Latest news with #InAbuDhabi
Campaign ME
10 hours ago
- Entertainment
- Campaign ME
Ranveer Singh enters the chat to promote Experience Abu Dhabi
Experience Abu Dhabi has launched a campaign targeting Indian travellers, starring Bollywood actor Ranveer Singh and set entirely within the familiar digital setting of a family WhatsApp group chat. The campaign brings to life a behavioural truth: most Indian family holidays begin not at a travel agency or with a Google search – but with a message to the family group. With more than 500 million active users, India is WhatsApp's largest market globally, making it a natural storytelling platform for the campaign's concept. The campaign was developed by Serviceplan Middle East and produced by Déjà vu. It was supported by Spark Foundry, Ogilvy India and Memac Ogilvy. The video opens with Singh seated at a family dining table, excitedly announcing a holiday in Abu Dhabi. One by one, other family members begin to appear – both at the table and in the group chat – mirroring the way Indian families often plan trips through emojis, voice notes, and back-and-forth banter. Characters include a tech-challenged auntie who's always typing but never sending, a good-morning-forwarding uncle, and the younger, Gen Z cousins with cool filters and hotter takes. As each character weighs in, scenes shift fluidly from chat to real-world, showcasing what Abu Dhabi has to offer for every family member – from luxury shopping and theme parks to street food and serene beaches. The film closes with a cheerful CTA from Singh: 'Habibis, so when are you going to Abu Dhabi?' Beyond the film, the campaign extended into digital touchpoints with custom WhatsApp sticker packs featuring Ranveer Singh in playful poses and travel-themed captions like 'Flight mode: on' and 'No kaam, only araam. #InAbuDhabi.' These stickers were designed to organically integrate into Indian WhatsApp conversations, reinforcing both recall and relatability. 'A family holiday is not an easy agreement. Options are proposed, drafted like resolutions, debated in group chats, amended mid-call, and sometimes vetoed by the youngest delegate with the biggest opinions,' said Sajju Ambat, Director of Creative Strategy and Insights. The Ranveer Singh campaign recorded over 143 million impressions, 18.5 million video views, and 254,000 engagements across digital and social channels – highlighting the value of insight-led, culturally resonant creative in travel marketing. Credits Agency – Serviceplan Middle East Executive Creative Director: Nishant Shah Creative Director: Andre Couto Associate Creative Director: Kunal Gagwani Copywriter – Mariyam Maroof Senior Producer: Geetika Sood Junior Production Manager: Saquib Wakankar Business Director: Solange Constantin Account Manager: Mohamad Saboury Production House – Déjà vu Executive Producer – Manasvi Gosalia Head of Production – Kavya Iyer Producer – Nadine Gibbs Head of Postproduction – Rafic Sawaya Post Producer – Adnan Plummer Department of Culture and Tourism – Abu Dhabi H.E. Nouf Mohamed Al-Boushelaibi – Executive Director of Strategic Marketing & Communications at The Department of Culture and Tourism Abu Dhabi Imane Zebrini – Special Projects Lead, Strategic Communications Department Kenneth Daniel Monis – Acting Destination Marketing Section Head Ghadeer Khub – Creative & Production Department Director at The Department of Culture and Tourism Abu Dhabi Emma Campbell – Sector Marketing Director and Acting Director of Strategic Communications at The Department of Culture and Tourism Abu Dhabi Nada Assaf – Campaigns Section Head at The Department of Culture and Tourism Abu Dhabi Mohamed ElShorafa – Campaigns Unit Head at The Department at The Department of Culture and Tourism Abu Dhabi Zain Variawa – Acting Media Planning Unit Head Ady Badawi – Media Planning Specialist Nishita Virkar – Consumer Communications Section Head Muhimma Alriyami – Consumer PR Specialist Spark Foundry Skander Naaman – Media Manager Asad Khan – Senior Executive Anilyn Abitria – Media Executive Anees Abdul Rehman – Senior Executive Frankie Warren – Senior Media Manager Vedrana Strong – Associate Business Director Ogilvy India Arneeta Vasudeva – National Head – PR & Influence Nakul Sagar – Partner – PR & Influence Hetika Gala – Associate Partner – PR & Influence Laksh Kapri – Sr. Consultant – PR & Influence Memac Ogilvy Sarah Edwards – Managing Partner Lameez Mohd – Senior Account Director Mina Kiwan – Media Relations Director Zainab Damji – Senior English Editor Aamina Mohamed – Senior Account Manager Rami Farrah – Senior Account Executive Nayla Ibrahim – Account Executive
Time Out Abu Dhabi
12-06-2025
- Entertainment
- Time Out Abu Dhabi
Assouline has released a book about Abu Dhabi and it's a must for the coffee table
