Latest news with #J-Beauty
India Today
13-05-2025
- Lifestyle
- India Today
How to tailor skincare to your needs
With the rise of digital platforms, global influences such as K-Beauty and J-Beauty, and an increasing emphasis on conscious consumption, beauty enthusiasts are exploring skincare beyond conventional choices. The trend originates from a shift in consumer behaviour and buying patterns: people are now more informed and looking for clean, vegan and ethical skincare media- and influencer-driven marketing have also influenced purchasing decisions, creating a cycle where trends change fast. The multitude of options, brands and products, though, can lead to decision fatigue and consumers finding themselves torn between trendy international formulations and time-tested traditional remedies. How to cut the noise and buy right?advertisementBefore you buy 'The Indian skin is beautifully diverse, but it comes with its own set of challenges, such as pigmentation, sun damage and the constant battle with humidity or dryness. The most effective skincare regimen, therefore, should focus on balance, protection and nourishment rather than excessive layering,' suggests Rica Jain, co-founder and head of quality assurance, process and optimisation, Kimirica, a luxury beauty brand. Skincare should be personalised but not entirely driven by trends. Making the right choice requires understanding your skin type, concerns and the science behind ingredients. Transparency matters, and so does knowing what goes into a product and how it's sourced. It's always a good idea to read labels carefully, look beyond marketing claims and check for effective, well-researched ingredients. 'Choose skin-compatible formulations—for example, lighter, non-comedogenic products for humid climates,' says it's a no-brainer that harsh ingredients, such as denatured alcohol or synthetic fragrances, can disrupt skin balance, it's equally important to know that a product's efficacy lies in its formulation and not the price tag. Also, an overload of active ingredients—layering too many acids or retinols—can cause skin over complexityThe best skincare routines aren't about having more steps but understanding what your skin needs. A simple yet effective regimen would be gentle cleansing with sulphate-free formulations that cleanse without disturbing the skin's inherent moisture. Lightweight, quick-absorbing, water-based moisturisers with clean, plant-based ingredients work well across skin types. Sunscreen is that one product that single-handedly helps prevent hyper-pigmentation, premature ageing, dark spots and uneven skin tone.'A few things that don't work are over-exfoliating in the race for instant results, heavy, occlusive formulations in humid climates, and DIY (do it yourself) skincare without research,' says best skincare isn't about choosing one philosophy over another but about adopting elements and practices tailored to Indian skin's unique requirements. While old-school beauty solutions focus on nourishment and repair through natural, Ayurveda-inspired, plant-based remedies, such as saffron, sandalwood, turmeric, and gram flour, K-beauty offers lightweight, hydration-boosting formulations that help maintain a healthy skin or old-school beauty? 'K-beauty has gained popularity in India for its hydration-first, barrier-repairing approach, which focuses on gentle, skin-loving ingredients. Key elements, such as snail mucin, centella asiatica, and fermented extracts, help soothe, brighten and strengthen the skin. Sheet masks and sleeping masks provide intense moisture, making them great for occasional boosts,' explains this traditional multi-step routine may feel overwhelming or heavy in India's diverse and humid conditions. A simplified approach of hydrating serums, barrier strengthening and sun protection works best, ensuring healthy, balanced skin without unnecessary occasional sheet masks or sleeping masks can offer targeted hydration boosts. 'For an old-school beauty regimen, stick to natural, skin-soothing ingredients such as aloe vera, turmeric, naturally-derived squalane, coconut oil and rose water. Use traditional masks, such as ubtan (multani mitti and turmeric can be used) in moderation for gentle exfoliation,' says remember that a balanced, transformative and plant-powered approach to skincare, which blends traditional wisdom with modern science, benefits Indian skin. The key lies in personalising the routine to fit individual skin types and environmental factors, ensuring that the skin remains healthy, without feeling weighed to India Today Magazineadvertisement
Miami Herald
29-04-2025
- Business
- Miami Herald
7 fastest-growing business trends in retail and e-commerce
The retail and e-commerce sectors present significant entrepreneurial opportunities despite global economic shifts and geopolitical uncertainties. For those who can innovate and meet evolving market needs, the landscape remains full of potential. While challenges like inflation and increasing competition persist, some of the fastest-growing retail and e-commerce businesses show resilience by offering consumers greater convenience, affordability and personalized experiences, NEXT says. Many opportunities exist when paired with emerging trends, especially for businesses that tap into growing sectors like wellness and sustainable products. 