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Forbes
3 days ago
- Business
- Forbes
7 Unexpected Regions Making Standout Rosé Wine
Bottles from unexpected regions are reshaping what rosé can taste like and where it's made. getty Rosé wine has long been linked to specific places—Italy, Spain, California and, of course, Provence in the South of France. These are the regions that shaped the category, where often pale, dry rosés have become shorthand for summer. Each year, rosé accounts for about 9% of global wine production, or 2.3 billion liters, according to the International Organisation of Vine and Wine. France leads with 805 million liters—45% of that from Provence—followed by Spain at 460 million and the United States at 230 million. But beyond those familiar names, winemakers elsewhere are rethinking what rosé can be. In some cases, these are younger wine regions developing their own approach to style and production. In others, the history is far older, but rosé is only now gaining attention. What connects them is not a shared look or flavor, but a move away from formula. These wines are often deeper in color, more structured and less tied to expectations shaped by branding or climate. The grapes vary, as do the winemaking methods. Some producers are farming organically or working at a smaller scale. Others are experimenting with blends, skin contact or unfiltered bottlings. Rosé remains a category with few rules, which has made it especially open to change. That flexibility, combined with growing demand outside traditional markets, has created space for producers in places not usually associated with the style. The results can be surprising—wines that are drier, more savory or more intense than their better-known counterparts. As the category continues to expand, so do the regions making a case for their place in it. These seven are not yet widely recognized for rosé, but the bottles coming out of them suggest that may not be true for long. Canelones, Uruguay getty Canelones, just north of Montevideo, has a cool maritime influence that works well for rosé production. Wines from this region are often made with pinot noir, cabernet franc or tannat, and tend to have savory depth, good acidity and mineral notes. Uruguay's small-scale producers focus on balance and restraint over sweetness. Goriška Brda, Slovenia getty Near the Italian border, Goriška Brda is known for small plots and hand-harvested grapes. Merlot and refošk rosés from this area often show wild strawberry and pomegranate with an herbal finish. The region's alpine air and limestone soil contribute to a crisp, layered style that stands apart from more common rosé profiles. Slovenia is not among the highest-producing countries, but emerging rosé producers in Central and Eastern Europe are playing a growing role in market diversity View of vineyard gardens near Mycenae, Greece. getty The Peloponnese offers a range of native grapes suited for dry rosé, especially agiorgitiko. Wines are typically pale to medium pink, with flavors of red cherry, earth and a hint of salt from nearby coastal breezes. Greek rosé tends to pair well with grilled food, and the style leans more savory than sweet. Greece showed renewed growth in rosé wine consumption in 2022 after previous declines, part of a broader trend toward quality-driven styles. Sussex, England. getty Sussex is best known for sparkling wines, but still rosés—often made from pinot noir or meunier—have gained traction. The cool climate keeps alcohol levels low and acidity high, producing crisp, pale wines with notes of tart red berries. The style is clean and restrained, with a growing number of producers finding success. As of 2020, rosé made up 11% of the U.K. wine market. A large green vineyard below Piketberg Mountain in Western Cape, South Africa. getty Swartland has gained attention for natural-style wines, including character-driven rosé. Producers often use old-vine cinsault or grenache for medium-bodied wines with floral and savory elements. Dry farming and low-intervention methods give these rosés texture and complexity without overpowering fruit. South Africa, overall, is the fifth largest producer of rosé wine, producing 92 million liters annually. Field of flowers in the Texas Hill Country between Johnson City and Fredericksburg. getty The Texas Hill Country has become a surprising source of quality rosé. Producers often use tempranillo, mourvèdre or sangiovese to make dry styles with watermelon and citrus notes. The region's heat requires early picking to maintain freshness, and winemakers have adapted well to the growing demand for crisp, pale rosé. Bekaa Valley, Lebanon getty The Bekaa Valley's elevation and Mediterranean climate allow grapes like cinsault and syrah to ripen slowly, keeping acidity balanced. Lebanese rosés often carry notes of dried herbs, red berries and spice. Winemaking here combines centuries-old tradition with modern techniques, producing wines that are dry, structured and food-friendly. Lebanon is not tracked as a major contributor to global rosé production, but interest in smaller markets like this is rising as the global rosé wine market is projected to grow from $11.8 billion in 2023 to $14.6 billion by 2030.
