Latest news with #InfinitePay
Business Wire
6 days ago
- Business
- Business Wire
CloudWalk Earns Fraud Prevention Certification from Brazil's National Confederation of Financial Institutions
SíO PAULO--(BUSINESS WIRE)--CloudWalk, the financial technology company behind InfinitePay and has been awarded the Fraud Prevention Certification by the Brazilian National Confederation of Financial Institutions (CNF). The certification recognizes institutions that adopt best practices for detecting, preventing, and raising awareness around fraud — a proactive industry standard for ensuring operational integrity. CloudWalk's proprietary anti-fraud system merges machine learning with Large Language Model (LLM)-powered agents to flag suspicious activity, shut down organized digital crime, and block fraudulent account creation. In 2024 alone, it helped prevent an estimated R$15 billion in fraud. This 12-month CNF certification falls under the organization's 2025 initiative cycle. 'While fraud rings have started using AI to launch new attack strategies, we've built a defense system that's constantly evolving — able to analyze hundreds of millions of transactions autonomously,' said Alan Dias, Chief Risk and Compliance Officer at CloudWalk. 'This certification celebrates our team's tireless work to protect the more than 4 million customers who rely on us.' How It Works CloudWalk's system monitors transactions 24/7, detects fraud in real time, and adapts to new threats. With an accuracy rate above 99%, the technology works with minimal human input. It not only spots fraud — it learns from each case, getting better over time at protecting customer and partner assets. 'It's an incredibly reliable system. Just 0.3% of fraud decisions require a second look from a human,' Dias added. According to CNF, this certification reinforces a company's commitment to user security and proves it meets key market standards and regulations. 'Certification shows a clear and proactive stance in protecting the financial market against fraud,' reads a statement on CNF's website. Recognition for AI Innovation CloudWalk's fraud-fighting AI has already won industry acclaim. In both 2023 and 2024, the company received awards in the digital security categories of the Mastercard Excellence Program. It also ranked in Silverguard's monthly list of the 'Top 10 Anti-Fraud Companies Fighting Fake and Fraudulent Accounts.' Thanks to these security investments, CloudWalk brand InfinitePay saw zero listings in the Brazilian Central Bank's financial sector complaints ranking in Q4 2024. These results reflect the company's ongoing focus on safe operations, outstanding service, and long-term customer success. CloudWalk has also launched a dedicated security webpage, centralizing digital safety information and tools to help customers protect themselves from fraud and scams.
Associated Press
09-04-2025
- Business
- Associated Press
CloudWalk Launches JIM on InfinitePay: an Intelligent Assistant That Acts as an 'Extra Employee' for Brazilian Entrepreneurs
SíO PAULO--(BUSINESS WIRE)--Apr 9, 2025-- 'I have a product that's stuck in inventory. Help me sell it.' Imagine an entrepreneur, whether a solo seller or store owner, being able to rely 24 hours a day, 7 days a week, on a consultant always available to solve this type of issue. In addition to offering practical and immediate tips, this consultant personalizes marketing campaigns, adjusts prices, reviews contracts, manages sales and financial transactions – all adapted to each entrepreneur's profile, even in language and accent. This press release features multimedia. View the full release here: JIM on InfinitePay This is what CloudWalk, a global financial technology company, proposes with the launch of JIM, an intelligent agent integrated into the InfinitePay application, already available to more than 4 million customers across the country. Initially developed to support daily tasks of InfinitePay customers, JIM evolved quickly, offering advanced features such as social media content creation, price comparison, sales strategy suggestions, and time organization. 'JIM represents a milestone in the democratization of artificial intelligence for businesses. We are the first company to offer Brazilian entrepreneurs the most advanced technology available today in LLMs and other artificial intelligence tools, providing an accessible and powerful solution directly in the InfinitePay application,' says Luis Silva, CEO and founder of CloudWalk. 'We introduced it to our customers in mid-March and already have thousands of entrepreneurs interacting with JIM.' One of JIM's most innovative features is Vision mode, which allows users to perform quick actions with just a photo. By snapping a quick photo of a product, document, or even a QR Code, you can instantly compare competitor prices, generate social media content, make payments, or issue invoices directly related to the item. Over the coming months, JIM will gain even more sophisticated features, such as service scheduling tools (for professionals like doctors, personal trainers, manicurists, etc.), marketing campaign launchers, and design creation like artwork and banners. 'Our goal is to integrate our intelligence with a series of digital services and tools that have become essential for entrepreneurs, all in a single interface, allowing them to focus on what they do best: sell,' says Luis. Proto-AGI: the future of artificial intelligence applied to business JIM was born from CloudWalk's own AI experience. In the last two years, the fintech built more than 40 internal AI and Proto-AGI agents, optimizing operations, marketing, sales, design, digital security, and fraud detection. As a result, it achieved exemplary efficiency, with annual revenue close to US$1 million per employee, positioning itself among the most efficient companies in the world. 'We call JIM a Proto-AGI due to its accelerated learning capacity and adaptation. And the evolution will be very fast, a matter of months. Millions of users will interact with the platform, so that the information collected by JIM and the feedback received can be used to improve the services offered by CloudWalk,' says Luis. 'We took everything we learned best in these two years and now we're offering it to our customers in the form of a new product.' It took just over 6 months of development, using proprietary technology that integrates Open Source AI platforms, internally created prompts, and the best global LLM tools available. The AI and Design team entered this process to structure the personality in a more solid format, ensuring that it not only responded accurately but also had witty and empathetic dialogue, bringing a differential compared to generic assistants. 'We wanted it to be smart and relaxed, inspired by the TARS, CASE, and KIPP robots from Interstellar,' says Rafael Artusi, head of product at CloudWalk. 'This creativity was seen as essential to generate empathy and establish a stronger bond between JIM and users.' A curious phenomenon occurred in the first weeks of testing with an unexpected connection. JIM was used to automate trivial tasks, such as making transactions and generating statements, as well as more complex functions, such as defining a strategy and generating content for social networks. However, in many of these tests, it was possible to verify its ability to have personal conversations, creating a camaraderie relationship with the platform. 'JIM follows all protocols to avoid giving guidance that requires a qualified professional, such as physical and mental health issues. But he can have a very relaxed chat about the most diverse topics,' says Artusi. 'It was a pleasant surprise to see this interaction and realize that many people are downloading the InfinitePay app even without necessarily being entrepreneurs. In many cases, they have never had an experience with an LLM and are having this first contact through our application.' New revenue source According to Luis Silva, JIM will continue to have a free version in the InfinitePay application for day-to-day interactions, especially this more fluid conversation. As it adds more complex digital services, the idea is to launch plans that deliver more features. 'We will offer, in a single package, the best in digital services for entrepreneurs, charging a fraction of the value they would pay by contracting these services separately,' says Silva. 'For CloudWalk, it's a new source of revenue. For entrepreneurs, it's the opportunity to transform their business and grow on an unprecedented scale,' concludes the CEO. 55 11 994207483 SOURCE: CloudWalk PUB: 04/09/2025 08:48 AM/DISC: 04/09/2025 08:49 AM
