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The Hindu
2 days ago
- Entertainment
- The Hindu
'Aaru', ICCW's new music video, strings together Tamil Nadu's river heritage
These days, rivers in the State are remembered more for floods than for the life they once nurtured. 'Aaru-Rivers of Tamil Nadu', a new music video, seeks to gently remind us of the State's water wealth — by simply calling each river by name, and stringing them together in a soulful tribute. Launched by the International Centre for Clean Water (ICCW), a not-for-profit initiative of IIT-Madras, the seven-minute song sung by father-daughter duos aims at creating awareness on rivers, and seeks collaboration with various stakeholders on rejuvenation of rivers. Conceived, composed, and produced by Kanniks Kannikeswaran, IIT-Madras Alumnus who pioneered the Indian American choral movement, the song's lyrics have woven in names of at least 125 rivers in the State. 'This is the third video produced by ICCW since 2021. The idea is to encourage youngsters to learn the names of the rivers, rekindle reverence, and induce people to pay attention to waterways,' said E. Nandakumar, Chief Executive Officer, ICCW. While the first music video was on the rivers of India, the second one, released in 2022, depicted the significance of monsoons and rainwater harvesting. Music and arts were chosen as the media to convey powerful messages about rivers and the need for conservation. This time, the song, which is available on ICCW's YouTube channel, featured father-daughter duos — veteran singers Unnikrishnan and Uttara; Srinivas and Sharanya. 'In the first video, we had chosen mother-son duos to symbolise the generational transition in celebrating our rivers and passing on the responsibility to restore them,' Mr. Nandakumar said. Noting that the idea for the project took root during an IIT-M reunion in 2020, Mr. Kannikeswaran based in Cincinnati, USA, said: 'It was humbling to know that there are more than 125 rivers in the State during my research. Each of them powerful, but some lost their functionality over the years. I have tuned it in the Tamil folk style, blending in flavours of ragas like Senchurutti. I used alliterations and rhyming words such as 'Pongum Porunai' and 'Kongu Bhavani' to make the lyrics flow with the tune.' There are plans to bring out more such videos on rivers in other States, including Gujarat, Karnataka and Andhra Pradesh, and integrate the region's folk and classical raga traditions, he added. ICCW looks to collaborate with other educational institutions for the project.
Hindustan Times
15-05-2025
- Hindustan Times
Mohali: Submit bravery award applications by Oct 5
The Indian Council for Child Welfare (ICCW) has said applications for the ICCW Bravery Awards for Children and Youth, 2025, should be submitted by October 5 for the incidents which occurred between July 1, 2024 and September 30 this year. Pritam Sidhu, secretary of the Child Welfare Council, Punjab, said the applicants' age must be between 6 and 18 years for the child award and 18 to 24 years for the youth award. The applications, to be recommended by the applicant's school principal or headmaster, a president/general secretary/office-bearer of the state/UT council for child welfare or any retired government officer, must be submitted to the council through the respective deputy commissioners. She said acts such as saving children from drowning or fending off wild animal attacks were clear examples of bravery. The act should reflect spontaneous and selfless courage in the face of life-threatening risk, the threat of physical injury or boldness in standing up against social evils or crime, she stated. The ICCW Bharat Award entails a cash prize of ₹1,00,000, the ICCW Dhruv Award, Markandeya Award, Shravan Award, Prahlad Award, Eklavya Award and Abhimanyu Award offer ₹75,000 each and general awards carry ₹40,000, along with a medal (gold or silver) and a certificate.
