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Khaleej Times
3 days ago
- Business
- Khaleej Times
UAE perfume industry: From oud roots to global heights of luxury
From the smoky allure of oud to the delicate touch of rose and musk, fragrances have long held a sacred place in the cultural fabric of the Middle East. In the UAE, this age-old tradition has blossomed into a multi-million-dollar industry — one that marries heritage with innovation and is now drawing global attention. What was once a ritual rooted in tradition, with handcrafted perfumes sold in small glass vials at local souqs, has transformed into a sophisticated industry powering regional and international markets. The UAE has rapidly emerged as one of the largest producers and exporters of perfumes in the Middle East and North Africa (Mena) region, turning its olfactory heritage into a full-fledged economic success story. According to a recent report by IMARC Group, the UAE's perfume market reached a remarkable $748.9 million in 2024. With a projected compound annual growth rate (CAGR) of 9.22 per cent from 2025 to 2033, the market is expected to more than double and hit $1.72 billion by the end of the forecast period — a testament to the country's rising prominence in the global fragrance industry. A fragrant history Perfume-making in the Arab world dates back centuries, with roots stretching to ancient Egypt and Mesopotamia. Yet it was the Arab civilisation that perfected the craft through the introduction of distillation techniques and the incorporation of regional natural ingredients like oud, musk, and amber. These elements form the backbone of traditional Middle Eastern scents rich, warm, and opulent — and continue to dominate consumer preferences in the UAE today. Perfume is not just a luxury item here; it is an extension of one's identity, a daily ritual, and an embodiment of hospitality and pride. A fusion of east and west While tradition remains at the heart of the UAE's perfume culture, the modern market reflects a growing global influence. Perfume makers in the country are embracing fusion — blending Eastern depth with Western freshness and aesthetics. Contemporary floral, citrus, and fruity notes are increasingly being layered with traditional base ingredients, appealing to a broader and more diverse audience. This cultural confluence has helped transform the UAE from a regional leader into a global influencer. The perfume industry here isn't just preserving a legacy — it's reimagining it for the modern era. Among the standout trends shaping the UAE fragrance landscape is perfume layering — the art of combining multiple scents to craft a signature fragrance that is deeply personal. This practice allows wearers to tailor their scent based on their mood, occasion, or even time of day, creating a fluid and evolving olfactory experience. This trend speaks to the growing demand for individuality and self-expression. Perfume is increasingly seen as a wearable identity — a scent that tells your story before you say a word. Preference for natural and oil-based scents In a market increasingly conscious of quality and longevity, oil-based perfumes have made a strong comeback. Favoured for their intensity and extended wear, these alcohol-free formulations resonate deeply with cultural traditions and consumer expectations. Natural ingredients — particularly oud — continue to reign supreme. Highly valued for its smoky, resinous aroma and spiritual symbolism, oud remains a hallmark of high-end perfumery in the UAE. Extracted from the heartwood of agar trees, it is both rare and revered, reflecting the country's appreciation for exclusivity and craftsmanship. Fragrance as everyday elegance There has also been a cultural shift in the way perfumes are consumed. No longer reserved for special occasions, fragrances are now a part of daily grooming rituals for both men and women. There's a growing awareness of how scent enhances personality and confidence, making it an essential accessory in modern Emirati life. Perfume has evolved from being a luxury to becoming a form of personal empowerment — a silent signature that speaks volumes. As the UAE continues to invest in its creative economy, the perfume industry stands poised for even greater expansion. Local manufacturers are scaling operations, while international perfume houses — drawn by the country's rich cultural base and strategic location — are seeking partnerships and presence in the market. The country's ability to blend the authenticity of its past with the ambition of its future is precisely what sets its fragrance industry apart. Whether through ancient attars or modern layering techniques, the UAE is redefining perfumery not just as a product, but as an experience, an identity, and a cultural art form. In a world where scent is often tied to memory, mood, and meaning, the UAE is ensuring its fragrant legacy not only lingers but leads.
