Latest news with #ITBAsia
Business Standard
6 days ago
- Business
- Business Standard
OTM recognised as the Leading Travel Trade Show in India and Asia for the Second Year in a Row
PRNewswire Mumbai (Maharashtra) [India], May 30: OTM has once again been recognized as the leading travel trade show in both India and Asia, according to a comprehensive custom market research study commissioned by Fairfest Media and conducted by NielsenIQ, the leader in consumer intelligence. This recognition, for the second consecutive year, underscores OTM's continued leadership in the travel exhibition landscape. The latest study, conducted among travel industry professionals who attended multiple travel shows in 2025, revealed even higher satisfaction scores and stronger performance metrics compared to the previous year, with OTM decisively outperforming other major shows across the region. The customised study, commissioned by Fairfest Media and conducted by NielsenIQ, the leader in consumer intelligence, indicated that travel industry professionals who attended multiple trade shows in the region once again identified OTM as a leading travel trade show in India and Asia. The comprehensive custom survey, commissioned by Fairfest Media, evaluated 15 international travel trade shows across Asia and 19 regional shows in India. The study found a 'significantly higher quantum of respondents stating OTM to be the leading show at a National & Asia level', outperforming other major shows, including ITB Asia and SATTE. Overwhelming Industry Recognition The extensive 2025 study revealed: * Among professionals who participated in or visited 2 or more shows in India, 55% recognised OTM as the leading national show * Among those who attended multiple shows in Asia, 52% ranked OTM as the top show across Asia OTM has played a crucial role in major business transactions, with the majority of the attendees saying they made purchase decisions within 3 months of attending the event. Mr. Sanjiv Agarwal, Chairman & CEO of Fairfest Media, commented: "At Fairfest Media, we're deeply committed to delivering measurable ROI for our exhibitors and visitors, which is why we commissioned this comprehensive custom study conducted by NielsenIQ. The consecutive recognition of OTM in the study confirms that OTM continues to set the standard for the industry, in India and globally. As we prepare for OTM 2026, we remain focused on further enhancing the experience and business outcomes for all participants." Future Growth Opportunities The study also identified expansion opportunities that will guide OTM's future development: * Travel professionals expressed interest in seeing increased representation from the Americas (particularly USA and Brazil), Europe (with emphasis on Switzerland and the Nordic countries), and Asia (especially Singapore and Turkey). * Enhanced conference programming has been identified as an opportunity area for future development. The comprehensive custom survey evaluated travel trade shows across Asia and regional shows in India. Countries covered in the customized study (conducted by NielsenIQ and commissioned by Fairfest Media) included India, Singapore, Egypt, Sri Lanka, United Kingdom, Maldives, Tanzania, Greece, Philippines, Russia, Netherlands, Vietnam & Republic of Korea. The population covered in the study includes exhibitors and visitors of travel trade shows. The total usable database of visitors shared with NielsenIQ by Fairfest Media was over 32,000, and of exhibitors was over 2,832. The sample size was overall (N=211); exhibitors (N=56), and visitors (N=155). The sampling method was online, purposive sampling. The next edition of OTM is scheduled for 5, 6 & 7 February 2026 at the Jio World Convention Centre in Mumbai. Based on current projections and the strong satisfaction metrics from the 2025 event, OTM 2026 is expected to further strengthen its lead in both the country and the region. About OTM and Fairfest Media Limited OTM, organised by Fairfest Media Limited, is the leading travel trade show in Asia and India. Each year, it brings together a global network of exhibitors, buyers, and travel industry professionals to connect, showcase innovations, and generate business opportunities. Fairfest Media also organises TTF-branded travel shows in 7 Indian cities, making it the largest travel trade show organiser in India. As the leading travel show organiser in the region, Fairfest continues to shape the future of travel in the world's fastest-growing market. About NIQ NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behaviour and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries, covering approximately 85% of the world's population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights--delivered with advanced analytics through state-of-the-art platforms--NIQ delivers the Full View™. For more information, please visit Media Contact Sandrine Clarac Director - Marketing and International Sales Fairfest Media Limited