1. K-Beauty, J-Beauty and other Asian beauty products In the past decade, Korean and Japanese beauty trends in the U.S. have gained tremendous ground. In 2024, Korean cosmetics alone ranked first in the U.S. import cosmetics market share (beating out France's Chanel and Lancome for the first time) capturing 22% of the market with a value of $1.4 billion. Consumers are looking for the next new thing in skin care routines, gentle ingredients and innovative packaging, and Korea and Japan are poised to deliver. Retail beauty entrepreneurs can tap into this market by curating a line of Asian beauty products in a subscription box, online marketplace or a pop-up shop. Also a possibility for entrepreneurs: A beauty concierge service with personal shopping assistance and recommendations, or partnerships with brands or distributors to offer direct-to-consumer products. If you're knowledgeable about what these cosmetics can do, you could also organize workshops and create classes to educate consumers about trends, techniques and hands-on product demos. 2. Secondhand and vintage goods resellers The global secondhand apparel market is projected to reach $350 billion by 2028, driven by sustainability concerns, economic challenges and a love for unique items. And online platforms like ThredUp, Depop, and Poshmark are booming for secondhand apparel resale. But our desire to keep gently used products out of the landfill does not stop with clothing. Niche vintage and secondhand resellers for vintage furniture (like Chairish), used sporting goods (like SidelineSwap), and musical instruments ( are also on the grow. This greater marketplace beyond clothing could be worth $64 billion by 2032. 3. Social commerce-based businesses If you've ever been looking at a silly gadget on Instagram-and then clicked to buy it on the spot-then you're well aware of what it means to be swayed to purchase on social media. Social commerce refers to a change in retail channels rather than a swing in a subset of goods and services. And this new way to buy-integrated online shopping within your favorite social media platform-is expected to exceed the $100 billion mark in 2025 (a 22% growth from last year). This trend opens up opportunities for businesses to reach customers through engaging social content, shoppable posts and partnerships with influencers. Business owners can use social commerce to build a more direct relationship with their audience and drive highly interactive and visually engaging sales. 4. Live shopping and interactive commerce Live shopping isn't new; consumers have been shopping via television since the 1980s. But it's gaining a second wind thanks to social commerce and modern livestreams on e-commerce platforms. While live shopping hasn't caught on in the U.S. at the same pace as Alibaba's Taobao in China, it's gaining momentum with TikTok Shop sales rising 26% in 2024 to almost $72 billion. If you want to move your goods in a new (old) way, add live shopping events to your retail strategy. Make a big splash to launch new products, host exclusive meet-n-greet and Q&A events, and showcase products through interactive demonstrations. And remember that limited-time offers during livestreams can help encourage sales. 5. The expanding pet industry Got a pampered pet at home? You're not alone. Due to the increasing number of pet owners, their humanization of their pets and their willingness to spend a premium, Americans spent over $147 billion on pets in 2023 and growing. The shift in shopping habits for Fido, Fifi and beyond, particularly with Millennials and Gen Z, has led to increased spending on big ticket pet goods and services, as well as health and wellness products. For pet-focused entrepreneurs, this is a golden (retriever?) opportunity. Capitalize on the growing demand for premium pet food and treats, particularly if it has the value-add of organic, grain-free or specialty diet. And there's still an appetite for unique pet apparel, toys and grooming items at a giftable price point. 6. More gig work for more gig workers With inflation and job insecurity pushing 38% of workers to seek freelance employment, small businesses can benefit from this ample and educated workforce by outsourcing specialized tasks like marketing, customer service and web development to freelance workers. Offer flexible roles within your business-such as remote customer support or project-based work-to appeal to gig workers who value autonomy. Be sure to comply with your local state and federal employment laws around payroll and business insurance. And consult with a legal professional on limitations, as some large retailers have faced employee rights claims related to gig work classifications. 7. Personalized nutrition and functional foods Products like gut-healthy kombucha, probiotic snacks and nutrient-packed smoothie kits have grown in popularity for people who want good food that they feel supports their health. And small business owners are growing the functional food market city by city, and neighborhood by neighborhood. A subset of this trend is personalized nutrition (also called precision nutrition), which tailors a diet to a customer's unique health goals. This could mean customized meal plans, tailored nutrition supplements, or products for specific conditions like diabetes or low energy. Customized meals like build-your-own bowls or salads let diners tailor their breakfast, lunch or dinner to their specific dietary need, be it high-protein, low-glycemic, etc. And according to a panel hosted by the Specialty Food Association (SFA), other opportunities for food businesses include customizable snacks, AI-powered nutrition apps, and new foods and flavors with targeted health benefits. This story was produced by NEXT and reviewed and distributed by Stacker. © Stacker Media, LLC.
