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Ink Innovation and Riyadh Air Partner to Rethink Experience for Digital-first Travellers
Ink Innovation and Riyadh Air Partner to Rethink Experience for Digital-first Travellers

National Post

time13-05-2025

  • Business
  • National Post

Ink Innovation and Riyadh Air Partner to Rethink Experience for Digital-first Travellers

Article content Sorry, your browser doesn't support embedded videos. Article content Article content ALICANTE, Spain — Riyadh Air, the digitally native national carrier of Saudi Arabia, is joining forces with Ink Innovation to deliver a flexible and convenient air travel experience. Together, they aim to redefine standards of delivery management in a world influenced by e-commerce, cloud computing, and evolving traveller expectations. Article content 'We are developing a platform that aligns perfectly with the Modern Airline Retailing model. Our vision for the future of travel is about empowering passengers much more than they are today.' — Shawn Richards, Co-Founder & CEO, Ink Innovation Article content Tony Douglas, CEO of Riyadh Air, said: Article content 'Ink is a key partner to Riyadh Air and continues to foster innovation at every step of the journey. As a like-minded tech-innovator, it is an ideal collaborator as we aim to provide an outstanding digital experience for our guests at their first travel touchpoint.' Article content Moving beyond legacy systems Article content Airlines have long struggled with outdated infrastructure—systems built to move passengers from point A to B, but not to delight or adapt. This partnership aims to change that. Article content Riyadh Air and Ink are implementing a full Delivery Management System aligned with the IATA Modern Airline Retailing (MAR) model. The platform lets you manage and interact with orders in real time, without outdated systems that rely on PNLs or PNRs. This puts travellers in charge of their journeys. Article content Passengers will be able to make changes on-the-go, add services mid-trip, and connect with third-party content in one streamlined experience. Instead of static, pre-booked trips, travel becomes modular, personal, and responsive. Article content Proven in the field Article content The system has already proven its readiness. Riyadh Air achieved its Air Operator Certificate using Ink's platform, with proving flights across continents. All flight handling, check-in, and load control functions were completed using Ink's digital tools. By leveraging mobile-based operations and cloud-native architecture, Riyadh Air teams can respond instantly to passenger or operational needs, whether a last-minute seat change or managing disrupted flights without the drama typical of legacy systems. Article content The broader ambition goes well beyond the airport terminal experience and check-in upgrade. Ink and Riyadh Air have built their system to connect travellers to hotels, airport transfers, local experiences, and multimodal transport like rail. It is designed to support upselling, cross-selling, and personalised service delivery, all aligned with the modern expectations of today's traveller. Article content ' We are developing a platform that aligns perfectly with the Modern Airline Retailing model,' said Shawn Richards, CEO and Co-Founder of Ink Innovation. ' Our vision for travel is about empowering passengers much more than they are today. We believe that travellers will want the ability to change, enhance, or remove parts of their journey with ease. Right now, that's not possible. ' Article content While many airlines continue to plan digital upgrades and launch Delivery systems in 2027 and beyond, Riyadh Air and Ink will fully deploy this system in 2025. Article content Ink provides a dynamic platform designed to evolve with passenger travel. Article content Riyadh Air, owned by PIF, is a world-class airline. Launched in March 2023, the airline will be a digitally led, full-service airline that adopts the best global sustainability and safety practices across its advanced fleet of aircraft. Riyadh Air will connect guests to over 100 destinations around the world by 2030 through offering an exceptional guest experience with an authentic, warm Saudi hospitality at its heart. Article content Article content Article content Article content Article content

Ink Innovation and Riyadh Air Partner to Rethink Experience for Digital-first Travellers
Ink Innovation and Riyadh Air Partner to Rethink Experience for Digital-first Travellers

Business Wire

time13-05-2025

  • Business
  • Business Wire

Ink Innovation and Riyadh Air Partner to Rethink Experience for Digital-first Travellers

