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Yahoo
15-04-2025
- Business
- Yahoo
TNL Mediagene and PChome Forge Strategic Alliance to Accelerate Content Commerce and Reshape Taiwan's Retail Media Landscape
NEW YORK and TOKYO and TAIPEI, April 15, 2025 /PRNewswire/ -- TNL Mediagene (Nasdaq: TNMG), Asia's next-generation digital media and data group, today announced a strategic partnership with one of Taiwan's leading e-commerce brands, PChome Online (Stock Code: 8044-TW). This collaboration marks a significant step in shifting the retail media ecosystem by integrating the DNA of Content Marketing and Affiliate Marketing to launch an innovative Content Commerce operation methodology. Using high-quality content to directly drive conversion, this approach will actively promote products across various industry sectors on PChome. Following TNL Mediagene's successful listing on Nasdaq, this collaboration underscores the company's commitment to expanding its business promotion landscape through innovation. With PChome 24h Shopping and PChome Online recognized as pioneers of Taiwan's e-commerce evolution, the partnership will leverage the powerful media assets under the group's umbrella – including The News Lens, INSIDE, Sport Vision, Cool3C etc., to boost content commerce initiatives. The collaboration will utilize diverse content formats, narrative techniques, and interactive elements such as call-to-action buttons, hyperlinks, and exclusive discount codes to attract consumer interest and drive purchases. TNL Mediagene's subsidiary, Mediagene Inc., which operates as one of Japan's leading native digital media companies, achieved excellent results in content commerce across multiple platforms and suppliers in Japan. The group is now actively extending these successful strategies into the Taiwan market. Integrating Technology and Expertise to build a highly efficient collaboration model In this collaboration, TNL Mediagene will execute an end-to-end strategy encompassing planning, execution, optimization, and measurement. Utilizing a scientifically driven tech system, the group aims to ensure the quality, traffic, and conversion effectiveness of marketing content. Planning: By analyzing the characteristics of different product categories and the timing of campaign events, the team will develop tailored media and content strategies (for example, designing dedicated themes to captivate young consumers for technology products). Execution & Optimization: Efforts in these stages will focus on enhancing content reach and driving sales performance. Adjustments in content formats will be made to attract increased attention, while system-driven data will continuously optimize the process. Measurement: The success of these initiatives will be gauged by conversion outcomes. A technology platform will track and analyze marketing results comprehensively to ensure a precise response to market demands. The campaign intends to promote home appliances and PC-related products through flagship news and technology media such as TNL, INSIDE, and Cool3C. Meanwhile, sports, leisure, and lifestyle products will be featured via channels including Sport Vision, the international Chinese edition of Roomie, and every little d., leveraging each media brand's content strengths and data analytics to boost conversion performance. Committed to the principle of "Brandformance"—a marketing strategy that enhances brand equity while delivering measurable results—TNL Mediagene fuses media credibility, strategic storytelling, and robust data insights. This dual-focus approach drives both awareness and action, ensuring marketing not only reaches audiences but also converts them. In collaboration with PChome, this philosophy will guide the creation of diversified, high-impact media strategies. CEO and Co-Founder Joey Chung commented, "Content commerce is not only an innovative model that blends media with business but also an essential element of the retail media ecosystem. We are honored to partner with a key player like PChome to seamlessly integrate high-quality content with e-commerce, delivering a more engaging shopping experience for consumers." About PChome Online Founded in 1998, PChome Online is Taiwan's leading e-commerce group, committed to delivering a diverse and convenient shopping experience for consumers. Its core operations include PChome 24h Shopping, the PChome Online website, and a suite of digital services and applications covering sectors such as e-commerce, fintech, and empowerment services. PChome is one of Taiwan's pioneering e-commerce entities and became the first internet company to be listed on the Taiwan Stock Exchange in 2005. Through innovative technologies and service models, PChome continues to address the increasingly diverse needs of consumers and plays a pivotal role in advancing Taiwan's digital lifestyle. About TNL Mediagene Registered in the Cayman Islands, TNL Mediagene was formed in May 2023 through the merger of Taiwan's The News Lens Co. and Japan's Mediagene Inc., two of the region's leading independent digital media groups. The company's operations span original and licensed media brands in Chinese, Japanese, and English, covering topics such as news, business, technology, science, food, sports, and lifestyle. It also offers AI-driven advertising services, marketing technology platforms, e-commerce, and innovative solutions tailored to the needs of advertising agencies. Known for its political neutrality, appeal to younger audiences, and high-quality content, TNL Mediagene has approximately 550 employees across Asia, with offices in Japan, Taiwan, and Hong Kong. Cautionary Statement Regarding Forward-Looking Statements This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication. 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Associated Press