Yahoo
08-04-2025
- Business
- Yahoo
Southeast Asian Founder Launches DEAU, a Groundbreaking Skincare Brand from Japan Reimagined for Melanin-Rich Skin
NEW YORK, April 8, 2025 /PRNewswire/ -- Meet DEAU, the newest player in luxury skincare. In a bold move to reshape the global skincare conversation, Southeast Asian founder Hina Mian launches DEAU, a groundbreaking luxury skincare brand developed in Japan with one mission: to deliver Full Coverage Skincare™—blending modern Japanese craftsmanship with smart multitasking formulas designed exclusively for diverse skin tones. Growing up under Florida's unforgiving sun, Hina battled hyperpigmentation and uneven skin tone all her life. She craved elevated skincare that spoke to her skin. Hina recalls, "I remember standing in Tokyo's beauty aisles holding bottles that felt like works of art wishing they were made for skin like mine." That longing for representation became her mission: to create Japanese quality skincare, reimagined for melanin-rich skin. "I wanted to take the minimalism of Japanese skincare and its intentional approach and supercharge it for diverse skin." Unlike traditional Japanese skincare brands that look to ancient rituals, DEAU brings the pulse of modern Japan to the forefront: sleek, smart, minimalist but redesigned for skin that's been historically overlooked. Full Coverage Skincare™ is how DEAU rewrites the skincare rulebook. One formula that treats every angle, every layer, and every need. It targets multiple skin concerns at once, penetrates deep layers of the skin while supporting the skin barrier, and delivers silky textures that double as a primer. Hydrating enough to skip your moisturizer. Gentle enough for sensitive skin. No extra steps. No compromises. After five years of research and development inside Japan's most cutting-edge skincare lab with a dedicated team of chemists leading each separate formula, DEAU was finally born. The launch collection was formulated by DEAU's elite team including a renowned J-Beauty expert, an experienced chemist consultant, and a dermatologist specializing in skin of color. At the heart of every DEAU formula is its proprietary SmartACE Technology™—a 360-degree system that delivers the power of four products in one. Each formula is designed to hydrate, correct, soothe, and brighten, powered by mineral-rich Onsen water for deep absorption and hydration, smart actives that target pigmentation and texture, Japanese flower extracts to restore clarity and glow, and a soothing blend that strengthens the barrier and supports even the most sensitive skin. The DEAU Launch Collection Includes Four Multitasking Hero Products: DE-SPOT Brightening Serum – A 15% power spot solution designed to visibly fade stubborn dark spots, hyperpigmentation, and redness using a triple-active blend of tranexamic acid, azelaic acid, and niacinamide. C³ Glow Veil Defense Serum – A triple-layered vitamin C serum that boosts radiance and protects against environmental stressors such as blue light, pollution, and free radicals. Gentle Force Retinol Cream – A skin-renewing, elasticity-boosting cream that pairs 0.3% retinol with Japanese AHAs and peptides delivering visible anti-aging results without irritation. Onsen Water Cream – A weightless, deeply hydrating moisturizer infused with 19 essential minerals from Ushio hot spring water and advanced ceramide technology to fortify the skin barrier. Every product is cruelty-free and fragrance-free, crafted with unique delivery systems to elevate performance while honoring sensitivity. DEAU sets the tone for modern skincare by mastering the art of less. DEAU's launch collection is available exclusively at with select retail partners to be announced in 2025. For PR inquiries, please reach out to deau@ View original content to download multimedia: SOURCE DEAU
Buzz Feed
04-04-2025
- Health
- Buzz Feed
18 Of The Best Japanese Skincare Products To Incorporate Into Your Routine