Globe and Mail
28-05-2025
- Business
- Globe and Mail
Ready to Drink Tea and Coffee Market Size, Share, Industry Trends, Growth and Forecast 2025-2033
The ready to drink tea and coffee market is expected to reach USD 194.2 billion by 2033, exhibiting a CAGR of 6.2% during 2025-2033. IMARC Group, a leading market research company, has recently releases report titled 'Ready to Drink Tea and Coffee Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033, ' The study provides a detailed analysis of the industry, including the global ready to drink tea and coffee market size, share, growth, trends and forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market. Report Highlights: How big is the ready to drink tea and coffee market? The global ready to drink tea and coffee market size was valued at USD 112.7 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 194.2 Billion by 2033, exhibiting a CAGR of 6.2% during 2025-2033. Factors Affecting the Growth of the Ready to Drink Tea and Coffee Industry: Health and Wellness Trends: The surge in health and wellness consciousness among consumers significantly influences the growth of the ready-to-drink (RTD) tea and coffee market. As individuals become more aware of the nutritional content and health implications of their beverage choices, there's a noticeable shift towards options perceived as healthier. RTD teas, often marketed as being rich in antioxidants, and RTD coffees, increasingly available with reduced sugar and organic ingredients, cater to this demand. This trend is not just a fad but a lasting consumer behavior shift, encouraging manufacturers to innovate and expand their offerings with health-focused products, such as herbal teas, green teas, and specialty coffee blends that promise wellness benefits alongside convenience and taste. Convenience and Busy Lifestyles: The accelerating pace of modern life plays a crucial role in the growth of the RTD tea and coffee market. With increasingly busy lifestyles, consumers are seeking convenient, on-the-go beverage options that do not compromise on taste or quality. RTD teas and coffees perfectly meet this need by offering a quick and easy alternative to traditional brewing methods. The convenience of these products, combined with the variety of flavors and formulations, appeals to a broad consumer base, from students to working professionals. The availability of these beverages in various retail channels, including supermarkets, convenience stores, and online platforms, further enhances their accessibility, making them an attractive choice for people seeking both efficiency and enjoyment in their daily routines. Flavor Innovation and Product Diversification: The growth of the RTD tea and coffee market is also fueled by continuous flavor innovation and product diversification. Consumer preferences are constantly evolving, with a growing appetite for new and exotic flavors, as well as functional ingredients that offer additional health benefits. Manufacturers are responding by launching a wide array of products, from traditional flavors inspired by global tea and coffee cultures to innovative blends featuring spices, fruits, and botanicals. Additionally, the integration of functional ingredients such as vitamins, minerals, and probiotics into RTD teas and coffees is on the rise, catering to the growing segment of health-conscious consumers looking for beverages that not only taste good but also contribute to their overall well-being. This dynamic innovation landscape not only keeps the market vibrant but also broadens its appeal to a wider audience. Ready to Drink Tea and Coffee Market Report Segmentation: Breakup By Product: RTD Tea Black Tea Fruit & Herbal Based Tea Oolong Tea Green Tea RTD Coffee Ginseng Vitamin B Taurine Guarana Yerba Mate Acai Berry RTD tea represented the largest segment due to its widespread popularity and cultural acceptance as a refreshing beverage option. Breakup By Additives: Flavors Artificial Sweeteners Acidulants Nutraceuticals Preservatives Others By additives, the market is segmented into flavors, artificial sweeteners, acidulants, nutraceuticals, preservatives, and others. Breakup By Packaging: Glass Bottle Canned PET Bottle Aseptic Others PET bottles represented the largest segment because of their convenience, recyclability, and lightweight nature, making them preferred by consumers and manufacturers alike. Breakup By Price Segment: Premium Regular Popular Priced Fountain Super Premium By price segment, the market is categorized into premium, regular, popular priced, fountain, and super premium. Breakup By Distribution Channel: Off-Trade Independent retailers Supermarkets and Hypermarkets Convenience Stores Others On-Trade Food Service Vending The off-trade channel represented the largest segment due to its extensive reach, offering products through supermarkets, hypermarkets, and convenience stores. Breakup By Region: North America (United