The UAE capital just got the glossy, glamorous treatment it deserves. If Abu Dhabi were a story, it would be one packed with soaring architecture, soul-stirring culture, adrenaline-pumping thrills and moments of serene tradition. Now, the capital's many contrasts and charms have been captured in a beautifully bound keepsake – Abu Dhabi Bright, the latest luxury coffee table book from Assouline. Yes, the publishing house known for turning iconic destinations into glossy objets d'art has just added Abu Dhabi to its prestigious Travel Series lineup. Think vivid photography, striking design and page after page of the city's most spectacular sights – from the grandeur of the Sheikh Zayed Grand Mosque to the modernist lines of the Louvre Abu Dhabi. Celebrating the release of "Abu Dhabi Bright", the latest addition to the @Assouline series of travel books about the world's most iconic destinations. A true capture of Abu Dhabi's beauty and soul!#InAbuDhabi — Experience Abu Dhabi (@VisitAbuDhabi) June 11, 2025 Whether you're here for culture, Formula 1, family adventures, or world-class wellness, Abu Dhabi Bright shines a light on it all. The book dives into the capital's vibrant soul – exploring historic gems like Qasr Al Hosn, a centuries-old fort-turned-museum; desert escapes in Al Ain, a UNESCO heritage wonderland; and next-level entertainment on Yas Island, where theme parks and the Grand Prix share space with luxury stays. Of course, this is Assouline, so you can expect more than just a guide. This is a love letter to a city that effortlessly balances its Bedouin roots with futuristic ambition. Inside, you'll find elegant snapshots of Emirati craftsmanship, high-octane thrills at Ferrari World and serene moments in palm-fringed oases. Each page invites you to look – and look again. Since 1994, Assouline has carved out a niche publishing the world's most beautiful destinations. What began with a single book inspired by a stay at La Colombe d'Or has grown into a global empire of books that are as much art as they are travel inspiration. And now, Abu Dhabi Bright joins the ranks. It's bold. It's beautiful. It's a fabulous addition to your coffee table. Available now. You might also like… Abu Dhabi's Best Restaurants: All the places you should try at least once All the top places in one read Dance the night away: the best bars and nightclubs in Abu Dhabi to bust a move Ready to party? The 43 best Abu Dhabi ladies' nights you need to know about Enjoy a night out for less at these brilliant bars and restaurants
Dubai Eye
24-04-2025
- Sport
- Dubai Eye
NBA stars set to light up Abu Dhabi this October
There is big news for basketball fans as the NBA is returning to Abu Dhabi this October. The New York Knicks and the Philadelphia 76ers will face off in two preseason games at Etihad Arena on Yas Island, scheduled for October 2 and 4. Fans can expect to see stars like Joel Embiid, Paul George, Jalen Brunson, Karl-Anthony Towns, Mikal Bridges and Tyrese Maxey take the court. Many of these players have previously played in Abu Dhabi during Team USA and NBA events. The NBA Abu Dhabi Games 2025 presented by ADQ are part of a multi-year partnership between the National Basketball Association and Abu Dhabi's Department of Culture and Tourism. It includes youth programmes, fan events and special appearances by NBA and WNBA players. Tickets are not on sale yet, but fans can register online for updates. SWISH 🏀 Basketball fever is back #InAbuDhabi ✨ The NBA Abu Dhabi Games 2025 presented by ADQ is back for the 4th year on Oct 2 & 4! 🔥 📅 Save the dates and register your interest via the link in bio to stay tuned for updates. #NBAinAbuDhabi — Etihad Arena (@etihadarena_ae) April 24, 2025
Dubai Eye
20-03-2025
- Sport
- Dubai Eye
UFC returns to Abu Dhabi for thrilling fight night
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Ultimate Fighting Championship (UFC) have announced the return of UFC to the UAE capital on Saturday, July 26, at the Etihad Arena. This follows two thrilling events in 2024, including UFC 308 in October, where Ilia Topuria defended his featherweight title with a knockout win over Max Holloway, and an elite bantamweight showdown at UFC Fight Night in August, where Umar Nurmagomedov triumphed over Cory Sandhagen. Through its long-term partnership with DCT Abu Dhabi, UFC, the world's premier mixed martial arts organisation, continues to bring exciting fight cards featuring top global talents to the UAE capital. Since 2010, Abu Dhabi has hosted 20 UFC events, cementing its place as a global sports hub, bringing top-tier talent and thrilling fights to the region. We are SO back! 👊 #UFCAbuDhabi returns in July! Register here: @InAbuDhabi | #AbuDhabiEvents | @VisitAbuDhabi — Abu Dhabi Showdown Week (@ADShowdownWeek) March 20, 2025
