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Associated Press

Evolution of Extended Reality (XR) in Retail Markets Global Report 2024-2025 & 2030: Opportunities in Evangelization, Innovations in Wearables, Partnership Expansion, Shopping Gamification, Metaverse

DUBLIN--(BUSINESS WIRE)--May 15, 2025-- The 'Evolution of Extended Reality (XR) in Retail, Global, 2024-2030" report has been added to offering. This study focuses on the extended reality (XR) platform market and its evolution in the retail space. XR encompasses immersive technologies like VR (virtual reality), AR (augmented reality), and MR (mixed reality). Retail includes brick-and-mortar stores, e-commerce platforms, and omnichannel retailers. In retail, XR has been transforming the shopping experiences, streamlining operations, and driving overall sales. This market has witnessed significant growth and adoption in recent years, with retailers leveraging XR to create unique and interactive shopping environments. Retailers use XR to enhance customer engagement by providing personalized experiences, leading to increased customer loyalty and satisfaction. XR bridges the gap between online and offline shopping, enabling retailers to offer a seamless omnichannel experience, which is crucial for modern consumer expectations. Primary retail use cases include AR for product visualization and try-on experiences, VR virtual store tours and immersive product demonstrations, AI-driven XR shopping assistants, VR for employee training and operational efficiency, and enhanced product support through AR-guided troubleshooting and tutorials. Globally, the XR market is growing due to technological advancements in hardware, software, and infrastructure, developments in spatial computing, AI integration, and general funding support from governments, corporate investors, and venture capital firms. As XR adoption in retail grows, so does the investment that fuels innovation, making XR platforms more affordable and accessible. Key Topics Covered: Strategic Imperatives Growth Opportunity Analysis Key Insights and Innovations Growth Opportunity Universe Next Steps List of Figures For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. View source version on CONTACT: Laura Wood, Senior Press Manager [email protected] For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900 KEYWORD: INDUSTRY KEYWORD: TECHNOLOGY OTHER RETAIL OTHER TECHNOLOGY ELECTRONIC COMMERCE COMMUNICATIONS DIGITAL MARKETING RETAIL ARTIFICIAL INTELLIGENCE ONLINE RETAIL SOURCE: Research and Markets Copyright Business Wire 2025. PUB: 05/15/2025 01:26 PM/DISC: 05/15/2025 01:25 PM