meta's rival to X (formerly Twitter) will soon start testing video ads. The company made the announcement at IAB NewFronts, an industry event where social media companies and advertisers pitch themselves. In a blog post, the company said that a 'small number' of advertisers will be able to test 16:9 or 1:1 creative video ads in between pieces of organic content. 'We're testing video ads on Threads so businesses can expand their reach and engage with their audience in a familiar way across multiple platforms.' However, there is still no news about the pricing or frequency of these ads. Video ads on Threads isn't a new concept, as other Meta owned social media platforms like Facebook, Instagram and Pinterest have been showing them for quite some time now. The Mark Zuckerberg owned company also announced it will now notify Threads users when their accounts are penalised and that it is bringing its 'Account Status' feature to the platform. This means Threads users will now be able to view the 'actions' taken by Meta against their account and indicate if a post has been removed, made less visible or hide content not recommended by Meta. The feature can also help users if they have been blocked from using certain features on the platform and make an appeal. Meta also said that it would soon start testing Reels trending ads, a new content targeting product that delivers ads for the most popular and engaging creator-created Reels on Instagram. The company is also rolling out Video Expansion for Facebook Reels, an AI powered feature that automatically generates unseen pixels in each video frame to expand their aspect ratio. Last month, at its earnings call, Meta announced that Threads now has more than 350 million monthly active users and that the amount of time spent on the platform has increased by 35 per cent.
Yahoo
09-05-2025
- Business
- Yahoo
Instagram Threads is getting video ads
Instagram Threads will begin testing video ads, Meta announced on Thursday. The test, which will make Threads look more like its competitor X, is an expansion of Threads' advertising initiatives, which began last month with the opening up of ads to global advertisers. The news was announced at Meta's presentation at the IAB NewFronts, where a number of social media companies pitch themselves to advertisers. On Threads, Meta says a "small number" of advertisers will test 19:9 or 1:1 video ad creatives that will appear in between pieces of organic content in the Threads feed. The company didn't share other details around pricing or frequency of those ads, however. The update follows Meta's recent announcement that Threads now reaches over 350 million monthly active users. The app has also seen a 35% increase in the time spent on Threads as a result of improvements to the app's recommendation systems, Meta CEO Mark Zuckerberg also told investors on Meta's earnings call in April. Meta announced the news around Threads, among other updates to its ad products, at the NewFronts. The company says it's also testing a new short-form video solution, Reels trending ads, that will be shown next to the most trending Reels from creators. Rival TikTok this week had also introduced an expansion of its similar offering, called Pulse Suite, which will now let advertisers market themselves next to trending content by category, holiday, tentpole moments, cultural events, and evergreen, always-on content from sports, entertainment, and lifestyle publishers. Meta will also begin to test Trends in Instagram's Creator Marketplace to help advertisers find popular trends, and it will test the Creator Marketplace API to help businesses find and connect with quality creators at scale. The company is also rolling out Video Expansion on Facebook Reels, which adjusts video assets by generating unseen pixels in each video frame to expand the aspect ratio for a more native experience. This article originally appeared on TechCrunch at Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Engadget
08-05-2025
- Business
- Engadget
Meta will test video ads on Threads
Instagram's Threads app began testing advertisements for its users at the start of this year, and the social platform is already ramping up its monetization efforts. Meta announced at IAB NewFronts that it will start testing video ads on Threads. The company didn't get specific about the size or scale of this preliminary test, but said that a "small number" of advertisers will trial 19:9 or 1:1 video ad creatives placed between typical posts in users' feeds. At the NewFronts event, where social media companies can pitch themselves to advertisers, Meta also said that it is trying out a new ad option centered around Instagram Reels. It is developing Reels trending ads that will be shown next to some of the service's most popular videos. Basically, Meta is following the same trajectory with its Instagram networks that it did with Facebook: making it less and less enjoyable to actually socialize with your connections.
