Latest news with #IliaBeauty
Daily Mirror
20 hours ago
- Lifestyle
- Daily Mirror
Best viral skin tints from NYX to Kylie Cosmetics for the easiest summer glow
Beauty buffs have been hailing skin tints online, with many swapping their foundations for these viral products. We've rounded up some of the most talked about tints on the internet right now With the arrival of summer, you may start to swap out your knitted jumper for light jackets and vests, but it also means swapping out some of your favourite makeup products too. A thick and heavy foundation might feel like too much for your skin on a hot day, hence why many people will reach for a lighter skin tint instead. A skin tint can be applied with your hands, a brush or sponge to give a natural look with a lightweight feel and decent coverage. Perfect for warm sunny days, skin tints give that 'no makeup look' while offering an even complexion. They have slowly become a firm favourite for makeup lovers as they leave your skin looking healthy without the need of a heavy, full coverage foundation - no wonder they are going viral online. So if you're in the market for a new skin tint, we've rounded up a few of the most viral ones out there... Kylie Cosmetics Skin Tint Blurring Elixir Foundation - £27 People have been loving the K ylie Cosmetics Skin Tint Blurring Elixir Foundation since it hit UK shelves as it's perfect for those who want to achieve a more natural and fresh-faced look. It helps even out skin tone and blur pores and fine lines, all while keeping your skin hydrated. Ilia Beauty Super Serum Skin Tint SPF 30 - £42 This Ilia Beauty Skin Tint is a lightweight serum which promises to give your skin a dewy and natural tint, while working to even out blemishes and fine lines. It offers buildable coverage and works as the perfect base for bronzer and blusher, should you wish to add these for the ideal minimal makeup look. Help us improve our content by completing the survey below. We'd love to hear from you! NYX Professional Makeup Buttermelt Glaze Skin Tint + SPF30 Foundation - £13.99 Infused with shea butter, mango butter and niacinimide, the NYX Buttermelt Glaze Skin Tint definitely lives up to it's name. Offering a non-greasy glaze that leaves skin smooth and perfected - and perfect for the viral 'donut skin' trend. Transforming dull skin to radiant and hydrated as well as protecting from the sun with added SPF. Milk Makeup Hydro Grip Gel Tint - £27.20 was £34 For those who dream of dewy and hydrated skin, the Milk Hydro Grip Gel Tint is an innovative gel-based skin tint, making it stand out from the rest. It's lightweight yet has a buildable coverage giving a natural and radiant look. It helps boost hydration without clogging pores or feeling heavy and greasy. Glossier Perfecting Skin Tint - £28 The Glossier Perfecting Skin Tint should be your go-to if you want dewy sheer coverage that will help to even out skintone and minimises pores. You can also expect a seriously smooth finish, thanks to its breathable formula, which helps to provide an ultra-thin layer for the perfect, barely-there everyday makeup look. Maybelline Super Stay Skin Tint Foundation - £13.99 Maybelline Super Stay Skin Tint Foundation has a vitamin C-infused formula that helps to brighten your skin while offering a skin-like coverage that promises to last all day. It leaves the skin looking natural and glowy while helping to hydrate the skin even on hot days.