Yahoo
16-04-2025
- Business
- Yahoo
Wine consumption at lowest since 1961
Global wine consumption in 2024 hit its lowest level since 1961, according to preliminary figures from the International Organisation of Vine and Wine (OIV). In its State of the World Vine and Wine Sector in 2024 report, the OIV estimated global consumption in 2024 at 214.2 million hectolitres (mhl), down 3.3% from historic lows in 2023. The OIV called 2024 a "challenging year" and said high prices and declining demand in major markets hit consumption. It added prices were high due to low production volumes and "the lingering effects of past inflation." Fifteen of the world's top 20 markets experienced reduced year-on-year consumption. In China, consumption tanked 19.3% to 5.5 mhl. Consumption there has dropped at an average of 2 mhl each year since 2018, the OIV said. Other countries' wine consumption habits have fluctuated far less, with consistent figures in the top five consuming markets of the US, France, Italy, Germany and the UK. That said, consumption fell in four of those five markets in 2024 year-on-year, save for Italy where consumption was level. In the world's largest market, the US, consumption decreased by 5.8% to 33.3 mhl. Canada told a similar story, where consumption fell 6.4% to 4.6 mhl. Notably, in Argentina consumption fell to 7.7 mhl, its lowest level since 1942. Future wine demand has to contend with evolving lifestyle preferences, shifting social habits and generational changes in consumer behaviour, the OIV said. Other factors like the Covid-19 pandemic and the Ukraine conflict, it said, had also contributed to a troubled global market. OIV director general John Barker said the wine sector had to adapt. 'Working together to develop solutions to climate change and making wine a beacon of sustainability, investing in research on new audiences so that we can see wine through their eyes, reinforcing our commitment to multilateralism and global trade: These are the elements that will lead the wine sector forward," he said. Wine production also decreased to its lowest level since 1961. The OIV estimates 2024 wine production excluding juices and musts at 225.8 mhl, marking a 4.8% fall year-on-year. In 1961, 219 mhl were produced due to spring frosts in Southern Europe. Production fell year-on-year by 17.2% in the US, 17% in China and 15.6% in Chile and 9.8% in Germany. Bucking the trend, production in Russia grew 19.3%, while in minor producer Georgia production spiked 26.6%. "Atypical meteorological events" such as early frost, heavy rainfall, and prolonged drought impacted vineyard productivity dramatically, the OIV said. Global wine export volume remained at its lowest level since 2010, totalling 99.8 mhl, down 0.1% compared to 2023. Global export value is estimated at €35.9bn ($40.8bn), a slight decline of 0.3%, the OIV said. "Wine consumption at lowest since 1961 – OIV" was originally created and published by Just Drinks, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Al Arabiya
16-04-2025
- Business
- Al Arabiya
Global wine consumption hits 60-year low in 2024, sparks concern over US tariff impact
Worldwide consumption of wine fell in 2024 to its lowest level in more than 60 years, the main trade body said Tuesday, raising concerns about new risks from US tariffs. The International Organisation of Vine and Wine (OIV) said that 2024 sales fell 3.3 percent from the previous year to 214.2 million hectolitres. The OIV, whose report was based on government figures, said this would be the lowest sales figure since 1961, when sales were 213.6 million hl. Production is also at its lowest level in more than 60 years, having fallen 4.8 percent in 2024 to 225.8 million hl. OIV statistics chief Giorgio Delgrosso said the wine industry had been hit by a perfect storm with health concerns driving down consumption in many countries while economic factors had added to troubles. 'Beyond the short-term economic and geopolitical disruptions,' said the IOV's annual report, 'it is important to consider the structural, long-term factors also contributing to the observed decline in wine consumption.' The OIV said that the consumer is now paying about 30 percent more for a bottle now than in 2019-2020 and overall consumption has fallen by 12 percent since then. The United States, the world's top wine market, saw consumption fall 5.8 percent to 33.3 million hl. Delgrosso said that tariffs ordered by US President Donald Trump, even though temporarily suspended, could become 'another bomb' for the wine industry. Sales in China remain below pre-Covid-19 levels, despite a rebound since the pandemic. Europe, which accounts for nearly half of worldwide sales, saw consumption fall 2.8 percent last year. Even in France, one of the key global producers, 3.6 percent less wine was knocked back last year. Spain and Portugal were among rare markets where consumption increased. The OIV said production had been hit environmental extremes such as above average rainfall in some key regions and droughts in others. Italy was the world's top producer with 44 million hl, while France's output fell 23 percent to 36.1 million hl, its lowest level since 1957. Italy is also the biggest wine exporter and its trade increased because of the popularity of sparkling wines such as Prosecco. Spain produced 31 million hl, while US wine output fell 17.2 percent to 21.1 million hl, mainly because of extreme heat. The OIV could not predict if consumption would take off again and wine industry players, such as the French retail chain Nicolas say there is a 'generational' fall in drinking. 'People do not drink in a festive way anymore and young people consume less than their parents,' the company said in a statement to AFP.