1. A DHC cleansing oil with an olive oil-based formula that's a perfect first step in a double-cleansing routine since it'll break down even the most stubborn waterproof makeup and SPF. Just apply it to your dry skin and massage it in. And don't worry about an oily residue — this is designed to rinse away super easily! Amazon New to cleansing oils and double-cleansing? The most important thing to remember is: Don't wet your face or hands first!! You must start with dry skin for the cleansing oil to work its makeup-dissolving magic. Start by applying two to three pumps of this to your dry hands, then massage in circular motions on your face while it's still dry, then wet your hands and introduce a bit of water to your face to help emulsify it. Finally, give it a full rinse and follow up with a water-based cleanser. Promising review:" This is the best makeup remover cleanser, hands down, and I've tried a lot! I wear foundation every day and wouldn't be without this. No cleanser removes makeup better than an oil-based cleanser for those who've never tried it. Don't be afraid even if you have oily or problematic skin. I do, and I believe this has actually improved my skin. I suffered from acne for a long time. My skin is better now, and this is all I use. I use it at night to remove makeup. Then, exfoliate with a microfiber cloth to remove any makeup left over, and then after showering, I use this again to wash away any residue. I then use it to wash my clean face again in the morning. That's it. No additional cleanser is needed, and I find my oil production is more balanced because other cleansers, especially foaming ones, dry out your skin. The only downside is it's hard to find. Amazon is the only retailer that seems to stock it consistently." — Dee Get it from Amazon for $21+ (available in three sizes). Check more of DHC at Amazon. 2. And to follow it up: Hada Labo's Gokujyn Hyaluronic Acid Cleansing Foam — it's the affordable star of foaming cleansers when it comes to Japanese beauty. The bottle and formula may seem unassuming, but it has a loyal following who love its ability to feel ultra-cleansing (thanks to that foamy lather!) without over-drying your skin (thanks to the hyaluronic acid!). Use this as step two in a double-cleansing routine, and your skin will be ready for all your other J-Beauty faves. Promising review:"I consider this to be the poster boy of 'mild-cleansers.' It's a soft mousse-like foam that cleans your face without drying, stripping, or burning your face, which, in honesty, is all a cleanser should need to do... This soap is truly suitable and optimized for all skin types. Dry skin benefits from its gentleness, cleansing the face without that tight feeling. Oily skin is cleansed thoroughly without dehydrating the skin more, which causes excess sebum production... After wiping my face with toner, I can see that it has cleansed my face properly as well. This foam is light and unscented, which may suit people with fragrance sensitivities or other kinds of sensitivities. Just one pump is enough to cover my whole face. I recommend this to everyone looking for a simple and mild cleanser." — Cassanda 3. Or DamDam's Snow Mushroom Pore Cleanser if you're looking for an oil-regulating formula with a touch of exfoliation. The bar soap comes with an exfoliating glove — all you have to do is insert the bar, lather it up with water, then take the soap out and apply the lather to your skin while gently scrubbing with the glove. The snow mushroom will add some moisture and soothe irritation, while the salt helps soak up excess oil. Sephora Promising review: "This is my second time buying this cleanser. I bought it for the first time back in August before it got so popular (no surprise), and I love it. I see an overall improvement in how often I break out, how much oil my skin is producing, and all of my dark spots have lightened or disappeared." — Jennagriff Get it from Sephora for $47. Check out more from Damdam at Sephora. 4. Cure by Toya's Aqua Gel Gentle Exfoliator, which is the top-selling exfoliating treatment in Japan! It forms tiny balls of exfoliating beads as you scrub to help slough away all the dead skin — which looks so ridiculously satisfying. You can use this on your face and body; just be sure to apply it to dry skin. Once you've rubbed it on your dry skin (with dry hands!) and those tiny balls start to form, wait a minute or two for the formula to work its soothing and rejuvenating magic, then rinse off. Promising review: "The texture of the gel is unique — it goes on like a clear liquid and then starts to roll up into small bits as you massage it into your skin, which makes it feel like it's really working. I use it on my face and body, and I love how it leaves my skin feeling fresh and rejuvenated without being harsh. It also has a light, clean scent that's not overpowering, which I really appreciate." — Paola F. Get it from Amazon for $34.50. 