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IDeaS achieves 426% growth in Greece through strategic hotel partnerships
IDeaS achieves 426% growth in Greece through strategic hotel partnerships

Travel Daily News

time23-05-2025

  • Business
  • Travel Daily News

IDeaS achieves 426% growth in Greece through strategic hotel partnerships

IDeaS reports 426% growth in Greece, driven by strong hotel demand for revenue optimization tools amid rising tourism performance. ATHENS – IDeaS, a SAS company and the world's leading provider of hospitality revenue management software and services, reports record-breaking growth in Greece. This rapid expansion is driven by a wave of strategic hotel partnerships and increasing demand for sophisticated solutions tailored to optimize revenues for properties of all sizes and operating models. Between 2023 and 2024, IDeaS reported a 426% increase in year-on-year revenue, reflecting the company's growing influence in southern Europe's vibrant hospitality sector. Over this period, the business closed 27 new deals in Greece. IDeaS' growth aligns with Greece's tourism sector, which reached new heights in 2024, welcoming approximately 35.9 million international visitors and generating 21.7 billion euros in tourism revenue, surpassing previous records. The Athens market alone saw strong growth with average hotel occupancy reaching 78%, an 8.9% increase in the average daily rate (ADR) to 149.26 euros, and an 11.4% rise in revenue per available room (RevPAR) to 116.48 euros. Michael McCartan, Area Vice President, EMEA, IDeaS, said: 'Our performance in Greece has been nothing short of extraordinary. The appetite for dynamic, technology driven revenue management strategies is growing fast, and our clients are seeing the results. We're proud to support this transformation with solutions that empower hoteliers to adapt quickly, boost profitability, and elevate guest experiences.' IDeaS' growth in 2024 was anchored by a series of significant client acquisitions across the hospitality spectrum. These wins demonstrate the company's ability to deliver tailored revenue management solutions to a wide variety of property types, from boutique and lifestyle accommodations to expansive resort groups and multi-property portfolios. This momentum has continued into 2025, with further additions strengthening IDeaS' presence across both established and emerging markets. As Greek hoteliers face rising operating costs, tighter lending conditions and a rapidly evolving digital distribution landscape, investment in revenue management technology is increasingly seen as strategic necessity. By leveraging advanced demand forecasting to guide dynamic pricing, inventory, and distribution decisions – down to the room-type and market-segment level – operators gain the agility to respond to shifting market dynamics and drive more sustainable, long-term growth.

IDeaS Accelerates Growth and Builds Business Momentum in Greece
IDeaS Accelerates Growth and Builds Business Momentum in Greece

Hospitality Net

time22-05-2025

  • Business
  • Hospitality Net

IDeaS Accelerates Growth and Builds Business Momentum in Greece

ATHENS – IDeaS, a SAS company and the world's leading provider of hospitality revenue management software and services, reports record-breaking growth in Greece. This rapid expansion is driven by a wave of strategic hotel partnerships and increasing demand for sophisticated solutions tailored to optimize revenues for properties of all sizes and operating models. Between 2023 and 2024, IDeaS reported a 426% increase in year-on-year revenue, reflecting the company's growing influence in southern Europe's vibrant hospitality sector. Over this period, the business closed 27 new deals in Greece. IDeaS' growth aligns with Greece's tourism sector, which reached new heights in 2024, welcoming approximately 35.9 million international visitors and generating €21.7 billion in tourism revenue, surpassing previous records.1 The Athens market alone saw strong growth with average hotel occupancy reaching 78%, an 8.9% increase in the average daily rate (ADR) to €149.26, and an 11.4% rise in revenue per available room (RevPAR) to €116.48.2 Our performance in Greece has been nothing short of extraordinary. The appetite for dynamic, technology-driven revenue management strategies is growing fast, and our clients are seeing the results. We're proud to support this transformation with solutions that empower hoteliers to adapt quickly, boost profitability, and elevate guest experiences. Michael McCartan, area vice president, EMEA, IDeaS IDeaS' growth in 2024 was anchored by a series of significant client acquisitions across the hospitality spectrum. These wins demonstrate the company's ability to deliver tailored revenue management solutions to a wide variety of property types, from boutique and lifestyle accommodations to expansive resort groups and multi-property portfolios. This momentum has continued into 2025, with further additions strengthening IDeaS' presence across both established and emerging markets. As Greek hoteliers face rising operating costs, tighter lending conditions and a rapidly evolving digital distribution landscape, investment in revenue management technology is increasingly seen as a strategic necessity. By leveraging advanced demand forecasting to guide dynamic pricing, inventory, and distribution decisions—down to the room-type and market-segment level—operators gain the agility to respond to shifting market dynamics and drive more sustainable, long-term growth. To find out more about IDeaS revenue management solutions, please visit About IDeaS IDeaS, a SAS company, is the world's leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated recommendations they can trust. With 35 years of expertise serving hospitality, including hotel, event, and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 164 countries around the world. Results delivered. Revenue transformed. Discover greater profitability at Elliott Mest Public Relations 862-371-0511