The Guardian
15-04-2025
- Business
- The Guardian
In the red: global wine sales fall to lowest levels since 1961
Worldwide consumption of wine fell in 2024 to its lowest level in more than 60 years, the main trade body has said, raising concerns about new risks from US tariffs. The International Organisation of Vine and Wine (OIV) said on Tuesday that 2024 sales fell 3.3% from the previous year to 214.2m hectolitres. The OIV, whose report was based on government figures, said this would be the lowest sales figure since 1961, when sales were 213.6m hectolitres. Production is also at its lowest level in more than 60 years, having fallen 4.8% in 2024 to 225.8m hectolitres. The OIV's statistics chief, Giorgio Delgrosso, said the wine industry had been hit by a perfect storm as health concerns drive down consumption in many countries and economic factors added to troubles. 'Beyond the short-term economic and geopolitical disruptions, it is important to consider the structural, long-term factors also contributing to the observed decline in wine consumption' the IOV's annual report said. The OIV said the consumer was now paying about 30% more for a bottle now than in 2019-20 and overall consumption had fallen by 12% since then. In the United States, the world's top wine market, consumption fell 5.8% to 33.3m hectolitres. Delgrosso said tariffs ordered by the US president, Donald Trump could become 'another bomb' for the wine industry. Sales in China remain below pre-Covid levels. In Europe, which accounts for nearly half of worldwide sales, consumption fell 2.8% last year. In France, one of the key global producers, 3.6% less wine was consumed last year. Spain and Portugal were among the rare markets where consumption increased. The OIV said production had been hit by environmental extremes such as above-average rainfall in some regions and droughts in others. Italy was the world's top producer with 44m hectolitres, while France's output fell 23% to 36.1m hectolitres, its lowest level since 1957. Sign up to Feast Recipes from all our star cooks, seasonal eating ideas and restaurant reviews. Get our best food writing every week after newsletter promotion Italy is also the biggest wine exporter and its trade increased because of the popularity of sparkling wines such as prosecco. Spain produced 31m hectolitres, while US wine output fell 17.2% to 21.1m hectolitres, mainly because of extreme heat. The OIV could not predict if consumption would take off again and industry players, such as the French chain of wine shops Nicolas, say there is a 'generational' fall in drinking. 'People do not drink in a festive way any more and young people consume less than their parents,' the company said in a statement to Agence France-Presse. However, 'people drink less, but better', Nicolas said, and so are ready to spend more.
Yahoo
15-04-2025
- Business
- Yahoo
Wine consumption falls heavily into the red
Worldwide consumption of wine fell in 2024 to its lowest level in more than 60 years, the main trade body said Tuesday, raising concerns about new risks from US tariffs. The International Organisation of Vine and Wine (OIV) said that 2024 sales fell 3.3 percent from the previous year to 214.2 million hectolitres. The OIV, whose report was based on government figures, said this would be the lowest sales figure since 1961, when sales were 213.6 million hl. Production is also at its lowest level in more than 60 years, having fallen 4.8 percent in 2024 to 225.8 million hl. OIV statistics chief Giorgio Delgrosso said the wine industry had been hit by a perfect storm with health concerns driving down consumption in many countries while economic factors had added to troubles. "Beyond the short-term economic and geopolitical disruptions," said the IOV's annual report, "it is important to consider the structural, long-term factors also contributing to the observed decline in wine consumption." The OIV said that the consumer is now paying about 30 percent more for a bottle now than in 2019-2020 and overall consumption has fallen by 12 percent since then. The United States, the world's top wine market, saw consumption fall 5.8 percent to 33.3 million hl. Delgrosso said that tariffs ordered by US President Donald Trump, even though temporarily suspended, could become "another bomb" for the wine industry. Sales in China remain below pre-Covid-19 levels, despite a rebound since the pandemic. Europe, which accounts for nearly half of worldwide sales, saw consumption fall 2.8 percent last year. Even in France, one of the key global producers, 3.6 percent less wine was knocked back last year. Spain and Portugal were among rare markets where consumption increased. The OIV said production had been hit environmental extremes such as above average rainfall in some key regions and droughts in others. Italy was the world's top producer with 44 million hl, while France's output fell 23 percent to 36.1 million hl, its lowest level since 1957. Italy is also the biggest wine exporter and its trade increased because of the popularity of sparkling wines such as Prosecco. Spain produced 31 million hl, while US wine output fell 17.2 percent to 21.1 million hl, mainly because of extreme heat. The OIV could not predict if consumption would take off again and wine industry players, such as the French retail chain Nicolas say there is a "generational" fall in drinking. "People do not drink in a festive way anymore and young people consume less than their parents," the company said in a statement to AFP. But it added, "people drink less, but better" and so are ready to spend more. cho/ebl/tw/giv