5. The astoundingly popular and iconic SK-II Facial Treatment Essence that reviewers swear lives up to the hype. The secret is a special ingredient called "Pitera" that acts as both a retinol and vitamin C alternative to help promote skin cell turnover and brighten your complexion. A little also goes a long way — just put a few drops in your hand and pat it in after cleansing. Sephora Promising review: "This is expensive, but it's a great product! I was skeptical, but the results speak for themselves! This gives you radiant skin, reduces dark spots, and moisturizes your skin! I saw a reduction in my hyperpigmentation from breakouts as well as a reduction in breakouts! My skin looks brighter and smoother! I hate that it's so expensive." — mintkandy Get it from Sephora for $99+ (available in four sizes). Check out more of SK-II at Sephora. 6. Or Albion's Skin Conditioner Essential N if you'd prefer a milky toner-like moisturizer as the first hydrating step in your routine (milky toners are all the rage right now, but Albion is one of the tried and true classics!). It's made with a variety of Job's tears called Kita no Hato, which is meant to help brighten, hydrate, and soothe the skin after cleansing. Albion Garden Promising review: "I have been using Skin Conditioner since I was in Japan. I am so glad that I can buy it online in the US now! My skin has been stable and [has] less issues such as acne, redness, and dry skin. Highly recommend!" — Juri N. Get it from Albion Garden for $35+ (available in three sizes). Check out more from Abion Garden here. 7. Hada Labo's Gokujyun Premium Lotion, a moisturizer with eight — count 'em, EIGHT! — types of hyaluronic acid. Reviewers say it absorbs super quickly despite its thick and slightly sticky consistency (if you've ever used a snail mucin serum, this is similar in texture). It's perfect for hydrating and plumping the skin before makeup, or you can use it before applying a heavier cream at night. YesStyle Promising review: "I only use two drops at a time, and this HA is very hydrating. It leaves my skin soft and plump. I have sensitive, red, and oily skin and this has definitely helped calm the rosacea. I will repurchase as this is now one of my holy grail products." — Dalmane Get it from YesStyle for $13.20 (also available in a refill size). 8. Decorté's Liposome Advanced Repair Serum to hydrate and help promote skin cell turnover at the same time (BTW: skin cell turnover is what helps bring that fresh, smooth skin to the surface). The shirakaba water gives it a silky, lightweight texture, while the HPA yeast-culture liquid and a fermentation extract tell those dead skin cells to take a hike. Bloomingdale's Promising review: "My skin used to get so dry by mid-afternoon, but after I started using this serum, I don't have to reapply moisturizer. It keeps my skin hydrated and smooth all day long." — Junko N. Get it from Nordstrom or Bloomingdale's for $75+ (available in three sizes). And check out more Decorté products at Nordstrom and Bloomingdale's. 9. A brightening serum from popular luxury brand Clé de Peau — the formula was inspired by dermatological treatments that are used to brighten dark spots and hyperpigmentation. The splurge-worthy formula includes a high concentration of the brand's exclusive brightening ingredient called 4MSK, and the addition of sea ferment brightener is meant to treat hyperpigmentation before it occurs. Nordstrom Promising review:"First, let me start with how pretty this bottle is! The packaging is one of the most luxurious and beautiful I have seen. This serum has a great performance for dry skin; I was pleasantly surprised at how soon I started seeing results; the first I noticed was the softness and hydration. After two weeks of incorporating it into my routine, I noticed my skin looking brighter and radiant, with a healthy glow. This serum has a beautiful consistency, easy to apply and absorb by the skin without feeling tacky or sticky; I also need to mention that it is heavily, but beautifully scented." — Irisrubi16 Get it from Nordstrom for $330. Check out more Clé de Peau products at Nordstrom. 