Latest news with #IconsofPorsche
Zawya
10-04-2025
- Automotive
- Zawya
Icons of Porsche festival returns this November in Dubai for fifth edition
Over 28,000 fans attended in 2024 for a weekend of classic cars, art, culture and more All Icons of Porsche news and content available here The fifth edition of the Icons of Porsche will be held on 22-23 November 2025 in Dubai. The festival precinct will again be located on 'The Slab' in the Dubai Design District. Over 28,000 fans attended last year's festival to experience the gathering of classic cars, art, culture and more. The Icons of Porsche will return to Dubai for its fifth edition this 22-23 November 2025. The festival precinct will again be on 'The Slab' in the Dubai Design District. Following a sell-out crowd of over 28,000 fans attending in 2024, this year's edition will again be a showcase of classic cars, art, culture and more. First held in 2021, Icons of Porsche has quickly established itself as the largest car festival of its kind in the Middle East, and one of the most prominent annual Porsche events anywhere in the world. Fans can expect even more colour and creativity to be on show as the German marque shows its earliest models, unveils its very latest new products, and displays both road and race machines from the past seven decades. 'We are already working hard to ensure that the fifth edition of Icons of Porsche is our best festival yet,' said Dr. Manfred Bräunl, Chief Executive Officer of Porsche Middle East and Africa. 'This event is now an annual highlight for the Porsche community in our region, as well as globally. But Icons of Porsche is not just for the car fans. This year we will ensure there are even more activities and facilities on offer for families and fans of all ages.' Fifth edition The famous Dubai downtown skyline will again be the backdrop for the Icons of Porsche. The Dubai Design District has been the home of all editions of the festival, with the event precinct growing year after year to incorporate more cars, attractions and fan facilities. The musicians, artists and restaurants of the region will again come together to contribute to the unique feel of the festival. A full list of event details will be announced closer to the event. Icons of Porsche content To view and download further content from the Icons of Porsche festival, please visit the PME version of the Porsche Newsroom here: available here Follow Porsche Middle East and Africa on instagram for the latest event updates or visit
Campaign ME
05-04-2025
- Entertainment
- Campaign ME
Campaign's Creative Faces to Watch 2025 – Houzaifa Jandali, Sr. Experiential Designer, MCH Global
Campaign's Creative Faces to Watch 2025 – Houzaifa Jandali, Sr. Experiential Designer, MCH Global Campaign's Creative Faces to Watch 2025 – Houzaifa Jandali, Sr. Experiential Designer, MCH Global Age: 30 Nominated by Saheba Sodhi, Head of Strategy: Houzaifa is one of the core members of the studio at MCH Global. His mastery of spatial storytelling, journey mapping and scenography has contributed to some of our best work at the agency. From large-scale events to intimate brand moments, his designs are rooted in both creativity and the desire to push the envelope. With a keen eye for detail, his passion, his problem-solving skills and his collaborative way of working, I cannot wait to see the heights that Houzaifa will reach! Career highlights A Senior Experiential Designer with over a decade of experience in the Middle East and GCC, specialising in creating immersive brand experiences for global names like PlayStation, FIFA, Amazon, Harper's Bazaar, LEGO, Adidas, and BMW. From large-scale activations to exhibitions and retail environments, I design impactful spaces that blend creativity with strategic execution. I worked on the PlayStation 5 launch in GCC and contributed to major events like Icons of Porsche. Recognised as Designer of the Year 2020 by ITP Media Group, I am passionate about pushing the boundaries of experiential design while continuously advancing my expertise in Art & Design. Guiding principles I believe in creating immersive and meaningful brand experiences that leave a lasting impact. Innovation and pushing creative boundaries drive my work, while attention to detail and strategic execution ensure every project's success. Adaptability, problem-solving, and collaboration are key to delivering visionary concepts that connect with audiences and elevate brands. Side hustle I'm focused on integrating AI, VR, and AR into my design process, constantly exploring new technologies to enhance client presentations. By learning these cutting-edge tools, I aim to create innovative, immersive experiences that not only elevate the design but also offer new ways to present our work effectively to clients. Go back to main article: Campaign's Creative Faces to Watch 2025