ALICANTE, Spain--(BUSINESS WIRE)--Riyadh Air, the digitally native national carrier of Saudi Arabia, is joining forces with Ink Innovation to deliver a flexible and convenient air travel experience. Together, they aim to redefine standards of delivery management in a world influenced by e-commerce, cloud computing, and evolving traveller expectations. 'We are developing a platform that aligns perfectly with the Modern Airline Retailing model. Our vision for the future of travel is about empowering passengers much more than they are today.' — Shawn Richards, Co-Founder & CEO, Ink Innovation Share Tony Douglas, CEO of Riyadh Air, said: 'Ink is a key partner to Riyadh Air and continues to foster innovation at every step of the journey. As a like-minded tech-innovator, it is an ideal collaborator as we aim to provide an outstanding digital experience for our guests at their first travel touchpoint.' Moving beyond legacy systems Airlines have long struggled with outdated infrastructure—systems built to move passengers from point A to B, but not to delight or adapt. This partnership aims to change that. Riyadh Air and Ink are implementing a full Delivery Management System aligned with the IATA Modern Airline Retailing (MAR) model. The platform lets you manage and interact with orders in real time, without outdated systems that rely on PNLs or PNRs. This puts travellers in charge of their journeys. Passengers will be able to make changes on-the-go, add services mid-trip, and connect with third-party content in one streamlined experience. Instead of static, pre-booked trips, travel becomes modular, personal, and responsive. Proven in the field The system has already proven its readiness. Riyadh Air achieved its Air Operator Certificate using Ink's platform, with proving flights across continents. All flight handling, check-in, and load control functions were completed using Ink's digital tools. By leveraging mobile-based operations and cloud-native architecture, Riyadh Air teams can respond instantly to passenger or operational needs, whether a last-minute seat change or managing disrupted flights without the drama typical of legacy systems. From airline to travel ecosystem The broader ambition goes well beyond the airport terminal experience and check-in upgrade. Ink and Riyadh Air have built their system to connect travellers to hotels, airport transfers, local experiences, and multimodal transport like rail. It is designed to support upselling, cross-selling, and personalised service delivery, all aligned with the modern expectations of today's traveller. ' We are developing a platform that aligns perfectly with the Modern Airline Retailing model,' said Shawn Richards, CEO and Co-Founder of Ink Innovation. ' Our vision for travel is about empowering passengers much more than they are today. We believe that travellers will want the ability to change, enhance, or remove parts of their journey with ease. Right now, that's not possible. ' While many airlines continue to plan digital upgrades and launch Delivery systems in 2027 and beyond, Riyadh Air and Ink will fully deploy this system in 2025. Ink provides a dynamic platform designed to evolve with passenger travel. About Riyadh Air Riyadh Air, owned by PIF, is a world-class airline. Launched in March 2023, the airline will be a digitally led, full-service airline that adopts the best global sustainability and safety practices across its advanced fleet of aircraft. Riyadh Air will connect guests to over 100 destinations around the world by 2030 through offering an exceptional guest experience with an authentic, warm Saudi hospitality at its heart. About Ink Innovation (Ink) Ink provides a dynamic platform of cloud-hosted systems, self-service devices, and mobile/browser-based solutions for airport and airline operations. It is designed to evolve with passenger travel. Founded in 2011, based in Spain, Ink operates globally, partnering with clients such as Copenhagen Airport, JFK Terminal One, Jet2, TUIfly, Marabu, Lift, and Menzies Aviation. Website:

Riyadh Air and Ink Innovation partner to define Delivery Management
Riyadh Air and Ink Innovation partner to define Delivery Management

