Latest news with #Innovid
Yahoo
5 days ago
- Business
- Yahoo
Linkedin's Adds More Video Ad Options, Including ‘First Impression Ads'
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. As video continues to gain traction among LinkedIn users, the platform has announced some new video ad options, including 'First Impression Ads,' which offer more opportunity to grab attention, as well as expanded CTV Ads capabilities. First off, on First Impression Ads. Much like the takeover-style options offered on other platforms, LinkedIn's First Impression Ads are a full-screen, vertical video format for single-day campaigns, which ensures that your promotion is the first ad that a target member sees on a given day. As you can see in this example sequence, when a user logs in and scrolls through their feed, your video ad will be the first one shown near the top of the listing, giving you immediate, upfront exposure in the app. It could be a good way to promote major releases, ensuring that you catch users when they're most active. And with LinkedIn not seeing the average usage time of apps like TikTok and Instagram, grabbing users when they first log in could be a very valuable consideration. LinkedIn's also rolling out a similar 'Reserved Ads' offering for other forms of Sponsored Content, which will ensure that your Thought Leader Ads, Single Image Ads and Document Ads are also displayed in the first ad slot in the feed. As per LinkedIn: 'Like choosing the front row at your favorite concert to guarantee the best view, Reserved Ads help marketers plan campaigns with confidence and increase attention, brand visibility, and share of voice.' LinkedIn's also adding some new capabilities to its Connected TV (CTV) Select ad offering, which provides expanded opportunity to display your LinkedIn promotions on a single publisher's streaming portfolio In addition to NBCUniversal, LinkedIn has now added Paramount to its expanded network of CTV Select partners. 'Advertisers can now combine LinkedIn's professional audience data and Paramount's premium streaming inventory to reach millions of monthly viewers.' To be clear, Paramount is already part of LinkedIn's basic CTV ad offering, but it's now also available within the higher-level 'CTV Select' option as well, providing more exclusive, targeted reach. LinkedIn's also adding 'VAST tags', powered by Innovid, which will enable expanded exposure for your existing video assets. VAST (Video Ad Serving template) tags ensure that your video ads are displayed correctly in different environments, essentially translating your video content into variable browsers, systems, etc. LinkedIn's integration of VAST tags will ensure greater compatibility of your ads across different networks, maximizing display performance. LinkedIn's also collaborating with Sprinklr on the first use of its CTV API, which will enable Sprinklr users to create, edit, and manage LinkedIn CTV Ad campaigns within the platform. Finally, LinkedIn's also partnering with Adobe to enable streamlined video content creation within Adobe Express. Adobe Express will now include LinkedIn-optimized video templates, providing more ways to ensure your promotions look their best in the app. As noted, video is a rising focus for LinkedIn marketers, given the adoption of LinkedIn video content via its dedicated video feed. Indeed, according to LinkedIn's latest B2B Marketing Sentiment survey, 91% percent of B2B marketers say grabbing audience attention is their biggest worry , while 66% think that if they don't invest in video this year, they'll lose out to competitors. One particularly interesting stat from the above listing is that 77% of B2B marketers agree that short-form video helps them build trust with their audience. Short-form video has become the key video engagement trend in other apps, so it makes sense that it's also gaining traction on LinkedIn, though the variance in platform audiences may make it seem like a less obvious conclusion. But essentially, short-form video is how people are increasingly looking to consume content, and the more you can align with this, across all platforms, the better. So, more opportunities for your LinkedIn video promotions, which are driving more response in the app. LinkedIn's CTV Ads are available for global customers to target buyers in the U.S. and Canada, while First Impression and Reserved Ads will be available globally later this year.
