Latest news with #INFINITIQX80
Campaign ME
03-04-2025
- Automotive
- Campaign ME
Influencer marketing for automotive brands
Influencer marketing is booming, there's no doubt about that. In the UAE alone, spending on influencer advertising is projected to reach $69.35m by 2025, with a compound annual growth rate (CAGR) of 6.93 per cent through 2030. Globally, the industry is expected to hit $32.55bn this year, showing just how much brands are investing in influencer partnerships. And why wouldn't they? The reach, the engagement, the relatability – it all seems like a no-brainer. But for automotive brands, the question isn't, 'Should we do influencer marketing?' The real question is, 'How do we do it right?' Understanding the audience Before even thinking about influencers, brands need to get crystal clear on their audience. Who are we trying to reach? What are their interests, aspirations and purchase triggers? In the automotive world, a first-time car buyer is not looking for the same thing as an adrenaline-fueled, seasoned, car-purchasing veteran. A luxury sedan driver is not motivated by the same factors as someone eyeing a family sport utility vehicle (SUV). Influencer marketing only works if the message is hyper-relevant to the audience receiving it. And that requires going beyond simple demographics and analysing lifestyles, behaviours and emotional triggers. Once a brand understands its audience, the next step is finding the right voice to communicate with them. Choosing the right fit Not all influencers are created equal. Just because someone has more than 500,000 followers doesn't mean they're the right fit. In fact, research shows that micro-influencers (those with 10,000 to 100,000 followers) can drive up to 60 per cent more engagement than mega-influencers. Start by identifying and shortlisting a small pool of potential influencers that you could work with. Here, it's imperative to thoroughly research and evaluate each of them to ensure they align with your brand's values, they represent your target audience, and their followership also constitutes a close representation of the customers you would like to appeal to. What influencer marketing looks like for an automotive dealership At Al Masaood Automobiles, influencer marketing is an integral part of how we connect with our audience in a genuine, experience-driven way. We've successfully leveraged influencer collaborations to bring our vehicles closer to the community, ensuring that potential customers don't just see the car but experience it in action. From test drive experiences to immersive content that showcases a vehicle's design, technology and performance in real-life scenarios, we work with influencers who can authentically communicate what makes our cars stand out. Whether it's an adventure vlogger taking the latest Nissan Patrol off-roading, a tech enthusiast exploring the cutting-edge features of the INFINITI QX80, or a lifestyle influencer showcasing how the Nissan X-Trail fits seamlessly into everyday life, we curate partnerships that feel natural, engaging and relevant to the right audience. By focusing on strategic influencer alignment, data-backed performance tracking and compelling content creation, influencer marketing has quickly become a business-driving tool in our arsenal – one that goes beyond visibility to build real engagement. Measuring success: beyond likes and views Likes and views are great for top-of-funnel awareness, but they don't always translate into conversion-driven impact. For automotive brands, specifically, success is measured beyond just social media engagement metrics. What was the general response to the content? How did the collaboration drive measurable business outcomes? Did it lead to a higher volume of qualified leads? Did it influence brand consideration and purchase intent? Was there a tangible increase in website traffic, test drive bookings, or showroom footfall? While 68 per cent of influencers consider reach and shares key success indicators, brands often take a deeper approach – tracking customer journey touchpoints and analysing return on investment (ROI). A well-executed influencer campaign should create buzz, while also moving audiences from awareness to action. At the end of the day, brand affinity is great, but brand action is better. What's next for automotive influencer marketing? The next era of automotive influencer marketing will be smarter, more strategic and more data-driven than ever before. AI-driven selection, performance analytics and long-term partnerships will set the new standard. AI now helps brands identify the right influencers based on audience insights, ensuring better alignment and engagement. Advanced analytics tools go beyond vanity metrics, measuring real impact like website traffic, conversions and ROI. Meanwhile, long-term brand partnerships are replacing one-off promotions, building authenticity and stronger audience connections – research shows that 66 per cent of MENA influencers prefer long-term collaborations, allowing for more authentic, meaningful brand integration. Brands that embrace these innovations will drive more effective, measurable and meaningful influencer campaigns. By Marwah Eltom, Marketing Manager, Al Masaood Group.
