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Observer
08-02-2025
- Business
- Observer
Oman set to promote tourism potential abroad
MUSCAT: The Ministry of Heritage and Tourism continues to enhance its presence in global markets this year by participating in the most important international travel and tourism exhibitions and organising workshops in target markets. The ministry's efforts aim to promote the Sultanate of Oman as a distinguished tourist destination, highlight its tourism, cultural and heritage potentials in addition to shedding light on the tourism packages and offers provided by tourism firms. Haitham bin Mohammed al Ghassani, Director-General of Tourism Promotion at the Ministry of Heritage and Tourism, stressed that the ministry pays a great attention to participating in international tourism exhibitions as a vital platform to enhance the presence of the Sultanate of Oman. Al Ghassani explained that the International Tourism Exchange (ITB Berlin), one of the largest global events in the travel and tourism sector, will be the next stop for the ministry after the remarkable success it achieved at the Madrid International Tourism and Trade Fair. He pointed out that participation in these exhibitions is a great opportunity to introduce the most prominent developments related to the tourism sector in the Sultanate of Oman and to open communication channels with major international tourism companies and institutions to discuss joint cooperation, adding that these participation contributes in attracting more tourists by promoting the diverse tourism components enjoyed by the Sultanate of Oman and highlighting the tourism offers and programmes provided by Omani firms. The ministry seeks, through participation in these exhibitions, to build a broad network of relations with international tourism institutions and to participate in conferences and seminars held on the sidelines of these events to keep pace with the most prominent trends in the global tourism sector, he said, emphasising that such participation provides a promotional and economic platform for Omani companies, especially small and medium enterprises, as they enable them to showcase their services and products at the Sultanate of Oman's pavilion, thus, contributes to supporting the tourism sector in general. The Director-General of Tourism Promotion at the Ministry of Heritage and Tourism explained that the ministry will announce new promotional programmes during these exhibitions in collaboration with strategic partners with a view to enhancing the marketing efforts of the Sultanate of Oman and attracting more investments to the sector. The Sultanate of Oman will participate in 15 international tourism exhibitions this year including the most prominent tourism exhibitions in Europe, Asia and the United States. These include: FITUR Exhibition in Spain, ITB Berlin 2025, Moscow International Travel & Tourism Exhibition (Mitt 2025), Arabian Travel Market (ATM) in the United Arab Emirates, ITB Asia Exhibition in Singapore and WTM Exhibition in the United Kingdom in addition to many specialised international exhibitions such as IMEX Exhibition in Germany which specialises in incentive and conference tourism; and Seatrade Cruise Global 2025 in the USA, the official said. In addition, the ministry will organise a series of promotional mobile workshops in a number of target markets in the GCC, East Asia and European countries. These workshops will be held within the framework of the ministry's efforts to foster relations with local and international partners in the tourism sector and to explore opportunities for cooperation and sign strategic partnerships. During the workshops, visual presentations will be presented to introduce the Sultanate of Oman's diverse tourism potentials, in addition to holding meetings between Omani tourism institutions and major tourism companies in these markets with the aim of enhancing cooperation ties and exploring opportunities with companies specialised in the tourism sector. These participations and promotional activities are in line with the ministry's strategy to achieve the goals of the Oman Vision 2040 which focuses on diversifying the national economy and strengthening the tourism sector being one of the important economic pillars. — ONA
Muscat Daily
28-01-2025
- Business
- Muscat Daily
Visit Oman, Spanish firm collaborate to attract European tourists
Madrid, Spain – National travel operator Visit Oman and a Spanish travel tech startup, Passporter, have joined forces to boost tourism to Oman. The partnership was announced at International Tourism and Trade Fair – Fitur 2025 – held in Madrid from January 22 to 26. Passporter – a travel planning tool revolutionising the tourism industry by offering a community-driven platform that inspires, plans, executes and shares travel experiences – will play a key role in showcasing Oman's beauty and diversity to a global audience. With over 1mn followers, Passporter supports users throughout their journey, from planning to sharing experiences, making it an ideal partner for Visit Oman's ambitious tourism goals. With a 360° marketing approach, the campaign will feature influencers from Spain, France and Germany exploring Oman's hidden treasures and creating inspiring content to captivate travellers worldwide. The campaign will leverage Passporter's extensive reach, distributing engaging content in five languages across its platforms to maximise visibility and attract a wider audience. Targeting end consumers, with focus on travellers from Spain and other European countries, the campaign will highlight Oman's unique cultural experiences, breathtaking landscapes, and luxurious hospitality. The aim is to increase European tourism to Oman and drive bookings for the country's various tourism services. Shabib al Maamari, Managing Director of Visit Oman, said, 'The activation of Passporter's destination marketing campaign is a crucial step in our strategy to establish an omnichannel framework.' By collaborating with leading digital platforms like Passporter, Visit Oman is enhancing its digital distribution efforts, raising awareness about Oman, and inspiring travel to the country. 'This integrated approach will seamlessly connect travellers with booking experiences through online travel agencies, support our local tourism providers, and strengthen Oman's position as a preferred travel destination,' Maamari said. Diego Rodríguez, CEO of Passporter, added, 'At Passporter, we believe that inspiring travel experiences is key to driving bookings and turning a country into a must-visit destination. We are thrilled to partner with Visit Oman to showcase the captivating beauty and diverse experiences this incredible country has to offer. Our platform inspires travellers through interactive itineraries and engaging storytelling to support Visit Oman's goal of attracting a global audience.'