Forbes
25-03-2025
- Business
- Forbes
Experts Call This Brown Mascara A ‘Minimalist Staple' In Spring Beauty
Clean beauty brand Ilia launches a new brown mascara this Spring 2025. For years, a coat or two of black mascara was a non-negotiable final step in makeup regimens worldwide. Besides a handful of specific cases—on blondes, for instance, or those going for an intentionally natural aesthetic—the high contrast drama afforded by jet-black lashes was simply the most-desired look. But Spring 2025 beauty trends are changing a long-held industry status-quo as brands like Sisley, Lisa Eldridge Makeup and the clean beauty brand Ilia have all introduced brown mascaras into their lineups. The brown mascara trend is delighting beauty consumers and industry experts alike, with celebrity makeup artist Carissa Ferreri confirming that she has been reaching for brown mascara daily. There were signs predicting that the pendulum swing in favor of the softer looks of brown mascaras and liners. After Latte Makeup swept TikTok last year, celebrity makeup artist Allen Avendaño gave the deep espresso style a gentle makeover with the shimmery browns and champagne hues of his Iced Latte makeup, notably topped by none other than brown mascara. Ilia Beauty The brown mascara trend has spread to various beauty niches, from the luxury sphere to the clean beauty sector's ingredient-conscious crowd. Back when Ilia's Limitless Lash Mascara, $29, first launched seven years ago, it was widely considered to be clean beauty's best mascara to-date—particularly for those favoring soft, fluttery lash aesthetics. The clean brand's fans were unambiguous in their desire for a clean brown mascara to launch. 'Our customers strongly expressed the need for a brown mascara, especially over the last few years,' writes Sasha Plavsic, the founder of Ilia Beauty, in an e-mail to In the last year alone, she reports receiving 'nearly 1,000 direct requests' for their cult-favorite clean mascara to launch in a brown shade. It was only natural that Ilia acquiesce with the rich brown hue, 'Before Dawn', now available and giving the 'clean girl aesthetic' a new, literal meaning. Below, learn more about the brown mascara trend and why experts call it a must-have makeup essential for Spring. On set, there have always been certain cases when brown mascara was called for as opposed to the traditional black. Makeup artist Diane Caranica explains that on blonde clients with 'softer facial features' or 'light eyebrows and lashes,' black mascara can sometimes look 'too jarring or intense.' This is especially pertinent when the brand, director or client is going for a more natural look, such as at beach shoots. 'Brown mascara doesn't look like there is so much makeup on,' Caranica says on a phone call. 'It just gives a nice, natural flow.' Occasionally, she will opt to apply black mascara at the base of the lash, but use brown mascara at the tips, in order to keep the overall look more natural. Celebrity makeup artist Natasha Denona also recently revealed that she sometimes uses black mascara only on the upper lashes when creating her iconic eye makeup looks, reserving another hue for the bottom. Ilia Beauty Celebrity makeup artist Kirin Bhatty, who works with stars like Lorde, Auli'i Cravalho and Jenny Slate, points out that brown mascara is also ideal for the daytime. She will specifically reach for Ilia's new launch when wants the eyelashes to look more subtle, or when she wants the eyeliner or shadow to stand out as opposed to the lashes. 'I also use it when I want the focal point of my makeup to be another feature, like the lips or cheeks,' Bhatty says. This has often been the case in her recent work with clients. 'The brown mascara trend really leans into the minimalist beauty trend, which we have been seeing rise for the last several seasons.' All of this speaks to an overall interest in playing with bold versus gentle eye makeup, and how this is achieved with the lashes. In the last year, some beauty trends even saw looks that forewent mascara altogether. But the bottom line is that as far as mascara goes, the color itself is only part of a winning equation. Individual preferences for relative 'tackiness,' longevity and viscosity all determine which mascara becomes regularly reached-for in your beauty kit. Those that seek lash volume, as opposed to length, might prefer tubing mascaras, like Sisley Paris Phyto-Noir Mascara, $85, in the shade 'Deep Brown'. But those in favor of soft, fanned-out lashes tend to prefer non-clumping or lengthening mascaras that can hold just the right amount of curl. Ilia Beauty 'I love a lengthening mascara that separates [the lashes],' Bhatty says, naming Ilia's Limitless Lash formulation to the the 'most versatile' in her kit. 'It's a beautiful lengthening formula that has lasting [duration]; the lashes look longer without clumping. It is a natural choice for both the red carpet and days on-set.' Ilia's formula also imparts haircare ingredients like Arginine, Biotin and ethically-sourced beeswax via a beloved applicator (they tested over a hundred wands when formulating). As for their new brown shade, Bhatty calls it 'very flattering' for all complexions in tones. As Plavsic points out, they sought a brown hue that 'was not too warm yet not too cool,' and that would suit any eye color and be suitable for sensitive eyes. With Spring's arrival and beauty's seasonal evolution underway, it remains to be seen whether consumers choose to stick with minimalist beauty's new must-have mascara. After all, the beauty industry is known for its ever-expanding options. Mascara alone has seen newcomers to promote lash growth, like Revitalash Length Define Tubing Mascara, luxury newcomers like Prada Beauty Pradascope Lash Lifting & Lengthening Mascara, as well as those that impart lash-benefitting actives, like Ilia's Limitless Lash Mascara. But while the verdict is still out, Bhatty encourages beauty-lovers to experiment using the myriad brown mascaras and liners that are emerging. She specifically suggests pairing brown mascara with makeup looks featuring 'glowing skin, a statement lip, a bright bold cheek [or] a brown winged liner—the list goes on and on,' she says. The good news is that whether you are personally a fan of volumizing or lengthening mascaras, or consider yourself to be a luxury-lover or a clean beauty purist, you now have plenty of options to choose from with even more to come.