TechCrunch
08-05-2025
- Business
- TechCrunch
Instagram Threads is getting video ads
Instagram Threads will begin testing video ads, Meta announced on Thursday. The test, which will make Threads look more like its competitor X, is an expansion of Threads' advertising initiatives, which began last month with the opening up of ads to global advertisers. The news was announced at Meta's presentation at the IAB NewFronts, where a number of social media companies pitch themselves to advertisers. On Threads, Meta says a 'small number' of advertisers will test 19:9 or 1:1 video ad creatives that will appear in between pieces of organic content in the Threads feed. The company didn't share other details around pricing or frequency of those ads, however. Image Credits:Meta's Instagram Threads The update follows Meta's recent announcement that Threads now reaches over 350 million monthly active users. The app has also seen a 35% increase in the time spent on Threads as a result of improvements to the app's recommendation systems, Meta CEO Mark Zuckerberg also told investors on Meta's earnings call in April. Meta announced the news around Threads, among other updates to its ad products, at the NewFronts. The company says it's also testing a new short-form video solution, Reels trending ads, that will be shown next to the most trending Reels from creators. Rival TikTok this week had also introduced an expansion of its similar offering, called Pulse Suite, which will now let advertisers market themselves next to trending content by category, holiday, tentpole moments, cultural events, and evergreen, always-on content from sports, entertainment, and lifestyle publishers. Techcrunch event Exhibit at TechCrunch Sessions: AI Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you've built — without the big spend. Available through May 9 or while tables last. Exhibit at TechCrunch Sessions: AI Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you've built — without the big spend. Available through May 9 or while tables last. Berkeley, CA | BOOK NOW Meta will also begin to test Trends in Instagram's Creator Marketplace, to help advertisers find popular trneds, and will test the Creator Marketplace API to help businesses find and connect with quality creators at scale. The company is also rolling out Video Expansion on Facebook Reels, which adjusts video assets by generating unseen pixels in each video frame to expand the aspect ratio for a more native experience.
Business Wire
07-05-2025
- Business
- Business Wire
CheckedUp Debuts Two Original TV Series and Launches Programmatic Advertising at IAB NewFronts 2025
NEW YORK--(BUSINESS WIRE)--CheckedUp, one of the nation's largest all-digital media networks in healthcare settings across the country, today announced the launch of two media products at the 2025 IAB NewFronts: an exclusive slate of original TV shows, streaming on the CheckedUp Network, and IAB compliant programmatic enablement across its national digital network. These two offerings mark CheckedUp's debut at the IAB NewFronts and represent a major milestone in the company's mission to transform media in healthcare settings through innovation, automation, and compelling storytelling. The new CheckedUp health programmatic advertising platform delivers targeting across the company's expansive national digital screen network. With this launch, marketers, brands, and media agencies can now activate and scale campaigns more efficiently within healthcare environments—reaching consumer audiences in trusted, uncluttered, wellness-driven spaces where attention is high and minds are engaged. 'Our platform introduces a new standard for how brands engage with their audiences in healthcare settings,' said Dr. Richard Awdeh, CEO and Co-Founder of CheckedUp. 'We're combining the power of technology with the impact of contextually relevant messaging.' Alongside its new ad tech offering, CheckedUp is unveiling two original TV shows developed in collaboration with The Point Studios: Inside This Life, which presents in-depth conversations between physicians and patients on diagnosis, condition, and treatment options; and The Pulse: Real Talk, featuring unfiltered discussions between physicians delving into today's most critical healthcare issues. These programs feature authentic conversations, compelling storytelling, and real-life patient journeys. Designed to inform, inspire, and promote healthy decision-making, the series will stream exclusively across CheckedUp's National TV network. 'Media has the power to shape behavior, spark conversations, and ultimately improve health outcomes,' said Mark Awdeh, President and Co-Founder of CheckedUp. 'By combining trusted medical expertise with engaging narratives, we're helping patients connect with healthcare in more personal, empowering ways.' CheckedUp's presence at the IAB NewFronts signals its emergence as a category leader in healthcare media, committed to scalable, tech-enabled solutions that align with the evolving needs of modern healthcare consumers. The company's new tools reflect a growing demand for personalized, meaningful content and smarter, more efficient advertising in medical environments. Under the leadership of Dr. Richard Awdeh and Mark Awdeh, CheckedUp has experienced 40% year-over-year growth, expanded its national specialty network, and solidified its role as the premier specialty-focused, digital healthcare media network in the U.S. About CheckedUp CheckedUp is one of the nation's largest all-digital media networks in healthcare settings across the country. CheckedUp acquired Health Media Network, and its affiliated media properties, in 2022 and is backed by Rockbridge Growth Equity.
