Latest news with #Influential
Yahoo
21-05-2025
- Business
- Yahoo
Publicis Groupe acquires Captiv8 to build the world's most powerful connected influencer platform
PUBLICIS GROUPE ACQUIRES CAPTIV8 TO BUILD THE WORLD'S MOST POWERFUL CONNECTED INFLUENCER PLATFORM Captiv8 is the largest influencer technology marketing platform in the world, covering 95% of influencers with 5000+ followers. Combined forces of Captiv8 & Influential, anchored in Epsilon's connected identity will create an influencer platform of unmatched scale & reach, empowering brands to take full control of their social strategies on, off, and across social platforms. May 21, 2025 – Paris – Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announces the acquisition of Captiv8, the world's most advanced end-to-end influencer marketing platform. Captiv8 has a network of 15M creators globally, covering 95% of all influencers with +5000 followers. With its proprietary AI-powered technology, and leading social commerce suite, Captiv8 enables brands to unify, manage and measure their influencer strategies, and leverage creators to drive commerce at scale. Captiv8 is ranked the #1 Enterprise Influencer Platform by G2 thanks to a unified data foundation, AI automation, social listening technology and industry-leading Branded Storefronts solutions, which connect influencer, commerce and affiliate channels in a single platform. Captiv8 is active in 120 countries, adapted to local language and currencies, and processes over 2.5 billion social posts every year. The combination of Captiv8's global reach, proprietary technology and social commerce capabilities, with Influential's scale and client services, powered by Epsilon's identity and activation technology will create: The World's Largest Creator Network: together, Captiv8 and Influential connect brands to more than 15 million creators, covering both 95% of influencers with 5000+ followers and 90% of influencers with +1millon followers, enabling brands to reach highly engaged audiences at a scale that matches leading social media platforms. The most powerful AI Influencer Platform: Captiv8's top ranked Influencer platform will underpin Publicis' global Connected Influencer offering and be powered by Epsilon's CoreID to allow brands to unify, deploy and control their creator strategies and activations across social platforms, media channels, and markets. Industry-Leading Social Commerce Engine: with access to Captiv8's Creator Commerce capabilities, creators and brands will be empowered to monetize creator content and drive closed-loop conversion across social, commerce, and affiliate channels in a single environment. Transparent Measurement for Real Business Impact: By aggregating identity, influencer, and transaction data within Captiv8's platform, Publicis will be able to provide clients with transparent, real time, full-funnel measurement of the business impact of creator marketing across platforms and media channels. Captiv8 will be positioned within Publicis Connected Media and integrated with Influential to power Publicis Groupe's global Influencer offering worldwide. Arthur Sadoun, Global CEO, Publicis Groupe, commented: 'Through this acquisition, we are further reinforcing our Category of One, building the world's most powerful influencer platform by connecting the scale and service of Influential with Captiv8's unrivalled technology, grounded in Epsilon's connected identity. This platform is a one-stop-shop for our clients' influencer marketing initiatives. They can uniquely unite, plan and optimize creator strategies that are brand fit, brand safe, with fully transparent measurement. With what is now the largest influencer community, underpinned by the most advanced tech platform, we can ignite earned-first programs on behalf of brands, to supercharge campaigns with authentic virality and connect directly to commerce. As we continue to invest in the products and services that drive true differentiation for our clients and ourselves, I'm thrilled to welcome Krishna and the Captiv8 teams to the Publicis family.' Krishna Subramanian, Captiv8 Co-Founder & CEO, said: 'Captiv8 was built to unify the fragmented creator economy - turning influence into a commerce engine that drives real ROI. Publicis Groupe shares that vision for a fully connected, data-powered future. Together, we're not just scaling creator marketing, we're transforming it into a global growth channel that delivers measurable impact from first impression to final purchase' Ryan Detert, CEO of Influential added: 'We look forward to combining the power of Captiv8's award-winning influencer platform with Influential and providing best-in-class capabilities to all of our clients. As two leaders in the influencer marketing space, together, we bring unrivaled expertise, innovation, and transformation for our clients. We're excited to collaborate with Krishna and Sunil to co-author the future of global influencer marketing at Publicis.' About Publicis Groupe - The Power of OnePublicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients' transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 X | Facebook | LinkedIn | YouTube | Instagram | Viva la Difference! Please find the press release here Contacts Publicis Groupe Amy Hadfield Director of Global Communications +33 (0)1 44 43 70 75 Michelle McGowan U.S. Corporate Communications +1 312 315 5259 Eleanor Conroy EMEA Corporate Communications +447736746466 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Upturn
