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2.Oh! debuts on Nykaa to reach wider customer base

Science-first haircare label has launched its product range on multi-brand e-commerce platform Nykaa, expanding its reach to a broader customer base across India and joining a wide range of Indian and international labels. The brand's semi-permanent hair colour range, now on Nykaa, features vivid, pastel, and brown shades, alongside a DIY hair lightening kit to prepare hair for at-home colouring sessions, announced in a press release. entry on Nykaa also includes its Leave-In Conditioner and Hair Repair Serum in Crème, both designed to hydrate and protect hair using premium ingredients. 'We've seen overwhelming feedback for our products from all the channels we are present in currently," said co-founder Ritu Vijayvergiya in a press release. "We're thrilled to finally have our range on Nykaa, one of India's leading beauty platforms. Each product of ours is thoughtfully and scientifically formulated, using the best ingredients that work wonders for Indian hair and our specific climate needs.' The offering also includes Reconstruction Shampoo and Mask for root strengthening, a 3-in-1 Hairspray for volume, shine and protection, and Anti-Yellow Shampoo for neutralising brassiness and cleansing grey hair. The label's Clear Gloss is designed to deliver an instant, mirror-like shine. products are also available to purchase on the brand's website, Amazon and Flipkart. Known for its Italy-crafted formulations tailored for Indian hair, aims to offer a selection of styling and care products designed for those who enjoy experimenting with their look.