4 days ago
Sparkle, sophistication, and celebration at the Johannesburg Cap Classique Champagne & Bubbles Festival 2025
SPONSORED: J.C. Le Roux is South Africa's original home of sparkling wine and the proud headline sponsor of this year's event – and they did not disappoint
Last weekend, on 24 and 25 May, J.C. Le Roux showcased the elegance of their flagship Cap Classique Scintilla at the Inanda Polo Club, where the Johannesburg Cap Classique Champagne & Bubbles Festival took place. It was a fully immersive experience that blended refining toasting traditions with celebratory energy and curated tasting moments.
From the moment guests arrived at the J.C. Le Roux stand they were invited to reflect on what they were celebrating, whether it was a win, a shift, or simply showing up. Guests could choose from a series of sentiment-driven ribbons as they entered, each one a nod to one of the million reasons South Africans raise a glass in toast today. Then the celebration unfolded into special moments that captured the spirit of J.C. Le Roux's legacy, one that is proudly rooted in Stellenbosch yet made for every corner of the country.
'J.C. Le Roux champions sparkling wine in every form, from elegant rituals to vibrant experiences. At this year's festival, J.C. Le Roux's fully immersive sparkling wine showcase was designed to turn every moment into both a memory and a celebration,' says Siphokazi Solani, BTL Brand & Events Executive for the Wines Category at Heineken Beverages South Africa.
Guests enjoyed personalised sparkling wine tastings led by passionate pourers, each designed to showcase the variety, flavour, and character of J.C. Le Roux's popular range. These tastings were accompanied by fascinating insights into the Cap Classique method, which J.C. Le Roux has made proudly local with its Scintilla variant.
Festivalgoers also had the opportunity to be introduced to the art of the pour – from tilting the glass at just the right angle to preserve the bubbles, to holding the stem correctly, ensuring the wine remains perfectly chilled. These small touches transformed every J.C. Le Roux tasting into a celebration of craft and care, reinforcing J.C. Le Roux's belief that every moment deserves to be celebrated.
The Sparkle Mirror
In addition to its signature flavours, J.C. Le Roux brought its signature flair. The brand's beautifully designed 'Sparkle Mirror' installation offered a chance to capture the celebration in slow motion, with lights and music enhancing every frame. Guests could unwind in the floral-themed photo lounge, an inviting space to sip, snap, and savour with friends. With movements as light and playful as the bubbles in J.C. Le Roux, the dancers added a touch of sparkling fun from 13:00 to 15:00, daily. These pop-up performances reflected the soul of the brand – joyful, expressive, and always ready to celebrate.
The theme for this year's festival, Sophisticated Floral Chic, found a natural home in J.C. Le Roux's elegant aesthetic. Every detail, from glassware to décor, had been considered to elevate the guest experience and deliver something both polished and personal.
The Johannesburg Cap Classique, Champagne & Bubbles Festival 2025 delivered an unforgettable weekend of elegance, energy, and effervescence and J.C. Le Roux was at the heart of it all. From the personal celebration ribbons to the artful tastings and personalised flutes, every element of the brand's presence brought its core belief to life: that every moment deserves bubbles. As guests toasted under winter skies, danced alongside the J.C. Le Roux queens and captured their sparkle in the Magic Mirror lounge, J.C. Le Roux reaffirmed its place not just as South Africa's leading sparkling wine, but as a curator of joyful, meaningful celebration.
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