16 hours ago
Watsons Malaysia presents IOI City Mall Fashion Week 2025
Loh (centre), Watsons Malaysia chief operating officer Danny Hoh (sixth from left), Watsons Ambassadors Ayda Jebat (sixth from right) and Phei Yong (fifth from left), together with Watsons Celebrity Friends, at the recent launch of Watsons' IOI City Mall Fashion Week 2025.
PUTRAJAYA: Watsons Malaysia collaborated with IOI City Mall Fashion Week 2025 to present a vibrant showcase of health and beauty brands and products, including the unveiling of its new uniforms, a key milestone under its brand refresh of ' The New Beautiful.'
This brand presence reinforces Watsons' position as the leading health and beauty retailer in Malaysia while highlighting a progressive approach to customer experience and team empowerment, with health and beauty innovation.
As the official partner, as well as the official makeup and hair partner and headline brand of the four-day fashion showcase, Watsons took centre stage at the recent IOI City Mall Fashion Week with a full brand takeover.
The runway and retail space came alive with the vibrant energy of Watsons' refreshed uniforms, designed to empower team members with a modern, functional look that reflects their identity.
With premium detailing and everyday comfort, the new uniforms embody the brand's commitment to helping people Look Good, Do Good, and Feel Great.
'We call it 'The New Beautiful' because beauty today is no longer just about how we look, it's about how we feel, how we care and how we live.
'This collaboration reflects how we show up every day proud, confident and connected to our customers.
'Alongside this, we also unveiled our new uniform, introduced exciting new experiences for our members through an advanced loyalty programme, health and lifestyle initiatives, enhanced e-commerce and express delivery services and exclusive promotions, that define the future of Watsons,' said Watsons Malaysia managing director and AS Watson Group Health and Beauty Asia chief operating officer Caryn Loh.
In line with 'The New Beautiful', Watsons continues to lead in curating the most in-demand beauty products across cultures.
Showcasing the latest in K-Beauty and J-Beauty to spotlight Malaysia's homegrown beauty brands, Watsons is dedicated to offering diverse, trend-driven selections that resonate with every beauty lover.
The excitement continues with the upcoming Watsons Beautopia Beauty and Wellness Expo, set to take place at IOI Grand Exhibition and Convention Centre from July 3–6, a four-day beauty celebration where enthusiasts can explore the best of skincare, makeup, wellness and exclusive brand experiences, all under one roof.
For more information, visit or follow @watsonsmy on social media.
