Latest news with #InstagramEdits
WIRED
3 days ago
- Business
- WIRED
Instagram Keeps Polishing Its Edits App to Woo Video Creators
May 29, 2025 7:00 AM The developers working on Instagram's Edits—a video creation app and competitor to TikTok's CapCut—are still refining the mobile editing tool. Photo Illustration: WIRED Staff/Courtesy of Meta As I watch through my computer screen, Tom Bender, the product lead for Instagram's Edits, places a finger on his smartphone and the software traces an outline around a chubby cat from some meme video. He then takes the furry cutout and drops it over an existing video of himself within the Edits app, adjusting the animal's opacity to make the cat slightly see-through and ensuring that his own visage in the background stays visible. This ability to fine-tune overlay opacities was just one of many new and upcoming features he demonstrated in a recent app walkthrough for WIRED. While the Instagram platform was first known for photography, it's now dominated by video. The new Edits app serves as a companion to Instagram, but one that gives the next generation of video creators all the tools they need to make Reels. Edits launched last month on Apple and Android devices, after months of delays. Meta, which owns Instagram, is putting Edits forward as a challenger to ByteDance's CapCut app. That mobile video editing tool, designed to support TikTok creators, was released internationally in 2020 and has become the default choice for creating videos on your phone. Although Edits initially squeaked past CapCut on Apple's free downloads charts during release week, the app now sits outside of the 100 most downloaded apps on iOS. It sits far below its main competitor, which is comfortably positioned in the top 10. (Meta declined to share current usage numbers or other statistics for Edits.) Bender knows he needs to make the app more attractive to creators. So, what's his plan? Iteration, iteration, iteration. 'We launched a minimum viable product,' he says. 'I think the most important thing, from our perspective, is to listen to creators and just launch great features every month or every week.' More video effects and filters are rolling out now. Soon, you'll be able to adjust the volume across all of the clips in a project. In the next few weeks, an in-app teleprompter—so creators can look right at the camera as they're reading scripts—is set to drop. With Edits, Instagram isn't trying to usurp powerful desktop video editing tools like Adobe Premiere and Final Cut. Rather the developers are targeting anyone looking for better ways to craft social media videos on their smartphone. Bender touts Edits' preproduction tools, such as the existing Inspiration tab for finding video ideas and saving trending Reels, as an example of Instagram integrations designed with mobile video editors in mind. 'Creators will have a long Notes app file or DM threads where they send examples of videos,' he says. 'There's not a great way to keep track of all your ideas today.' After posting, users can see insights into how the video performed on Instagram Reels inside of the Edits app. Social media video creators rarely post their work on just a single platform; they'll edit in one app (typically CapCut) and post to TikTok, Instagram, X, and elsewhere. So why should they consider switching to Edits from software they're familiar with, beyond the Instagram integrations? 'We definitely hear that creators share to a lot of different platforms now,' says Bender. One way to entice them to use Edits is to let all creators export their video in high quality without adding a watermark. This gives it a leg up on CapCut, which stamps an identifying watermark to the end of exported video projects unless the user upgrades to a paid subscription. While Edits currently has fewer features than CapCut, it's completely free to use. Edits is receiving several updates in the coming weeks, including the ability to adjust the volume across all of the clips in a project. Courtesy of Meta/Instagram In addition to removing watermarks, paying CapCut subscribers unlock more advanced and minute features, including a bevy of AI-focused tools: product photos, posters, models, and effects. Bender believes AI tools that automate common tasks for mobile videos, like cutouts and effects, are an area for growth in Edits. 'There are ways we can keep human creativity at the center, but just take out the tedium,' he says. His team is also exploring how AI can be used to better analyze past videos from creators that performed well on Instagram and suggest potential future topics tailored to their niche audience. Users have been able to post videos on Instagram for over a decade, and the algorithmic Reels feed first launched in 2020. Still, the Edits app represents a new era for the social media platform. It's a clear sign the company currently prioritizes streamlined video creation of audience-engaging posts. 'That would be good for Instagram because creators will make more videos,' says Bender 'The videos will be better, and then that makes Instagram better for people watching videos.' It's all part of Instagram's plan for more Reels, more viewers, and an overall more video-centric app.
