24-04-2025
- Entertainment
- Scottish Sun
I didn't want to spend £120 on the viral berries dressing gown but found a £20 dupe at Asda – it's the softest thing
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BERRY GOOD I didn't want to spend £120 on the viral berries dressing gown but found a £20 dupe at Asda – it's the softest thing
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SHOPPERS have been going wild over the viral berries dressing gown, made famous by Swedish influencer Matilda Djerf.
However, one bargain hunter spotted George at Asda is selling a dupe for £100 cheaper, and said it's the 'softest thing ever.'
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Fashion lovers have been loving this £120 berries dressing gown from Djerf Avenue
Credit:
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The pricey dressing gown was released by Swedish influencer Matilda Djerf
Credit:
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One bargain hunter found a £20 dupe at George at Asda
Credit: Asda
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They said the Asda berries dressing gown is the 'softest thing ever'
Credit: tiktok/@thestyleofirayne
Matilda's pricey £120 Summer Berries dressing gown is listed on her Djerf Avenue website.
And thankfully the Asda version is just £20 and has been given rave reviews.
TikTok user @thestyleofirayne was delighted when she spotted the cheaper version.
She wrote: 'Why spend £120 on a summer berries dressing gown when you can spend just £20 at Asda.
'Good job I got this for £100 less!
'It's the softest thing and lightweight enough for summer!'
The long-sleeve gown comes with a tie to fasten at the waist and is described as having an 'all over fruit design.'
It also has a soft ribbed fabric and two side pockets.
You can pick up the Ivory Fruits Ribbed Soft Touch Dressing Gown online and in stores.
It is available in sizes XS to XL.
Kat Farmers new George at Asda Collection
It's not the only bargain that has been praised by Asda shoppers.
Easter might be over, but people are already planning for next year's celebrations thanks to Asda.
The Easter range from the At Home With Stacey Solomon Collection has been slashed to half price.
Danielle took to the Extreme Couponing and Bargains UK group on Facebook to share a look at the bargains she'd nabbed from the supermarket.
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The Asda dressing gown is said to be 'lightweight' for summer
Credit: tiktok/@thestyleofirayne
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Matilda Djerf's £120 version is said to be perfect for 'after a swim in the ocean or when getting ready for a night out'
Credit: instagram/matildadjerf
"Asda - Stacey Solomon Easter decorations half price!" she wrote alongside the post.
"Glass egg £1 each, pack of 4 Eggs £2, Easter tree £3.50, Easter table runner £1.25."
People quickly flooded the comments section, with the stunning Easter tree one of the favourites among them.
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Loads of bits from Stacey Solomon's Easter range have been reduced in Asda
Credit: Facebook/@ExtremeCouponingAndBargainsUK