11-04-2025
Jeep's Easter Safari Builds Take the Wrangler and Gladiator in 7 Wild Directions
Ever since 1967, the trails surrounding Moab, Utah have served as home of the Easter Jeep Safari. While the event looks much different (and busier) these days, the core of the festivities remain centered on the love of four-wheeling.
Jeep itself has used the event in recent years as the go-to locale for highlighting its engineers' creativity, and 2025 is looking no different. The automaker has prepped seven unique off-road machines for fans to witness while they're out on the trail — and as ever, there are a few that we'd love to see find their way to production.
Here are all the details on all seven new Jeep concepts the automaker brought to the Easter Jeep Convoy Concept is a tribute to the brand's rich military history, as well as an homage to the 'J-Truck' lineage. The original Gladiator SJ, for which the current model bears its name, was initially introduced for the 1963 model year. The truck would continue to evolve over the years, with the J-Series only leaving production in 1987. The early trucks are easily identifiable by their forward leaning hoods and almost Rolls-Royce-like front ends.
This particular build started life as a Gladiator Mojave, which then received custom front fenders, hood, front fascia, and lighting. The grille itself represents the first time a seven-barred layout has ever been placed on the 'J-Series,' which is, admittedly. a cool look. The 12,000-lb. Warn Zeon winch up front doesn't hurt, either.
The military vibe is made clear by the giant 40-inch BFG Krawler tires, which come wrapped around 17-inch Warn wheels. The bespoke Chocolate Brown canvas half doors, top, and bed canopy pop nicely off of the custom matte Ghost Ops exterior paint.
The real surprise comes inside, where the designers looked to fighter jet canopies for the turquoise hue. (We won't tell them the Soviets were the main proprietors of that particular setup if you don't.) The dark brown leather trimmings inside are also quite handsome, and would fit in the current lineup Jeep Rewind Concept was the brainchild of Jeep's staff that grew up in the 1980s and 1990s. You're immediately captured by the truck's Grimace purple exterior, which looks like it was made for a jet boat of the era. The high-impact graphics package that lines the exterior is vibrant, but it's not for those afraid of a little pink.
The design team, reminded of the posters on their walls as kids, chose custom AEV wheels inspired by the Lamborghini Countach. There's no roof or doors on this particular build, as they're unneeded when you're full of youthful abandon.
The team also simplified the car's interior to make it more like the Wrangler of the period, complete with boombox storage out back. Photos don't not do this particular model justice, as it's utterly adorned with fun Easter eggs (get it?) for folks of a certain age. Whether it's the vintage car phone or the Duran Duran and Spaceballs stickers, the SUV couldn't hold more kitsch if it tried. (Don't even get me started on the ski-suit seats.)If you're an off-roading fan, you've surely come across many of the ultra-kitted overland builds that line trailheads. While they may be fans of getting out to the wilderness, the team at Jeep wanted to try a lighter approach to the trend.
This concept started life as a four-door Wrangler 4xe Rubicon, but has since been stripped and reworked into a two-door truck of sorts. The bodywork is almost entirely custom, with a four-inch taller roof and a 12-inch extension for more cargo capacity. Under the high-clearance flares sits a set of 18-inch lightweight Forgeline wheels with 37-inch BFG KM3 tires, which should make getting to where you want to go a breeze. And did we mention the new bodywork is made of carbon fiber?
You'll notice there's no roof-mounted tent on this particular model, as Jeep intends for drivers to use the hammock mounts in the bed area. (They promised to report back on whether or not that's actually a comfortable solution.) The bespoke tailgate is an awesome bit of design, as are the integrated jerry cans on either side. The special-edition PEA51 matte silver paint is another color we'd like to see find its way to the order Jeep Wrangler 4xe Blueprint Concept is a Jeep Performance Parts rolling order book. The car features more than 35 accessories that customers can order from the dealer catalog today, such as a two-inch lift, Rubicon steel front and rear bumpers, High-Top Fenders, a set of rock rails, and even a snorkel kit. The brand has even gone as far as to install different sets of wheels and doors from left to right, giving the truck a bit of an asymmetrical look. All of the accessories are finished in Mopar Blue, making them easily identifiable for potential customers.
If you do get a chance to see this thing up close, Jeep has also made it extremely easy for you to shop for said accessories. Each part has a QR code installed on it, which when scanned takes you right to that part on the brand's website. (I imagine this build might be at the center of a few uncomfortable conversations on the trip home from the Safari.)Of all of the Easter Jeep Safari Concepts this year, the Sunchaser is the one that feels closest to a production model. The black-and-yellow color scheme looks better in person, with more orange in there than you might think from pictures. The two-inch lift paired with the 37-inch BFGoodrich KM3 tires gives the truck a purposeful stance, while the custom storage solution out back increase usability.
Those Land Rover Defender-like side boxes are something I'd like to see hit the parts catalog tomorrow, even if they come at the cost of some rear visibility. But the boxes are custom-fit around the rear roll structure, meaning you don't have to give up passenger volume.
The truck has other cool features that seem possible for production, including the custom vented steel fenders and the roof rack. Given how popular overlanding already is among the Jeep crowd, it would be nice to have a dedicated machine in the lineup. No word yet on whether or not the concept parts will land in the JPP catalog, the younger staffers got to play around with the Rewind, their older colleagues took inspiration from the 1970s for the Jeep Gladiator High Top Honcho Concept. The bright graphics are Inspired by the graphics found on the Jeep J-10 Honcho from 1978-1983. The brown hue has some purple to it, which presents nicely in person. The white retro-style wheels are also a wonderful bit of style, offset with body color pinstriping.
The upgrades aren't strictly visual, either. The truck rides on a custom AccuAir adjustable air suspension, which allows for the n 40-inch BFGoodrich All-Terrain T/A KO3s. Those work with a set of Dana 60 front and rear axles, complete with matching 5.38:1 gearing, in ensuring that the truck will go over almost anything at Moab. The tire package sites beneath a set of flat-top steel fenders. A DECKED truck bed storage system means its easy to take all your gear with you in J6 Honcho Concept is a more accurate tribute to the J-10 Honcho of the late 70s, which was only ever a two-door machine. This particular build started out as a four-door Wrangler Rubicon, which has been chopped and stretched into the truck you see here. The bed itself features a 6-foot box, which is a whole foot longer than you get in a production Gladiator. Despite that, the truck measures in at 201 inches long, some 17 inches shorter than the factory pickup. That should help the Honcho on the trail — as will the Rubicon-matching wheelbase of just 118.4 inches.
The J6 Honcho features a 2-inch lift kit, 17-inch wheels wrapped in 37-inch BFGoodrich KM3 tires, and those same flat fenders as the High Top. The spare tire carrier out back is totally custom... and it completely negates the point of having a larger bed. This particular truck has had its radio deleted, which is seemingly a strange choice. Jeep offered the J-10 with a 10-4 Edition package back in 1978, which included a CB radio. Not having one at all seems sort of counter to that heritage.
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