IDeaS Cruise RMS Named 'RMS Innovation of the Year' In 2025 TravelTech Breakthrough Awards Program - Middle East Business News and Information
IDeaS Cruise RMS Named 'RMS Innovation of the Year' In 2025 TravelTech Breakthrough Awards Program - Middle East Business News and Information

Mid East Info

time02-05-2025

  • Business
  • Mid East Info

IDeaS Cruise RMS Named 'RMS Innovation of the Year' In 2025 TravelTech Breakthrough Awards Program - Middle East Business News and Information

IDeaS, a SAS company and the world's leading provider of hospitality revenue management software, today announced it has been selected as winner of the 'RMS Innovation of the Year' award in the 3rd annual TravelTech Breakthrough Awards program conducted by TravelTech Breakthrough, a leading independent market intelligence organization that evaluates and recognizes standout travel technology companies, products and services around the globe. The IDeaS Cruise Revenue Management System (RMS) uses advanced data analytics and decision automation to predict demand, execute dynamic revenue strategies, boost profitability, and maintain a competitive edge for cruise operators. Cruise RMS utilizes advanced booking curve analytics to automatically provide demand forecasts by segment for each sailing, both at a ship and cabin level. These forecasts incorporate onboard spending data, enabling operators to make informed decisions on their total revenue strategies. By incorporating ancillary revenue data, such as spa services, casino, shore excursions, and dining packages, into its pricing and inventory management strategies, the RMS helps to maximize overall revenue and drive profitability. The innovative platform also automates demand forecasting and dynamic pricing decisions for each cabin type, ensuring that pricing strategies are consistently optimized based on real-time data and market conditions. The solution drives overall profitability by understanding demand and potential onboard revenues, allowing operators to capture higher value bookings. In addition, operators gain insights into demand trends and revenue performance, helping them stay ahead of unforeseen changes. The system also offers detailed reporting capabilities for tracking performance. IDeaS' team of experts is also available to provide ongoing support and ensure optimal performance of the Cruise RMS system, from initial training to continuous technical support. Crystal Pernici, global director – Cruise RMS, IDeaS, said: 'While cruise organizations have explored approaches to revenue forecasting, we're offering a science-based approach to advanced revenue management. With a clearer understanding of demand, the door opens to transformative, sophisticated pricing and revenue management strategies for cruise operators. We're grateful to receive TravelTech Breakthrough's 'RMS Innovation of the Year' award for our Cruise RMS. We believe the cruise industry is on the cusp of a new era marked by improved data-driven decision making that's rooted in a foundation of proven revenue science. The mission of the annual TravelTech Breakthrough Awards program is to research and recognize the global innovators who are transforming the travel technology landscape. The TravelTech Breakthrough Awards program aims to conduct the industry's most comprehensive analysis of breakthrough technologies driving innovation and shaping the future of travel. This year's program received thousands of nominations from more than 14 countries worldwide, reflecting the global momentum and impact of travel technology advancements. Bryan Vaughn, managing director, TravelTech Breakthrough Awards, said: 'IDeaS Cruise RMS is revolutionizing the cruise industry with its groundbreaking revenue management platform. Cruise lines exist in a ruthlessly competitive environment where they have to undervalue ticketing to ensure a ship full of passengers – whose onboard spend might cover the difference. It's a balancing act with missed revenue opportunities due to not utilizing revenue science principles adopted across airlines and hotels. Cruise RMS is the ultimate solution for cruise operators looking to optimize their revenue management strategies and achieve greater profitability. With its innovative features and dedicated support, RMS enables cruise operators to make informed pricing decisions, quickly respond to changes in market trends, and distribute competitive rates efficiently, creating a win-win for both cruise operators and their passengers.'

IDeaS Cruise RMS wins top TravelTech award for innovation
IDeaS Cruise RMS wins top TravelTech award for innovation