06-03-2025
- Business
- Associated Press
NASDAQ Listed TNL Mediagene Launches English Edition of Pan-Asian Retail Media Network (RMN) Trends White Paper, Expands Global Reach
NEW YORK and TOKYO and TAIPEI, Taiwan, March 6, 2025 /PRNewswire/ -- NASDAQ: TNMG – TNL Mediagene, a leading digital media and marketing technology company listed on NASDAQ, today announced the release of the English edition of its '2025 Pan-Asian Retail Media Network (RMN) Trends White Paper,' significantly expanding its global reach. Following the transformative impact of Google's search-driven advertising and Meta's social media dominance, RMNs are emerging as the next major wave in digital advertising. To further solidify its position as a thought leader in media, technology, and digital marketing intelligence, INSIDE, Digiday Japan, and Ad2, the three brands under TNL Mediagene, have launched this comprehensive white paper, building upon the previously released Chinese and Japanese editions. This English edition is designed to offer unparalleled access to the dynamic Asian RMN landscape to a broader international audience. This white paper is a collaborative effort by TNL Mediagene's influential brands: INSIDE, Digiday Japan, and Ad2. INSIDE: Provides in-depth analysis of Taiwan's digital marketing trends and the evolving retail media ecosystem. Digiday Japan: Offers expertise on Japan's RMN landscape, including Digital Out-of-Home (DOOH) advertising and emerging trends. Ad2: A pioneering force in digital advertising, presents real-world case studies showcasing RMN's effectiveness for high-value audiences. This collaboration delivers exclusive, actionable insights for those seeking to understand and capitalize on the Asian RMN market. Capturing the Explosive Growth of Asian RMN With eMarketer projecting global RMN ad spending to reach $140 billion by 2024, and Taiwan's retail media market alone estimated at NT$70 billion in 2023 by DMA, the potential for growth in Asia is immense. This white paper serves as an essential guide for businesses aiming to navigate and leverage this burgeoning sector. INSIDE, Digiday Japan, Ad2, and TNL Mediagene aims to leverage this release to expand its global reach and provide valuable insights to those seeking opportunities in the Asian RMN sector. The '2025 Pan-Asian RMN Trends White Paper' is now available in English, Chinese, and Japanese. Download now to gain a strategic edge in the next digital advertising revolution: About TNL Mediagene TNL Mediagene(NASDAQ: TNMG), a Cayman Islands-registered company, is the product of the May 2023 merger of Taiwan's The News Lens Co. and Japan's Mediagene Inc., two leading, independent digital-media groups. Its business includes original and licensed media brands in Chinese, Japanese and English, across a range of subjects, including news, business, technology, science, food, sports and lifestyle; AI-powered advertising and marketing technology platforms in demand by agencies; and e-commerce and creative solutions. It takes pride in its political neutrality, its reach with younger audiences, and its quality. The company has about 550 employees across Asia, with offices in Japan, Taiwan and Hong Kong. Cautionary Statement Regarding Forward-Looking Statements This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. In some cases, you can identify forward-looking statements by the following words: 'may,' 'will,' 'could,' 'would,' 'should,' 'expect,' 'intend,' 'plan,' 'anticipate,' 'believe,' 'estimate,' 'predict,' 'project,' 'potential,' 'continue,' 'ongoing,' 'target,' 'seek' or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.
Yahoo
25-02-2025
- Yahoo
Police chase 'stolen' BMW as driver speeds through back streets and along footpath
Dramatic footage has revealed the moment a 'stolen' BMW was driven at speed through back streets and along a footpath during a police pursuit in Rochdale. At around 10.45pm on Monday (February 24), officers spotted a 'suspicious' car along Albert Royds Street and began to follow it as it travelled through the nearby area. After dropping off two passengers, the driver of the 3 Series BMW was requested to stop by officers, but instead made off at speed through residential areas and through numerous no entry signs, GMP said. READ MORE: Jailed gangster 'Fruitykeks' ran £1m criminal operation from INSIDE Strangeways READ MORE: Vaping horror as first ever study reveals deadly side effects The car was eventually stopped on a grass verge after the driver squeezed through a pedestrian footpath. Both occupants, two men, one in his 20s and the other in his 30s, were arrested on suspicion of theft of a motor vehicle and possession of Class B drugs. The driver was also arrested on suspicion of dangerous driving. The pair remain in custody to be questioned in relation to the incident. PC Oliver Rose from GMP's Tactical Vehicle Intercept Unit said: 'This incident is another example of reckless behaviour which posed a significant threat to public safety. 'Not only to other road users but had a pedestrian been walking along the path at that time the driver mounted it to evade capture, the consequences could have been devastating. 'I want to make it absolutely clear that vehicle theft is an offence we take extremely seriously and will not tolerate in our communities. These arrests demonstrate our commitment to protecting our residents and holding offenders accountable for their actions.'
