4 days ago
Netflix (NFLX) Partners With Brazilian Tourism Board to Turn Hit Shows Into Travel Boosters
Netflix (NFLX, Financials) is teaming up with Brazil's tourism agency Embratur to promote travel through the power of TV. The partnership, announced Friday at the Rio2C creative festival, aims to turn scenes from popular Netflix shows into invitations to visit Brazil.
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The streaming giant and Embratur plan to release a travel guide later this year, inspired by hit series set across the countryfrom the Amazon rainforest in Invisible City to the beaches of Bahia featured in Love Is Blind Brazil.
The idea is simple: viewers fall in love with the stories, then book a trip to see the real places behind them. Embratur's Marcelo Freixo said many travelers choose destinations based on what they've watched, and Brazil wants to harness that to boost tourism.
Netflix's Mariana Polidorio said the company is in Brazil for the long haul and sees its content as a driver of local culture and economic activity.
This article first appeared on GuruFocus.