Techday NZ

time02-05-2025

  • Business
  • Techday NZ

IDeaS Cruise RMS wins top TravelTech award for innovation

IDeaS has received the "RMS Innovation of the Year" award from the TravelTech Breakthrough Awards programme for its Cruise Revenue Management System. The Cruise Revenue Management System (RMS) from IDeaS leverages advanced data analytics and decision automation to forecast demand, implement dynamic revenue strategies, increase profitability, and help cruise operators maintain competitiveness. The system applies advanced booking curve analytics, automatically generating demand forecasts for every sailing, with detail down to ship and cabin categories. These forecasts include onboard spending data, enabling operators to make decisions informed by total revenue insights. The technology also incorporates data from ancillary revenue streams such as spa services, casinos, shore excursions, and dining packages, maximising total revenue and supporting profitability across the cruise operation. Dynamic pricing decisions and automated demand forecasting are at the core of the system for each cabin type. This ensures that pricing strategies are updated based on real-time data and prevailing market conditions, supporting cruise lines in optimising their income potential. Beyond revenue maximisation, the Cruise RMS solution delivers insights into demand trends and overall revenue performance. Operators can use these insights to manage unpredictable changes promptly and accurately. Detailed reporting capabilities further allow tracking of performance metrics. Ongoing support, from initial training to continuous technical assistance, is available through IDeaS' team of experts to help clients secure the best possible outcomes from the Cruise RMS system. Crystal Pernici, Global Director – Cruise RMS at IDeaS, said: "While cruise organisations have explored approaches to revenue forecasting, we're offering a science-based approach to advanced revenue management. With a clearer understanding of demand, the door opens to transformative, sophisticated pricing and revenue management strategies for cruise operators. We're grateful to receive TravelTech Breakthrough's 'RMS Innovation of the Year' award for our Cruise RMS. We believe the cruise industry is on the cusp of a new era marked by improved data-driven decision making that's rooted in a foundation of proven revenue science." The TravelTech Breakthrough Awards programme aims to identify and celebrate global technology companies that are reshaping the travel sector. The programme receives thousands of nominations yearly from more than 14 countries, reflecting rapid technological progress throughout the industry. Bryan Vaughn, Managing Director of TravelTech Breakthrough Awards, said: "IDeaS Cruise RMS is revolutionizing the cruise industry with its groundbreaking revenue management platform. Cruise lines exist in a ruthlessly competitive environment where they have to undervalue ticketing to ensure a ship full of passengers – whose onboard spend might cover the difference. It's a balancing act with missed revenue opportunities due to not utilizing revenue science principles adopted across airlines and hotels. Cruise RMS is the ultimate solution for cruise operators looking to optimize their revenue management strategies and achieve greater profitability. With its innovative features and dedicated support, RMS enables cruise operators to make informed pricing decisions, quickly respond to changes in market trends, and distribute competitive rates efficiently, creating a win-win for both cruise operators and their passengers." Follow us on: Share on:

IDeaS announces Spotlight, delivering a new edge in demand generation for Hotel Marketing
IDeaS announces Spotlight, delivering a new edge in demand generation for Hotel Marketing

Tourism Breaking News

time23-04-2025

  • Business
  • Tourism Breaking News

IDeaS announces Spotlight, delivering a new edge in demand generation for Hotel Marketing

Post Views: 107 IDeaS announced the launch of IDeaS Spotlight, a first of its kind demand intelligence solution that empowers marketers to generate the right demand at the right time. Spotlight helps both single properties and portfolios to identify and act on high-value opportunities for deploying impactful, demand-generating marketing tactics informed by advanced analytics and AI. The solution brings IDeaS' robust demand forecast and price sensitivity capabilities together to help hoteliers allocate marketing spend for the greatest impact on incremental revenue. In a time of uncertainty, rising marketing expenses, and increasing operational costs, hotel marketers are challenged to act quickly to translate every dollar spent into measurable revenue growth. Spotlight brings IDeaS' unmatched forecasting capabilities into the mix, empowering marketers to optimize spend and unify commercial strategies, providing a vital competitive advantage. Additional key benefits of IDeaS Spotlight include: ● Translate forecast data into marketing action with a focused dashboard that automatically identifies periods of high revenue potential to help launch timely, impactful campaigns. ● Increase campaign conversion and influence guest behavior by leveraging price sensitivity signals. ● Respond faster with unparalleled foresight into future marketing opportunities. Powered by IDeaS G3 RMS' advanced forecasting engine, Spotlight enables teams to proactively adjust strategies and take a surgical approach to demand generation. ● Spur collaborative action by streamlining communication between marketing and revenue management teams with intuitive workflows that ensure no revenue opportunity is left behind. Mike Chuma, vice president of global marketing, IDeaS, said: 'For years, IDeaS solutions have served as the source of truth for future demand. With the introduction of Spotlight, hotel marketers can now drive their campaigns with that same state-of-the-art demand-driven forecasting. Spotlight is a purpose-built performance intelligence tool designed specifically for marketers. Gaining future insights available only from IDeaS' G3 RMS, hotel marketers can now connect the dots from forecast to action at a speed and scale like never before, leveraging and measuring the impact of demand-generating campaigns.' Sanjay Nagalia, co-founder, chief operating officer & chief technology officer, IDeaS, said: 'It's clear there's a world of potential for the hospitality organizations that can bridge the gap between forecast data and tactical execution. IDeaS is committed to providing the industry with the innovative tools needed to maximize the profitability and effectiveness of their commercial teams, and Spotlight is the latest in our efforts to break down the barriers to data-driven success.'

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