21-05-2025
- Business
- Business Upturn
Publicis Groupe acquires Captiv8 to build the world's most powerful connected influencer platform
PUBLICIS GROUPE ACQUIRES CAPTIV8 TO BUILD THE WORLD'S MOST POWERFUL CONNECTED INFLUENCER PLATFORM Captiv8 is the largest influencer technology marketing platform in the world, covering 95% of influencers with 5000+ followers. Combined forces of Captiv8 & Influential, anchored in Epsilon's connected identity will create an influencer platform of unmatched scale & reach, empowering brands to take full control of their social strategies on, off, and across social platforms. May 21, 2025 – Paris – Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announces the acquisition of Captiv8, the world's most advanced end-to-end influencer marketing platform. Captiv8 has a network of 15M creators globally, covering 95% of all influencers with +5000 followers. With its proprietary AI-powered technology, and leading social commerce suite, Captiv8 enables brands to unify, manage and measure their influencer strategies, and leverage creators to drive commerce at scale. Captiv8 is ranked the #1 Enterprise Influencer Platform by G2 thanks to a unified data foundation, AI automation, social listening technology and industry-leading Branded Storefronts solutions, which connect influencer, commerce and affiliate channels in a single platform. Captiv8 is active in 120 countries, adapted to local language and currencies, and processes over 2.5 billion social posts every year. The combination of Captiv8's global reach, proprietary technology and social commerce capabilities, with Influential's scale and client services, powered by Epsilon's identity and activation technology will create: The World's Largest Creator Network: together, Captiv8 and Influential connect brands to more than 15 million creators, covering both 95% of influencers with 5000+ followers and 90% of influencers with +1millon followers, enabling brands to reach highly engaged audiences at a scale that matches leading social media platforms. The most powerful AI Influencer Platform: Captiv8's top ranked Influencer platform will underpin Publicis' global Connected Influencer offering and be powered by Epsilon's CoreID to allow brands to unify, deploy and control their creator strategies and activations across social platforms, media channels, and markets. Industry-Leading Social Commerce Engine: with access to Captiv8's Creator Commerce capabilities, creators and brands will be empowered to monetize creator content and drive closed-loop conversion across social, commerce, and affiliate channels in a single environment. Transparent Measurement for Real Business Impact: By aggregating identity, influencer, and transaction data within Captiv8's platform, Publicis will be able to provide clients with transparent, real time, full-funnel measurement of the business impact of creator marketing across platforms and media channels. Captiv8 will be positioned within Publicis Connected Media and integrated with Influential to power Publicis Groupe's global Influencer offering worldwide. Arthur Sadoun, Global CEO, Publicis Groupe, commented: ' Through this acquisition, we are further reinforcing our Category of One, building the world's most powerful influencer platform by connecting the scale and service of Influential with Captiv8's unrivalled technology, grounded in Epsilon's connected identity. This platform is a one-stop-shop for our clients' influencer marketing initiatives. They can uniquely unite, plan and optimize creator strategies that are brand fit, brand safe, with fully transparent measurement. With what is now the largest influencer community, underpinned by the most advanced tech platform, we can ignite earned-first programs on behalf of brands, to supercharge campaigns with authentic virality and connect directly to commerce. As we continue to invest in the products and services that drive true differentiation for our clients and ourselves, I'm thrilled to welcome Krishna and the Captiv8 teams to the Publicis family.' Krishna Subramanian, Captiv8 Co-Founder & CEO, said: ' Captiv8 was built to unify the fragmented creator economy – turning influence into a commerce engine that drives real ROI. Publicis Groupe shares that vision for a fully connected, data-powered future. Together, we're not just scaling creator marketing, we're transforming it into a global growth channel that delivers measurable impact from first impression to final purchase ' Ryan Detert, CEO of Influential added: ' We look forward to combining the power of Captiv8's award-winning influencer platform with Influential and providing best-in-class capabilities to all of our clients. As two leaders in the influencer marketing space, together, we bring unrivaled expertise, innovation, and transformation for our clients. We're excited to collaborate with Krishna and Sunil to co-author the future of global influencer marketing at Publicis. ' About Publicis Groupe – The Power of OnePublicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients' transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals. | X | Facebook | LinkedIn | YouTube | Instagram | Viva la Difference!