10. Or Melano CC's Vitamin C essence — a budget-friendly staple that has rave reviews for its brightening formula. The vitamin C can help brighten dark spots and hyperpigmentation, and some reviewers say it's great for reducing the appearance of post-acne marks. Even though it's called an "essence," this actually has more of a thin, oily consistency — but reviewers say it absorbs super quickly. YesStyle Promising review:"I have tried many vitamin C serums, and this is by far one of the best! It's not grainy or stinging when applied. It has given my skin a brighter and even tone and has also lightened some of my dark spots! I'm in love!" — Maggie Get it from YesStyle for $9.04. Check out more of Melano CC on YesStyle. 11. Bioré's UV Aqua Rich Watery Essence sunscreen with 50+ PA++++ sun protection — it would win "Most Likely To Be Famous" if J-Beauty had a yearbook. This has become a cult classic thanks to its featherweight texture that sinks in instantly, wears well under makeup, and leaves no white cast. If you'll excuse me, I'm about to stock up on enough to last through the summer. Bioré Note: Bioré US has launched a new sunscreen inspired by this that's available on Amazon. It is not the same formula as the Japanese version due to FDA sunscreen regulations, though reviewers say it's still a solid option if you're looking for a lightweight formula. Promising review: "I discovered Biore UV watery essence last summer before I went on a long beach holiday. I have fair skin prone to burning and freckling and have always slightly dreaded the beach due to the multiple applications of a greasy sunscreen and the fear I'd burn anyway. Biore UV has changed that totally — it goes on smoothly and dries down to a lovely matte finish. My makeup looks even better with this underneath. One application lasts much longer than your standard sunscreen and I haven't had a burn since I've been using it. I really can't recommend it enough!" — Emily Get it from YesStyle for $11.44+ (the "HK version" is an older formulation, while the "JP Version" is a new formulation for 2025 that's designed to spread more evenly and blend instantly). Check out more of Bioré's Japanese formulas at YesStyle. 12. Or Canmake's Mermaid Skin Gel UV that basically packs a lightweight essence, sunscreen, and makeup primer in one bottle. It's available in tinted versions to help color correct (e.g., the mint shade helps counteract redness, and the yellow shade counteracts blue and purple undertones), and it's especially loved by reviewers with sensitive skin thanks to the alcohol-free formula. Promising review:"I have used plenty of sunscreens; most of them leave a white cast on my darker skin. This not only does not leave a cast but also feels great on my skin. I have acne/sensitive skin, and this has not irritated my skin one bit. I love it, I need to stock this up." — Divya Get it from YesStyle for $9.92 (available in four colors and a clear formula). 13. The Dewy Skin Cream by Tatcha — a now-viral moisturizer that genuinely lives up to its promises of a dewy, glowy appearance. The creamy formula's fermentation of Japanese superfoods, green tea, rice, and algae helps to plump the skin and add a glistening appearance. The amount of times you'll hear "Your skin looks amazing!!!" throughout the day might almost get annoying. Almost. If you want something more lightweight without the dewy finish, check out Tatcha's equally popular The Water Cream, which is loved by reviewers with oily skin. I've used a few jars of this, and WOW, the "dewy" in its name is not just a marketing gimmick. No, seriously, it's so glowy that it's actually perfect for those "no-makeup makeup" days when you just want your skin to look plump, brighter, and healthier. It's also rich enough to use as a night cream as well, so I tend to keep this one on-hand for travel instead of packing both a day and night moisturizer. Promising review: "So far, I am IN LOVE. The texture is rich and creamy but not heavy. The scent is very lightly floral (almost lavender) but not strong at all. Absorbs super quickly and doesn't pill under my rosehip oil topcoat. Leaves my skin plump and literally silky, soft, almost buttery. It feels so luxurious and glides on like liquid satin. No adjustment period for my sensitive skin (my sensitive gals know what I mean….). I have sensitive combination/mostly oily skin with hormonal breakouts, and I have noticed a drastic difference in both balance as well as breakouts. The breakouts are minimized, my dry/rough spots are gone, and the oily areas remain dewy and moisturized but not greasy. This stuff is magic, honestly. It's my first pricey skincare product, but honestly, it's SO worth it, even for someone like me." — Madison Get it from Amazon for $72. 