CNET
13-05-2025
- Entertainment
- CNET
Instagram Video Editing App Update Includes New Features to Rival CapCut
The very real threat of a TikTok ban has caused Americans to search for alternatives to their favorite ByteDance-owned apps -- including the popular video editing software CapCut. So it's no surprise that the recently launched Instagram Edits is capitalizing on consumer uncertainty by adding features from one of its most popular competitors. The latest update for the video editing app added a host of new features to better compete with similar pieces of software. These features mix existing technology with Meta's algorithmic data to create a hybrid experience between social media and video editing. The beat editing feature will help users align their audio and visual elements without a hassle. Instagram Arguably, the most important addition to the app is beat editing. What is beat editing? Beat editing is a feature that CapCut has had for years, but its inclusion in the Instagram Edits app shows that Meta wants to seriously rival the ByteDance video editor. This feature automatically creates beat markers on the editing timeline that helps you line up your audio with your visual components (clips, text and overlays) when merging them together for a video. You'll now have access to a new set of preset animations and visual changes that can be applied to your videos -- many of these emulate shaky recordings, change color saturations or make similar changes to the final product. CNET's Katelyn Chedraoui included Instagram Edits on a list of the best CapCut alternatives, calling it "frankly a CapCut copycat." Instagram Edits is also testing more social features, implementing a social media approach to the video editing app. The new Inspirations tab allows you to browse Instagram Reel edits made by people the algorithm deems as being similar to you. From here, you can save trending audio you find to use in your own Reels, or bookmark certain clips you find for later use. A representative for Meta, the company that owns Instagram, did not immediately respond to a request for comment.
Time of India
23-04-2025
- Entertainment
- Time of India
Instagram Edits app launched in India: Content creators can now edit their reels and short video on smartphone
Instagram edits app launched: The social media behemoth Meta has been making waves with its most recent developments, and now it's upending the video production industry. Meta is providing users with a potent tool to improve their social media presence with a new app that aims to make content creation simpler and more accessible. The app aims to make making interesting videos and reels easier so that users can concentrate on what counts—creativity. This post will discuss the features, advantages, and implications of Meta's most recent offering for Instagram users and content producers. Let's examine this fascinating new development in more detail. What is the Instagram Edits app? Edits is a new software that Meta has released. This brand-new tool allows users to shoot, edit, and export videos—including Instagram Reels—straight from their smartphones on iOS and Android operating systems. Meta claims that by providing an all-in-one solution, Edits will streamline the content development process. It claims that using its new app to film, edit, and post removes the need to transfer between several apps. Edits is a stand-alone program that can be used to edit videos on any site, including Facebook and Instagram, in contrast to Instagram's built-in editing capabilities. Users must, however, sign on with their Instagram login information. Instagram Edits app features The Edits app has several integrated features designed to streamline mobile video production and make editing easier. These consist of: Editing: Users may add visual effects, make transitions, and trim clips using the app's timeline-based editing interface. Additionally, it has green screen capabilities that let users change the background. Recording: Within the app, users can record video snippets that last no more than ten minutes each. According to Meta, the purpose of this function is to allow users to produce lengthier films without having to transfer between programs. Performance Metrics: Besides editing and exporting, the Edits app shows user interaction information, such as skip rates, once the video has been posted on a platform. According to Meta, creators, and other users may find this information helpful in understanding how their work is received and where viewers tend to lose interest. Exporting: Following editing, customers can download or share their videos to Facebook, Instagram, and other websites. Meta claims that exported videos are watermark-free, enabling cleaner uploads. How does the Instagram Edits app work? 1. Download the Instagram edits app on your iOS or Android smartphone 2. Continue to log in with your Instagram ID 3. Once logged in, you can record video within the app or import footage from the phone's gallery. 4. Now, you can edit audio, apply visual effects, rearrange clips, and chop chunks of film once it has been loaded into the timeline editor. 5. Once the editing is completed, your videos can be exported and shared on a variety of social networking sites. According to Meta, Edits is a part of a larger initiative to give creators more tools without relying on third-party software, even though its current concentration is mobile video creation. Is there any subscription plan? Edits from the Google Play Store and App Store may be downloaded for free. All of the existing features are available for free, and no subscription is needed. Meta has not verified whether any upcoming features will be paid for or protected by a paywall. For the latest and more interesting tech news, keep reading Indiatimes Tech.