Khaleej Times
24-04-2025
- Business
- Khaleej Times
Redefining the future of work in the UAE and beyond
The UAE's most influential minds in HR, talent development, and workforce innovation are gathering for the 'Future Workforce Summit 2025' taking place on April 30 at Address Sky View Hotel in Dubai. Organised by KT Events, the one-day summit themed 'Innovate, Inspire, Transform,' reflects the UAE's commitment to being a global talent hub across sectors such as technology, healthcare, finance and renewable energy. The summit will also examine how organisations adapt to the expectations of Gen-Z employees — from redefining workplace values to creating inclusive and purpose-driven environments. The 'Future Workforce Summit 2025' is designed to spark vital conversations, challenge traditional norms and redefine the future of work in the UAE and beyond. Pillars of workplace culture It will be a day of visionary dialogues and transformational insights. The summit will start with a keynote exploring the synergy between talent, technology and organisational culture. Topics throughout the day will cover how AI is transforming HR through smarter recruitment and workforce planning. There will also be also be a discussion on the importance of employer branding in attracting and retaining top talent and how mental health and employee well-being are becoming core pillars of workplace culture. A dedicated session will shed light on nationalisation strategies and their role in building a future-ready workforce in the UAE. Leadership development will take centre stage, with focus on empathy, adaptability and the power of continuous learning. Rounding out the agenda, the discussion will explore the UAE's transformation into a global talent destination and how business-friendly policies, sectoral demand and visionary leadership are shaping the region's workforce strategy. GCC's Most Influential HR Leaders List A major highlight of the day will be the exclusive curtain reveal of 'GCC's Most Influential HR Leaders List', celebrating outstanding individuals who have redefined HR leadership across the region. These changemakers will be honoured for their strategic vision, people-first culture and transformative impact in shaping the workforce of tomorrow. This recognition will add a special note of inspiration and celebration to the summit. Championing nationalisation, inclusion The summit will also deep dive into the role of localisation in workforce planning by highlighting the importance of integrating cultural awareness with global HR best practices. Attendees will gain insights into how Emiratisation and similar initiatives are actively redefining talent strategies in the UAE, while maintaining the country's competitive edge. This summit is more than just a gathering, it's a movement to reimagine the future of work. It is a platform where innovation meets strategy and where ideas become actions.
Yahoo
31-03-2025
- Business
- Yahoo
2025 Most Influential Women of the Mid-Market List Released by CEO Connection(R)
Recognizing Women Who Influence Change, Innovation and Standards of Excellence in Mid-Market Companies NEW YORK CITY, NEW YORK / / March 31, 2025 / CEO Connection®, announced today the 2025 Most Influential Women of the Mid-Market, recognizing outstanding women executives at mid-market companies with annual sales between $100 million and $3 billion. Launched in 2015 as part of its commitment to promoting gender equality in the Mid-Market, the CEO Connection Most Influential Women of the Mid-Market list recognizes outstanding women in the U.S. based on their ability to influence change, innovation, and standards for excellence at their companies. They are evaluated by annual revenue, number of employees, first impression on social media and community involvement. They are influencers, innovators, and pioneers who are motivated to succeed and challenge others to do the same. Here are the 2025 Most Influential Women of the Mid-Market (in alphabetical order): Shilpa Bahethi, CEO, Science Systems and Application Mary Berner, President & CEO, Cumulus Media Amber Venz Box, President and Co-Founder, LTK Tacy Byham, CEO, Development Dimensions, Inc. Teresa Elder, CEO, WOW! Suzette Gordon, President & CEO, Sco Family of Services Andrea ՜Greenberg, ,President and CEO, MSG Networks Inc. Yvonne Greenstreet, CEO Alnylam Pharmaceuticals, Inc, Lisa Hohman, CEO, Concordance Healthcare Solutions Rose Hudson, President & CEO, Louisiana Lottery Corp. Tina Lee, CEO, T & T Supermarket, Inc. Patty Maysent, CEO, UC San Diego Health System Ellen McClain, CEO & President, Year Up Mary Powell, CEO, Sunrun Julia Reidhead, President and Chairwoman, W.W. Norton & Company, Inc. Paula Schneider, CEO, The Susan G Komen Breast Cancer Foundation Inc. Margi Shaw, CEO, Nitel Michelle Stuntz, President, Consulting & Advisory Services, ARG Partners Michele Sutton, CEO & President, North Oaks Health System Carla VernÓn, CEO & Board Director, The Honest Company Daniella Vitale, CEO, Salvatore Ferragamo Melinda Whittington, CEO, La-Z-Boy Incorporated Debbie Wilkerson, CEO & President, Great Kansas City Community Foundation Jessica Word, CEO, Word & Brown Companies More than business trailblazers, the 2024 honoree list includes dedicated philanthropists and community leaders. Beyond their success in the Boardroom, each of these women have a story to tell. To view the bios of all the winners, visit "The women on the 2025 Most Influential Women of the Mid-Market list have all demonstrated true leadership not only in their roles as a Mid-Market CEOs but also by thinking beyond the corporate walls to help improve lives and change the world," says Kenneth Beck, CEO of CEO Connection. "These truly remarkable people lead companies that are nimble, innovative, and focused on its people. They represent where innovation meets scale." ABOUT CEO CONNECTION: CEO Connection is the only membership organization in the world reserved exclusively for CEOs of Mid-Market companies with between $100 million and $3 billion in revenue. Designed to provide you with customized and personalized access to people, information, resources, and opportunities that will enhance your career, save you time, and make you money, CEOC connects you with the people you should meet, the resources you need, and solutions to the unique challenges you face! With more than 17,000 mid-market CEOs in our community, CEOC functions as a proactive peer network where the connections are made for you. For more information, visit CEO Connection ( Contact Information Neil Foote Public Relationsneilfoote@ SOURCE: CEO Connection View the original press release on ACCESS Newswire
