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Making Dallas a tourist destination
Making Dallas a tourist destination

Axios

time09-05-2025

  • Business
  • Axios

Making Dallas a tourist destination

Dallas has a branding problem. Of the 27 million visitors to the city last year, 80% were attending a meeting or convention, not because they chose it as a tourist destination. Why it matters: Dallas is still best known for two things: the assassination of President John F. Kennedy and the long-running primetime soap opera that had everyone in the 1980s asking "Who shot J.R.?" But millions of visitors for the 2026 FIFA World Cup may give the city a chance to update its image. The big picture: Visitors spend a lot — about $6.6 billion a year — staying at hotels and going out in Dallas. That creates $626 million in state and local tax revenue, according to Visit Dallas, the nonprofit organization tasked with promoting the city The city is planning to use tourism tax dollars to pay for its new convention center, which city leaders expect to reshape downtown. Reality check: When people think of a U.S. city to visit, they likely don't consider Dallas. Why would they when there's Chicago with its beautiful summers, music festivals and river boat tours? Or Boston, the birthplace of America? Or New Orleans with Bourbon Street and jazz? Or San Francisco with the Golden Gate Bridge and nearby Napa Valley? Or Philly with cheesesteaks and a broken bell? State of play: Visit Dallas is trying to show potential visitors that Dallas has a lot to offer, including our shopping, dining and arts culture. What they're saying: People know Dallas. That's not the problem. The problem is getting to see the city as something more than a 1980s stereotype.

Only one episode a week? Why ‘stinge-watching' is back
Only one episode a week? Why ‘stinge-watching' is back

AU Financial Review

time30-04-2025

  • Entertainment
  • AU Financial Review

Only one episode a week? Why ‘stinge-watching' is back

Who wound up being murdered in the denouement of The White Lotus – and which of the show's pampered sociopaths was the killer? In Severance, did Mark, the hero, decide to ditch his workplace lover for his life and wife in the world outside – and what on earth was up with those goats? While we're at it, who shot J.R.? These questions have something in common: viewers had to wait for the answers. In the supreme cliffhanger of television history, in 1980 fans of Dallas endured or enjoyed eight months of speculation before the shooter's identity was revealed. Visiting Britain during that febrile hiatus (extended by a writers' strike), Larry Hagman, who played J.R., is said to have been quizzed about the mystery by the Queen Mother.

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