Zawya

time06-05-2025

  • Business
  • Zawya

Riyadh Air and Ink Innovation partner to define Delivery Management

Riyadh Air, the digitally native national carrier of Saudi Arabia, is joining forces with travel technology provider Ink Innovation to deliver a next-generation air travel experience—one designed from the ground up for flexibility and convenience. At the heart of this collaboration is a shared ambition: to set a new standard for what air travel can be in a world shaped by e-commerce, cloud computing, and travellers' expectations. 'Ink is a standout partner of the Riyadh Air family. They've brought innovation to the table at times beyond where we've been thinking,' said. 'They've stimulated all sorts of incredible ideas in how we've been trying to create the seamless journey, the journey that embraces how digital can play an even bigger part.' Tony Douglas, CEO of Riyadh Air said: 'Ink is a key partner to Riyadh Air and continues to foster innovation at every step of the journey. As a like-minded tech-innovator, it is an ideal collaborator as we aim to provide an outstanding digital experience for our guests at their first travel touchpoint.' Moving beyond legacy systems Airlines have long struggled with outdated infrastructure—systems built to move passengers from point A to B but not to delight, empower, or adapt. This partnership aims to change that. Riyadh Air and Ink Innovation are implementing a full Delivery Management System aligned with the IATA Modern Airline Retailing (MAR) model. The platform lets you manage and interact with orders in real time, without outdated systems that rely on PNLs or PNRs. This puts travellers in charge of their journeys. Passengers will be able to make changes on-the-go, add services mid-trip, and connect with third-party content in one streamlined experience. Instead of static, pre-booked trips, travel becomes modular, personal, and responsive. Proven in the field The system has already proven its readiness in real-world operations. Riyadh Air achieved its Air Operator Certificate using Ink's platform, with proving flights across key international cities including Munich, Kuala Lumpur, Mumbai, and Cairo. All flight handling, check-in, and load control functions were completed using Ink's digital tools. 'What we're trying to do with Ink…is offer a brilliant service to our customers. For me, our customers are the guests who travel on the aircraft, as well as the teams who work at the check-in desks and departure gates at airports. If they see our system as easy to use, straightforward, and highly reliable, they will be happy to work on their flights and offer even better service to our customers,' said Peter Bellew, Chief Operating Officer at Riyadh Air. By leveraging mobile-based operations and cloud-native architecture, Riyadh Air teams can respond instantly to passenger or operational needs—whether a last-minute seat change or managing disrupted flights without the drama typical of legacy systems. From airline to travel ecosystem The broader ambition goes well beyond the airport terminal experience and check-in upgrade. Ink and Riyadh Air have built their system to connect travellers to hotels, airport transfers, local experiences, and multimodal transport like rail. It is designed to support upselling, cross-selling, and personalised service delivery, all aligned with the modern expectations of today's traveller. While many airlines continue to plan digital upgrade and launch Delivery systems in 2027 and beyond, Riyadh Air and Ink will fully deploy this system in 2025. This initiative delivers on the Modern Airline Retailing promise—not someday, but now. 'We are developing a platform that aligns perfectly with the Modern Airline Retailing model,' said Shawn Richards, CEO and Co-Founder of Ink Innovation. 'Our vision for travel is about empowering passengers much more than they are today. We believe that travellers will want the ability to change, enhance, or remove parts of their journey with ease. Right now, that's not possible.' Ink provides a dynamic platform designed to evolve with passenger travel. About Riyadh Air Riyadh Air, owned by PIF, is a world-class airline. Launched in March 2023, the airline will be a digitally led, full-service airline that adopts the best global sustainability and safety practices across its advanced fleet of aircraft. Riyadh Air will equip its aircraft with the most advanced, state-of-the-art features with innovative, best-in-class cabin interiors and experiences, including next-generation digital in-flight entertainment systems and connectivity solutions. Riyadh Air will connect guests to over 100 destinations around the world by 2030 through offering an exceptional guest experience with an authentic, warm Saudi hospitality at its heart. About Ink Innovation (Ink) Ink is a travel technology provider that develops cloud-hosted systems, self-service devices, and mobile/browser-based solutions to enhance airport and airline operations. Ink specialises in integrating legacy systems with modern technologies, and its goal is to improve the travel experience by connecting key touchpoints. Founded in 2003, based in Spain, Ink operates globally, partnering with clients such as Copenhagen Airport, JFK Terminal One, Jet2, TUIfly, Marabu, Lift, and Menzies Aviation.

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