States, Canada) Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others) Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others) Latin America (Brazil, Mexico, Others) Middle East and Africa Asia Pacific emerged as the largest market, driven by high consumer demand in countries with a strong tradition of tea consumption, coupled with rising interest in coffee. Global Ready to Drink Tea and Coffee Market Trends: The growing global demand for convenience food and beverages, fueled by fast-paced lifestyles and the desire for on-the-go consumption options. Health and wellness trends also play a crucial role, as consumers increasingly opt for healthier alternatives to sugary drinks, with RTD tea and coffee often perceived as beneficial due to their antioxidant properties and lower calorie content. Additionally, the innovation in flavors and functional ingredients, such as added vitamins, minerals, and adaptogens, caters to a wide range of consumer preferences, further driving market growth. Who are the key players operating in the industry? The report covers the major market players including: Asahi Breweries Dr Pepper Snapple Group Starbucks PepsiCo The Coca Cola Company Ajinomoto General Foods Inc. Ting Hsin International Group Uni-President Enterprises Corporation Nestlé Dunkin' Brands Ferolito Vultaggio & Sons Keurig Dr Pepper Hangzhou Wahaha Group Lotte Chilsung Monster Beverage Acqua Minerale San Benedetto Kirin Holdings Company Unilever Arizona Beverage Company Suntory Ask Analyst & Browse full report with TOC List of Figures: If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization. About Us: IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Globe and Mail
28-05-2025
- Automotive
- Globe and Mail
Automotive Door Handles Market is Expected to Reach USD 7.01 Billion by 2033
The automotive door handles market is expected to reach USD 7.01 billion by 2033, exhibiting a CAGR of 4.20% during 2025-2033. The market has been categorized based on type, handle type, vehicle type, and sales channel. IMARC Group, a leading market research company, has recently releases report titled 'Automotive Door Handles Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033, ' The study provides a detailed analysis of the industry, including the global automotive door handles market size, share, growth, trends and forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market. Report Highlights: How big is the automotive door handles market? The global automotive door handles market size was valued at USD 4.84 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 7.01 Billion by 2033, exhibiting a CAGR of 4.20% during 2025-2033. Factors Affecting the Growth of the Automotive Door Handles Industry: Technological Advancements: The automotive door handles market is significantly influenced by technological advancements that introduce electronic and smart door handles, enhancing vehicle security and user convenience. Features such as keyless entry, touch-sensitive operations, and biometric recognition are becoming increasingly popular. Innovations in material science have also led to the development of lightweight and durable materials for door handles, contributing to improved fuel efficiency and reduced emissions in vehicles. These technological strides are pivotal in meeting modern consumer expectations and complying with environmental regulations, driving the market forward. Consumer Preferences: In the automotive door handles market, consumer demand is increasingly focused on enhanced aesthetics, personalization, and advanced safety features. Modern consumers desire vehicles that not only perform well but also reflect their style and offer a sense of luxury. This has led to a preference for customizable door handles that can match the vehicle's exterior or the owner's taste, with options for different materials, colors, and finishes. Additionally, there's a growing emphasis on safety, with demand for door handles that incorporate advanced technologies such as keyless entry, touch operation, and biometric recognition, providing both convenience and security. These trends underscore the consumer's desire for vehicles that are not just means of transportation but also extensions of their identity and lifestyle, driving innovation in the automotive door handles market. Regulatory Requirements: Stringent safety and environmental regulations globally are driving the evolution of the automotive door handles market. Governments are imposing regulations that necessitate the incorporation of advanced safety features in vehicles, including secure and reliable door handles. Additionally, environmental regulations aimed at reducing CO2 emissions are pushing manufacturers towards using lightweight materials for door handles to contribute to overall vehicle weight reduction and enhanced fuel efficiency. Compliance with these regulatory standards is crucial for manufacturers, influencing design and