Latest news with #IntelligentCDP
National Post
11 hours ago
- Business
- National Post
Treasure Data Launches AI Suites to Supercharge Customer Experiences and Transform Teams into "Superhumans"
Article content Article content MOUNTAIN VIEW, Calif. & DENVER — Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today at the Gartner Marketing Symposium/Xpo announced new AI Suites for global enterprises to use agentic AI to drive revenue, save costs, and reduce risk. This announcement comes on the heels of the recent re-launch of Treasure Data's vision, which combines the power of agentic AI with the privacy, trust, and scale of Treasure Data's proven Intelligent CDP. Article content Treasure Data transforms customer data and insights into actionable intelligence via its Diamond Record, which is unique in the industry, combining historical and real-time data into one trusted ID that can be embedded into every ID graph. Infused atop the Diamond Record is the AI Agent Foundry, which enables teams to build and refine AI agents leveraging the complete and accurate data of the Diamond Record. Article content All AI agents built on the Foundry draw on the full power of Treasure Data CDP, leveraging its trusted permissioning and precise, up-to-date data to help brands confidently step into an agentic future while keeping risks and inaccuracies to a minimum. Article content Engage Studio, Treasure Data's latest release, is proof of the power of an intelligent CDP: Article content 'With the introduction of Engage Studio, we are now able to create high-quality emails efficiently. Thanks to intuitive operations and a wide range of templates, we have been able to reduce the amount of work required to create emails by two-thirds compared to before. Centralized management with the CDP has enabled us to carry out everything from data management to email delivery. In addition, flexible segment delivery using customer data is now possible, allowing for more detailed communication. We feel that Engage Studio is a function that allows us to achieve a high level of efficiency, quality, and data utilization in our marketing work.' – Kenta Kataoka, Eri Kadegawa, Riku Owaki, and Mizuho Mukaiyama, Data Management Division, Marketing and CRM Department, E-Commerce Business Division at TSI Inc. Article content While data and AI projects supported by competitor CDPs fail due to lack of adoption, unclear ROI, and 'anything goes' use cases, Treasure Data's AI Suites are purpose-built to drive and prove value fast for specific personas with specific needs. With these users in mind, the AI Suites transform teams that use customer data into 'superhumans' who can now achieve more with less effort, to yield measurable, high-impact results. Article content 'We are excited to continue to partner with Treasure Data as they deliver advanced new agentic solutions through their new AI Suites,' said Luiz Gama, Global Martech Head – Consumer Data, CRM and Media at AB InBev. 'We see tremendous potential with Treasure Data's AI Agent Foundry and agents, and we look forward to getting these solutions into the hands of our marketers so they can more easily use quality CDP data to drive customer experiences.' Article content Treasure Data's five new AI Suites address the needs of professionals across marketing, CX, and customer service teams. All AI Suites are infused with AI agents and are built on the AI Agent Foundry, the Diamond Record, and the Intelligent CDP. Article content Personalization AI Suite – for digital marketers and product managers. Deliver real-time, 1:1 digital experiences by combining AI Signals with contextual data. Power dynamic content, offers, and interactions across key digital touchpoints. Engagement AI Suite – for lifecycle marketers and campaign managers. Enable seamless, timely, and relevant customer interactions. Orchestrate content and delivery across both batch and event-driven activations to power cohesive omnichannel experiences. Creative AI Suite – for creative managers, brand marketers, and agencies. Generate high-impact, brand-compliant content – including images, copy, and rich HTML assets – to power 1:1 personalization across all Treasure Data suites. Service AI Suite – for field service and B2B sales. Deliver personalized, high-value service experiences that drive customer loyalty and lifetime value across support, clienteling, and B2B interactions. Paid Media AI Suite – for growth marketers and ABM managers. Maximize ROAS with fully AI-powered ad targeting, budget optimization, and performance insights. Drive smarter, more effective campaigns from start to finish. The new AI Suites offer simplified pricing and packaging, allowing customers to pay based on profiles and the outcomes they aim to achieve. Because each suite is powered by agentic AI, non-technical teams can more easily and quickly realize the value of the CDP and integrate customer insights into their daily work, rapidly scaling up productivity and ROI. Article content 'These AI-first solution bundles entirely reshape how we enable customers to use agentic AI to drive outcomes, cost efficiencies, and higher ROI,' said Rafa Flores, Chief Product Officer of Treasure Data. 