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ICS 2025: Steering Reputation in a VUCA World
ICS 2025: Steering Reputation in a VUCA World

Time of India

time14-05-2025

  • Business
  • Time of India

ICS 2025: Steering Reputation in a VUCA World

The 7th edition of the India Communication Summit ( ICS ), organised by ETBrandEquity, is set to take place on 15 May at The Leela Ambience, Gurugram. The event will feature over 50 speakers representing some of India's most admired and exciting corporate houses. The aim of ICS is to bring together the movers and shapers of corporate reputation and public relations under one roof, and to help shape the future of the industry. The event will feature engaging sessions on key communication trends and themes, along with unparalleled networking opportunities . This year, ICS will be inaugurated by Shri Dilip Kumar, Executive Director (Information & Publicity), Indian Railways, who will deliver the opening keynote address on 'Lessons in Crisis Communications from Indian Railways'. Arpana Kumar Ahuja, EVP & Head, Corporate Brand and Communications, Jindal Steel, will deliver a keynote address on 'Adapting Communications for a VUCA (volatile, uncertain, complex, and ambiguous) World'. The final keynote will be presented by Sanjeev Handa, Senior VP, PR & Communications, Maruti Suzuki, on the topic 'Shaping Go-To-Market Strategy: A Comms Leader's Perspective'. ICS 2025 will explore the key themes transforming the communications landscape, including AI and reputation management, purpose-driven communication, influencer-led narratives, navigating the trust deficit, crisis communications, advocacy, influencing key stakeholders and priming audiences. These themes will be addressed by seasoned practitioners from leading brands such as Nestlé India, Axis Max Life Insurance, Tata Consumer Products, Bajaj Allianz General Insurance, MakeMyTrip, Hyundai Motor India, Reckitt, Colgate-Palmolive India, ITC, OYO, Myntra, Axis Bank, Panasonic India, Motilal Oswal Financial Services, Apollo Hospitals, Paisabazaar, Zupee, Mars India (Petcare), BVLGARI, PepsiCo India, ASUS India, Tech Mahindra, Games24x7, RPG Group, Ericsson, GE HealthCare, CoinDCX, Lenovo, Cognizant India, Snap Inc., Deloitte, BCG, and many others. The penultimate session of the day-long conference will feature a fireside chat with Nikhil Taneja, Co-founder & Chief, Yuvaa, who will address the growing mental health crisis in the country. As the curtains draw to a close on ICS 2025, the excitement will peak with the Kaleido Awards 2025 , which will honour outstanding communication and public relations campaigns and the storytellers behind them. The nominations have been thoroughly evaluated by a distinguished jury panel led by esteemed jury chair Rohit Bansal, Group Head – Communications, Reliance Industries. This edition of ICS would not be possible without the support of 'Powered By' partner Kaizzen and 'Co-partners' AVIAN We. and Consocia Advisory. You can find the complete agenda for ICS 2025 at:

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