Yahoo
7 days ago
- Business
- Yahoo
OTM recognised as the Leading Travel Trade Show in India and Asia, for the Second Year in a Row, in a custom study commissioned by Fairfest Media and conducted by NielsenIQ
The customised study, commissioned by Fairfest Media and conducted by NielsenIQ, the leader in consumer intelligence, indicated that travel industry professionals who attended multiple trade shows in the region once again identified OTM as a leading travel trade show in India and Asia. MUMBAI, India, May 30, 2025 /PRNewswire/ -- OTM has once again been recognized as the leading travel trade show in both India and Asia, according to a comprehensive custom market research study commissioned by Fairfest Media and conducted by NielsenIQ, the leader in consumer intelligence. This recognition, for the second consecutive year, underscores OTM's continued leadership in the travel exhibition landscape. The latest study, conducted among travel industry professionals who attended multiple travel shows in 2025, revealed even higher satisfaction scores and stronger performance metrics compared to the previous year, with OTM decisively outperforming other major shows across the region. The comprehensive custom survey, commissioned by Fairfest Media, evaluated 15 international travel trade shows across Asia and 19 regional shows in India. The study found a 'significantly higher quantum of respondents stating OTM to be the leading show at a National & Asia level', outperforming other major shows, including ITB Asia and SATTE. Overwhelming Industry Recognition The extensive 2025 study revealed: Among professionals who participated in or visited 2 or more shows in India, 55% recognised OTM as the leading national show Among those who attended multiple shows in Asia, 52% ranked OTM as the top show across Asia OTM has played a crucial role in major business transactions, with the majority of the attendees saying they made purchase decisions within 3 months of attending the event. Mr. Sanjiv Agarwal, Chairman & CEO of Fairfest Media, commented: "At Fairfest Media, we're deeply committed to delivering measurable ROI for our exhibitors and visitors, which is why we commissioned this comprehensive custom study conducted by NielsenIQ. The consecutive recognition of OTM in the study confirms that OTM continues to set the standard for the industry, in India and globally. As we prepare for OTM 2026, we remain focused on further enhancing the experience and business outcomes for all participants." Future Growth Opportunities The study also identified expansion opportunities that will guide OTM's future development: Travel professionals expressed interest in seeing increased representation from the Americas (particularly USA and Brazil), Europe (with emphasis on Switzerland and the Nordic countries), and Asia (especially Singapore and Turkey). Enhanced conference programming has been identified as an opportunity area for future development. The comprehensive custom survey evaluated travel trade shows across Asia and regional shows in India. Countries covered in the customized study (conducted by NielsenIQ and commissioned by Fairfest Media) included India, Singapore, Egypt, Sri Lanka, United Kingdom, Maldives, Tanzania, Greece, Philippines, Russia, Netherlands, Vietnam & Republic of Korea. The population covered in the study includes exhibitors and visitors of travel trade shows. The total usable database of visitors shared with NielsenIQ by Fairfest Media was over 32,000, and of exhibitors was over 2,832. The sample size was overall (N=211); exhibitors (N=56), and visitors (N=155). The sampling method was online, purposive sampling. The next edition of OTM is scheduled for 5, 6 & 7 February 2026 at the Jio World Convention Centre in Mumbai. Based on current projections and the strong satisfaction metrics from the 2025 event, OTM 2026 is expected to further strengthen its lead in both the country and the region. About OTM and Fairfest Media Limited OTM, organised by Fairfest Media Limited, is the leading travel trade show in Asia and India. Each year, it brings together a global network of exhibitors, buyers, and travel industry professionals to connect, showcase innovations, and generate business opportunities. Fairfest Media also organises TTF-branded travel shows in 7 Indian cities, making it the largest travel trade show organiser in India. As the leading travel show organiser in the region, Fairfest continues to shape the future of travel in the world's fastest-growing market. About NIQ NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behaviour and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries, covering approximately 85% of the world's population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. For more information, please visit Media Contact Sandrine Clarac Director - Marketing and International Sales Fairfest Media LimitedPhone: +91-2245558555 Photo: View original content to download multimedia:
Indian Express
13-05-2025
- Business
- Indian Express
As Goa sees an uptick in tourists, govt has some reasons why
Goa saw an increase of more than 10% in tourist arrivals in the first three months of 2025 compared to the first quarter of last year, according to the estimates by the state tourism department. A tourism department statement on Monday said Goa witnessed 10.5% year-on-year growth in tourist arrivals for January to March 2025, registering a footfall of 28.51 lakh visitors, compared to 25.8 lakh visitors from January to March 2024. Tourism department officials attributed the increase in tourist footfall to several strategies, including 'strengthening promotion in core and emerging markets, expanding international air connectivity and diversifying tourism offerings'. An official said strategic aviation partnerships have helped. 'Air India Express, which already had direct connectivity to Dubai, now connects Goa directly to Kuwait and Abu Dhabi. This was supported by sustained engagements with Gulf carriers and efforts to tap into transit markets in Middle Eastern aviation hubs,' the official said. Officials said the state has entered new markets through targeted campaigns and presence at travel and tourism events, including World Travel Market (WTM) in London, ITB Asia in Singapore, the Tashkent International Tourism Fair, and the recent Arabian Travel Market 2025 in Dubai. 'The initiative aligns with Goa's strategy to target high-value travellers and cultural ambassadors globally,' the department said. It said that under the 'Goa beyond beaches' initiative, the state continues to reposition itself as offering varying experiences to tourists, including the Ekadasha Teertha spiritual circuit, wellness retreats, hinterland adventures and regenerative village experiences. Cultural events such as Deep Parv, the Raponkaracho seafood festival, Chikhal Kalo, Sao Joao festival, Festavista, Spirit of Goa Festival and Heritage Festival have further strengthened local engagement while attracting experiential tourism beyond the coastline. 'These appeal especially to conscious travellers, global nomads and off-season domestic tourists with monsoon travel packages gaining traction in Middle Eastern markets,' the department said. While April typically sees a dip in tourist footfall post-Easter, May traditionally performs better due to school holidays and domestic leisure travel, officials said. 'However, current regional uncertainties have cast some unpredictability over forward demand. In response, the department has convened meetings with representatives from hospitality, transport, travel services and alternate accommodations to review May-July booking patterns and collaboratively identify steps to mitigate any potential slowdown. With initiatives such as the Homestay Policy, support for women-led tourism enterprises and enhanced inclusion of village-based tourism in the visitor economy, Goa is ensuring that tourism benefits are widely distributed,' the department said. In January, the Goa Tourism Board proposed several measures to bolster the state's tourism sector, including setting up a single-window clearance system for weddings, bringing a policy to promote Goa as a 'destination wedding' hub, regulation of taxi fares at airports and railway stations, and global campaigns to counter misinformation and promoting cultural tourism. According to data compiled by the state government, a total of 1.04 crore tourists visited Goa in 2024, higher than in 2023, when 86.28 lakh tourists visited the state. A record 99.41 lakh domestic tourists visited Goa in 2024 compared to 81.75 lakh tourists in 2023, while the number of foreign tourists rose from 4.52 lakh in 2023 to 4.67 lakh in 2024. In November last year, the state faced flak after some viral posts on social media claimed that tourism in the state is 'down in the dumps'. The posts had triggered a barrage of criticism of the state's tourism infrastructure, with many claiming that travellers were increasingly ditching Goa for Thailand, Vietnam or Sri Lanka, which have eased visa norms. In response, the government had insisted that 'tourism is not a zero-sum game' and blamed social media influencers for running a campaign to defame the state.