Hindustan Times
23-04-2025
- Entertainment
- Hindustan Times
Instagram Edits app launched: How to use it for Reels and short videos on mobile
Instagram Edits launched: Content creation is on the rise, and one thing that remains constant is the need to edit videos before uploading them online. While Instagram does offer built-in editing features for Reels, it has always lacked advanced capabilities. To bridge this gap, Instagram has launched a new app called Edits. This app makes editing videos on your phone significantly easier, bringing in pro-grade features including clip-level editing, and being able to quickly add effects like green screen and transitions. The Edits app also allows for easy sharing directly to Instagram and Facebook. Also Read: Instagram Blend explained: How to use this new feature Upon opening the Edits app, you will be prompted to sign in with your Instagram account. If the Instagram app is already installed on your phone, it will likely offer a 'Continue with Instagram' option. The app is currently available on both the Google Play Store and the Apple App Store. There are several tools available in the app, including options to trim clips, adjust volume, and change the speed of the video. You can add yourself into scenes using a green screen feature, which is ideal for educational or explainer-style videos. The app also enables basic colour grading, with adjustments for brightness, contrast, saturation, temperature, highlights, shadows, and more. There are built-in filters as well, including Instagram's own presets like New York, Los Angeles, Jaipur, Melbourne, and others, which help give your videos an aesthetic quickly. Further, there are additional built-in effects such as film grain, flicker, hue shift, and more. Users can also easilymodify their voice with effects like helium, low intercom, dreamy echo, monstrous, alien, swirl, lo-fi, and can extract audio clips from your video, then edit or delete them as needed. That said, one of the most advanced features on offer is Cutout, powered by Meta AI. This allows the app to automatically cut out and track an object within the video, enabling you to overlay it on top of your footage. It essentially simplifies complex techniques like masking, making professional-level video effects more accessible. You can directly film content using the Edits app, with the flexibility to choose between different focal lengths, various frame rates, and resolutions. It also lets you adjust the recording speed and even change the background, which is particularly helpful for creative effects or explainer videos. Once you are done filming your clips, you can simply transfer them into a project to start editing right away. In addition to editing capabilities, the app also provides insights. These include details from your Instagram account such as reach, Reel views, net followers, likes, comments, and more. Mobile Finder: iPhone 16e LATEST Price, Specs and All Details
Campaign ME
13-02-2025
- Business
- Campaign ME
Capturing the Gulf: Reviewing the post-TikTok strategic push by Instagram
TikTok's regulatory challenges have created a significant opportunity in the dynamic MENA digital landscape, and Instagram is strategically capitalising on it. The upcoming Instagram Edits app isn't just another feature; it's a calculated move by Meta to empower creators and reshape content creation, directly addressing the evolving social media power balance. Instagram empowers creators, redefining content Instagram Edits, a standalone video editing app developed by Meta, is more than a CapCut competitor. Its key advantage lies in its tight integration with Instagram. Seamless sharing from Edits to Instagram feeds, Stories, and Reels eliminates time wasted exporting and importing. This powerful yet user-friendly toolset empowers creators to produce high-quality videos directly within the Instagram ecosystem, encouraging them to stay and contribute to its content library. Short-form and long-form: a balanced approach While short-form video dominates, long-form content remains crucial, especially with Instagram's recent push for videos up to three minutes. Educational content, tutorials, and discussions foster deeper engagement and longer watch times — key metrics for a brand's success on Insta. This balanced approach caters to diverse content preferences and will likely define the future of engagement. Brands in the MENA region: Adapting to the new reality This evolving landscape presents both challenges and opportunities. A combined content strategy is essential. Short-form video drives awareness, while long-form content builds trust and authority. A leading athleisure brand, for example, can use snappy Instagram Reels for new gear showcases and longer-form videos for athlete interviews and training tips. Video is king: Instagram invests in quality for MENA audiences Instagram Edits offers brands a suite of tools to create polished, engaging video content within the Instagram app. This includes features for enhanced storytelling, dynamic product demos, and behind-the-scenes glimpses. High-quality video fosters stronger audience connections, allowing restaurants to showcase enticing food videos and travel agencies to highlight destinations with captivating visuals. Edits facilitates experimentation with various formats (Reels, Stories, in-feed videos) and data-driven optimisation, helping brands adapt to algorithms and stay ahead of trends. It also simplifies micro-influencer collaborations and enables targeted video advertising for maximised ROI. Future of engagement The post-TikTok era presents a unique opportunity. Instagram's strategic focus on short-form video, amplified by Instagram Edits, is reshaping the digital landscape. MENA marketers must embrace this change. Lead the way by experimenting with Edits, exploring new formats, and pushing creative boundaries. Prioritise video, investing in resources and expertise. Critically, understand your MENA audience and tailor content to their cultural nuances. Measure, optimise, and innovate. The future of engagement is video-powered, and those who adapt will thrive. By Rawan Al Sayed , Founder and CEO, Becoming Social
