17 hours ago
- Entertainment
- Time of India
Prasar Bharati adds Shucae Films content to WAVES OTT
In a strategic move to expand
digital content
and engage wider audiences,
Prasar Bharati
has partnered with
Shucae Films
OTT. This collaboration brings Shucae's dynamic slate of
original web content
to Prasar Bharati's digital platform WAVES, with select shows also airing on its national television network.
The alliance underscores Prasar Bharati's ongoing push to modernise content delivery by merging its robust broadcast ecosystem with Shucae Films' creative edge in digital storytelling. Together, they aim to deliver compelling, inclusive and high-quality content for India's evolving media consumers.
This partnership strengthens WAVES as a premier OTT Platform for homegrown digital content, building on its mission to blend entertainment with empowerment. Already known for shows like The Lions' Den, WAVES now hosts a fresh lineup of Shucae's popular titles including
Jaane Kyun, Ek Ke Peeche Ek, Love Forever, It's a Match, Yeh Hai Meri Love Story!, Belt, Bolo Pencil, Pyaar Ke Panne
and
3rd Stanza.
Speaking on the collaboration, Gaurav Dwivedi, CEO, Prasar Bharati, said 'This partnership reflects our commitment to offer vibrant, diverse and engaging content to audiences in India and beyond. Our OTT Platform WAVES continues to evolve as a digital-first platform showcasing the best of
Indian storytelling
."
"We're excited to collaborate with Prasar Bharati and leverage
WAVES OTT
's reach to bring our stories to a broader, more connected audience. It's an ideal platform to co-create content that truly resonates." added
Manoj Doogra
, CEO, Shucae Films.
Prasar Bharati's OTT platform, officially launched on November 20, 2024, during the 55th International Film Festival of India (IFFI) in Goa.