Hospitality Net
05-05-2025
- Business
- Hospitality Net
ITB Asia 2025 Unveils Top Exhibitors and Elite Buyer Networking
Now in its 18th year, ITB Asia will return to Marina Bay Sands from 15 to 17 October 2025, alongside MICE Show Asia and Travel Tech Asia. Asia's premier travel event is already attracting unprecedented exhibition demand from National Tourism Organisations (NTOs) and Regional Tourism Organisations (RTOs) such as Singapore Tourism Board, Visit Finland, Malta Tourism Authority, Sabah Tourism Board, Tourism Authority of Thailand, Seoul Tourism Organisation, Visit Berlin, Sarawak Tourism Board, and more. Exclusive Buyer Elite Programme offers priority one-to-one meetings and unique branding opportunities. Media accreditation is now live, media may pre-register by 13 October to guarantee all-access pass. A rich selection of national tourist boards will also be in attendance. Delegations from the Czech Tourism Board, Lithuania Travel, Malta Tourism Authority, Philippines Tourism Promotions Board, Singapore Tourism Board, Taiwan Tourism Administration, Tonga Tourism Authority, Tourism Association of Sarajevo Canton, Tourism Authority of Thailand, Tourism Seychelles, Visit Estonia, Visit Finland, Visit Iceland and Visit Norway will share insights into their latest marketing initiatives and travel incentives. Regional tourist boards, including Jakarta Tourism and Creative Economy Department, Pattaya Variety, Penang Tourism Board, Phuket Tourist Association, Sabah Tourism Board, Sarawak Tourism Board, Seoul Tourism Board, Visit Almaty, Visit Rovaniemi and visitBerlin, will demonstrate how they are driving growth in their respective markets. Meanwhile, Travel Tech Asia will host a world-class lineup of technology providers. Korea Tourism Startup Center, Juniper Travel Technoloy, Go Global Travel, Rakuten Travel Xchange, Wego, DerbySoft, RateHawk, Worldline, Flywire, RESTEL S.A., SiteMinder and SUNRATE will unveil innovations in booking platforms, payments and guest-experience management that are set to revolutionise the travel ecosystem. The Buyer Elite Partner Programme continues to be a cornerstone of ITB Asia's value proposition. In partnership with associations and agencies such as Association of the Indonesian Tours & Travel Agencies (ASITA), ASTINDO, BWH Hotels, Cambodia Tourism Association (CATA), Enterprising Travel Agent's Association (ETAA), EVINTRA, IME Consulting, Malaysian Association of Tour & Travel Agents (MATTA), Millennium Hotels and Resorts (MHR), Network of Indian MICE Agents (NIMA), Outbound and Tour Operators Association of India (OTOAI), Philippine Travel Agencies Association (PTAA), Thai Travel Agents Association (TTAA), United Travel Agencies and Operators Association (UTAOA), Vietnam Society of Travel Agents (VISTA) and Vietnam Tourism Association (VITA), ITB Asia will deliver a hand-picked cadre of MICE, Leisure and Corporate buyers. Partners can recommend both existing clients and new prospects - ensuring high-quality, pre-arranged meetings that translate into real business outcomes. Exhibition space is filling fast. Companies eager to secure a presence at ITB Asia 2025 should register now at Trade visitors can take advantage of our Early Bird rate, available until 12 September 2025, by registering at Media registration now open Media professionals are invited to apply for accreditation now via The online pre-registration link closes on 13 October 2025 at 12:00 pm GMT +8, and on-site accreditation will not be offered. All media applications are subject to approval by the ITB Asia press team. For further information on ITB Asia 2025, please visit or contact [email protected]. We look forward to welcoming you to Singapore this October. About ITB Asia ITB Asia, Asia's leading travel trade show, is organised by Messe Berlin Asia Pacific and supported by the Singapore Exhibition & Convention Bureau. The annual B2B trade show and convention will feature hundreds of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East, covering not only the leisure market, but also MICE and corporate travel. Exhibitors from every sector of the industry, including destinations, airlines and airports, hotels and resorts, theme parks and attractions, inbound tour operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities, and travel technology companies are expected to attend. ITB Asia is the premier meeting place for the travel trade industry to forge new partnerships and strengthen existing business relationships with the most important players in the region. About ITB Global Brand Family For more than 50 years the name ITB has stood worldwide for the travel industry knowledge 365 days a year, networking and trendsetting events - in a virtual, in-person, or hybrid format alike. As the travel industry resurges, the ITB brand family is among the first to come back to offering on-site in-person events. ITB Asia will be held in Singapore from 15 to 17 October 2025, covering the broader regional market. ITB China, the premier marketplace for China's travel industry, is scheduled for 27 to 29 May 2025, in Shanghai. ITB India will take place in Mumbai from September 2 to 4, 2025. ITB Berlin, the world's leading B2B trade show for the travel industry, will take place in Berlin from March 3 to 5, 2026. The inaugural ITB Americas will be held in Guadalajara, Mexico, from 10 to 12 November 2026, covering the American market.
