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Intoxalock Announces Expansion of the Easy IID Program with InstallerNet Ahead of Atlantic City's KnowledgeFest
Intoxalock Announces Expansion of the Easy IID Program with InstallerNet Ahead of Atlantic City's KnowledgeFest

Yahoo

time02-06-2025

  • Automotive
  • Yahoo

Intoxalock Announces Expansion of the Easy IID Program with InstallerNet Ahead of Atlantic City's KnowledgeFest

IID Program Expands to New Jersey, Pennsylvania and Maryland, Adds More Locations in New York DES MOINES, Iowa, June 2, 2025 /PRNewswire/ -- Intoxalock, the market-leading ignition interlock brand in the U.S., announced today the expansion of its Easy IID Program in partnership with InstallerNet. The program, which streamlines the installation process for ignition interlock devices (IIDs), is now available in New Jersey, Pennsylvania and Maryland, with increased coverage in New York to provide customers with efficient and accessible services across the Northeast. "The expansion of this program reflects our ongoing commitment to innovation and ensures that service centers are compensated fairly for their work, while avoiding common issues that customers have with other providers," said Jeff Peck, vice president of field operations at Intoxalock. "We value our partnership with InstallerNet and look forward to continuing to grow our service center network through the program expansion." Since launching the Easy IID Program in January 2025, Intoxalock has experienced a 90% reduction in no-shows at the time of installation, ensuring that customers are properly prepared and service centers receive accurate compensation for installation labor. "The Easy IID Program, managed by InstallerNet, eliminates common customer issues at the time of installation, making the experience smoother and more predictable," said Tony Frangiosa, chief executive officer of InstallerNet. "We are excited about expanding the program in several Northeastern states and remain committed to serving customers and service centers." The program leverages cutting-edge AI technology to assess the complexity of IID installation for each vehicle. It factors in state-mandated scope-of-work requirements and local per-hour labor rates to ensure a seamless and transparent process. From scheduling to service completion, InstallerNet's dedicated customer service team oversees every installation transaction, setting clear expectations for customers before arriving for their appointment. Intoxalock and InstallerNet will exhibit at KnowledgeFest in Atlantic City from June 6-8, 2025. Attendees can visit their booth to learn more about how the Easy IID Program can help grow their business. Mobile Electronics installation retailers who join InstallerNet can become eligible for the Easy IID Program by visiting the KnowledgeFest booth. They can receive credit for a one-night hotel stay at Harrah's Resort, the host hotel for the event. For more information about the Easy IID Program, visit About IntoxalockIntoxalock is the leading ignition interlock brand in the U.S. and a trusted partner to individuals, affiliates and the state monitoring authorities. With more than 35 years of experience, Intoxalock's knowledgeable experts help customers get back on the road safely and quickly. Intoxalock has roughly 5,500 service centers across the country and locations within 10 miles of 95% of its customers. To learn more about Intoxalock, visit About InstallerNetInstallerNet Inc. is a leading technology and services company that provides fully managed installation ecosystem solutions serving the automotive, residential and business verticals for over fifteen years through its proprietary WorkWize Platform and proven industry leaders. Our vertically integrated approach allows us to extend beyond the core installation services and offer market analysis, field and lab testing, product logistics and API integration, enabling our clients to effectively deploy their products and services nationwide. Through our consultative approach with our clients, we bring excellent installation services by utilizing our nationwide network of expertly trained and certified professionals to the end-user customers. Our robust automotive technology solutions support both DIY and DIFM consumers through our Fit Guides, Tech Guides and OBD Locators. We partner with clients ranging from Fortune 500 companies to some of the most innovative startups as well as leading retailers, manufacturers, cellular carriers, distributors and insurance companies to drive their go-to-market strategy of consumer electronics, telematics and IoT devices. To learn more about InstallerNet, visit View original content to download multimedia: SOURCE Intoxalock

Intoxalock Announces 2024 Drunk Driving Prevention Scholarship Winner
Intoxalock Announces 2024 Drunk Driving Prevention Scholarship Winner

