Latest news with #INMA
Time of India
3 days ago
- Business
- Time of India
TOI campaign against fake news wins global award
In With The News, Out With The Noise', a campaign by The Times of India to promote reading the newspaper as a check against misinformation and fake news on social media and TV, has won a prestigious international award. The initiative bagged first place in the National Brands segment for Best New Video Product or Feature category at the 2025 INMA Global Media Awards. The award was decided by a jury of 60 media executives from 26 countries, which chose TOI 's campaign from among 198 finalists. According to World Economic Forum's 2024 Global Risk Report, India was ranked among the highest countries with regard to the risk of misinformation and fake news. In the prevailing media landscape, most Indians are exposed to a multitude of sensational claims on TV channels, and misleading opinions and misinformation on social media platforms, leaving them struggling to discern the truth. This presented an opportunity for TOI , India's largest English newspaper. The 'In With The News, Out With The Noise' campaign, created for TOI by advertising agency VML, was conceptualised and delivered as a social satire. It used three films that reflected the kind of rumours and half-truths people had been exposed to in the recent past. Supported by on-ground engagement, social media activities, outdoor advertising, and influencer partnerships, the campaign reinforced TOI 's position as a trusted news source. It also earned plaudits from the INMA jury, which hailed it for delivering 'great engagement and results' and termed it 'a clever way of combating misinformation and disinformation.' The INMA awards competition, which has been rewarding media excellence since 1937, evaluates news media companies across two segments: national brands and regional brands. The 2025 Global Media Awards competition attracted 839 entries from 286 market-leading news media brands in 49 countries. Sivakumar Sundaram, CEO (Publishing) of BCCL, which publishes TOI , said, 'In a world where every forward on a WhatsApp group competes with a studio shouting match for your attention, truth has a tough time getting a word in. This campaign was our way of saying — breathe, open the paper, and reset your compass. 'In With The News, Out With The Noise' isn't just a tagline, it's a sanity-saving life skill in today's information deluge. It's a cheeky yet powerful reminder that credibility still counts — and The Times of India continues to be its most trusted custodian. That INMA — the global benchmark of media excellence — has recognised this effort is both timely and telling: Wit with integrity still wins.'
The Hindu
4 days ago
- Entertainment
- The Hindu
The Hindu Young World wins at INMA Global Media Awards
The Hindu Young World bagged the third place for 'Best Initiative to Bolster Next-Generation Readership' (under National Brands) at the INMA (International News Media Association) Global Media Awards 2025. This category assessed products and services designed to facilitate news to better reach new generations of readers. The Hindu was placed third for 'Fostering Engagement: A Year-Long Multifaceted Approach at The Hindu Young World.' While Bonnier News from Sweden bagged the first place for 'Expressen's New Strategic Approach to Next-Generation Readers', Ringier from Switzerland was placed second for 'Blick Live Quiz'. Pioneer The Hindu Young World, a children's magazine from The Hindu Group, was launched in 1990. Specially curated for five to 12-year-olds and published every Friday, it offers a blend of education and entertainment. It offers articles, stories, games, puzzles, quizzes and activities on a diverse range of topics such as science, history, sports, geography, current affairs, travel, space, entertainment, personalities, music, art, and more.
News.com.au
23-05-2025
- Entertainment
- News.com.au
The Advertiser documentary While I Was Sleeping, about Ben Hyde's miraculous survival, wins INMA Award
A documentary telling former Advertiser deputy editor Ben Hyde's miraculous story of survival after a crash that nearly claimed his life has won a top gong at one of the world's most prestigious media awards. While I Was Sleeping took home Best New Video Product or Feature at the International News Media Association (INMA) Awards in New York on Thursday, beating out finalists from across the globe. The powerful documentary, produced by a small team of just Ben, Neely Karimi, Ruicheng Liang and Steven Grice, tells how, in 2021, he was hit by a drugged driver travelling 170km/h and left for dead in a burning wreck. In While I Was Sleeping, Ben speaks to those who helped save his life as he pieces together how – against all odds – police, good Samaritans, medical experts and a powerful support network helped put him back together again. Alongside the documentary, The Advertiser created a strong road safety campaign in 2024 called Arrive Alive – with 41 stories over the course of three months which were viewed by more than 1.5 million people across social media platforms. This campaign was always bigger than Ben. In the lead up, the state's police commissioner lost his teenage son in a hit-run and, at the documentary's launch, Premier Peter Malinauskas revealed his own life had been touched by road tragedy. Ben said it was incredibly humbling to have the documentary recognised and awarded on the global stage, heralding the pioneering long-form video project produced entirely from Adelaide's newsroom. 'While this is 'my' story, the reality is it is the work of a small army of people, including many skilled hands inside the newsroom, the talent from the documentary who trusted me to tell the story, and my incredible family, who have given nothing but love and support,' Ben said. South Australians embraced the Arrive Alive campaign and heeded its message, with the state's road toll and number of serious injuries falling year-on-year from 2023 to 2024. 'While I always knew there was a compelling story to tell, the documentary always also aimed to serve a broader purpose around road safety, resilience and celebrating our everyday heroes, whose amazing stories are often left untold,' Ben said. 'I'm hopeful this award will further help that legacy and allow the important messages to reach even more people.'
