Latest news with #ImogenFox
The Guardian
2 days ago
- Business
- The Guardian
The Guardian announces new global programmatic advertising team
The Guardian today (Tuesday 10 June) has announced a new global programmatic advertising team that will span UK, US and Australian markets. This exciting new move is part of the Guardian's strategy to become more global and more digital, and is designed to leverage the Guardian's position as one of the biggest sources of quality inventory on the open web. Dave Strauss, vice president of revenue operations and strategy for the Guardian US, will lead the new global team. Strauss's career is rooted in data-driven thinking, analytics and a strong background in publishing. An experienced leader, he also brings strategic expertise and industry recognition to the role. Led by Strauss, the new team also includes Duane Thompson, head of digital optimisation in the UK and Tara Peck, programmatic account director in Australia. Both Thompson and Peck will report directly to Strauss, while maintaining close ties with their respective regional leaders. This new operation will be overseen by global chief advertising officer Imogen Fox. The new team will unify global resources and expertise, allowing for more direct relationships and better control over digital inventory internationally. As always, the focus remains on ensuring that all advertising on the Guardian is high quality, presented in a premium environment and respectful of its readers. Further announcements about new global products, formats and developments in the Guardian's programmatic advertising offering will follow soon. Dave Strauss, vice president of revenue operations and strategy, the Guardian US, said:'I'm honoured to lead this newly unified team at such a pivotal time in the digital advertising landscape. Having a more streamlined and strategic approach globally will benefit both our clients and readers worldwide. I'm excited to build on our strong foundations and drive continued growth in alignment with the Guardian's mission and values.' Imogen Fox, global chief advertising officer, Guardian Media Group, said: 'We're excited to take this next step in leveraging the Guardian's global scale and position as one of the biggest sources of inventory on the open web. Streamlining our programmatic operations will help unlock greater value for a growing group of our customers that require this expertise. This change reinforces our commitment to growing our offering and building a truly global, digital advertising business.' [ENDS] For more information, interviews or review copies please contact About Guardian Media Group Guardian Media Group is amongst the world's leading media organisations. Its core business is Guardian News & Media (GNM), publisher of one of the largest English-speaking quality news websites in the world. In the UK, Guardian Media Group publishes the Guardian newspaper six days a week, first published in 1821. Since launching its US and Australian digital editions in 2011 and 2013, respectively, traffic from outside of the UK now represents around two-thirds of the Guardian's total digital audience. The Guardian also has an international digital edition and a new European edition that launched in 2023, with an expanded network of more than 20 European correspondents, editors and reporters.
The Guardian
04-03-2025
- Business
- The Guardian
The Guardian partners with B Lab UK to showcase brands across B Corp month
This March, the Guardian and B Lab UK, the non-profit behind the UK B Corp movement, will join forces to mark B Corp Month, with a daily advertising takeover on the Guardian homepage to promote a range of B Corps. The Guardian is the only major media organisation to be B Corp certified, while B Lab UK has certified more than 2,400 businesses since its inception in 2015. Verified by B Lab, B Corps are companies that meet high standards of social and environmental performance, transparency and accountability. The goal of this new campaign is to improve understanding of what it means to be a B Corp and spotlight a range of brands with this status. According to a recent Guardian poll, 27% of Guardian readers recognise the B Corp name, but only 7% agreed that they knew a lot about what a B Corp is. Every advert on the Guardian during the takeover will click through to an article to explain what the B Corp stamp of approval means. The adverts will be delivered via the Guardian's unique ad solution, Guardian Advertising Light that can deliver ads to readers without using third party or first party cookies, tracking or auction technology and therefore does not process any personal information. A fitting solution for B Corp Month with less carbon emissions in the advertising supply chain. All creative for the campaign has been produced in-house at the Guardian. The businesses promoted will include Tilda, the first UK rice company to be B Corp certified, renewable energy experts Good Energy, mobile network provider giffgaff, food and beverage company Danone UK and Ireland and electric vehicle charging provider Zest. Ros Holley, director of communications & marketing, B Lab UK: 'It's great to be working alongside B Corps this month to build understanding of what it means to be a B Corp. The Guardian is a natural partner for us in this, with a highly engaged audience who share many of the values of our movement. This opportunity highlights how UK B Corps, across all sizes and sectors, are committed to a better way of doing business — one that benefits both people and the planet.' Imogen Fox, global chief advertising officer, Guardian Media Group said: 'At a time when social and environmental initiatives are under threat globally, the Guardian continues to raise the standard at every level of our business - championing B Corp businesses is an important part of this.' The Guardian offers a year-round 10% discount to B Corp certified companies advertising their job vacancies with Guardian Jobs. We provide a Green Jobs recruitment package for businesses who are advertising jobs that contribute to preserving or restoring the environment. The package ensures sustainable jobs are being seen by our environmentally conscious audience. We help people find jobs for a fairer, more sustainable world. - Ends - Notes for editors Guardian News & Media press office: About the Guardian Media Group Guardian Media Group is amongst the world's leading media organisations. Its core business is Guardian News & Media (GNM), publisher of one of the largest English-speaking quality news websites in the world. In the UK, Guardian Media Group publishes the Guardian newspaper six days a week, first published in 1821. Since launching its US and Australian digital editions in 2011 and 2013, respectively, traffic from outside of the UK now represents around two-thirds of the Guardian's total digital audience. The Guardian also has an international digital edition and a new European edition that launched in 2023.