Yahoo

time21-05-2025

  • Automotive
  • Yahoo

Intoxalock Announces 2024 Drunk Driving Prevention Scholarship Winner

University of Georgia Student Shawn Bulloch Wins Scholarship for Drunk Driving Prevention Video and Advocacy Work "New Life" - Shawn Bulloch Intoxalock Submission DES MOINES, Iowa, May 21, 2025 /PRNewswire/ -- Intoxalock, the nation's leading provider of ignition interlock devices with more than 5,500 service centers, the largest network in the industry, and a strong advocate for impaired driving prevention, today has named Shawn Bulloch as the recipient of the 2024 Drunk Driving Prevention Scholarship. This annual scholarship honors students who champion road safety and use their voice to influence positive changes in their communities. Kathy Boden Holland, chief executive officer at Mindr, praised Shawn's unique ability to connect emotionally and inspire action through his message. "Shawn exemplifies what this scholarship is all about, which is using education and communication as tools to drive change and reduce drunk driving," said Boden Holland. "What makes his message so compelling is how thoughtfully it's built. It tells a moving story of how graduation, a moment designed to celebrate new life and fresh beginnings, can be tragically taken away by one reckless choice. It reminds us that drunk driving does more than claim lives, but it interrupts futures. That is why our company remains committed to reducing alcohol-related crashes and helping restore individual freedom to drive. Shawn's work is a shining example of how young leaders can leverage tools to educate and advocate for real solutions. We congratulate Shawn on winning the Intoxalock Scholarship and are proud to support his career journey. By sharing his powerful message, we honor his work that will inspire smart choices that will save lives." Shawn is an ambitious marketing major at the University of Georgia and hopes to pursue a dual career path after graduation. He plans to continue building his wedding photography business while working at a digital marketing agency. His passion for visual storytelling and education resonated strongly in his application, most notably in the impactful PSA video. In the video, Shawn tells an emotional story that captures both the heights and fragility of life. Guiding the viewer through important life milestones — graduating, surviving cancer and embracing a second chance on life — before explaining that one careless decision can bring it all to a tragic end through a drunk driving crash. As Shawn puts it in the video, "Devices such as Intoxalock help ensure that a new life won't turn into no life." Shawn says the scholarship helps him in more ways than one. "This scholarship will certainly alleviate the financial burden that is associated with attending college," he said. "But more importantly, it motivates me to speak up on issues that continuously affect our communities. Education is the best tool for generating true change, and I want to be someone who uses knowledge to move our society forward." He added that his motivation to apply for the scholarship came from a deep sense of responsibility. "Every time that I hear a story about casualties due to drunk driving, my heart aches for everyone involved because such incidents are truly preventable. Education surrounding drunk driving and its impacts is crucial today. If I have even a small part in spreading awareness for drivers' safety, I feel I have accomplished my goal of promoting the educational advancement of society." You can follow Shawn on Instagram at @Shawn_B322 to learn more about his journey and his work. For more information, visit or About Intoxalock Intoxalock is the leading ignition interlock provider in the U.S., with the nation's largest service center network, the highest number of annual installations, and a proven track record of helping people safely get back on the road. Intoxalock works with legal and state systems to promote responsible driving, offering trusted solutions for compliance and prevention. As part of the Mindr family of safety and monitoring brands, Intoxalock is committed to education, innovation, and creating safer roads for everyone. About Mindr Mindr is a national leader in substance detection, monitoring, and safety solutions. Its portfolio of trusted brands includes Intoxalock, Breathe Easy Insurance, Keepr, and ADS Interlock. Mindr is focused on empowering individuals and institutions with the tools to make better decisions and create safer communities. The company is backed by L Catterton, a global private equity firm with more than 34 billion dollars in assets under management. For more information, visit or View original content to download multimedia: SOURCE Intoxalock Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Mindr Names Jonathan Beamer as Chief Marketing Officer to Lead Brand Innovation and Growth
Mindr Names Jonathan Beamer as Chief Marketing Officer to Lead Brand Innovation and Growth

Yahoo

time01-05-2025

  • Business
  • Yahoo

Mindr Names Jonathan Beamer as Chief Marketing Officer to Lead Brand Innovation and Growth

Seasoned Executive to Lead Marketing Strategy as Mindr Expands Its Market Presence DES MOINES, Iowa, April 30, 2025 /PRNewswire/ -- Mindr, the leading provider of substance safety, detection and monitoring products and services, has named Jonathan Beamer as chief marketing officer (CMO) to lead the company's marketing strategy, brand positioning and customer engagement and acquisition initiatives for its brands including Intoxalock, Breathe Easy Insurance, ADS Interlock and newly launched Keepr. Keepr's product is a compact and discreet personal alcohol breathalyzer paired with an app that helps people stay accountable and make responsible choices. It allows individuals to meet court requirements for co-parenting, aids in accountability for recovery and encourages safe driving. Keepr recently gained significant traction in the market with a growing inventory ready for broader market distribution and is positioned for its next phase of growth along with Mindr's core brands under Jonathan Beamer's strategic leadership. "Jonathan brings a proven track record of building high-impact brands and growing products at scale," said Kathy Boden Holland, chief executive officer (CEO) of Mindr. "As chief marketing officer, he will lead the brand strategy, demand generation and go-to-market execution across Mindr's portfolio. We have been an innovator since the inception of our core Intoxalock ignition interlock business and we know market leadership means going even further. That's why we developed Keepr to allow decision-making tools to be brought out of the car and into everyday life. Keepr represents the meaningful innovation that is central to our mission. We are thrilled to welcome Jonathan to the team, while we continue our journey of unprecedented growth as we work to reduce impairment-related incidents and save lives." Beamer will be responsible for leading Mindr's performance marketing, product marketing, communications and consumer insights teams, ensuring they support the company's business objectives and build upon its growth strategy. He will serve as a strategic business partner to Mindr's CEO, the broader leadership team and the board of directors. Before joining Mindr, Beamer ran an independent consulting firm, helping companies sharpen their brand identity and connect more deeply with their audiences. Beamer has led several high-impact campaigns, most notably SolarCity's "At Home with Ra." The campaign increased the young brand's visibility, showcasing the simplicity of solar and its accessibility, which resonated with consumers. Campaigns like this reflect his strategic thinking, which helped the company capture 40% of the market. With over 20 years of experience in senior marketing leadership roles, Beamer brings industry-leading expertise in marketing analytics, brand innovation, customer experience and technology deployment. He has a proven track record of executing successful marketing strategies across a variety of industries, with leadership positions at notable companies, including AmeriSave, Monster, SolarCity (now Tesla Energy), Progressive Insurance and Digitas. "I'm thrilled to join Mindr during such an exciting time of growth," said Jonathan Beamer. "Keepr is already in the market and gaining traction, and it's just one example of the innovation happening across Mindr's portfolio of brands. I look forward to helping customers improve their lives, and driving continued growth across the business, all fueled by technology." Beamer earned his Master of Business Administration with distinction from the Tuck School of Business at Dartmouth and his Master and Bachelor of Science in Mechanical Engineering from Stanford University, which underscores the technical and business expertise that he brings to Mindr. He serves as a member of the North America Board of Directors and Executive Committee of MMA Global. For more information visit to learn more about Mindr and its products (Intoxalock, Breathe Easy Insurance, Keepr, and ADS Interlock). About Mindr Mindr is a national leader in substance detection, monitoring and safety solutions. Its portfolio of trusted brands includes Intoxalock, Breathe Easy Insurance, Keepr, and ADS Interlock. Mindr is focused on empowering individuals and institutions with the tools to make better decisions and create safer communities. The company is backed by L Catterton, a global private equity firm with more than $34 billion in assets under management. For more information visit View original content to download multimedia: SOURCE Mindr Sign in to access your portfolio

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