'Brands are tired of spending millions of dollars on stagnant, legacy tools that don't drive tangible results. With Treasure Data, they don't have to. All teams focused on customer experience can convert their data into revenue with these AI Suites.' Article content Treasure Data's Flores, CEO and co-founder Kaz Ohta, and AWS Principal Partner Solution Architect Ronak Shah will share more about these latest innovations, and what's coming next for Treasure Data and the future of AI, in an upcoming webinar. Article content 'We're thrilled to co-innovate with Treasure Data as they leverage Amazon Bedrock to pioneer innovative AI agent solutions closer to trusted data in the Intelligent CDP,' said Ronak Shah, Principal Partner Solution Architect at AWS. 'Amazon Bedrock enables Treasure Data to build sophisticated, secure AI agents with choices of industry-leading foundation models while maintaining full control over their data and applications. We're looking forward to seeing how their AI agents help businesses get the most out of their data in a safe and responsible way.' Article content In response to customer demand for Treasure Data's CDP Trade-Up program announced earlier this year, Treasure Data is unveiling a new Migration Agent, which makes it up to 60% faster and easier for companies moving away from a legacy or underperforming CDP to migrate to Treasure Data. Article content The agent pulls queries, segments, and transformation logic from a company's incumbent CDP, then auto-generates SQL, pipelines and orchestration in Treasure Data – all with the power of AI – so marketing and CX teams can launch campaigns and start seeing ROI faster. Article content 'It's never been easier and faster for companies to switch to a CDP that delivers on the promise of driving business outcomes from customer data,' said Amit Erande, GM, AI and Personalization Services, at Treasure Data. 'The Migration Agent removes friction from switching CDPs by automating any heavy lifting for IT teams. As our AI agent ecosystem continues to rapidly expand, we look forward to helping more marketing, CX, and IT teams harness the power of AI to automate manual work and accelerate productivity.' Article content The Migration Agent is now an integral part of the CDP Trade-Up program, which enables companies to switch from their incumbent CDP to Treasure Data with flexible contract terms. Request your CDP Trade-Up today. Article content Article content Article content Article content Article content Article content
National Post
01-05-2025
- Business
- National Post
Treasure Data Achieves Google Cloud Ready
Article content MOUNTAIN VIEW, Calif. — Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced that it has successfully achieved the Google Cloud Ready – BigQuery designation. Article content Article content Google Cloud Ready – BigQuery is a partner integration validation program that intends to help increase customer confidence in partner integrations into BigQuery, Google Cloud's autonomous data-to-AI platform. As part of this initiative, Google Cloud engineering teams validate partner integrations into BigQuery in a three-phase process: Run a series of data integration tests and compare the results against benchmarks, work closely with partners to fill any gaps, and refine documentation for mutual customers. Article content Treasure Data's Intelligent CDP, powered by AI, helps global enterprises increase revenue, reduce costs, and deliver hyper-personalized connected experiences at scale. Treasure Data was named a B2C CDP Leader by independent analyst firms such as Forrester and IDC, and powers customer engagement for over 80 Global 2000 companies, including AB InBev, Nestlé, Stellantis, and Yum! Brands. Article content With this integration, Treasure Data can extract data from Google Cloud's BigQuery, transform it using SQL or Python, and load it into Treasure Data for advanced analytics. This process centralizes BigQuery data within Treasure Data for unified access and analysis. Data from Treasure Data can also be synced back into BigQuery or other tools to activate data across various platforms. Article content Additionally, Treasure Data's Live Connect includes a zero-copy integration with BigQuery, allowing customers to access and utilize BigQuery data without the need for ETL processes, reducing compute costs while retaining security and governance. Customers have the flexibility to choose whether or not to persist a copy of the data within Treasure Data's CDP. Article content By earning this designation, Treasure Data demonstrates that it has proven its product(s) have met a core set of functional and interoperability requirements when integrating with BigQuery. This designation allows Treasure Data customers to have confidence that the Treasure Data products they use today work well with BigQuery or save time on evaluating them, if not already using. Article content The Google Cloud Ready – BigQuery designation provides Treasure Data with more opportunities to collaborate with Google Cloud's partner engineering and BigQuery teams to develop joint roadmaps. Article content 'Our collaboration with Google Cloud continues to unlock new levels of agility and insight for our customers,' said Rafa Flores, Chief Product Officer at Treasure Data. 'We're eliminating data silos and accelerating activation across the board. It's an exciting step toward a more connected, real-time experience, one where marketers and data teams can finally speak the same language. This is part of Treasure Data's ongoing commitment to delivering intelligent CDP capabilities that align closely with how companies already manage and govern data in their cloud ecosystems especially as AI is on the rise, as is the need to build on a reliable data and AI layer you can trust.' Article content Article content Article content Article content Article content Article content