Campaign ME
19-02-2025
- Automotive
- Campaign ME
Icons of Porsche: the art of evolution
1/7 Icons of Porsche When Icons of Porsche debuted in 2021, it set out to reconnect the classic car community through a celebration of legacy, passion, and shared experiences. By 2024, the festival had evolved into an icon of the region's experiential landscape, with its fourth edition depicting the delicate balance between honoring tradition and embracing change. For those of us shaping this journey, it wasn't just about organizing a festival – it was about reimagining an institution while preserving its essence. At its core, Icons of Porsche 2024 represented a symbolic 'crossroads' – a meeting point between past glory and future ambition. This narrative informed every creative decision. By weaving the electric car models into the very fabric of the festival, rather than treating them as an afterthought, we created a cohesive story that resonated emotionally with both long-time Porsche enthusiasts and curious festival-goers. For MCH Global, this wasn't just a car exhibition; it was a living storybook. Each thematic zone offered a new chapter: the Performance Paddock highlighted Porsche's motorsport legacy, while the Dreamers Playground celebrated artistry and imagination. Our goal was also to honour Porsche's heritage – a narrative rich with 50 years of Turbo models – while seamlessly integrating its forward-looking ambitions with electrified models like the Taycan and Macan in the Electric Avenue. The interplay between heritage and innovation turned the festival into an immersive world, a Porsche universe that bridged generations and demographics. This ensured that loyalists could revisit their favorite festival elements, while new audiences discovered something inspiring and different. Art curation played a pivotal role in the festival's identity. Commissioned murals and CGI animations celebrated the fusion of Porsche's history and its electrified future, turning every corner of the festival into an photo-worthy moment. Collaborating with artists allowed us to bring diverse perspectives into the festival's narrative, amplifying its cultural relevance and emotional resonance. Bringing together international and regional artists together ensured that the art was diverse, had a local twist to it and created emotional impact. Reinventing Icons of Porsche required pushing design and execution boundaries. The spatial layout masterfully told a cohesive story across six thematic zones, each with a unique aesthetic and purpose. Months of planning went into creating modular structures for viewing platforms, Porsche displays, and interactive zones, prioritizing efficiency and reusability. The build combined advanced engineering and smart design, with scaffolding as a core element, and was completed in just 10 days through meticulous pre-planning and cross-team collaboration. Another layer of complexity was in balancing entertainment with business objectives. Icons of Porsche celebrates the brand; but also drives measurable results. In 2024, the festival served as a multi-launch platform, hosting world and regional premieres that captured global attention. Beyond showcasing cars, we created moments that translated directly into commercial success, with onsite Porsche Lifestyle sales rising by 45 per cent and media reach exceeding 27 million. The biggest success of the festival lies in its deep resonance with the community. Icons of Porsche has always been more than a festival; it's a platform for building communities. We tapped into Porsche's vast network of regional clubs, bringing together 45 Porsche communities and over 950 cars from across the Middle East. This created a sense of belonging, a shared passion that united attendees across generations and backgrounds. This wasn't just an event for Porsche owners; it was a cultural moment for the Middle East. Our in-depth understanding of Porsche's brand evolution allowed us to create an experience that felt relevant on a global scale while remaining deeply rooted in the region's culture. The 2024 edition exceeded expectations, drawing over 28,400 attendees and achieving record-breaking social engagement. Icons of Porsche 2024 is a testament to the power of experiential marketing. It's a reminder of how deeply we understand this craft and how confidently we can own it. By creating experiential value for communities, curating meaningful art and storytelling, and executing with precision and creativity, we turned a festival into a cultural phenomenon. And as we look to the future, one thing is clear: the evolution never stops. By Senka Music, Creative Director, MCH Global