Yahoo
31-01-2025
- Business
- Yahoo
LuisaViaRoma Gives In to Soccer Fascination
TAKING THE FIELD: Not only fashion brands but retailers are looking more and more into all things sporty. LuisaViaRoma is the latest company to tap into the fascination with soccer by collaborating with BasicNet Group-owned brand Kappa and Florence's main soccer team ACF Fiorentina to develop a special design for the club's fourth kit of the season. More from WWD OPI's New Nail Polish Dries in 60 Seconds - and a Wingstop Collaboration Aims to Prove It Becky G Brings Power and Confidence to Fabletics Campaign and Partnership, Featuring New Pieces for Workout and Everyday Wear An Ilia Beauty Ski Suit? Halfdays Is Making It Happen The tie-up, which intends to celebrate the retailer's connection with its hometown, marks a first both for LuisaViaRoma and the soccer team. The kit honors the club's signature purple color by playing with a gradient violet shade over a black base. A key feature of the special jersey is its old-school collar recalling a polo shirt, while the logos and sponsors are featured via an iridescent effect. The Kombat Pro version of the jersey designed for peak performance is crafted using ultra-light fabrics and stretch nylon stitching to ensure comfort and freedom of movement, as well as the Hydroway Protection Technology that provides breathability and effective body heat release. The limited-edition jersey is available in 1,926 pieces, in a nod to the year ACF Fiorentina was established, and comes in a dedicated black box. The fourth kit also includes shorts, socks and an anthem jacket that the players will unveil as they take the field before the Fiorentina-Genoa match on Sunday, when the team will wear the collection for the first time. Available at the LuisaViaRoma stores and online at all parties' e-commerce, the collection is priced between 19 euros for socks and 150 euros for the jersey. 'We are thrilled to announce this collaboration, the first in the history of LuisaViaRoma with Fiorentina and Kappa, two iconic partners in the world of sport,' said the retailer's chief executive officer Tommaso Maria Andorlini. 'This project represents an important step for us and celebrates the unique bond between fashion and sport, two worlds that share creativity, passion and dedication to excellence.' Andorlini's know-how in the sportswear area and sneakers category, in addition to his two decades of experience in the fashion industry, are likely to have played a role in propelling the collaboration. He helmed Holding IT, the parent company of FFW Srl, which has created and managed e-commerce sites for fashion brands since 2011, and Playground Srl, which operates luxury sportswear stores under the banner SOTF. As reported, last year LuisaViaRoma acquired Holding IT, establishing the new LuisaViaRoma Group. The deal followed Andorlini's appointment as LuisaViaRoma's CEO in 2023. He succeeded Alessandra Rossi, who joined the company in October 2021 following the closing of the deal with Milan-based private equity firm Style Capital. As reported, the fund, helmed by CEO Roberta Benaglia, invested 130 million euros to acquire a 40 percent stake in LuisaViaRoma. The retailer's president Andrea Panconesi — whose grandmother Luisa Jaquin planted the seeds of the family company's success by opening a small concept store on Florence's Via Roma in 1929 — retains a 60 percent stake in the company. Panconesi masterminded LuisaViaRoma's digital foray in the early 2000s with the launch of its e-commerce platform. Ever since, this has been enhanced with new sections — including the introduction of LVRSustainable in 2019 — and the selection of clothing and accessories for men, women and children, as well as beauty products and home goods, from more than 500 international luxury brands. Still, Panconesi has always highlighted the importance of physical retail and IRL events for the company's success. To this end, in addition to its location in Florence, the retailer opened its first international outpost in New York's NoHo last year. Best of WWD 'White Lotus' Star Nicholas Duvernay Models for Banana Republic With Jasmine Tookes in Spring 2025 Campaign [PHOTOS] Lauren Sanchez's Inaugural Outfit, Natalie Portman in Versace & More Peekaboo Bra Layering Trends [PHOTOS] Melania Trump's Wedding Planner Describes the Party and Guests — 20 Years Later