material choices in the production of automotive door handles. Request for a sample copy of this report: Automotive Door Handles Market Report Segmentation: Breakup By Type: Exterior Door Handles Interior Door Handles On the basis of type, the market has been divided into exterior door handles and interior door handles. Breakup By Handle Type: Mechanical Automatic Mechanical is the largest handle type segment in the market due to its widespread usage across various vehicle segments and its reliability and cost-effectiveness compared to electronic or smart door handle systems. Breakup By Vehicle Type: Passenger Vehicles Commercial Vehicles Passenger vehicles represent the largest vehicle type segment in the market as they constitute most vehicles on the road globally, driving higher demand for automotive door handles compared to commercial or off-road vehicles. Breakup By Sales Channel: Original Equipment Manufacturer (OEM) Aftermarket Original equipment manufacturer (OEM) is the largest sales channel segment in the market because automakers typically procure door handles directly from OEM suppliers as part of their vehicle manufacturing process, resulting in higher sales volume compared to aftermarket or third-party channels. Breakup By Region: North America (United States, Canada) Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others) Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others) Latin America (Brazil, Mexico, Others) Middle East and Africa Asia Pacific is the largest region in the market due to the significant automotive production and sales volumes in countries like China, Japan, and India, driving demand for automotive door handles in the region. Global Automotive Door Handles Market Trends: The widespread adoption of electronic and smart door handles that enhance vehicle security and convenience represents one of the key factors influencing the growth of the automotive door handles market across the globe. These handles often feature keyless entry, touch-based locking and unlocking mechanisms, and integration with vehicle security systems. Additionally, the demand for lightweight materials, such as plastics and composites, is on the rise to improve fuel efficiency and reduce carbon emissions. This shift is also driven by stringent environmental regulations pushing the automotive industry towards sustainability. Furthermore, the aesthetic appeal of door handles is becoming a focal point for manufacturers aiming to differentiate their vehicles in a competitive market. Customization options and innovative designs are increasingly offered to meet consumer demands for personalization and luxury. Who are the key players operating in the industry? The report covers the major market players including: ALPHA Corporation CI Car International Pvt. Ltd. Huf Hulsbeck & Furst GmbH & Co. KG HUSHAN Autoparts Inc. MinebeaMitsumi Inc. Sakae Riken Kogyo Co. Ltd. Sandhar Technologies Limited TriMark Corporation Xin Point Corporation Ask Analyst & Browse full report with TOC List of Figures: If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization. About Us: IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research. Contact US: IMARC Group 134 N 4th St. Brooklyn, NY 11249, USA Email: sales@ Tel No:(D) +91 120 433 0800 United States: +1-631-791-1145 Media Contact Company Name: IMARC Group Contact Person: Elena Anderson Email: Send Email Phone: +1-631-791-1145 Address: 134 N 4th St. City: Brooklyn State: NY Country: United States Website:
Globe and Mail
28-05-2025
- Business
- Globe and Mail
Electric Commercial Vehicle Market Size & Industry Report 2033
The global electric commercial vehicle market size reached USD 152.0 Billion in 2024 and is expected to the electric commercial vehicle market to reach USD 1,298.3 Billion by 2033 IMARC Group, a leading market research company, has recently released a report titled 'Electric Commercial Vehicle Market Report by Vehicle Type (Electric Bus, Electric Pickup Truck, Electric Truck, Electric Van), Propulsion Type (BEV, HEV, FCEV, PHEV), Application (Cargo, Passenger), Battery Type (Lithium-Nickel-Manganese-Cobalt Oxide Batteries, Lithium-Iron-Phosphate Batteries, and Others), Battery Capacity (Less Than 50 kWh, 50-250 kWh, Above 250 kWh), and Region 2025-2033'. The study provides a detailed analysis of the industry, including the global electric commercial vehicle market share, trends, size, and industry trends forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market. The global electric commercial vehicle market size reached USD 152.