BBC News
28-03-2025
- Entertainment
- BBC News
'Food is a language everyone understands': Yotam Ottolenghi on how cuisine connects people
The famed chef and author tells the BBC's Katty Kay that it was finding academia too 'esoteric' that led him to seek out a simpler path: to help the world simplify its food. Yotam Ottolenghi's singular style of cooking has been embraced across the globe. Focusing on simple ingredients and treating food as a way to bring friends and family together, he's become a renowned chef, a best-selling author and a touchstone for home cooks looking to incorporate global flavours into their everyday rotations. The chef, father and former philosophy student explains to BBC special correspondent Katty Kay, in her interview series Influential, that having parents who cooked helped shape his path. However, he says that it was the sense of belonging that came with cooking – not family expectations – that truly drew him in. "There was a quiet expectation that I would probably become an academic," he says. "I don't remember having a conversation, which must have happened. 'What do you want to be when you grow up?' I don't remember that." His parents were both in education – his father, Michael, was a chemistry professor at Jerusalem's Hebrew University – but Ottolenghi notes that his folks both had experience in the kitchen. "Food was very important. We had good ingredients, good cooking. Both my parents were good cooks," he says. "My father used to cook a lot because he worked more flexible hours. My mother was a head teacher at school [...] She also cooked but he cooked even more." The 56-year-old chef – who has authored 11 cookbooks – tells Kay that rather than having an epiphany about his future path, he saw the kitchen as a space for curiosity and play, something that he's now passed onto his own children. "My kids – I've got a 9 year old [and an] 11 year old – they play, you know?" he says. "They go in the kitchen and they make an omelette and this and that. I call it cooking as play. So, I used to do a bit of that but I wasn't obsessive about cooking." Before making his name in the culinary world, Ottolenghi dabbled in philosophy but found the subject matter too isolating and "esoteric". "The conversation was being held amongst a group of, like, four people, you know like groundbreaking stuff but actually nobody was participating," he said of his time in university, where he tackled topics like the meaning of photography and what images mean to their viewers. Instead of that very specialised field, he turned his focus to something simpler, literally. In 2018, following the success of his eponymous Notting Hill café and shop, Ottolenghi published his fifth cookbook, Simple, distilling all the techniques and preparations that he'd become known for into something accessible and approachable. "Food is a language that everybody understands," he says. What surprised him about that, however, was that the books started to eclipse the food. "Rather than just being a book to sell and share, the publishing arm of Ottolenghi became the dog wagging the tail in this respect. The books became the main thing, almost." The books were a way for fans of the restaurant and of Ottolenghi's pared-down, flavour-forward recipes to access that world at home. He tells Kay that he hopes to be part of a movement to take cooking from being a chore into something healing and restorative. "Home-style cooking and family-style serving are way more popular now than they used to be. I really put that down to, first of all, cost of living, but also Covid. In that moment, we understood that actually food should be healing rather than just one of all other activities that we do all day long that push us." More like this:• Misty Copeland is 'not scared' to face a career beyond dance• Ina Garten on her internet appeal: 'Young people don't have mom in the kitchen'• Entrepreneur Jane Wurwand on why 'high-touch will overshadow high-tech' in business Fans soon saw the changes in his books, shifting from the exact recipes served at his restaurants to something less haute cuisine and more streamlined, boasting titles like Simple, Plenty and his latest, Comfort. "I think since Simple, I have been spending more of my time thinking, 'What does it actually mean to cook this recipe?' You know, 'When do I cook – when does one cook it? How much effort goes into it?'" he says. "Funnily, from a grand old age talking to younger chefs, I say to them, 'Is someone actually going to cook this?' I want people to cook my food." That pared-down approach has even turned "Ottolenghi" into an adjective – used to describe food that offers high impact with few ingredients and straightforward techniques. He remains humble, brushing off the distinction and putting the focus back on his desire to make cooking comforting. "Food really is one of those activities that shouldn't induce anxiety. It's as simple as that," he says. -- For more Travel stories from the BBC, follow us on Facebook, X and Instagram.