Hi Dubai
25-02-2025
- Automotive
- Hi Dubai
Arabian Automobiles Reveals World's Largest INFINITI Showroom in Dubai
Arabian Automobiles Company (AAC), the flagship automotive company of the AW Rostamani Group and the exclusive dealer for INFINITI in Dubai, Sharjah, and the Northern Emirates, reveals its revamped showroom on Sheikh Zayed Road, now officially the world's largest INFINITI experience center. This extensive transformation marks a significant milestone, embodying INFINITI's new brand identity while honoring its Japanese craftsmanship legacy. It also represents a bold new chapter in Arabian Automobiles' mission to reshape luxury automotive retail by creating a space that brings the brand's refreshed philosophy to life through innovation and premium customer engagement. INFINITI has consistently redefined the essence of luxury driving. Every curve, detail, and performance milestone reflects our dedication to crafting experiences that transcend the ordinary, said Hussam Baghdadi, Senior Director of Arabian Automobiles. With the unveiling of the world's largest INFINITI showroom, we celebrate a new chapter for INFINITI in Dubai, forging a deeper connection between our vehicles and their owners through exceptional customer service. Our aim is for every owner to feel like an honored guest, as we remain passionate about shaping the future of driving, where innovation, luxury, and performance converge. The showroom features a sleek, minimalist exterior that seamlessly transitions into a spacious, light-filled interior. The striking façade showcases signature blue tones and a golden horizon-inspired divider. Inside, visitors are welcomed into a distraction-free environment where Japanese design principles inspire a sense of harmony and simplicity. Every detail of the layout exemplifies INFINITI's commitment to delivering seamless experiences. Focused on enhancing the customer journey, the experiential space offers an intuitive and immersive introduction to the brand. A bespoke consultation area, framed by a kimono-patterned screen, provides a refined setting for meaningful one-on-one interactions with expert advisors. For those seeking exclusivity, opulent VIP lounges serve as a private sanctuary, blending comfort and sophistication to elevate every moment within the showroom. The INFINITI QX80, recognized as the brand's flagship SUV, stands prominently at the heart of the experience center, symbolizing luxury and performance. Prospective buyers can also explore the entire lineup of models, each showcasing INFINITI's pursuit of innovation and driving excellence. UAE residents are invited to discover a new era of luxury at the new INFINITI of Arabian Automobiles center on Sheikh Zayed Road. News Source: Cicero & Bernay
Mid East Info
27-01-2025
- Automotive
- Mid East Info
2025 INFINITI QX80 Delivers a Statement of Luxury and Power - Middle East Business News and Information
Mastering life's demands takes resilience, a constant balance of ambition, perseverance, and focus. Navigating early-morning commutes, late-night meetings, and endless to-do lists is no easy feat. Yet, amidst the hustle, there are moments that remind you why you strive for success. When you glance outside and spot the 2025 INFINITI QX80 parked in your driveway, that's one of those times, a gentle reminder of all you've accomplished. The QX80 is a vehicle that effortlessly commands attention with its unique blend of luxury, exceptional driving experience and power. Its wide stance and sculpted hood convey both strength and sophistication. Meanwhile, the flush door handles and contrasting roof design are not merely about aesthetics; they reflect the time spent personalizing this vehicle for ultimate comfort. It's the kind of car that gives you confidence when you're stepping out, knowing you've got a set of wheels built to handle whatever the day throws your way. Step inside, and the QX80 becomes your haven, a space that offers a moment to reflect, plan-ahead, and gear up for conquering new challenges in the real world. INFINITI clearly didn't rush this part. Every surface, every button, every stitch feels intentional. The seats come with heating, ventilation, and even a massage function—a trifecta that turns all trips into a first-class experience. But what stands out is the attention to the little things. Advanced climate control ensures the cabin remains well balanced, automatically adjusting temperature and airflow to meet each passenger's preferences. Additionally, the thoughtful ambient