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,298.3 Billion by 2033, exhibiting a growth rate (CAGR) of 25.56% during 2025-2033. Industry Trends and Drivers: Government Support and Regulations Governments worldwide are introducing regulations and incentives aimed at reducing carbon emissions, which is substantially accelerating the electric commercial vehicle market. In Asia Pacific, policies promoting electric mobility, subsidies for vehicle manufacturers, and tax benefits for consumers are encouraging the adoption of electric buses and trucks. These incentives make electric commercial vehicles more cost-competitive compared to traditional fuel-based ones, boosting their adoption. Moreover, regulatory frameworks aimed at achieving emission targets and improving air quality are further prompting manufacturers to innovate and produce efficient electric commercial vehicles that meet stringent environmental standards, favoring the market growth. Advancements in Battery Technology Progress in battery technology is propelling the electric commercial vehicle market by enhancing vehicle performance, increasing range, and lowering costs. Lithium-ion batteries, which is known for their higher energy density and reduced weight, are improving the viability of electric trucks and buses for long-distance travel and heavy-duty applications. Battery costs are also declining due to advancements in production and amplified scale, making electric commercial vehicles more economically feasible. The development of solid-state batteries and other next-generation technologies is expanding the markets potential by addressing previous limitations related to range anxiety and long charging times, contributing to the market enlargement. Growing Focus on Sustainability and Emission Reduction The global encouragement towards sustainability and reduction of greenhouse gas emissions is driving demand for electric commercial vehicles. Companies across sectors are shifting towards electric fleets as part of their corporate social responsibility and sustainability initiatives. This change aligns with environmental targets set by international accords and government policies. The rise in consumer and stakeholder awareness regarding the environmental impact of logistics and transportation is leading businesses to integrate eco-friendly solutions, including electric commercial vehicles, into their operations. This focus on sustainability is creating substantial opportunities for market growth as businesses seek to comply with global standards and reduce their carbon footprint. Buy Now: Electric Commercial Vehicle Market Report Segmentation: Breakup By Vehicle Type: Electric Bus Electric Pickup Truck Electric Truck Electric Van The dominance of electric buses is due to large-scale urban public transportation projects, backed by government grants and subsidies to replace diesel fleets with cleaner alternatives, enhancing the fleet size and network. Breakup By Propulsion Type: BEV HEV FCEV PHEV Battery Electric Vehicle (BEV) is leading due to the absence of complex internal combustion components, resulting in reduced maintenance costs, greater energy efficiency, and government incentives that lower the overall cost of ownership for commercial operators. Breakup By Application: Cargo Passenger Based on the application, the market is categorized into cargo and passenger. Breakup By Battery Type: Lithium-Nickel-Manganese-Cobalt Oxide Batteries Lithium-Iron-Phosphate Batteries Others On the basis of the battery type, the market is segmented into lithium-nickel-manganese-cobalt oxide batteries, lithium-iron-phosphate batteries, and others. Breakup By Battery Capacity: Less Than 50 kWh 50-250 kWh Above 250 kWh Based on the battery capacity, the market is divided into less than 50 kWh, 50-250 kWh, and above 250 kWh. Breakup By Region: North America Asia Pacific Europe Latin America Middle East and Africa Asia Pacific's dominance is due to strong government support for electric vehicle initiatives, significant investments in manufacturing, and a large consumer base driving the adoption of eco-friendly transport solutions. Top Electric Commercial Vehicle Market Leaders: The electric commercial vehiclemarket research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies. Some of the key players in the market are: AB Volvo Anhui Ankai Automobile Co. Ltd. BYD Company Ltd. Construcciones y Auxiliar de Ferrocarriles S.A. Daimler AG Ebusco B.V. King Long United Automotive Industry Co. Ltd NFI Group Inc. Proterra Inc. VDL Groep B.V. Zhengzhou Yutong Bus Co. Ltd. Zhongtong Bus Holding Co. Ltd. Ask Analyst for Customized Report: Key Highlights of the Report: Market Performance (2019-2024) Market Outlook (2025-2033) Market Trends Market Drivers and Success Factors Impact of COVID-19 Value Chain Analysis If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization. About Us IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise. Media Contact Company Name: IMARC Group Contact Person: Elena Anderson Email: Send Email Phone: +1-631-791-1145 Address: 134 N 4th St. City: Brooklyn State: NY Country: United States Website:
Indian Express
27-05-2025
- Business
- Indian Express
Pune Inc: How this duo behind Grainstorm and their all-women team are revolutionising snacking
