3 days ago
Irth Bags by Titan expands retail footprint with store launch in Noida
Irth Bags, a premium handbag brand from the House of Titan has strengthened its retail footprint with the launch of its first exclusive store in DLF Mall of India, Noida.
The store launch is part of Irth's ambitious expansion strategy which includes opening 25 new stores across India by FY25-26. It is targeting a total of 100 exclusive stores nationwide by FY28.
The store spread over an area of 401 sq ft will house the brand's curated range of handbags ranging from workbags, tall totes, shoulder bags, handhelds, slings, cross body, clutches and wallets.
Commenting on the expansion, Manish Gupta, CEO of fragrance accessories division at Titan Ltd in a statement said, 'We are delighted to open our fifth exclusive Irth store in India, located in Noida. This launch is a key milestone as we aim to build Irth into a Rs 1000 crore brand by FY27, alongside Fastrack Bags. Noida's rapid growth and aspirational consumer base make it a strategic market for our premium, design-led handbags.'
'The new DLF Mall of India store reinforces our commitment to offering high-quality bags for modern Indian women and is a significant step in IRTH's national retail expansion, strengthening our presence in North India,' he added.
Irth is currently present in 136 large-format retail stores such as Lifestyle, Shoppers Stop and available online exclusively on Myntra.