14. The super lightweight Sekkisei Herbal Gel that manages to pack in a whopping SIX benefits in one practically weightless formula. What are those six benefits?? Glad you asked! *Takes a deep breath* It'll help hydrate, add a radiant ~glassy~ glow, smooth texture, soothe irritation, plump the skin, and nourish with a blend of coix seed, mugwort extract, and angelica. Sekkisei And it's also multi-purpose! You can use this as a daily moisturizer, or apply a thick layer to use as an overnight mask. Promising review: "I love this gel cream. I use it along with the Sekkisei lotion, and together, they have really brightened my skin. The gel is medium weight; for a gel, it's very hydrating. On humid days, I use a very thin layer of this, but at night, when my dry skin needs more moisture, I use it like a sleeping pack and apply a thick layer, and I wake up with dewy skin in the morning. It has not broken me out, and I even used it on days where my skin was having a bad reaction to another product, and this did not irritate my skin at all." — Amazon Customer Get it from Amazon for $40 (and when it's time to replenish, you can pick up a refill pod for $36). 15. Shiseido's Benefiance Wrinkle Soothing Eye Cream, which has become a best-seller due to its peptide-packed formula that supports collagen production — and that means plumper, firmer skin. Reviewers say this is super thick, so a jar should last a while since a little goes a long way. Ulta, Sephora Promising review: "Wow! I have used several eye creams, and this one is definitely superior. I love Shiseido all around, but this product is by far the crown jewel of their line! It does a wonderful job filling in lines. I see a big difference if I stop using it. It is also quick to dry which is a huge plus for me with both day and nighttime use. In addition to under and around my eyes, I use it between my brows and am very happy with the results." — Jillian2690 Get it from Sephora and Ulta for $65. Check out more from Shiseido at Sephora and Ulta. 16. A delightfully refreshing Dassai sheet mask that claims to give you ~glass skin~ in just 10 minutes. Each mask is infused with fermented sake extract to plump the skin and give you a glistening glow. Reviewers say the serum left behind on the skin is lightweight and fast-absorbing and that it lives up to its ✨ glowy ✨ promises. Shikō Beauty Collective Promising review: "These masks are great. Definitely improved the moisture barrier and clarity after one use. And save the packet after using the mask. There will still be enough liquid product to use a couple of times on face/ back of hands. Delightful bonus!" — Melanie B. Get five masks from Shikō Beauty Collective for $40. Check out more from Dassai at Shikō Beauty Collective. 17. A moisture spray from Curél for a ridiculously convenient way to add some ceramides to your routine — you know, the things that help protect the skin's moisture barrier. You can use it on your face and body, and you can even spritz it on over makeup when you need a refresh. Promising review: "Since turning 45 and being pre-menopausal, I've never had dry skin in my life until now. Nothing seemed to help because I was already moisturizing my oily skin. I say this on a YouTube channel so I decided to give it a try... and OMG. It's amazing! My skin is holding moisture without overly producing oil. I use one to two times a day, depending on my skin. I've gotten so many compliments since I started using it. There's no real scent; it does take a moment to absorb, but it's totally worth it, and my skin has been glowing." — Rae Get it from Amazon for $15. Check out more from Curél at Amazon. 18. A silky smooth Nemohamo Booster Oil with cold-pressed ingredients to help boost moisture, plump fine lines, and fade dark spots. The Japanese panax ginseng gives it its firming and plumping quality, and the lightweight formula can even be used on your hair to tame flyaways and on your nails to soften cuticles and add shine. Shikō Beauty Collective