Some of the machines at the Hadapsar factory of Grainstorm, a company that makes snacks from locally sourced ingredients, are quite large, reaching around 15 feet in height. The technician, who came to install the machine, told Grainstorm's founders, Neeta and Deepak Kamath, 'Ek to aapko aadmi rakhna padega (You have to employ at least one man)'. Deepak turned to the all-women staff at the factory for their response. The team challenged the male technician, climbed to the top of a 15-foot machine and carried out the tightening of bolts as required. Deepak, the only other male on the factory floor, remembers the incident as evidence of the core ethos of Grainstorm, a company run by women who not only create artisanal snacks in eco-friendly packaging but also champion healthier traditional food choices. Grainstorm's products – Quinoa Mild Chilli Crisps, Jowar Rustic Spice Crisps, Tangy Beaten Rice Crisps and Ragi Zesty Cheese Crisps, among others – occupy shelf space alongside premium and imported products at more than 50 upmarket stores in Pune. 'Our target market is, demographically, between 25 to 45 years old; the upwardly-mobile Indian man and woman who want these snacks for themselves and their children because they are worried about snacking on junk food,' says Deepak. A study from 2018 by the International Food Information Council has shown that millennials are more conscious of making healthy food choices compared to their elders. According to the study, 80 per cent of millennials prioritise health when choosing foods as opposed to 64 per cent of those born between 1946 and 1964. In India, according to market research company IMARC Group, the size of the Indian snacks market is going to soar to Rs 95,521.8 crore by 2032 – it was Rs 42,694.9 crore in 2023 – on the back of popularity, increasing implementation of quality standards by the Food Safety and Standards Authority of India and growing numbers of e-commerce brands, and better distribution networks. The Kamaths did not have these stats in mind when, in 2018-2019, they set up Grainstorm. Neeta was a professor of Economics at Wadia College and Deepak, an MBA, had a family business in electronics but 'always wanted to do something in the food business'. 'He always talked about it… I, too, was looking to do something different, change my track,' says Neeta. One of their friends was M A Tejani of Gits Food Products Pvt Ltd, which makes ready-to-cook and ready-to-eat products. Things fell into place in 2018-2019 and they started making papads as a way to revive traditional Indian snacks. Just as they started building customers, Covid-19 hit. 'We had not yet built a fully-fledged team as there were only three or four women staff members with us. We used to do a lot of Research and Development. This was the time when the millet revolution was picking up. 2021 was declared as the International Year of the Millet then 2023 was declared as the Indian Year of the Millet. We got that boost and went into that line. It was something different we were trying with millets. People started saying that these tasted really good. We started using our in-house seasoning. We do not want any preservatives or chemicals. From milling to packaging, all the processes are carried out in-house. We have developed all the recipes within our premises with the team members,' says Neeta. She adds that the base crisps are prepared and dried indoors in a sanitised and dust-free environment and, then, flash-fried in five seconds at a high temperature in customised equipment. Neeta had taught women's empowerment and financial inclusion for years but Grainstorm became her platform to put her ideas and ideals into practice. The women who handle production, sales and promotion come from underprivileged homes and receive training from the company. The effort seems to be paying off as Grainstorm is targeting earnings of Rs 80 lakh by the end of the year. 'One of the things we have learned is that people like taste over health,' says Neeta. 'We call our products 'sensible snacking' rather than 'healthy snacking' because healthy food is perceived to be non-tasty food. We made our food tasty from the beginning. Our customers are looking to eat good and tasty food but want to avoid the nasties, such as trans fat, cholesterol, much saturated fat and sugar,' says Deepak. Driven by the concept to make our food flavoursome, the company decided that the way to go was to get as close to the traditional manufacturing system as possible. 'We have customised a lot of our machines to ensure that traditional handmade techniques could be replicated,' he adds. After all, Indians had been snacking for decades before foreign chips and other munchies came in. Dipanita Nath is interested in the climate crisis and sustainability. She has written extensively on social trends, heritage, theatre and startups. She has worked with major news organizations such as Hindustan Times, The Times of India and Mint. ... Read More