Yahoo
15-05-2025
- Business
- Yahoo
Read the Pitch Deck This Climate Tech Company Used to Raise $4M
Climate technology firm 51toCarbonZero has raised $4 million in a funding round led by venture capital firm Fuel Ventures. 51toCarbonZero is a carbon-management platform that specializes in media, marketing, and advertising. The firm helps companies measure and reduce climate-warming emissions while maintaining business outcomes. Adtech firms Innovid, Magnite, PubMatic, Mediavine, and agency Dept have all worked with 51toCarbonZero to reduce their emissions. The platform also has a partnership with ad industry group the American Association of Advertising Agencies (4A's) to help support the association's members' efforts to measure their carbon footprints. While some efforts to demand companies reduce their carbon emissions have stalled due to the political environment in the U.S., regulations in the EU will require companies operating within Europe to disclose emissions starting as early as 2028. The rules were initially set to go into effect in 2026, but the EU Parliament voted in early April for a two-year delay to give companies more time to adapt. Inside the Pitch Deck AI Customer Research Firm Conveo Used to Snag $5.3M With the influx of cash, which also includes funding from angel investors, 51toCarbonZero plans to expand its footprint across the U.K., Europe, and the U.S. It will also invest in artificial intelligence to improve clients' experience on its platform. 'We're poised to extend our reach and enhance our platform's capabilities, particularly through AI integration,' Neil Woodcock, cofounder and executive chairman of 51toCarbonZero, said in a statement. The company's mission is to simplify the path to net zero, he continued, in order to reduce global emissions by 500 million metric tons of CO2 equivalent emissions. 'Our continued investment in 51toCarbonZero underscores our confidence in their mission and the impressive progress they've made since our previous investment,' Mark Pearson, founder of Fuel Ventures, said in a statement. He added that the platform 'not only addresses the urgent need for emissions management but also empowers companies to take actionable steps towards sustainability. We're excited to support their expansion into new markets and industries.' Check out the pitch deck below. 51ToCarbonZero – Presentation Deck (2) (2)Download Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
14-05-2025
- Business
- Business Wire
Innovid Launches Social Automation Solution to Power Performance across Platforms
NEW YORK--(BUSINESS WIRE)-- Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising, today announced that its Social Automation solution is now generally available. The offering builds on Rules-Based Optimization functionality developed by legacy Flashtalking and now positioned under Innovid to provide advertisers with more control, flexibility, and speed for managing campaigns across social platforms. The launch marks a significant advancement in paid social automation. Brands and agencies can now manage and optimize campaigns in real time across social platforms – with early adopters reporting a 22% lift in ROAS vs. native social tools. Share The launch marks a significant advancement in paid social automation. Brands and agencies can now manage and optimize campaigns in real time across platforms like Meta, TikTok, Snapchat, Pinterest, and LinkedIn – with early adopters reporting a 22% lift in ROAS vs. native social tools. Automate with greater control and flexibility: Build logic-based rules using time ranges, Boolean logic, and multiple conditions – all within a streamlined workflow. Power advanced cross-platform automation: Apply custom rules across all publishers and campaign entities at once – with full control over timing, triggers, and conditions. Sync messaging to real-time sports moments: Trigger ads based on key live events like game start times, scores, overtime, or custom team and player signals – ensuring relevance when fans are the most engaged. Leverage weather-based optimization at scale: Automatically adjust messaging based on live weather conditions – from temperature and precipitation to severe alerts – and configure rules by city, region, or condition type. 'We built this solution to meet a growing need for smarter, scalable social campaign management,' said Zak Knudson, SVP, Product Management, Innovid. 'Marketers no longer have to choose between scale and precision – with our automation engine, they get both.' About Innovid Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into the industry's core ad infrastructure for omnichannel planning, buying, and billing. Visit to learn more.
Associated Press
18-02-2025
- Business
- Associated Press
Big Happy Welcomes Ad Tech Veteran Neil Ford as Head of Sales for Midwest and West Coast Amid Record-Breaking Growth
NEW YORK, Feb. 18, 2025 (GLOBE NEWSWIRE) -- Big Happy, the leader in high-impact mobile advertising, announced today that Neil Ford has joined the company as Head of Sales, Midwest and West Coast. A highly respected figure in the advertising industry, Ford brings a wealth of expertise from his roles as SVP of Brand Partnerships and Enterprise Partnerships at Innovid and VP of Sales at GumGum, where he spearheaded Central and Canadian sales. His appointment comes at a pivotal moment as Big Happy continues its trajectory of 120%+ year-over-year growth, driven by its commitment to combining cutting-edge creative with deep measurable integrations and best-in-class client service. Following a year of strategic investment, rapid team expansion, and industry-defining innovation, Ford's leadership will be instrumental in expanding its footprint across key markets, reinforcing its position as the go-to mobile platform for brands looking to deliver engaging, results-driven ad experiences. 'I am thrilled to join Big Happy at such an exciting time,' said Ford. 'The company's rapid growth and dynamic culture are truly inspiring, and I'm eager to help drive even more success. Our focus is clear—creating beautiful, high-performing mobile ads at speed, making brands happier with every campaign.' Jonathan Frohlinger, CEO and Founder of Big Happy, underscored the significance of Ford's arrival: 'Our mission to become the largest mobile platform for brands in North America has never been more real. Neil is exactly the type of leader we need to rapidly accelerate our expansion in the Midwest and West and bring business results to our clients across the country. His expertise, relationships, and passion for innovation will be invaluable as we help more brands unlock the full potential of Big Happy's platform.' About Big Happy: Big Happy is the Ad Tech leader in high-impact mobile ads—by combining cutting-edge creative with unmatched service, deep industry integrations, and a relentless focus on client success, they're reimagining what mobile advertising should be. Big Happy was the winner of the Martech Mobile Marketing Innovation For press inquiries, please contact:
