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Business Wire
9 hours ago
- Business
- Business Wire
Align Technology Launches Integrated Consumer and Professional Brand Campaign Focused on Invisalign ® Treatment for Kids and Teens
TEMPE, Ariz.--(BUSINESS WIRE)--Align Technology, Inc. ('Align') (Nasdaq: ALGN) a leading global medical device company that designs, manufactures, and sells the Invisalign ® System of clear aligners, iTero™ intraoral scanners, and exocad™ CAD/CAM software for digital orthodontics and restorative dentistry, today announced integrated global professional and consumer campaigns to highlight the unique needs of growing patients and treatment options for meeting those needs and creating new smiles with the Invisalign clear aligner system. As the leader in digital orthodontics, Align has developed an extensive end-to-end portfolio that helps doctors treat a range of case types including the most complex cases, and growing patients and kids as young as 6. Share 'We are proud to launch these complementary Invisalign ® brand campaigns about the kid and teen-friendly orthodontic solutions from the #1 doctor-recommended clear aligner brand, 1 ' said Kamal Bhandal, senior vice president, Global Brand, Consumer and Americas Marketing. 'Our new 'Invisalign for Kids' brand consumer campaign is designed to increase awareness with parents that Invisalign aligners are an effective solution for kids and educate parents about the benefits of Invisalign treatment for kids and teens, including Invisalign ® Palatal Expander System, Invisalign First™, Invisalign ® System with mandibular advancement, as well as Invisalign ® Virtual Care to help parents monitor progress – all designed to deliver predictable results and a positive experience for growing children.' The aspects of Invisalign treatment, from Phase 1 to comprehensive Phase 2, to retention are designed for predictable results and a positive experience while addressing the unique needs of growing children. And with Invisalign aligners, children can enjoy their favorite foods, keep up their oral hygiene, maintain an active lifestyle, and smile and build their confidence. At the same time, our companion Invisalign 'Growing Patients' professional campaign provides doctors with information and awareness about the dedicated range of Invisalign treatment options designed specifically for children and teens from well-established products such as Invisalign First™ aligners to the latest additions in the growing patient product portfolio, including the Invisalign ® Palatal Expander System and Invisalign ® System with mandibular advancement featuring occlusal blocks ('MAOB'). Doctors can use the Invisalign System to treat nearly any orthodontic case, from children through teens to adults, at the different stages of their growth. Even with some baby teeth, it may be the perfect time for children ages 6 to 10 to start Phase 1 orthodontic treatment. According to the American Association of Orthodontists ('AAO'), children should get screened by an orthodontist by age 7. 2 Phase 1 treatment takes advantage of a child's normal development to help bones in the face and mouth grow correctly and reduce the need for more extensive treatment later. Once most permanent teeth are in place, Phase 2 treatment focuses on ensuring teeth are in their proper place for a healthy bite and a pleasing appearance. 3 'As kids and teens age and grow, orthodontic treatment needs to address both tooth movement and dental facial orthopedic or skeletal movement,' said Dr. Mitra Derakhshan, executive vice president, chief clinical officer, Global Treatment Planning and Clinical Services. 'As the leader in digital orthodontics, Align has developed an extensive end-to-end portfolio that helps doctors treat a range of case types including the most complex cases, and growing patients and kids as young as 6. I believe our new 'Invisalign for Kids' brand and 'Growing Patients' campaigns will help increase confidence in Invisalign treatment for the largest segment of the orthodontic market and drive further adoption among growing patients.' This latest announcement is part of Align's long-term investment in the growing patients' segment of the market which has included multiple innovation milestones over 20 million smiles. Overview of Invisalign products for growing patients: 2008: Invisalign ® Teen – Teen specific features to address patient compliance, natural eruption of permanent teeth, and root-movement control – issues that are common in treatment of younger patients. 2017: Invisalign ® System with mandibular advancement – the first clear aligner solution designed for simultaneous Class II correction and alignment in growing tween and teen patients and Invisalign ® System with mandibular advancement featuring enhanced precision wings. 2018: Invisalign First™ – the first clear aligner treatment with features designed specifically to address a broad range of indications in mixed-dentition patients, including shorter clinical crowns, management of erupting dentition, and predictable dental arch expansion. 2023: Invisalign ® Palatal Expander System –Align's first direct 3D printed orthodontic device, provides a safe, comfortable, and clinically effective 4 alternative to traditional palatal expanders that require manually turning a screw in the device in the mouth daily to achieve skeletal expansion. 2025: Invisalign ® System with mandibular advancement featuring occlusal blocks – Align's first clear aligner product with integrated solid occlusal blocks that delivers predictable mandibular advancement. Invisalign occlusal blocks provide durability, improve engagement, and enable vertical opening to offer earlier advancement of the mandible in cases like Class II deep bite to improve treatment efficiency. 'Our commitment is to support our doctors in treating patients through every step of their journey – from first visit to a lasting smile. More than 28 years of anonymized data from more than 20 million Invisalign ® patients treated globally have helped Align develop our integrated suite of innovative products and solutions that enable doctors to treat patients over their continuum of care,' said Michael Smith, Align vice president, Product Management. 'This new integrated campaign highlights the unique product offerings within our growing patient portfolio and how we are innovating in digital orthodontics to empower doctors to transform smiles and change lives.' 1. Based on a global survey of 1,786 doctors (dentists and orthodontists who use clear aligners) by IQVIA in NA, EMEA, LATAM, and APAC. Data on File at Align Technology, as of June 30, 2022. 2. American Academy of Orthodontists. The Right Time: When Should Your Child See an Orthodontist? ( Accessed 2/26/24. 3. American Academy of Orthodontists. Embarking on a Two Phase Orthodontic Adventure ( Accessed 2/28/24. 4. Based on a survey in August 2023 in Canada of 10 Invisalign trained orthodontists who participated in the Invisalign Palatal Expander System Technical Design Assessment and have treated at least 1 patient age 6-11 years with IPE. Data on file at Align Technology, Inc. as of October 30, 2023. About Align Technology, Inc. Align Technology designs and manufactures the Invisalign ® System, the most advanced clear aligner system in the world, iTero™ intraoral scanners and services, and exocad™ CAD/CAM software. These technology building blocks enable enhanced digital orthodontic and restorative workflows to improve patient outcomes and practice efficiencies for over 281.4 thousand doctor customers and are key to accessing Align's 600 million consumer market opportunity worldwide. Over the past 28 years, Align has helped doctors treat over 20.1 million patients with the Invisalign System and is driving the evolution in digital dentistry through the Align™ Digital Platform, our integrated suite of unique, proprietary technologies and services delivered as a seamless, end-to-end solution for patients and consumers, orthodontists and GP dentists, and lab/partners. Visit for more information. For additional information about the Invisalign System or to find an Invisalign doctor in your area, please visit For additional information about the iTero digital scanning system, please visit For additional information about exocad dental CAD/CAM offerings and a list of exocad reseller partners, please visit Invisalign, iTero, exocad, Align, Align Digital Platform and iTero Lumina are trademarks of Align Technology, Inc.
Yahoo
2 days ago
- Business
- Yahoo
Clear Aligner Global Market to Reach $13B by 2031, Driven by 3D Printing, Pediatric Expansion, and White-Label Innovation
VANCOUVER, BC, June 16, 2025 /PRNewswire/ - A new 2025 Global Clear Aligner and Other Orthodontics Market Report reveals that the Global Clear Aligner Market, part of the nearly $13 billion orthodontics industry in 2024, is projected to nearly triple in value, growing from $5 billion to $13.4 billion by 2031. The report covers patient volume trends, pricing dynamics, regional adoption, and emerging technologies shaping the orthodontics landscape across 5 different regions. Market growth is fueled by advancements in 3D printing, early-age orthodontics, and rising demand for white-label solutions among DSOs and dental labs. Visit iData's 2025 Global Clear Aligner and Other Orthodontics Market Report to discover more insights about the rapidly growing market. Produced by iData Research, a leading medical device market intelligence firm, this report offers essential insights for clear aligner manufacturers, dental suppliers, general practitioners, orthodontists, and DSO decision-makers. It outlines how clinics, dental labs, and corporate dental groups are adapting to rising demand for esthetic, removable treatments by investing in in-house 3D printing for aligner production, adopting pediatric aligner programs like Invisalign First™ and Spark™ with BiteSync™, and partnering with white-label manufacturers to offer branded solutions without the overhead of full-scale fabrication. These strategies expand patient access and improve practice margins. "As aesthetic expectations rise globally, particularly among young and adult patients alike, the clear aligner market is evolving rapidly, from 3D-printed workflows to white-label adoption," said Dr. Kamran Zamanian, CEO of iData Research. "This market now spans far beyond premium urban clinics. We're seeing affordability and access improve even in lower-income regions, reshaping global orthodontic care." 3D Printing, Pediatric Demand, and DSO Expansion Propel Clear Aligner Growth Millions worldwide still lack access to esthetic orthodontic care, particularly in cost-sensitive or underserved regions. Advances in 3D printing, early intervention solutions, and DSO participation are helping to close this gap. Clinics and dental labs are increasingly using in-house 3D printing to produce clear aligners faster and at lower cost. A local DSO can now scan a patient, print a custom aligner using FDA-cleared resin from LuxCreo or Keystone Industries, and deliver the appliance in days instead of weeks. This eliminates the need to outsource manufacturing, reducing turnaround times and overhead. As a result, smaller labs and group practices can offer competitive pricing, while improving patient satisfaction through quicker starts and better fit. Meanwhile, pediatric aligner solutions such as Align Technology's Invisalign First™ and Ormco's Spark™ with BiteSync™ are enabling earlier intervention during jaw development, reducing the need for complex treatment later in life. By treating malocclusions at a younger age, these solutions broaden the patient base and create long-term demand for orthodontic care. DSOs and large dental groups are also expanding access through white-label aligner programs. By leveraging existing patient networks and bypassing the need for in-house manufacturing, these organizations are introducing branded clear aligner offerings with higher margins and wider reach. The Global Clear Aligner Market, valued at approximately $5 billion in 2024, is projected to exceed $13 billion by 2031, fueled by growing demand, production innovation, and broader market participation. Key Insights from the Report: Clear Aligner Dominates Market Value: Though the smallest in unit volume, clear aligners generate the highest revenue due to average selling prices (ASPs) 3x higher than traditional braces. Retainers Still Lead in Units: Despite low ASPs, retainers remain essential post-treatment, especially as aligner and braces usage rises globally. Emerging Markets Gain Traction: DTC models are evolving in Latin America and Southeast Asia, incorporating in-clinic scans and hybrid treatment workflows to enhance credibility and reach. Technology Trends: Innovations in aligner materials, 3D printing resins, and AI-driven treatment planning are reducing fabrication times and expanding case complexity thresholds. New Entrants & OEM Growth: Clear aligner OEMs are fueling B2B market expansion by enabling DSOs, labs, and large clinic chains to sell under their own brands. Who Should Read This Report? This report is designed for marketing managers, CEOs, CFOs, as well as strategic decision-makers in orthodontics, dental 3D printing, or DSO management. It provides actionable data to benchmark competitors, uncover whitespace, and prioritize regional investments. Explore the Market Report Access a sample of the Full Global Clear Aligner and Other Orthodontics Market Report, or contact marketing for more details on market size forecasts, ASP trends, and competitive positioning. About iData Research iData Research has been a leader in market intelligence for the medical device industry for over 20 years, delivering data-driven insights that help companies mitigate market risks, optimize pricing strategies, and uncover new revenue opportunities. Learn more at View original content to download multimedia: SOURCE iData Research Inc.
Yahoo
15-05-2025
- Business
- Yahoo
Invisalign® Palatal Expander System by Align Technology Now Approved in China for Skeletal and Dental Expansion in Growing Patients
Invisalign® Palatal Expanders offer doctors a removeable, safe, and clinically effective alternative to traditional palatal expanders. With Invisalign First™ aligners and Invisalign® Palatal Expanders, Align Technology now provides doctors with a full early intervention treatment solution, including both skeletal (orthopedic) and dental (orthodontic) arch expansion. SHANGHAI, May 15, 2025--(BUSINESS WIRE)--Align Technology, Inc. ("Align") (Nasdaq: ALGN), a leading global medical device company that designs, manufactures, and sells the Invisalign® System of clear aligners, iTero™ intraoral scanners, and exocad™ CAD/CAM software for digital orthodontics and restorative dentistry, today announced that Align's Invisalign Palatal Expander System has been approved by the National Medical Products Administration (NMPA) in China. The Invisalign Palatal Expander is applicable to skeletal and dental malocclusion in primary, mixed and permanent dentition and will be commercially available during second half of 2025. This approval marks another significant milestone in Align's efforts to enhance clinical outcomes and efficiency in orthodontics. The Invisalign Palatal Expander System is a modern and innovative direct 3D printed device based on proprietary and patented technology. Invisalign Palatal Expanders are intended for use in rapid expansion and subsequent holding of skeletal and/or dental narrow maxilla (upper jaw) with primary, mixed, or permanent dentition during treatment of patients. "The Invisalign Palatal Expander System exemplifies our commitment to advancing digital orthodontics with innovative solutions that enhance patient treatment experiences," said David Carr, Align Technology executive vice president and managing director, Asia Pacific. "We are excited to extend the availability of the transformative Invisalign Palatal Expander system, Align's first direct 3D printed orthodontic appliance, to even more doctors and their patients markets across the Asia Pacific region. Now with the NMPA approval, soon we will be able to also offer this innovation to our doctor customers in China." "With the upcoming availability of Invisalign® Palatal Expander in China, I will soon be able to offer end-to-end comfortable early intervention solutions to my younger patients. Seeing the great clinical outcomes shared by my peers in other markets only heightens my enthusiasm for what this means for my patient care," shared Dr. Cheng Hui, leader of Early Orthodontics at Keen Group, Shandong, China. The Invisalign Palatal Expander System consists of a series of removable devices staged in small increments of movement to expand a patient's narrow maxilla to a position determined by their treating doctor. Each direct 3D printed device is customized to the patient's unique anatomy based on an iTero™ intraoral digital scan. A palatal expansion treatment plan and device design are then developed using Align's proprietary orthodontic software. Dr. Yuan Gongjie, Shanghai Children's Hospital, School of Medicine, Shanghai Jiao Tong University, China added, "With Invisalign® Palatal Expander coming to China market soon, I will soon be able to offer complete early intervention solutions that focus on both effectiveness and comfort for children. Learning about the great outcomes of this product from my peers in other markets gives me even greater confidence in the benefits this product can bring to my younger patients." With Invisalign First™ aligners and Invisalign Palatal Expanders, Align Technology can provide doctors with a full early intervention treatment solution for Phase 1 treatment, an early interceptive orthodontic treatment for young patients. Phase 1 treatment is traditionally done through arch expanders or partial metal braces, before all permanent teeth have erupted – typically at ages 6 through 10. Invisalign First clear aligners are designed specifically to address a broad range of younger patients' malocclusions, including shorter clinical crowns, management of erupting dentition, and predictable dental arch expansion. "Phase 1 or early interceptive treatment accounts for 20 percent of orthodontic case starts each year and is growing," said Dr. Mitra Derakhshan, Align Technology Executive Vice President, Chief Clinical Officer, Global Treatment Planning and Clinical Services. "Together with Invisalign First aligners, Invisalign Palatal Expanders enables Align Technology to provide doctors with a solution set to treat the most common skeletal and dental malocclusions in growing children. The addition of mandibular advancement features to Invisalign aligners also provides doctors with more options for treating skeletal and dental jaw imbalances and bite correction for their growing patients during their teenage years." About Align Technology, Inc. Align Technology designs and manufactures the Invisalign® System, the most advanced clear aligner system in the world, iTero™ intraoral scanners and services, and exocad™ CAD/CAM software. These technology building blocks enable enhanced digital orthodontic and restorative workflows to improve patient outcomes and practice efficiencies for over 281.4 thousand doctor customers and are key to accessing Align's 600 million consumer market opportunity worldwide. Over the past 28 years, Align has helped doctors treat over 20.1 million patients with the Invisalign System and is driving the evolution in digital dentistry through the Align™ Digital Platform, our integrated suite of unique, proprietary technologies and services delivered as a seamless, end-to-end solution for patients and consumers, orthodontists and GP dentists, and lab/partners. Visit for more information. For additional information about the Invisalign System or to find an Invisalign doctor in your area, please visit For additional information about the iTero digital scanning system, please visit For additional information about exocad dental CAD/CAM offerings and a list of exocad reseller partners, please visit Invisalign, iTero, exocad, Align, Align Digital Platform and iTero Lumina are trademarks of Align Technology, Inc. About the Invisalign® Palatal Expander System The Invisalign® Palatal Expander System is a modern, innovative direct 3D printed orthodontic appliance designed based on proprietary and patented technology. The Invisalign Palatal Expander System is intended for the orthodontic treatment of malocclusion. The system is used for the rapid expansion and subsequent holding of skeletal and/or dental narrow maxilla (upper jaw, dental arch and teeth, palate) with primary, mixed, or permanent dentition during orthopedic treatment in children or adolescents. In adults, it is to be used in conjunction with surgery or other interventions when necessary. Devices are 3D printed and are manufactured based on digital scan data from commercially available iTero™ intraoral scanners offered by Align Technology, Ltd. The devices are removable for better oral hygiene1; manufactured to custom fit each patient's anatomy for optimal comfort and aesthetics, expanders fit comfortably in the patient's mouth and are changed daily (no screw required). The System is comprised of Invisalign Palatal Expanders (active expansion, each stage comes with a programmed expansion of up to 0.25mm/stage, changed daily or as per doctor's discretion) and Invisalign Palatal Holders (copies of the last stage of the expansion phase designed to hold the maxilla post-active expansion and changed every 2-4 weeks as directed by the treating doctor), Invisalign Attachment Templates and proprietary 3D shape generation software. These products are not available for purchase by the general public. However, the products are available for purchase from Invisalign® trained dentists and orthodontists. The Invisalign Palatal Expander System is currently available in the U.S., Canada, Brazil, Australia, New Zealand, Hong Kong, Singapore, EU, UK, UAE, Switzerland, Japan, Vietnam, Thailand and Turkey, and is expected to be available in additional markets, pending regulatory approvals. 1Based on the survey in August 2023 in CAN of 10 Invisalign trained orthodontists who participated in the Invisalign® Palatal Expander System Technical Design Assessment and have treated at least 1 patient age 6-11 years with IPE, who responded to the question: "Please indicate your agreement with the following statement: Patients treated with the Invisalign® Palatal Expander System experience better oral hygiene than those patients treated with traditional palatal expanders (such as Schwartz, Hyrax, etc.)". Agreement scale is 1-4 with 1 being "strongly disagree" and 4 being "strongly agree". Data on file at Align Technology, as of October 30, 2023. View source version on Contacts Align Technology Madelyn Valente(909) 833-5839mvalente@ Zeno Group Sarah Karlson(828) Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
