Latest news with #IndianStretchableTime
Time of India
15-05-2025
- Politics
- Time of India
Time has come for Samaynishth Bharat
Time and tide, we are told, wait for no man. And, yet, time, if not tide, is a sensitive topic for time-agnostic Indians across the socioeconomic and occupational spectrum, from president to the delivery agent to the government school teacher. Not too long ago, a Supreme Court ruling set timelines for governors and the president to grant assent to Bills passed by legislatures. The idea was to counter delays - unavoidable or otherwise - and pile-ups of pending laws. Neither governors (ex-governors, included) or president seem to have taken kindly to the court's timely concern regarding timelines. While commentaries have spouted on the impropriety of the court trying to impose deadlines on these statutory worthies, there is a real need to recognise the efficacy of having timelines in place - and repairing the well-entrenched cultural notion of IST, or Indian Stretchable Time . IST is a malaise cutting through occupations, professions and sectors, and its normalisation - indeed, defence - is a blot on our society. The bane of systemic tardiness affects consumers and users of entities from Urban Company and Zomato/Swiggy, to airlines and public infrastructure. Bengaluru alone reportedly suffers an annual loss of ₹20k cr due to traffic congestion-related delay. Time is money, and delayed justice can, indeed, be its denial. This week, the same apex court that has miffed elements of the executive, indicated that it could ask Supreme Court lawyers to furnish a timeline in advance within which they would conclude their arguments in cases. This is well within its remit. But punctuality must become mission mode beyond courts. Like Swachh Bharat pertaining to public hygiene, India needs a ' Samaynishth Bharat ' programme. As soon as possible.
Economic Times
15-05-2025
- Politics
- Economic Times
Time has come for Samaynishth Bharat
Time and tide, we are told, wait for no man. And, yet, time, if not tide, is a sensitive topic for time-agnostic Indians across the socioeconomic and occupational spectrum, from president to the delivery agent to the government school teacher. Not too long ago, a Supreme Court ruling set timelines for governors and the president to grant assent to Bills passed by legislatures. The idea was to counter delays - unavoidable or otherwise - and pile-ups of pending laws. Neither governors (ex-governors, included) or president seem to have taken kindly to the court's timely concern regarding timelines. While commentaries have spouted on the impropriety of the court trying to impose deadlines on these statutory worthies, there is a real need to recognise the efficacy of having timelines in place - and repairing the well-entrenched cultural notion of IST, or Indian Stretchable Time IST is a malaise cutting through occupations, professions and sectors, and its normalisation - indeed, defence - is a blot on our society. The bane of systemic tardiness affects consumers and users of entities from Urban Company and Zomato/Swiggy, to airlines and public infrastructure. Bengaluru alone reportedly suffers an annual loss of ₹20k cr due to traffic congestion-related delay. Time is money, and delayed justice can, indeed, be its week, the same apex court that has miffed elements of the executive, indicated that it could ask Supreme Court lawyers to furnish a timeline in advance within which they would conclude their arguments in cases. This is well within its remit. But punctuality must become mission mode beyond courts. Like Swachh Bharat pertaining to public hygiene, India needs a ' Samaynishth Bharat ' programme. As soon as possible.
Business Mayor
30-04-2025
- Business
- Business Mayor
The great Indian Qcomm time con
The new toast – and butter – of town is quick commerce. Qcomm promises delivery in a record-breaking 10 mins. But you know what? And our expert in-house chronometrists have conducted studies on our phone stopwatches, qcomm companies are creatively utilising that age-old nugget: IST, Indian Stretchable Time . IST is no longer about arriving fashionably late, or saying, 'Meet you in an hour', and then turning up in three, with the traffic serving as the temporal equivalent of 'The dog ate my homework' excuse. Now, IST is an avant-garde art form used to dupe consumers into believing that waiting for 30 mins for a bunch of bananas is actually waiting for 10. In other words, since qcomm has said delivery in 10 mins, half an hour is the new 10 mins. You order toothpaste at 7 a.m., hoping to dazzle the world with your minty-fresh confidence. The app boldly assures you, 'Arriving by 7.10 a.m.' You check at 7.11. 'Your order is on the way.' By 7.30, it's 'almost there'. By 8.00, you've reworked the notion of time that Einstein would find impressive. Qcomm companies are the new Time Lords. They don't just sell groceries but hope – hope that IST will bend time itself. And you know what the genius of Indian qcomm is? It's that slowly but surely, qcomm will be the same as normal ecomm – with just the notion of swiftness attached to it.
Time of India
30-04-2025
- Business
- Time of India
The great Indian Qcomm time con
The new toast - and butter - of town is quick commerce. Qcomm promises delivery in a record-breaking 10 mins. But you know what? And our expert in-house chronometrists have conducted studies on our phone stopwatches, qcomm companies are creatively utilising that age-old nugget: IST, Indian Stretchable Time . IST is no longer about arriving fashionably late, or saying, 'Meet you in an hour', and then turning up in three, with the traffic serving as the temporal equivalent of 'The dog ate my homework' excuse. Now, IST is an avant-garde art form used to dupe consumers into believing that waiting for 30 mins for a bunch of bananas is actually waiting for 10. In other words, since qcomm has said delivery in 10 mins, half an hour is the new 10 order toothpaste at 7 a.m., hoping to dazzle the world with your minty-fresh confidence. The app boldly assures you, 'Arriving by 7.10 a.m.' You check at 7.11. 'Your order is on the way.' By 7.30, it's 'almost there'. By 8.00, you've reworked the notion of time that Einstein would find impressive. Qcomm companies are the new Time Lords. They don't just sell groceries but hope - hope that IST will bend time itself. And you know what the genius of Indian qcomm is? It's that slowly but surely, qcomm will be the same as normal ecomm - with just the notion of swiftness attached to it.