lighting can be adjusted through a spectrum of shades, allowing you to be in control and set the mood. In this SUV, even the third-row seats get a fancy upgrade. Warm seats and plenty of legroom mean nobody thinks they drew the short straw. It's perfect for families needing a weekday ride and a getaway vehicle for weekend trips. If you're traveling the city with business associates, the design details will be a point of conversation. It's luxurious, but it doesn't come off as overdone. Of course, style only goes so far without substance. Pop the hood, and you'll find a twin-turbocharged V6 engine delivering 450 horsepower—enough power to cruise down highways or tackle rocky terrain. Whether you're stuck in the city crawl or taking a longer route along the coastline, the QX80's advanced electronic damping system adapts the suspension in real-time, offering a ride that's comfortable and responsive at the same time. In today's world, staying connected is everything, and it's no different when you're on the go. INFINITI steps up to help keep you in sync through seamless technology. With Google Automotive Services integrated within the infotainment system, it's more like having a personal assistant than a map. Live updates, voice-activated commands, and easy access to familiar apps guarantee a smooth and efficient journey. You can queue up your favorite playlist, check for the quickest route across town, or adjust in-car settings via simple prompts. And then there's the sound system—a 24-speaker Klipsch Reference Premiere setup that turns the cabin into your private concert hall. What's more, the QX80's 'sound bubbles' can help limit all those disagreements over what to listen to. Now, each passenger can choose their preferred entertainment—whether it's a podcast, an audiobook, or their favorite music—providing a seamless experience for families with younger members. When you have the family with you, peace of mind is the most important factor. INFINITI's suite of driver-assist features is there to have your back, providing the kind of reliability you'd expect from a brand known for precision and quality. From alerts notifying you about blind spots and gently guiding you back if you drift to emergency braking, every feature is designed to put safety first. ProPILOT Assist 2.1 takes it a step further, offering adaptive cruise control and traffic sign recognition—helpful add-ons when navigating curveballs on the road. Drop by any INFINITI of Arabian Automobiles center in Dubai, Sharjah, or the Northern Emirates to try it. You'll notice it instantly when you slide behind the wheel – this is no ordinary luxury SUV. The 2025 INFINITI QX80 transforms those fleeting moments into something lasting, reflecting how far you've come and where you're headed next. About Arabian Automobiles Company: Arabian Automobiles Company (AAC) is the flagship company of AW Rostamani Group. With over 50+ years in the business, AAC is one of the leading automotive dealers in the GCC and exclusive distributor for Nissan, INFINITI and Renault vehicles in Dubai and the Northern Emirates. Arabian Automobiles is looking back on 50+ years of excellence and passion, and forging ahead with its vision to enrich customer lives and remain the trusted automotive brand of choice. Arabian Automobiles became the first automotive company in the UAE to be awarded the prestigious 'Dubai Quality Gold Award' by Dubai Economy in May 2017. In the same year, INFINITI won 'Best Performing Brand' in the automotive category of the Dubai Service Excellence Scheme; an accolade previously won by Nissan in 2016 and Renault in 2015. In 2015, Arabian Automobiles received the Mohammed Bin Rashid Al Maktoum business award for most outstanding performance and in 2013 it became the first private company in the UAE to be inducted into the prestigious Palladium Balanced Scorecard Hall of Fame for strategy execution. Arabian Automobiles Company is currently the holder of Nissan Motor Company's 'Global Nissan Aftersales Award and is the only Nissan distributor to have won the award for a total of 21 times with 10 consecutive wins between 2007 and 2016. Across its Dubai and Northern Emirates network, Arabian Automobiles operates: New vehicle sales showrooms: 9 Nissan, 4 INFINITI and 2 Renault 6 pre-owned car showrooms Central Logistics Centre at Dubai Industrial City Service centres: 10 Nissan, 4 INFINITI, and 3 Renault 60-minute Express Service 9 spare parts outlets Arabian Automobiles is ISO 9001, ISO 14001 and ISO 45001 certified.
