14-05-2025
‘Wrap It Yellow' this silage season for childhood cancer
With the silage season now underway, farmers are being asked to go yellow when wrapping their bales this year as part of the 'Wrap It Yellow' for childhood cancer campaign.
The campaign encourages farmers to use yellow silage wrap to raise awareness and funds to support families affected by childhood cancer.
The monies raised will be donated to the following two charities:
Aoibheann's Pink Tie;
Barretstown.
The initiative has been launched in partnership with the following companies:
Rhino Products Ltd;
Trioworld;
The Irish Farm Film Producer group (IFFPG)
Participating retailers;
Agriland.
The Yellow Wrap is manufactured by Trioworld and the charity initiative is being led by Rhino Products.
For every roll of yellow silage wrap sold, €4 will be donated to the two chosen charities, with contributions towards the €4 coming from Rhino Products, Trioworld, the Irish Farm Film Producer Group (IFFPG), and the retailer supplying the roll.
This year's 'Wrap It Yellow' for childhood cancer campaign was officially launched in April at the McCabe Feeds open day in Canningstown, Co. Cavan.
Commenting on the initiative, Damien McCabe of Rhino Products Ltd said: 'We hope the campaign can raise much-needed funds for the two charities.
'We're launching this yellow wrap and it will be available countrywide. We are asking all merchants and co-ops to take it in and we have a list of vendors available on our website.
'We're hoping over the next couple of weeks with a bit of momentum now, more co-ops and merchants will come on board and stock the wrap.
'The way I look at it is the yellow bales are raising awareness for the campaign, but we need people who might not be wrapping bales to donate, and if we can get momentum on that and can get everyone through the country behind it, we can raise money that is badly needed for the two charities.'
Jim Davidson of Trioworld said: 'Roughly eight years ago, we started to produce some coloured films for charity, pink for breast cancer, blue for prostate, and yellow for childhood cancer.
'When Damien McCabe decided he wanted to do something here in Ireland with yellow wrap, we obviously jumped at the chance.
'Rhino Products Ltd are a well-respected merchant and they are a very good partner. We are looking forward to a good collaboration for the 'Wrap it Yellow' campaign.'
Liam Maloney of the IFFPG added: 'We are delighted to be a sponsor of this year's 'Wrap It Yellow' awareness campaign and to support the fantastic work that these charities do.'
Agriland managing director, Cormac Farrelly said: 'I am delighted that Agriland can be a proud sponsor of this year's campaign, supporting the important work these two charities do to help families who are in a time of need.'
The chosen charities
Aoibheann's Pink Tie provides practical, emotional, and financial support to families who need it, allowing them to focus on their wellbeing, their support of each other, and the treatment and recovery of their child.
Barretstown offers free, specially designed camps and programmes for children and their families living with a serious illness, supported behind the scenes by 24-hour on-site medical and nursing care.
Barretstown's mission is to rebuild the lives of children affected by serious illness, and their families, through a life changing therapeutic recreation programme in a safe, fun, and supportive environment.
By choosing Yellow Wrap, farmers and agricultural businesses across Ireland can actively participate in this cause. All money raised will be donated to the two charities.
