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Time Business News
4 days ago
- Business
- Time Business News
Precision-Targeted Ads: How Marpany's Artificial Intelligence Skyrockets Advertising ROI
AI advertising replaces human intuition with machine intelligence – using algorithms to automate targeting, bidding, and creative optimisation at unprecedented speed. 2010s Era: Teams manually adjusted bids based on weekly reports. AI Transformation: Self-learning systems process 1 M+ data points/hour. Key Shift: Reactive → Proactive campaign management. ML algorithms cluster audiences by behavior patterns (e.g., 'frequent travelers who click luxury ads post-8PM'). Marpany's models identify 47% more high-intent segments than rule-based tools. NLP analyzes emotional resonance in messaging: Scans 10,000+ social comments to refine CTAs. Generates context-aware variants for A/B testing. Real-World Impact: 'Limited Offer!' → 'Only 3 Left at This Price!' (22% conversion lift). Real-time location data Past purchase behavior Device usage patterns Result: Travel client saw 35% conversion lift with weather-triggered ad variants. Automatically generates 1,000+ ad combinations from core assets. Tests elements like: Background colors (Blue converts +9% in finance). CTA button placement. Emotional vs. rational messaging. Metric Manual Campaign AI-Driven Campaign CPC $2.17 $1.38 (-36%) Impression Win 41% 68% ROAS 2.8x 4.5x Median 29% higher conversion rates per IBM Watson. 22% lower customer acquisition costs. Automated budget reallocation to top channels. AI connects touchpoints across devices using: Cross-channel attribution modeling. Predictive path analysis. Churn risk scoring. Marpany's AI framework features: Anonymous data aggregation. Consent management integration. Automated DSAR processing. Our 3-layer approach: Diversity audits of training data. Continuous fairness scoring. Human oversight protocols. Future Trends: What's Next for AI in Ads? AI will forecast demand spikes 14 days out using: Social sentiment trends. Economic indicators. Competitor spend patterns. By 2026, 40% of ads will optimize for: Voice-activated queries. Image-based product discovery. AR try-on experiences. Challenge: Luxury travel brand struggling with generic ads (1.2% CTR). Marpany Solution: Implemented NLP-powered copy generator. Deployed ML-based audience clusters. Activated real-time DCO via our AI analytics platform. Results: 30% CTR increase in 8 weeks. 19% lower CPA. $2.7M incremental revenue. CTA: 'Ready to transform your advertising with AI? Schedule a free audit with Marpany's specialists and discover how our ADAPT™ platform delivers measurable ROI within 45 days. TIME BUSINESS NEWS
Yahoo
29-01-2025
- Business
- Yahoo
IKIN Vice President Blake Fox to Discuss AI-Related Cybersecurity Issues at Enterprise Cybersecurity Expo
Session will describe specific cyber threats and mitigation strategies for enterprises that leverage AI-based applications SAN DIEGO, CA / / January 29, 2025 / IKIN, a leading provider of visual technology solutions for businesses and consumers, announced that Blake Fox, its vice president of engineering, will speak at the Enterprise Cybersecurity Expo taking place February 11-13, 2025, at the Greater Ft. Lauderdale/Broward County Convention Center. He will join the session, "Defending Tomorrow: The Convergence of Cybersecurity and Artificial Intelligence," and offer insights on strategies for businesses to protect data and intellectual property in the AI world. The session is scheduled for Thursday, February 13, at 12 p.m. "Cyber threats come in many forms, including attacks, theft, and the misappropriation of business assets, such as brand images and other forms of intellectual property," said Fox. "This session will be a valuable tool to help attendees recognize the serious threats they face, as well as to share strategies for preventing intrusions and ensuring the security and validity of their digital assets." Fox will draw on his extensive background in hardware and software product creation at firms that include IBM Watson, Electronic Arts, Disney, and Nickelodeon. He will also offer his insights on how AI can be proactively used to address-and potentially prevent-serious security issues that are frequently cited in AI discussions. The Enterprise Cybersecurity Expo is collocated with ITEXPO, one of the longest-running educational conferences featuring business and technology content for SMB, enterprise and service provider markets. To learn more about IKIN and its advanced visual and secure advertising technologies, please visit About IKIN, Inc. IKIN delivers innovative visual technology solutions which enable its customers and partners to create and market products with high-resolution 3D volumetric imaging, advanced visual processing, and bandwidth-aware transport. IKIN offers comprehensive SDK and API elements which empower designers to create and enhance applications for the next level of immersive reality, content creation, and distribution solutions. Learn more at IKIN Contact: PR ContactGlenn GoldbergParallel Communications Group516-705-6116𝕏: @Parallel_PRLinkedInggoldberg@ SOURCE: IKIN Inc. View the original press release on ACCESS Newswire Sign in to access your portfolio
