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InsuranceMarket.ae officially named Superbrand
InsuranceMarket.ae officially named Superbrand

Zawya

time01-05-2025

  • Business
  • Zawya

InsuranceMarket.ae officially named Superbrand

In a proud moment for the UAE's insurance sector, has officially been awarded Superbrands status for 2025, a prestigious honour that distinguishes the nation's most trusted and iconic brands. This recognition marks a defining milestone in the company's journey — from digital disruptor to household name. Conferred by Superbrands, the globally renowned arbiter of branding excellence, the certification is a powerful endorsement of market leadership, customer loyalty, and commitment to continuous innovation. The award was granted following an independent evaluation by the UAE Superbrands Council and online voting by over 2,000 senior marketing and business professionals. 'Being named a Superbrand is more than a title. It's a reflection of the trust we've earned and the impact we've made. This recognition belongs to every member of our team, every partner, and every customer who's believed in our vision,' said Avinash Babur, Founder and CEO of 'It reinforces our promise to keep leading with purpose, and to continue redefining what insurance means to people in the UAE.' stood out among hundreds of nominees for its bold brand identity, customer-first approach, and market influence. With its mascot Alfred becoming a familiar face across the city, and innovations like the myAlfred super app, the company has helped reshape public perceptions of insurance, making it simpler, smarter, and more human. ' exemplifies what it means to be a Superbrand,' said Alex Bibi, Brand Liaison Director, Superbrands Middle East. 'From its digital transformation to its customer-centric ethos, the brand sets a benchmark not just in its industry, but in the region's branding landscape.' As celebrates this achievement, it also signals a new chapter — one that builds on trust, technology, and timeless brand values.

InsuranceMarket.ae officially named Superbrand for 2025
InsuranceMarket.ae officially named Superbrand for 2025

Khaleej Times

time24-04-2025

  • Business
  • Khaleej Times

InsuranceMarket.ae officially named Superbrand for 2025

In a proud moment for the UAE's insurance sector, has officially been awarded Superbrands status for 2025, a prestigious honour that distinguishes the nation's most trusted and iconic brands. This recognition marks a defining milestone in the company's journey — from digital disruptor to household name. Conferred by Superbrands, the globally renowned arbiter of branding excellence, the certification is a powerful endorsement of market leadership, customer loyalty, and commitment to continuous innovation. The award was granted following an independent evaluation by the UAE Superbrands Council and online voting by over 2,000 senior marketing and business professionals. "Being named a Superbrand is more than a title. It's a reflection of the trust we've earned and the impact we've made. This recognition belongs to every member of our team, every partner, and every customer who's believed in our vision," said Avinash Babur, founder and CEO of "It reinforces our promise to keep leading with purpose, and to continue redefining what insurance means to people in the UAE.' stood out among hundreds of nominees for its bold brand identity, customer-first approach, and market influence. With its mascot Alfred becoming a familiar face across the city, and innovations like the myAlfred super app, the company has helped reshape public perceptions of insurance, making it simpler, smarter, and more human. " exemplifies what it means to be a Superbrand," said Alex Bibi, brand liaison director, Superbrands Middle East. "From its digital transformation to its customer-centric ethos, the brand sets a benchmark not just in its industry, but in the region's branding landscape.' As celebrates this achievement, it also signals a new chapter — one that builds on trust, technology, and timeless brand values.

InsuranceMarket.ae brings ‘Smile on the Face' to labour camp with over 1,500 meal distributions
InsuranceMarket.ae brings ‘Smile on the Face' to labour camp with over 1,500 meal distributions

Khaleej Times

time20-03-2025

  • Business
  • Khaleej Times

InsuranceMarket.ae brings ‘Smile on the Face' to labour camp with over 1,500 meal distributions

In a heartfelt display of corporate social responsibility, led the 'Smile on the Face' initiative, distributing over 1,500 meals to workers at a Dubai labour camp. Demonstrating the company's strong commitment to community welfare, employees of actively participated in the initiative, serving meals and engaging with workers to bring moments of joy and appreciation. Adding a special touch to the event, Alfred, the brand's beloved mascot, was also present, personally handing out meals and spreading cheer among the attendees. The initiative reflected core values of integrity, an abundance mindset, and a culture of performance by making a meaningful impact on those who contribute significantly to the city's growth. Avinash Babur, founder and CEO of highlighted the company's dedication to giving back, stating: "At we believe that success is not just about business — it's about making a positive difference. 'Smile on the Face' was an opportunity for us to show our gratitude to the hardworking individuals who play a vital role in our community. Seeing our team come together for this cause was truly inspiring. We appreciate Tamquest Events for facilitating this initiative and allowing us to extend our support where it matters most." With a deep-rooted commitment to social responsibility, continues to champion initiatives that uplift communities and spread positivity. 'Smile on the Face' is one of many efforts by the company to reinforce its role as a socially responsible leader in the UAE.

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